Digital Signage

Part
01
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Part
01

Digital Signage Pricing

Introduction

After a thorough and exhaustive observation of the pricing plans of several well-known digital signage content providers across the globe, our research team was able to provide a high-level overview of the pricing landscape of digital signage content providers.

Findings

Overview analysis of pricing landscape

  • Most of the well-known digital signage content providers offer quantity-based pricing. That is to say that the prices are set per month per screen.
  • Some players such as Yodeck offer flexible pricing. That is to say that beyond a certain number of screens, they are ready to negotiate the price.
  • The cap on the number of screens beyond which digital signage content providers offer bulk pricing varies from provider to provider. For example, Yodeck offers bulk pricing beyond 60 screens while NoviSign offers bulk pricing beyond 100+ screens.
  • ScreenCloud offers discounted pricing for 20+ screens and schools, universities, non-profits and places of worship by providing a 25% discount for life.
  • The starting price usually ranges from $6-25 per month per screen depending upon the provider.
  • Some providers such as Presentation Point offer fixed pricing as well. They offer their solutions at $339.
  • While some players such as NoviSign, Zeetaminds offer one-month free trial.
  • Navori bills their cloud version annually.

Starting price based on the providers

country of operation of the providers

  • Screenfeed: United States
  • Yodeck: United States
  • Zeetaminds: India
  • OnSign.TV: Hong Kong
  • Viewneo: Germany
  • Navori: Switzerland
  • NoviSign: Israel
  • ScreenCloud: registered in both UK and US
  • UpShow: United States
  • Presentation Point: Belgium
  • Pricing for businesses or enterprises

    • Yodeck offers different pricing structure for businesses or enterprises which is at $12 .99 per month for each screen and provides features such as granular access control with workspaces, custom user roles, Single Sign-on (SAML), login IP & password restrictions
    • Novisign offers enterprise plans at $20 per month for each screen. The features include:
      • Fully Hosted
      • Online Studio
      • 10 File Conversions
      • 100MB File Size
      • 500MB Storage
      • Ad Free
      • Performance Reports
      • Social Widgets
    • Viewneo's enterprise plan is for large companies and franchises at $240 per month, plus $15 monthly per screen. The additional features apart from those present in the lower version include:
      • Multi-client capability
      • White Label CMS (optional)
      • API key (optional)
      • Content + Playlist Sharing
      • 2 TB Free Space
      • Direct Email Support
      • Phone support (optional)
      • Personal support (optional)

    cost components of digital signage content solutions

    • From a buyer's perspective, the two major components of cost of ownership of digital signage content solutions include the acquisition costs and the operational expenses.
    • The acquisition costs include the price of the signage set, processing system, software licensing fees, and installation while the operational expenses include content management fees, energy costs, field servicing, maintenance and repairs, replacement parts, and warranty expenditures.

    Your research team applied the following strategy

    We commenced our research by scouring online publications of digital signage associations such as the Digital Signage Federation, Digital Signage Association (DSA). However, this research strategy proved futile because it did not yield the requested information on the pricing landscape of digital signage content providers.

    As an alternative research strategy, we dug deeper and referred to G2 Crowd which is a business solutions review platform with the hope to find the starting price of well-known digital signage content providers. Nevertheless, this strategy was not fruitful as it covered information of those digital signage content providers who had not made their pricing information available on their website. Therefore, G2 Crowd could not source such pricing related information.

    Finally, we decided to broaden our search from G2 Crowd to Capterra where we were successful in locating a list of "most popular" digital signage content providers. Capterra had designed a market score based on which the popularity was decided. We ventured into checking for the starting price information on Capterra for these companies. In addition to this, we also checked the company website for other information on aspects such as features, other pricing plans, etc.

    Please note that since many US-based digital signage content providers did not reveal their pricing information on their website rather directed to fill in a contact form or call them for further information, we decided to broaden our research criteria from only US-based focus to global focus. Our research team maintained due diligence by ensuring that such companies who are based outside of the US should have international clients. We did this by individually checking for their clients if mentioned on their website, customer testimonials, and reviews mentioned on Capterra.
    Sources
    Sources

    Quotes
    • "Starting Price $10.00 Per Month We provide the maximum value for the price charged @ 10 USD/Month/Display"
    • "Digital Signage Features include: Automatic Player Updates Content Scheduling Media Library Multi-Screen Support Remote Display Management Visual Editor"
    Quotes
    • "Standard $ 7 .99 per month for each screen Typical usage for small & large organizations Features: Upload Image, Video, Audio, Document Files Use Live Streams and Web Pages Playlists Split screen to zones/regions Overlays Scheduling"
    • "Pro $ 9 .99 per month for each screen Best for users with lots of content Features: EVERYTHING IN "STANDARD" + Sub-Playlists Tag-based Playlists Playback Reports (Proof of Play)"
    • "Enterprise $ 12 .99 per month for each screen Enterprise-grade security & control Features: EVERYTHING IN "PRO" + Granular Access Control with Workspaces Custom User Roles Single Sign-on (SAML) Login IP & Password Restrictions"
    • "More than 60 screens? Yodeck supports managing hundreds or thousands of screens. We provide special pricing for large volumes."
    Quotes
    • "Evaluation Free One month trial. Fully Hosted Online Studio 2 File Conversions 16MB File Size 80MB Storage"
    • "Business $20/month Price per screen. Fully Hosted Online Studio 10 File Conversions 100MB File Size 500MB Storage Ad Free Performance Reports Social Widgets"
    • "Partner Contact Contact us Fully Hosted Online Studio 10 File Conversions 500MB File Size 10GB Storage Ad Free Performance Reports Social Widgets White Label 100+ Screens"
    Quotes
    • "Plan 1: Simple, Transparent: $20 Per screen per month With two months free if you pay annually. Pound and Euro payment options available also. Plan 2: Education & Charity: 25% off We help schools, universities, non-profits and places of worship by providing a 25% discount for life. Plan 3: 20+ Screens: 25% off If you have a large digital signage project we offer bulk discounts. Contact us for more information."
    Quotes
    • "Starting Price $339.00 One-time "
    • "PresentationPoint is a suite of digital signage tools that work with PowerPoint. The suite includes: 1. iPlayer: Digital signage player 2. DataPoint: connect to common data sources for real time updates 3. DynamicElements: Connect to news, weather, events, social media, time or create video walls 4. CounterPoint: Manage waiting queues and other lineups 5. MessagePoint: Turn every computer into a company-wide broadcast system Additional digital signage services are offered."
    Quotes
    • "$14.99 Monthly/Player 100 + Players 10% OFF - Paid Anually"
    • "$16.99 Monthly/Player 25 - 99 Players 10% OFF - Paid Anually"
    • "$19.99 Monthly/Player 1 - 24 Players 10% OFF - Paid Anually"
    Quotes
    • "viewneo Professional $ 18 Per month / per screen 250 GB Free Space 200+ Design Templates 1 Mio.+ Images and Videos News Feeds Content Designer Unlimited Playlists User Management Offline Playback Nested Playlists Email Support Phone Support"
    • "viewneo Enterprise FOR LARGE COMPANIES AND FRANCHISES $ 240 Per month, plus $15 monthly per screen All advantages of viewneo Professional Multi-client capability White Label CMS (optional) API key (optional) Content + Playlist Sharing 2 TB Free Space Direct Email Support Phone support (optional) Personal support (optional)"
    Quotes
    • "Starting Price $20.00 Per Month Cloud version is billed annually."
    Quotes
    • "Every media player playing Screenfeed content requires a license to play the content. Screenfeed charges a low monthly license fee for each content subscription we offer. With our quantity-based pricing, the more media player licenses you buy, the lower the price per license. For example: You have two lobbies in a hotel, each with a media player that displays Screenfeed's weather graphics. The license cost for each media player is $8 making your monthly total $16. Now this hotel would like to also add our popular Video News Bites content which has a cost of $12 for each license. The new monthly bill is now $16 for weather graphics, plus $24 for Video News Bites, which totals a monthly bill of $40."
    • "High-Quantity Pricing (100+ subscriptions) Screenfeed offers highly discounted pricing to networks with 100 players or more. We currently serve networks as large as 35,000. Contact us to discuss discounted pricing and packages. For networks with under 100 screens, see our complete pricing list here"
    • "Non-Standard Pricing We understand that there are many creative ways to display Screenfeed's content including large video walls, digital billboards, even small screens in urinals! (it's been done). To that end, contact us for pricing for the following screnarios: Digital Billboards Small format screens (7-21") Large Spectacular screens in shopping centers Media players powering more than 4 screens Any use outside of digital signage (social, websites, cable, etc.) Inclusion as part of your own service (i.e. included with software)"
    Quotes
    • "Acquisition costs can include the price of the signage set, processing system, software licensing fees, and installation. Most customers primarily focus on this cost component."
    • "Operational expenses may encompass such items as content management fees, energy costs, field servicing, maintenance and repairs, replacement parts, and warranty expenditures. Some customers overlook this cost and end up disappointed, while those who include this component in their calculations are at advantage."
    • "The price of the solution is a crucial input for any business, as it often dictates the conversation and the range of options you can consider. Professional displays are engineered to meet the custom demands of each deployment and application—from control rooms to transportation hubs. In addition, the installation’s technical specifications—number of displays, their size, resolution, brightness, placement, etc.—make it hard to estimate the full cost of the final digital signage solution."