DIY Landscape Market

Part
01
of three
Part
01

DIY Home Landscaping Market Size

The 2018 market size of the US do-it-yourself (DIY) lawn and garden industry, which has been found to be an accurate representation of the US home DIY landscaping market, is US$52.3 billion. The methodology for this research, along with the findings, are available below.

MARKET SIZE OF THE DO-IT-YOURSELF LAWN AND GARDEN INDUSTRY

  • The DIY lawn and garden industry reached a market size of US$37 billion in 2016. This was driven by the increasing number of Millenials that entered the market around that time and the rise in popularity of food gardening.
  • This number grew to US$47.8 billion in 2017, with average household spend reaching an average of $503.
  • By 2018, the market size for the DIY lawn and garden industry has grown to US$52.3 billion.
  • While wealthy households still account for most of the lawn and garden spending in 2018, strong levels of participation, spending, and planned future purchases is evident in millenial households according to the results of the 2018 National Gardening Survey.
  • About 25% of estimated lawn and garden spending in 2018 is accounted for by those in the 18-34 age group despite having lower household incomes and higher likeliness of living in an apartment or condo.

Research Strategy:

In order to find the market size of the home DIY landscaping market in the US, we first attempted to look for pre-compiled research on the industry from credible sites such as Mintel and Market Research. We were not able to find any research that gives the market size of the home DIY landscaping market in the US, however, we were able to find that landscaping generally includes "installing gardens, trees, plants, shrubs, and lawns." We were able to corroborate this definition from industry-related websites such as the Landscaping Network. With this, we were able to do a more in-depth search for the size of the US home DIY landscaping market.

We were able to find an article that reported the market size for the DIY lawn and garden industry at US$37 billion in 2016. This article cited the National Gardening Survey as its source for this data. Further search reveals that the National Gardening Survey is conducted annually by the National Gardening Association to track the lawn and garden market and help industry leaders make strategic marketing decisions. The summary and the description of the research report reveals that it focuses on data from American households that do lawn and garden work on their own and the table of content shows that the lawn and garden industry, as defined by the research report, is similar to that of the previously established definition of home landscaping. For these reasons, we can assume that the reported market size for the lawn and garden industry is an accurate representation of the size of the home DIY landscaping market in the United States.
Part
02
of three
Part
02

DIY Landscaping Top Products

After thorough research, we could not find publicly available data about the top landscaping products sold in the United States. We have, however, provided some helpful findings, including an outlook of the landscaping products industry and sales in the US.

HELPFUL FINDINGS

LANDSCAPING PRODUCTS INDUSTRY IN THE US

  • The landscaping product and services industry in the US has a revenue of $99 billion.
  • The landscaping product's industry SWOT analysis, trends, a five-year forecast of the market, detailed research and segmentation for the main landscaping products in the US, and other information can be accessed through this paywalled report provided by IBIS World.

LANDSCAPING PRODUCTS DEMAND AND SALES IN THE US

  • The demand for landscaping products in the US is expanding at a rate of 4.3% per year.
  • The landscaping products sales revenue in the US is expected to reach $9.0 billion in 2021.
  • A number of factors are responsible for the increase in demand of landscaping products in the US. These factors include popularity of patios and outdoor kitchens, continued interest in home improvement shows, the introduction and increased availability of new products such as porcelain pavers, among others.
  • A report provided by FreeDonia covers the deep analysis of the landscaping products in the United States including analysis of landscaping products market in the US by product (decorative, hardscape, outdoor structures, among others) such as pavers, poured, blocks, wood, stones, boulders, clay brick, and aggregates.
  • Additionally, the report also provide the analysis of landscaping product market historical data for 2006, 2011, and 2016 as well as forecasts to 2021. The report can be accessed here.

LANDSCAPING PRODUCTS SALES IN THE US

  • According to another paywalled report provided by FreeDonia on Landscaping products sales in the US, the sales of landscaping products in the US fluctuate based on consumer spending activity and general style preferences.
  • The sales volumes are generally dependent on construction trends, particularly new housing construction and existing home sales.
  • A continued growth in sales has been observed in the sales of landscaping products that incorporate style elements prevalent inside the home such as decorative pottery, tiles, and pavers due to continued interests of homeowners in home improvement television shows, magazines, and websites.
  • Furthermore, the sales of landscaping products, including decoratives and/or edible are expected to boost due to the rising interest in gardening in the US.
  • Additionally, concern for improved water management is driving installation of permeable pavers products in the US.
  • Landscaping products including, planters, hardscaping, and pergolas are also observing increased sales.
  • The detailed analysis of the landscaping products sold in the United States and their market forecast can be found in this report.

RESEARCH STRATEGY

We commenced our research by first conducting a direct search for pre-compiled lists of top landscaping products sold in the US. We were hoping to opt for the top seven products in the US from those lists. Despite searching through several sources targeting landscaping products, including Lawn and Landscape. Majority of the sources focused on landscaping services rather than landscaping products or similar. We were unable to gather any pre-compiled list of top landscaping products sold in the US.

We also tried finding relevant insights regarding landscaping product's(such as mulch, lighting, plants, and others) sales estimate till date in the US so that we could sort out those having the highest volume sold. We searched through several research databases such as Research Gate, Research Guides, Pew Research, IBIS World, and Deloitte. Majority of the sources contained non-relevant information most likely due to the unavailability of such data as no previous researches or case studies seem to have been conducted on this topic. However, through this research, we were able to gather a paywalled industry report from IBIS World, which seem to contain relevant information regarding the landscaping products in the US. We have listed the report as helpful finding.

We then expanded our focus to include the statistics of the landscaping market in the US in a hope to get any related statistic or number from we could triangulate the top sold landscaping products in the US. We searched through news journals, magazine articles such as US News, the Economist, among others. We also consulted private companies databases such as Statista, Forbes, Business Wire, PR News Wire, Free Donia Group, and Investopedia. Majority of the databases provided statistics relating to the landscaping services, trends in the US landscaping market, among others, which were not focusing on landscaping products and were not pertinent to the client's request. Although we were able to gather several reports by Free Donia Group containing the exact data regarding top landscaping products sold in the US but all the found reports were having their content hidden behind a paywall. We have listed the paywalled reports as helpful finding.

From this point, we realized that the information regarding the top landscaping products sold in the US or insights needed for triangulation are not available publicly anywhere-news journals, magazine articles, private companies databases, and others -most likely because all the relevant ideas and data required are hidden behind paywalls. As a last resort, we attempted to look for the largest companies in the landscaping market in the US. We were then hoping to look for each company to see their most selling products so that we could add the volumes of all most selling products to triangulate those five to seven products having the highest sales volume. Through this research, we were able to determine the largest companies in the landscaping market in the US by revenue, including BrightView, TruGreen Cos, the Davey Tree Expert Company, and others. We then looked for the annual reports, press releases, investor reports of the companies. Unfortunately, majority of the companies have not publicized their annual reports or any breakdown of their landscape products sales. Hence, none of the searches yielded any further result.


Part
03
of three
Part
03

Professional Landscapers

The United States landscaping services industry is estimated to reach $99 billion by the end of 2019. According to IBISWorld, there are 505,643 businesses within the United States landscaping services industry. Currently, 980,000 people are working in the landscaping services industry, with ground maintenance workers making up 73.3% of the workforce. Further details about the United States landscaping services industry have been added below.

MARKET SIZE AND OVERVIEW

  • According to Statista and IBISWorld, the total revenue in the United States landscaping services industry is estimated to reach $99 billion by the end of 2019.
  • The industry grew by 4.6% between 2014 and 2019.
  • According to Statista, the biggest players in the United States landscaping industry are BrightView with revenue of $2.35 billion, followed by TruGreen Cos, with $1.37 billion.
  • The average United States household spends $503 on lawn care and gardening activities.
  • The industry is highly fragmented as the top 100 companies only account for $10.22 billion combined revenue.
  • Landscape maintenance is the segment "contributing most to the overall growth."

MARKET DRIVERS

  • The landscaping industry in the United States is dependent on the health of the housing and property markets, "both of which have grown steadily over the past five years."
  • Additionally, the industry is dependent on the disposable income of United States citizens, as such, the industry is dependent on the households with above-average disposable incomes.
  • The value of residential construction also influences the demand for landscaping maintenance services.

NUMBER OF PROFESSIONAL LANDSCAPERS

  • According to IBISWorld, there are 505,643 businesses within the United States landscaping services industry.
  • Data from the Census Bureau shows that 980,000 people are working in the landscaping services industry. Of this number, ground maintenance workers make up 73.3%, approximately 705,289; the remaining include administrative staff, first-line supervisors, and other ad hoc occupations.
Sources
Sources

From Part 01
Quotes
  • "The DIY yard and garden industry hit $37 billion last year, driven by a growing number of Millennials entering the market and a continued resurgence in food gardening. Nearly three-fourths of all U.S. households took part in lawn and garden activities in 2016, according to an annual National Gardening Survey."
Quotes
  • "The landscaping industry involves any activities that change visible features of an area of land. Landscaping includes installing gardens, trees, plants, shrubs, and lawns, as well as landscape care and maintenance services. Specifically, this industry consists of the transformation of several different elements, such as living, natural, human, and abstract."
Quotes
  • "Overall, American gardeners reported spending a record $47.8 billion on lawn and garden retail sales, the highest ever, with a record average household spend of $503 – up nearly $100 over the previous year. "
Quotes
  • "Overall, lawn and garden spending increased in 2018 to $52.3 billion, despite a slight decrease in household participation. "