DMO Software Solutions

Part
01
of fourteen
Part
01

Number of DMOs in France

While there were no preexisting reports that could directly quote the number of Destination Marketing Organizations (DMOs) or also referred as Convention and Visitors Bureaus (CVBs) in France, we were able to come up with a comprehensive list from reputable reports and databases, and we compiled the names of these CVBs and DMOs in a spreadsheet including the city, or region they are assigned.

The total number of DMOs (CVBs included) in France is 142, of which 119 are CVBs and 23 are DMOs. While global numbers are also not known, the Destination Marketing Association International (DMAI) reported that over 600 DMOs from 12 countries are members of this organization. A comprehensive database from Cvent recorded a list of over 3,200 CVBs worldwide.

METHODOLOGIES

Since there were no pre-compiled reports or statistics that could be used to answer the information requested, we have utilized the latest available reports and updated databases that list the DMOs and/or CVBs globally and including for France.

The report from the Association of Accredited Public Policy of the European Union (AALEP), released in 2015, was used as this report list all DMOs in the European countries. We were not able to locate any latest release, i.e. 2016 or 2017, even after exhaustive searching, thus, we concluded and assumed that the DMO numbers have not changed since its last release date in 2015. According to this report, "DMOs can be assigned to three different categories: DMOs on a national level, also often called National Tourism Organization (NTO) or Authority (NTA), DMOs on a regional level, Regional Tourism Organizations (RTOs), and DMOs on a local level that serve a city or rather small geographic area." DMOs are also called Convention and Visitors Bureau (CVB), both used to promote a town, city, region, or country in order to attract more visitors in the area.

Cvent, a global software event management company that operates in 100+ countries and partners with DMOs and CVBs worldwide, provides a comprehensive directory for about 245,000 global event venue and also updates their directory for CVBs from all around the world. Their global database consisted of about 3,273 CVBs as compared to other databases such as M&C (Meetings & Conventions) with 1,176 CVB's lists.

For this research, we used the Cvent database to determine number of CVBs in France. In order to check and ensure that this database is indeed considered "fully exhaustive", I pulled-out sample reports which have mentions of some DMOs and/or CVBs and cross-referenced it with the Cvent list. Since the database does not give the option to sort out by country, we manually pulled-out the names of the CVBs located in France and entered them in a spreadsheet (CVB tab).

DESTINATION MARKETING ORGANIZATION (DMO) IN FRANCE

Europe currently consist of 338 DMOs, as of 2015, from its member and non-member states, according to a report from AALEP. France has a total of 23 DMOs operating nationally and regionally. The complete list of these DMOs is provided below and in this spreadsheet (DMO tab).

1. French Tourist Authority
2. Comité Régional du Tourisme Aquitaine
3. Comité Régional de Développement Touristique d'Auvergne
4. Comité Régional du Tourisme Bretagne
5. Comité Régional du Tourisme Bourgogne
6. Comité Régional du Tourisme Champagne-Ardenne
7. Comité Régional du Tourisme Alsace
8. Comité Régional du Tourisme Franche-Comté
9. Agence du Tourisme de la Corse
10. Comité Régional du Tourisme Aude
11. Comité Régional du Tourisme Limousin
12. Région des Pays de la Loire
13. Comité Régional du Tourisme Val-de-Loire
14. Comité Régional du Tourisme Lorraine
15. Comité Régional du Tourisme Midi-Pyrénéés
16. Comité Régional du Tourisme Nord-Pas de Calais
17. Comité Régional du Tourisme Normandie
18. Comité Régional du Tourisme Paris Ile-de-France
19. Comité Régional du Tourisme Picardie
20. Comité Régional du Tourisme Poitou-Charentes
21. Comité Régional du Tourisme de Provence Alpes Cote d'Azur
22. Comité Régional du Tourisme Rhône-Alpes
23. Comité Régional du Tourisme Riviera Cote d'Azur

CONVENTION AND VISITORS BUREAU (CVB) IN FRANCE

Of the 3,273 lists of CVBs worldwide, 119 of these are located in France. Each city/region have their own designated CVB. France's Greater Paris region has 26 CBVs. 31 are located in the Northeast region, 18 in the Northwest region, 35 in the Southeast region, and 9 in the Southwest region.

The city with the biggest number of CVBs is Paris (20), followeb by Nice (5). The complete list of the 119 CVBs is provided in the spreadsheet (CVB tab).

CONCLUSION

France has over 140 DMOs and CVBs operating in the country. In Europe, France positioned third in terms of the highest number of DMOs at 23. Greece has 31, and the UK has 29. France's Northeast region, which consist of 24 cities including Strasbourg, Mulhouse, Lille, Colmar, Dijon, and Boulogne-sur-Mer, has 31 CVBs. The city of Paris has 20. Overall, the country has 119 CVBs.


Part
02
of fourteen
Part
02

Number of DMOs in Germany

Our research found the total number of destination marketing organizations (DMOs) in Germany is currently 31 and is down from the 2016 levels. Please see the detailed analysis below.

Methodology

The German National Tourism Board is the organization in charge of tourism for the country. After looking closely at their website, I found that they have the information preexisting. Their website contains two reports with the information needed to determine the total number of DMO's in Germany. One of their reports is for the year 2016, while the other report is for the years 2017/2018.

Total Number of DMOs: 2016

The German National Tourism Board's website has the information pre-compiled through their 2016 annual report. The report mentions the following on page 65, under the logistics section:

"The GNTB’s logistics and distribution department delivers brochures and other promotional items to the 32 foreign representative offices and sales and marketing agencies. It also supplies materials for trade fairs, workshops, and roadshows that take place in the destination markets."

Given this information, we can conclude that Germany had a total number of 32 destination marketing organizations for the year 2016.

Total Number of DMO's: 2017 & 2018

On page 5 of The German National Tourism Board's annual report for 2017/2018, we see a list of tourism marketing organizations, corporate bodies, associations, foundations, institutions, and organizations, which make up the total number of destination marketing organizations in Germany.

By taking into account that the report was recently published, and by adding up the total number of these organizations listed in the report, we can conclude that the total number of DMO's in Germany is currently 31.

Conclusions

After taking a closer look at the total number of destination marketing organizations in 2016 through the German National Tourism Board's annual report, and then further looking at the pre-compiled information found in their 2017/2018 report, we can conclude that the total number of destination marketing organizations has decreased, and is currently 31.
Part
03
of fourteen
Part
03

Number of DMOs in Italy

There are 18 local Convention Bureaus (CBs) and Destination Marketing Organizations (DMOs) in Italy, and one non-profit convention bureau. In addition, there are 10 national and regional tourist boards that engage in destination marketing activities targeted at tourists.

IDENTIFYING RELEVANT ORGANIZATIONS


An extensive search for DMOs in Italy showed that a particular network of DMOs, the Convention Bureau Italia, includes all of the primary local Italian DMOs, CBs and tourist boards.
In addition to the local organizations that focus on specific cities, we identified 10 national and regional tourist boards that perform destination marketing activities with the goal of bringing tourists to their respective areas.

LOCAL DMO AND CB ENTITIES SERVING NORTHERN LOCALITIES


Bologna Welcome - Bologna Convention Bureau
Convention Bureau della Riviera di Rimini
Convention Bureau Genova
Emilia Romagna – APT Servizi
Eventing Milan
Lake Como Events
Marca Treviso Convention Bureau
Padova Convention Bureau
Turismo Torino e Provincia Convention Bureau
Valle d’Aosta Convention Bureau

LOCAL DMO AND CB ENTITIES SERVING CENTRAL LOCALITIES


Convention Bureau Pisa Tuscany
Firenze Convention Bureau

Roma e Lazio Convention Bureau

Toscana Promozione Turistica

LOCAL DMO AND CB ENTITIES SERVING CENTRAL LOCALITIES


Campania MICE

Convention Bureau Napoli

Sicily Convention Bureau

NON-PROFIT DMO

Verona & Lago di Garda Convention Bureau

NATIONAL AND REGIONAL TOURIST BOARDS

Where the local DMOs and CBs focus on particular cities, there are also national and regional tourist boards that perform destination marketing activities. These 10 tourist boards are:

Italian State Tourism Board

Regione Abruzzo - Servizio Sviluppo del Turismo

Tourism Region Campania - Redazione Portale Turismo Regione
Campania

Emilia-Romagno Tourist Authority

Agenzia Turismo Friuli Venezia Giulia

Regione Ligura Turismo

Regione Lombardia, DG Giovani, Sport, Promozione Attività Turistica

Toscana Promozione

Trentino S.p.A

Rome Tourist Board

CONCLUSION

Of the 18 local DMOs and CBs serving Italy, the majority serve northern localities. Four DMOs serve central Italian localities and only three serve southern Italian localities. A distinct set of Tourist Boards provides destination marketing on a regional or national basis.
Part
04
of fourteen
Part
04

Number of DMOs in UK

The number of destination marketing organizations in UK was estimated by adding the number of destination management organizations in England and the number of Scottish Destination Management Association members gotten from their official websites. This was then added to the number of Convention & Visitors Bureaus (CVBs) in England, Scotland, Wales and Northern Ireland gotten from the directory of CVBs in Europe.
After an extensive search, there is no recent, credible, publicly available information on destination marketing/management organizations in Wales and Northern Ireland. The attached spreadsheet shows the calculations used to estimate the total number of DMOs in UK. Below are details of the findings.

Destination Marketing Organizations in UK

Number of destination management organizations in England — 155
Total number of destination management organizations — 174

Number of CVBs in England — 92
Number of CVBs in Scotland — 9
Number of CVBs in Wales — 3
Number of CVBs in Northern Ireland — 6
Total number of CVBs — 110
There are 22 CVBs in England from the CVB directory that were found to be also part of destination management organizations in England.
Similarly, there is one CVB in Scotland which is also a member of Scottish Destination Management Association.
These 23 were subtracted from the sum of the total number of destination management organizations and the total number of CVBs to get the total number of DMOs in UK.
Hence, the total number of DMOs in UK = 174 + 110 – 23 = 261

Conclusion

There are approximately 261 destination marketing organizations in UK. The calculations are shown in the attached spreadsheet.
Part
05
of fourteen
Part
05

Number of DMOs in Spain

On their membership directory, the European Cities Marketing has a list of 12 Destination Marketing Organizations from Spain. The official directory of Europe's Convention & Visitors Bureau (CVB), has 14 member organizations from Spain; while back in 2015, the Association of Accredited Public Policy Advocates to the European Union (AALEP), listed 20 Spanish DMOs on its member list. The World Tourism Organization (WTO), permits DMOs to be assigned to three categories including DMOs on a national level, referred to as National Tourism Organization (NTO) or Authority (NTA), DMOs on a regional level, called Regional Tourism Organizations (RTOs), and DMOs on a local level to serve a small geographic area.

To arrive at the most realistic number of Destination Marketing Organizations in Spain, we researched official directories, credible press releases and news articles, and Spain's official directories that cover the tourism industry. After extensive research, we sourced official European-member directories that listed DMOs in Spain. We then researched to confirm if these respective directories had some affiliation with each other, or whether the DMOs listed on one directory was listed on another. Taking a deep dive research approach, sources supported our assumption that DMOs listed in one directory were listed on another, even though no affiliation between these directories was publicly available from our research. Hence, instead of adding all the DMOs sourced from the different directories, we settled for the directory with the most number of DMOs listed.

DMO Directories in Spain

Although no official Spanish local directory are publicly available for providing a comprehensive list of DMOs in the country, we found 3 European directories where Spanish DMOs were listed as members. The three directories and names of the DMOs include:

European Cities Marketing - 12 Spanish DMO members

4 Gijon
5. Girona
8. Madrid

European Convention & Visitors Bureau - 14 Spanish DMOs

9. Kuoni Destination Management Spain/Portugal/Andora
10. SHE Spanish Heritage DMC - EUROMIC Spain - Platinum DMC Collection
14. Spaintacular DMC, A Global DMC Partner

Association of Accredited Public Policy Advocates to the European Union (AALEP) - 20 Spanish DMOs

5. Instituto de Promocíon Turística de Castilla la Mancha
6. Sociedad de Promocíon del Turismo de Castilla y León
12. Dirección General de Turismo - Turismo de Cantabria
13. Sociedad regional de Turismo del Principado de Asturias, Parque 14. Tecnológico de Asturias

Total number of DMOs in Spain

From our research, some DMOs listed on the AALEP directory were also listed on the European Cities Marketing directory, hence, using only the list with the most DMOs listed, because adding would duplicate the DMOs, there are 20 DMOs and 14 CVBs in Spain.

Conclusion

There are 20 Destination Marketing Organizations (DMOs) and 14 Convention & Visitors Bureau (CVB) in Spain.
Part
06
of fourteen
Part
06

DMO Budgets 1

Overview

Destination marketing organizations are found throughout Western Europe, though the UK has a particularly strong presence of these organizations. We found budgets ranging from £53,194 to £4.6 billion. Each budget was taken from the most recently available financial statement or annual report. The details have been entered into the attached spreadsheet.

Budgets of destination marketing organizations in Western Europe

Marketing Liverpool, aimed at marketing the city of Liverpool, reports a budget of £250,000. Though they did not directly list their budget, their annual report for 2016 (the most recent year available) claimed spending of £250,000.

VisitBritain leads the pack in terms of spending, with a budget of £4.6 billion. This is largely because this is the government agency, meant to increase tourism to the country as a whole.

VisitScotland, a government-run organization aimed at encouraging tourism to Scotland, reports gross expenditures of £53,194.

The South West Tourism Growth Fund is a regional organization and is actually an offshoot of VisitBritain. It reports a budget of £7.2 million, from a combination of government and private sector funding. This fund specifically markets South West England overseas.

Tourism South East is another regional organization from the UK, encouraging travel to South East England. Their financial statement from 2016 reports a budget of £244,970.

Edinburgh Convention Bureau is another organization based in the UK marketing the city of Edinburgh, Scotland. According to the spending analysis in their annual review from 2016-2017, they report a budget of £1,818,927.

Tourism Ireland, an organization marketing Ireland overseas, reports a budget of £61,519, taken from the Annual Report's spending analysis.

Visit Jersey is an organization committed to marketing the Jersey region. According to their financial statement from 2016, the organization spent £5,182,054.

The Northern Ireland Tourism Board is an organization marketing the region of Northern Ireland. According to the annual report from 2016, the organization spent £48,900,364.

Outside of the UK and Ireland, Destination Germany, an organization aimed at increasing tourism to Germany, reports a total budget of £24.188 million, with £2.492 million going to operating expenses, £026 to capital expenses, and £21.4 million to marketing.

Conclusion

To summarize, destination marketing organizations vary in the size of their budgets throughout the UK alone, let alone Europe as a whole. With budgets ranging from £53,194 to £4.6 billion, it becomes clear that these organizations differ greatly in size and spending. Regional and city focused organizations typically spend less than their country focused counterparts, but the variances are still there.
Part
07
of fourteen
Part
07

DMO Budgets 2

OVERVIEW

The research of total budgets of the Destination Marketing Organizations (DMOs) in Western Europe covers Rows 12-21 of the attached spreadsheet. In short, the total budgets and locations of the 10 DMOs covered in this portion of the research, numbered to correlate to the Row numbers, are as follows:

12. Koelnmesse GmbH, Cologne, Germany: EUR 235.8M
13. Spencer Dock Convention Centre, Dublin, Ireland: EUR 18.5M
14. Scottish Exhibition Centre Limited, Glasgow, Scotland:
27,933,075 Scottish Pounds
15. Hamburg Messe Ind Congress GmbH, Hamburg, Germany:
EUR 114,774,000
16. Messe Munchen GmbH (MMG), Munich, Germany:
EUR 190.3M
17. Messe Dusseldorf, Dusseldorf, Germany: EUR 343,778M
18. Cotentin Tourist Office, Cotentin-Cherbourg (Normandy
Region), France: EUR 4M
19. London Convention Centre, London, Ontario Canada:
20. Nurnberg Messe, Nurnberg, Germany: EUR 205,737,373
21. Messe Frankfurt, Frankfurt, Germany: EUR 597M

DISCUSSION

Below the methodology is given for each DMO listed above to arrive at the budget numbers requested. You will note that some of the results are straightforward and some needed calculation. In lieu of precise budgetary figures, we chose to base our estimations on the most recent available financial data. The methodologies and results are below in like-numbered paragraphs as above:

12. The budget for Koelnmesse GmbH was extracted from the abbreviated Income Statement on Page 4 of the 2016 Annual Report. The calculation for the EUR 235.8M budget was the formula of Sales + Net Losses = Operating Budget
(231.1M + 4.7M = EUR 235.8M)

13. The budget for Spencer Dock Convention Centre Dublin was taken from an article appearing in the October 15, 2017, edition of "thejournal.ie" citing the DMO's annual turnover and full-year profit. Therefore, the budget for this DMO was calculated by taking the annual turnover - the full-year profit (24M - 5.5M = EUR 18.5M).

14. The budget for the Scottish Exhibition Centre Limited was extracted from the Financial Statement on Page 15 of its 2016 Annual Report. The Financial Statement contains a line item entitled "Operating Costs" citing the amount of 27,933,075 (Scottish Pounds). This amount represents the operating budget for Fiscal Year 2016.

15. The budget for the Hamburg Messe und Congress GmbH was cited from the abbreviated Income Statement found on Page 25 of its 2016 Annual Report. The formula used to calculate the operating budget was the total revenue + losses (112,863M + 1,911M = EUR 114.774M).

16. The budget for Messe Munchen GmbH (MMG) was extrapolated from the 2016 Annual Report and Executive Summary. From the chart found on Page 14, the formula used to calculate the operating budget for this DMO was the Sales - Group EBITDA (337.7M - 147.4M = EUR 190.3M).

17. The budget for Messe Dusseldorf was calculated from the Income Statement covering Calendar Year 2016 found on Page 7 of the 2016 Annual Report. The formula used to calculate the operating budget from the Income Statement was Sales + Own Work Capitalized + Other Operating Income - Net Income for Year (406,911M + 242M + 7,658M - 71,033M = EUR 343,778M).

18. The budget for the Cotentin Tourist Office was cited directly from the annual budget number (EUR 4M) in an article published on April 27, 2017, edition of "EE News Desk."

19. I did not delete the London Convention Centre from the list of DMOs to be researched as it is not my place to do so. However, please note that the cited London Convention Centre is located in London, Ontario, Canada, as opposed to the UK. I have gone ahead with citing the reference to the $600,000 USD operating budget forecast for 2018. Our research did not find any results for actual budget numbers past 2015.

20. The budget for Nurnberg Messe was extrapolated from the Income Statement covering Fiscal Year 2015 found on Page 76 of the 2015 Annual Report. The formula to calculate the operating budget was Revenue (Total 1-3) + Consolidated Accumulated Losses (205,615,403 + 121,970 = EUR 205,737,373).

21. The budget for Messe Frankfurt was cited from the Income Statement found on Page 2 of the 2016 Annual Report. The formula to calculate the operating budget was Sales - Net Income (647M - 50M = EUR 597M).

OTHER SOURCES

Although our research was specifically for countries located in Western Europe, two additional websites were found; i.e., www.aalep.eu and www.mice-contact.com, listing all DMOs in the EU and all Convention Bureaus, Congress Centers and Tourism Offices around the world, respectively. It is our hope that this information will aid you in any additional research.

SUMMARY

The operating budgets and the method of reporting are reflective of the size, scope, and target of the respective DMOs. I hope this portion of the multi-part research covering the 10 listed DMOs above meets your needs and expectations.
Part
08
of fourteen
Part
08

DMO Budgets 3

By thoroughly reviewing the official websites of the destination marketing organizations (DMOs), annual reports, and long-term strategy reports, we compiled all the requested information regarding the total budgets of the following DMOs: Ostschweiz Tourismus, Basel Tourismus, Osterrich Werbung, Zürich Tourismus, Wallis Toursimuskammer, Valais Excellence, Graubünden Ferien, Ticino Turismo, Promote Iceland, and the Icelandic Tourist Board.

All requested information is provided in rows 22-31 of the attached spreadsheet.

DESTINATION MARKETING ORGANIZATION (DMO) TOTAL BUDGETS

Organization: Ostschweiz Tourismus
Budget: CHF 110,086.60 (franc)
Methodology: This is the most recent total budget reported by the organization, in its 2016 annual report.

Organization: Basel Tourismus
Budget: CHF 2,662,961 (franc)
Methodology: This is the most recent total budget reported by the organization, in its 2016 annual report.

Organization: Osterrich Werbung
Budget: EUR 54.6 million
Methodology: According to the organization's most recent annual report (2016), the standard annual budget was approximately 50 million euros. However, in 2016 the organization was granted an additional 4 million euros from the Federal Ministry of Science, Research and Economy and 600,000 euros from the Austrian Economic Chamber. Thus, the total annual budget as most recently reported is 50 million + 4 million + 600,000 = 54.6 million euros.

Organization: Zürich Tourismus
Budget: CHF 13 million (franc)
Methodology: This is the most recent total budget reported by the organization, in its 2016 annual report.

Organization: Wallis Toursimuskammer
Budget: CHF 252,167.91 (franc)
Methodology: This is the most recent total budget reported by the organization, in its 2013 annual report.

Organization: Valais Excellence
Budget: CHF 200,000 (franc)
Methodology: This is the most recent total budget reported by the organization, in its 2013 annual report.

Organization: Graubünden Ferien
Budget: CHF 1,455,000 (franc)
Methodology: According to the organization's most recent annual report (2016), the organization has a standard budget of CHF 775,000 as well as CHF 680,000 in partner investments to be used for marketing campaigns. Thus, the organization has a total budget of 775,000 + 680,000= 1,455,000 francs.

Organization: Ticino Turismo
Budget: CHF 5,3 million (franc)
Methodology: This is the most recent total budget reported by the organization, in its 2016 annual report.

Organization: Promote Iceland
Budget: EUR 5 million
Methodology: According to the organization's most recent long-term strategy report (2013), the annual budget is EUR 5 million, of which EUR 1.2 million is public funding.

Organization: Icelandic Tourist Board
Budget: EUR 1.9 million
Methodology: While an annual report for the Icelandic Tourist Board is unavailable, Promote Iceland includes the Icelandic Tourist Board's total budget (EUR 1.9 million) in its 2013 long-term strategy report.

CONCLUSION:

Of the DMOs listed that are operating in Switzerland, Zürich Tourismus has the highest budget at CHF 13 million. All the Swiss DMOs listed promote a regional destination except for Basel Tourismus, which promotes a city destination, and Zürich Tourismus, which promotes both a city and regional destination. Promote Iceland and the Icelandic Tourist Board both promote the entire country; however, Promote Iceland has a higher budget (EUR 5 million) than the Icelandic Tourist Board (EUR 1.9 million).

All requested information is provided in rows 22-31 of the attached spreadsheet.
Part
09
of fourteen
Part
09

DMO Budgets 4

My findings for this part of your request are detailed in the attached spreadsheet, rows 31-41. This section includes the following organizations:

Visit Faroe Islands, whose annual budget was 13.4 million Kroner as of 2016.

The Tourism Department of the Investment and Development Agency of Latvia (LIAA), which is funded through a larger agency, LIAA, and whose budget is not publicly available.

Italia, whose annual budget was 57.4 million euro in 2017.

conventionbureauitalia, a non-profit organization supported by several other organizations and companies, including the European Tourism Association and Air Dolomiti. It does not publish its budget.

Convention Bureau Roma e Lazio, which is a partnership between Roma Capitale and local hotels, restaurants, and meeting sites. It also does not publish its budget.

Lithuania State Department of Tourism, funded through grants from the Lithuanian government and the EU. Budget numbers are not available for this department specifically.

The Malta Tourism Authority (MTA), whose annual budget was 48 million euro in 2015.

Portugal Tourism, whose annual budget was 151.4 million euro in 2016.

Romania Tourism, which is operated by the Romanian Ministry of Tourism and does not publish its operating budget separately from that of the ministry.

Slovenian Tourist Board (STB), which has a 2018 operating budget of 13.8 million euro.
Part
10
of fourteen
Part
10

DMO Budgets 5

I have researched the budget for ten Destination Marketing Organizations (DMO) in Europe. The budget figures were available for all of them, so there was no need for triangulation. Preference has been given to Western European DMOs. In some instances, Convention Bureaus (CBs) have been selected, but only when their main activity includes marketing a destination. Information about their budget, website, location, destination type, budget and sources used have been added to the attached document between rows 42-51.

DMOs and CBs in Europe

The following DMOs and CBs have been selected:
-Wien Tourismus (Austria)
-Office du Tourisme et des Congrès de Paris (France)
-Atout France (France)
-Visit England (England)
-Turespana (Spain)
-Agència Catalana de Turisme (Spain)
-Office de Tourisme et des Congrès de Bordeaux Métropole (France)
-Office de Tourisme du Pays de Laon (France)
-Office deTourisme du Lac du Der (France)
-Office de Tourisme Grésivaudan (France)

1. Wien Tourismus (Vienna tourism board)

The total budget for Wien Tourismus in 2017 has been given in one of their official reports as 26.7 million Euros.

2. Office du Tourisme et des Congrès de Paris (Paris convention and visitors bureau)

The budget for the Office du Tourisme et des Congrès de Paris has been estimated in 2016 at 10 937 986 Euros. It is available in page 54 of their annual report 2016, which is their latest one published, in the second column "Budget 2016" as "Total des revenus d'exploitation".

3. atout france (French Agency for Touristic Devellopment)

The funding budget for Atout France (French Agency for Touristic Development) for 2017 has been set at 89 million Euros for 2018 according to a newspaper article.

4.visit England

The funding budget for Visit Britain for 2017/2018 has been given in page 7 of their Business Plan Report 2017/2018 at 21.421 Million GBP under the heading "Total Income" for the column VE (Visit England).

5. Turespana (Spain tourism institute)

The budget of Turespana has been reduced in 2017 to 81 million Euros compared to 91 million Euros in 2016, according to a Spanish tourism industry monthly publication called Hostelsur.

6. Agència Catalana de Turisme (Catalan Tourism Board)

The approved budget of the Agencia Catalana de Turisme for 2016 is given on page 82 of their 2016 Annual Report in column "(b.1)" and is worth 22,600,000.00 Euros.

7. Office de Tourisme et des Congrès de Bordeaux Métropole (metropolitan bordeaux tourism and convention board)

The annual budget in 2017 for the Office de Tourisme et des Congrès de Bordeaux Métropole has been set at 6.7 Million Euros and published in the board's official Linkedin page.

8. Office de Tourisme du Pays de Laon (Laon country tourism board)

The annual budget in 2017 for the Office de Tourisme du Pays de Laon is given in a job posting at 1 million Euros.

9. Office de tourisme du lac du Der (Der Lake Tourism Board)

The provisional annual budget of the Office de Tourisme du Lac du Der has been set at 1,040,200 Euros according to newspaper reports.

10. Office de tourisme Grésivaudan (Gresivaudan tourism board)

The provisional annual budget 2018 for the Office de Tourisme Grésivaudan has been published in a report of the Community Council. It has been set at 1,133,970 Euros, which is the subsidy required, mentioned in French as "subvention d'exploitation".

Conclusion

Ten DMOs from Western Europe have been selected and their annual budget researched and added to the attached spreadsheet between rows 42-51.

Part
11
of fourteen
Part
11

DMO Budgets 6

As requested, I've completed the appropriate cells in the spreadsheet with the names and budgets of ten destination marketing organizations in Western Europe. Below, I've provided a summary of my findings.

Organizational budgets

London Convention Bureau: BP 63.49 million (about €70.70 million)
Marketing Edinburgh: BP 0.91 million (about €1.04 million)

Please note we used current British pound to euros exchange rate (1 British Pound = 1.1449) for revenues in British pounds.

conclusion

To wrap up, I've provided the names and annual budgets for ten DMOs in Europe. You'll find all the details of my research in the spreadsheet.
Part
12
of fourteen
Part
12

DMO Budgets 7

Rows 62 - 71 of the attached spreadsheet cover ten DMOs throughout Europe, with their corresponding websites, location, budget, and destination type. Below is an overview of our findings, as well as a brief methodology that was used while researching.

METHODOLOGY

Prior to researching DMOs in Europe, we looked at the existing DMOs already included within the spreadsheet to ensure there was no overlap. We then utilized a list of conventions and visitors bureaus throughout Europe to determine potential DMOs to include in our research. These were filtered out by focusing on organizations within the United Kingdom, Germany, France, Italy and Spain as our primary DMOs to include, followed by looking at DMOs that fell within European boundaries (e.g. Slovenia). Regarding total budgets, each amount was publicly available for our included DMOs in rows 62 – 71, through yearly financial reports and press releases. When necessary, Google translate was utilized to view documents in English if their original state was in a native language (e.g. German, French). Further, each budget listed in the spreadsheet is represented in euros.

DMO ROWS 62 – 71

Type: State (German State)
Budget: EUR 9.5 million

Type: City
Budget: EUR 54.5 million

Type: City

Type: Country
Budget: EUR 2.1 million

Type: City
Budget: EUR 6.5 million

Type: Country

Type: Country
Budget: EUR 42.5 million

Type: Country
Budget: EUR 70 million

Type: City
Budget: EUR 14.1 million

Type: Country
Budget: EUR 13.8 million

SUMMARY

Rows 62 – 71 of the attached spreadsheet encompass ten DMOs in Europe, which include locations in Germany, Spain, Scotland, Italy, England, Ireland, France, and Slovenia. Corresponding locations, budgets, destination types, and websites have been included as well.
Part
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Part
13

DMO Budgets 8

As requested, I've completed the appropriate cells in the spreadsheet with the names and budgets of ten destination marketing organizations in Western Europe.

After identifying and reviewing a plethora of DMOs, I've concluded that most of them don't disclose their annual budgets. As I couldn't find ten organizations that disclose their recent budgets and weren't used by other analysts, I supplemented my list with those that last disclosed it in 2013 or 2014. I've noted these instances in the spreadsheet. The OECD published company tourism profiles in 2013 and 2014, so much of the older data comes from those reports. Moreover, I chose to use this data, despite its age, based on the assumption that these budgets would not change drastically in a few years, and with the understanding that you're just looking for example budgets for DMOs, so a slight variation in the budget will not make a big difference for your purposes. Below, I've provided a summary of my findings.

Organizational budgets

Hamburg Tourist Board: €12.7 million (2014 organizational report - more recent reports do not include budget figures)
Tourismus+Congress GmbH Frankfurt am Main: €7.3 million (2014 - most recent data available; the organization itself does not publish its annual budget)
Netherlands Board of Tourism & Conventions: €26.3 million (2014 OECD data, most recent available)

conclusion

To wrap up, I've provided the names and annual budgets for ten DMOs in Europe. You'll find all the details of my research in the spreadsheet.
Part
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Part
14

DMO Software Key Players

There is no data available either pre-compiled or as a triangulation that defines 7-10 key players in the DMO software solution space in Europe, with their market shares. This is because the industry is not a specifically defined market, and also the European DMO industry has gone through many radical changes recently. However, I was able to find that European DMOs are looking to digitize their operations. They are looking to use software solutions to help them to recruit the right personalities, to measure effectiveness and analyze data, to streamline administration, to tackle human resources budgets and much more.

METHODOLOGY

In order to answer this question, I needed to find two things. The first was to find the key players in the DMO software solution space in Europe. The second was to find the market size for DMO software solutions in Europe, in order to calculate each of the key players' market share.

To find the main market players I first searched for industry reports on the DMO software solution market in Europe in order to find a pre-compiled list of main players. However, I quickly found that the DMO software solution market is not a specifically defined industry in its own right. The market is a smaller segment of other larger markets, such as the software industry, or the marketing industry in Europe. I believe that it is not currently a specifically defined market because it has undergone many changes over recent years, and has undergone "several identity crises, resulting in name changes". Therefore, the market as it stands now has only recently been defined.

Next, I looked for data on the top DMOs in Europe, in order to then find out what software solutions they are using. While I found that there has been no 'top' list created, I found this exhaustive list of DMOs in Europe, however, the list was far too extensive to be able to research each organization.

Therefore, I then searched for online articles and news stories that recommend top software solutions for DMOs, in order to identify several companies and then search for their competitors to create a full list. However, once again I found very limited information on this area, which leads me to believe that it is currently a niche topic where not much has been written on or studied around it.

Finally, I researched what kind of capabilities DMOs are looking for in software solutions. In knowing this I would be able to select the top European software companies who offer these capabilities and create a list from there. I found that DMOs are certainly looking to digitize their operations. Research has found that European Cities Marketing companies recognize that "digital channels become the primary means of place based communication, DMOs must shift from traditional marketing to management to promote their destination."

In addition to this, we know that DMOs are looking to use digital solutions to help them to do things such as: Recruit the right personalities, to facilitate internal communications, to manage different channels, to measure effectiveness and analyze data, to streamline administration, to tackle human resources budgets and more.

However, due to wide spectrum of capabilities required by DMOs, it is not possible to create a reliable list based on solutions offering these as a list synonymous to key players in the DMO software solution space.

As discussed above, the DMO software solution market in Europe is not a specifically defined market, it is part of other larger markets, and therefore there are no industry reports which give us a pre-compiled figure regarding the market size. I also searched through online articles, news stories and online databases (such as Statista) in order to find a pre-compiled figure elsewhere, but after an exhaustive search I found that this did not exist. Possibly because it is yet to be calculated.

My next line or inquiry was to triangulate this figure. To attempt a calculation of the market size I took several different avenues of research. First, I attempted to work it out as a segment of the larger markets that it operates in by finding a percentage of that market that it holds. However, after looking through several reports (such as this one on the European software industry, and this one on the European tech market) I found that no available reports hold the necessary information to calculate this figure.

Next, I looked through online articles and news stories to find a figure to tell us the total annual revenue generated buy sales of these products in Europe. But again, this data was not available in any online source.

Finally, I attempted calculate the market size by totaling the revenues of all the top players added together, in order to give a rough estimation of market size to be able to have some perspective on the potential size of the market. However, as discussed above, it has not been possible to identify main players in this market.

USEFUL FINDINGS

While I could not find a direct answer to your question, I was able to gather some information about this topic, which I think will be helpful for your project.

To begin with, above I have outlined the numerous challenges that DMOs in this area are currently facing and how this is driving their software solution choices. In addition to this, I have found that much is currently being done in Europe to move DMOs forward, for example recently there was a European Cities Marketing Meeting in Gdansk, where the future roles of City Marketing and Tourism organizations in Europe were debated. This indicates that the market may be about to go through profound changes that may shape its needs for software solutions.

POSSIBLE CONTINUED RESEARCH

In understanding what types of information are and are not publicly available on this topic, I’ve suggested a few other routes you may be interested in researching.

For example, you may be interested in discovering more about DMOs in specific areas of Europe. As discussed above, I have located an exhaustive list of DMOs throughout Europe and split by country. You may wish to investigate DMOs in each country separately in regard to how they are using software solutions.

You may also wish to understand more about the future directions for the use of software solutions in European DMOs. For example, above I have outlined data regarding the current needs of European DMOs in terms of challenges they face that software can provide a solution to. It may be of interest to you to investigate this further.

CONCLUSION

To sum up, I have found that there is no data available either pre-compiled or as a triangulation in order to define 7-10 key players in the DMO software solution space in Europe, along with their market shares. There are for several reasons for this, such as that the industry is not a specifically defined market, and that the European DMO industry has gone through many radical changes recently. I did find, however, that DMOs are looking to digitize their operations. In addition, I also found that DMOs are looking to use software solutions to help them: Recruit the right personalities, to measure effectiveness and analyze data, to streamline administration, to tackle human resources budgets and much more.
Sources
Sources

From Part 10