Number of DMOs in France
While there were no preexisting reports that could directly quote the number of Destination Marketing Organizations (DMOs) or also referred as Convention and Visitors Bureaus (CVBs) in France, we were able to come up with a comprehensive list from reputable reports and databases, and we compiled the names of these CVBs and DMOs in a spreadsheet including the city, or region they are assigned.
The total number of DMOs (CVBs included) in France is 142, of which 119 are CVBs and 23 are DMOs. While global numbers are also not known, the Destination Marketing Association International (DMAI) reported that over 600 DMOs from 12 countries are members of this organization. A comprehensive database from Cvent recorded a list of over 3,200 CVBs worldwide.
Since there were no pre-compiled reports or statistics that could be used to answer the information requested, we have utilized the latest available reports and updated databases that list the DMOs and/or CVBs globally and including for France.
The report from the Association of Accredited Public Policy of the European Union (AALEP), released in 2015, was used as this report list all DMOs in the European countries. We were not able to locate any latest release, i.e. 2016 or 2017, even after exhaustive searching, thus, we concluded and assumed that the DMO numbers have not changed since its last release date in 2015. According to this report, "DMOs can be assigned to three different categories: DMOs on a national level, also often called National Tourism Organization (NTO) or Authority (NTA), DMOs on a regional level, Regional Tourism Organizations (RTOs), and DMOs on a local level that serve a city or rather small geographic area." DMOs are also called Convention and Visitors Bureau (CVB), both used to promote a town, city, region, or country in order to attract more visitors in the area.
Cvent, a global software event management company that operates in 100+ countries and partners with DMOs and CVBs worldwide, provides a comprehensive directory for about 245,000 global event venue and also updates their directory for CVBs from all around the world. Their global database consisted of about 3,273 CVBs as compared to other databases such as M&C (Meetings & Conventions) with 1,176 CVB's lists.
For this research, we used the Cvent database to determine number of CVBs in France. In order to check and ensure that this database is indeed considered "fully exhaustive", I pulled-out sample reports which have mentions of some DMOs and/or CVBs and cross-referenced it with the Cvent list. Since the database does not give the option to sort out by country, we manually pulled-out the names of the CVBs located in France and entered them in a spreadsheet (CVB tab).
DESTINATION MARKETING ORGANIZATION (DMO) IN FRANCE
Europe currently consist of 338 DMOs, as of 2015, from its member and non-member states, according to a report from AALEP. France has a total of 23 DMOs operating nationally and regionally. The complete list of these DMOs is provided below and in this spreadsheet (DMO tab).
1. French Tourist Authority
2. Comité Régional du Tourisme Aquitaine
3. Comité Régional de Développement Touristique d'Auvergne
4. Comité Régional du Tourisme Bretagne
5. Comité Régional du Tourisme Bourgogne
6. Comité Régional du Tourisme Champagne-Ardenne
7. Comité Régional du Tourisme Alsace
8. Comité Régional du Tourisme Franche-Comté
9. Agence du Tourisme de la Corse
10. Comité Régional du Tourisme Aude
11. Comité Régional du Tourisme Limousin
12. Région des Pays de la Loire
13. Comité Régional du Tourisme Val-de-Loire
14. Comité Régional du Tourisme Lorraine
15. Comité Régional du Tourisme Midi-Pyrénéés
16. Comité Régional du Tourisme Nord-Pas de Calais
17. Comité Régional du Tourisme Normandie
18. Comité Régional du Tourisme Paris Ile-de-France
19. Comité Régional du Tourisme Picardie
20. Comité Régional du Tourisme Poitou-Charentes
21. Comité Régional du Tourisme de Provence Alpes Cote d'Azur
22. Comité Régional du Tourisme Rhône-Alpes
23. Comité Régional du Tourisme Riviera Cote d'Azur
CONVENTION AND VISITORS BUREAU (CVB) IN FRANCE
Of the 3,273 lists of CVBs worldwide, 119 of these are located in France. Each city/region have their own designated CVB. France's Greater Paris region has 26 CBVs. 31 are located in the Northeast region, 18 in the Northwest region, 35 in the Southeast region, and 9 in the Southwest region.
The city with the biggest number of CVBs is Paris (20), followeb by Nice (5). The complete list of the 119 CVBs is provided in the spreadsheet (CVB tab).
France has over 140 DMOs and CVBs operating in the country. In Europe, France positioned third in terms of the highest number of DMOs at 23. Greece has 31, and the UK has 29. France's Northeast region, which consist of 24 cities including Strasbourg, Mulhouse, Lille, Colmar, Dijon, and Boulogne-sur-Mer, has 31 CVBs. The city of Paris has 20. Overall, the country has 119 CVBs.