Nuclear Networking and Altitude Agency

• Seller: Altitude Agency 
• Buyer: Nuclear Networking 
• Size of the firm/agency: 1-50 employees 
• Deal value/acquisition price: Not disclosed 
• Valuation multiple paid: Not disclosed 
• Location: Denver, CO 
• Age of firm/agency at the time of acquisition: Founded in 2015, Altitude Agency was acquired in 2020. Thus, the age of the firm at the time of acquisition was five years
• Buyer type: Bigger private marketing agency 

Microsoft and PromoteIQ

• Seller: PromoteIQ 
• Buyer: Microsoft
• Size of the firm/agency: $7.5 million
• Deal value/acquisition price: Not disclosed 
• Valuation multiple paid: Not disclosed 
• Location: New York, NY 
• Age of firm/agency at the time of acquisition: Founded in 2012, PromoteIQ was acquired in 2019. Thus, the age of the firm at the time of acquisition was seven years
• Buyer type: Technology firm 

Campaign Monitor and Liveclicker

• Seller: Liveclicker 

• Buyer: Campaign Monitor 
• Size of the firm/agency: $13.3 million 
• Deal value/acquisition price: Not disclosed 
• Valuation multiple paid: Not disclosed 
• Location: Cupertino, CA 
• Age of firm/agency at the time of acquisition: Founded in 2008, Liveclicker was acquired in 2019. Thus, the age of the firm at the time of acquisition was 11 years
• Buyer type: Bigger private firm/agency 

Research Strategy

• We began our research by conducting a press scan to identify US mergers and acquisitions in the digital marketing and advertising/marketing technology services space in 2019 or 2020. We identified three deals. However, none of the acquiring parties disclosed the deals' values.
• Next, we scoured through the companies' websites, annual reports, quarterly reports, social media accounts, and press releases. We also checked business databases like Crunchbase, PrivCo, ZoomInfo, and Pitchbook, among others. We also combed through press releases and media sites for information regarding the requested data. Unfortunately, after scouring the mentioned sources, there was no information available in the public domain for the deals' values. The lack of data is either due to the companies' financial policy or non-disclosure agreements between acquiring parties.