Digital Media in Louisiana: Industry
There are an estimated 14,840 people employed in the digital media industry in Louisiana.
DIGITAL MEDIA INDUSTRY
- Louisiana's rich culture in creativity, film, music, and television has been a natural fit for the development of an emerging digital media and technology industry. The industry first began cultivating video game development in 2005 when it passed the digital media tax credit program, attracting major game developer, EA Games, to the state.
- In 2009, Gov. Bobby Jindal and the Louisiana Economic Development (LED) office decided to shift its focus to the whole space of digital media, expanding the program's definition of "digital interactive media," which is now available to any type of software development for commercial sale, including national security and IT applications. The industry offers bottom-line savings in the form of a 25 percent tax credit for expenditures and a 35 percent tax credit for Louisiana labor.
- These incentives have helped to create thousands of new jobs in the state and catapult the region to the forefront of a rapidly growing digital media industry.
- Louisiana's digital media industry is one of the fastest growing in the nation, growing at a rate of more than 100 percent, according to the secretary of LED, Stephen Moret.
- Besides, its information sector, including software publishing and telecommunications, has experienced the second fastest growth rate in the country since June 2009.
- Louisiana’s rapidly growing software industry employed 11,694 people in 2016 and had a $1.5 billion impact on the state’s economy. The industry is supported by one of the most aggressive digital media incentives in North America.
- The Digital Interactive Media and Software Program provides a 25 percent tax credit on qualified payroll for resident labor and 18 percent for qualified production expenditures.
- The tax credit can be applied to state income tax liability, and the state will refund any overages or applicants can opt for 85% of the value earned as a rebate any time during the year.
Employees in the Digital Media Industry Sector
Below are the industry sectors and employment of the digital media industry, according to BLS.
- Computer systems analysts: 1,930 employees.
- Computer programmers: 2,340 employees.
- Software developers, applications: 1,160 employees.
- Software developers, systems software: 1,200 employees.
- Web developers: 460 employees.
- Database administrators: 440 employees.
- Network and computer systems administrators: 2,790 employees.
- Computer network architects: 350 employees.
- Multimedia artists and animators: 160 employees.
- Media and communication workers: 370 employees.
- Audio and video equipment technicians: 740 employees.
- Sound engineering technicians: 240 employees.
- Broadcast technicians: 130 employees.
- Film and video editors: 150 employees.
- Camera operators, television, video, and motion picture: 310 employees.
- Media and communication equipment workers, all other: 200 employees.
- Graphic designers: 1,720 employees.
- Photographic process workers and processing machine operators: 150 employees.
After thorough research, we couldn't answer some part of the request. We were only able to provide the estimated number of employed in the digital media industry in Louisiana, which we based on the industry sector and employment from BLS.gov. However, we did not find information on a precompiled number of employed in the digital media industry, but only the specific software industry had information on the number of employees and economic impact.
First, we began by searching for precompiled information on the estimated number of people employed in the digital media industry in Louisiana. We looked through states government websites such as Louisiana Economic Development, Louisiana Entertainment, and Greater New Orleans Inc. We did find information about the digital media and software development industry among those websites, though this is the recent data (2016) available. We did not obtain the information for the digital media industry.
Next, we searched for industry research, study, article, news, press releases to find any data and information on the number of people employed in the digital media industry in Louisiana and its economic impact. We looked through the Economics Research Associates, Government Technology, Business Reports, LSU System Research & Technology Foundation, Business Facilities, among others. We found a report from ERA in 2009 that provides the economic impact and employment trends specific to the digital media industry in the state of Louisiana. However, this is an old source in which it just the only precompiled data, but we couldn't provide this as the answer to this request because it's too old.
We then tried to find alternative data points to triangulate the number of employees in the digital media industry. We looked through government employment websites such as BLS and Cencus.gov. We found in BLS the 2017 State occupational employment and wage estimates for Louisiana and tried to filter to find if there is a specific digital media industry on the website. Unfortunately, we couldn't find the "digital media industry" itself on the page, so then we checked the industry definition for digital media and breakdown per title that qualified. Then after listing all the industry sector for digital media, we got the total employment of each occupation.
These are the sector of occupation in the digital media industry and the number of employment, according to BLS.
Computer systems analysts: 1,930 employees.
Computer programmers: 2,340 employees.
Software developers, applications: 1,160 employees.
Software developers, systems software: 1,200 employees.
Web developers: 460 employees.
Database administrators: 440 employees.
Network and computer systems administrators: 2,790 employees.
Computer network architects: 350 employees.
Multimedia artists and animators: 160 employees.
Media and communication workers: 370 employees.
Audio and video equipment technicians: 740 employees.
Sound engineering technicians: 240 employees.
Broadcast technicians: 130 employees.
Film and video editors: 150 employees.
Camera operators, television, video, and motion picture: 310 employees.
Media and communication equipment workers, all other: 200 employees.
Graphic designers: 1,720 employees.
Photographic process workers and processing machine operators: 150 employees.
1,930 + 2340 + 1,160 + 1,200 + 460 +440 + 2790 + 350 + 160 + 370 + 740 + 240 + 240 + 130 + 150 +310 + 200 + 1,720 + 150= The total or estimated number of people who are employed in the digital media industry, which is 14,840.