Digital health coaching apps

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Digital health coaching apps

Specific data points on the market size, growth rates, and the number of users for digital health apps and digital coaching apps categories as well as the given sub-categories are not available. Given these findings, some relevant market statistics pertaining to all-encompassing categories or substitute segments were presented instead. Several market data points and user counts were also extrapolated to provide close estimates of the requested segments' market information. One general market research found indicated that the global digital health market was worth $86.4 billion in 2018 and this figure is expected to reach $504.4 billion in 2025 at a growth rate of 29.6% from 2019 to 2025. As for pain management apps, there are roughly 11.3 million users of these apps based on the number of downloads of some of the most popular apps in this sub-category.

General Digital Health Market Statistics

  • The global digital health market was worth $86.4 billion in 2018.
  • This figure is expected to reach $504.4 billion in 2025 at a growth rate of 29.6% from 2019 to 2025.
  • Plugging the 2018 value and the growth rate into the reverse CAGR calculator, the 2020 size of this market was estimated to be $145.12 billion.
  • The estimated growth rate of the digital health market from 2015 to 2020 was 21.4%.

General Health Coaching Market Statistics

  • Meanwhile, MarketData estimated that the total size of the U.S. coaching market was around $6.14 billion in 2017.
  • The total health coaching market is expected to increase at an average growth rate of 5.4% per year. At this rate, this sector is expected to be worth $7.85 billion in 2022.
  • Based on a survey, 60% of Americans signified their preference to avail of health coaching services. However, eighty-percent of them were not able to receive any health coaching offers.
  • The size of the weight loss coaching segment of this market is around $738 million. This value is seen to increase to $1.05 billion in 2022.

Wellness/Fitness Market Statistics

  • According to Statista, the estimated 2020 revenue of the fitness app segment will be around $3.55 billion in 2020. (Screenshot)
  • The revenue of this segment is expected to reach $5.27 billion in 2024 at a yearly growth rate of 10.4% (2020 to 2024 period).
  • There are around 825.7 million users of fitness apps globally.
  • The user penetration of fitness apps was estimated to be around 11.1% in 2020. This rate is seen to reach 13.4% in 2024.
  • The average revenue per user (ARPU) is around $4.30.
  • Based on a study from Flurry Analytics, there was a 330% increase in the usage of health and fitness apps in the past three years.
  • The fitness apps revenue in the United States is around $1.27 billion.
  • For the total corporate wellness market in the U.S., this segment is expected to be worth around $15.5 billion in 2024 at a growth rate of 8% from 2018 to 2024.
  • As for the self-improvement segment, the total value was around $9.9 billion in 2016. Its worth is expected to jump to $13.2 billion in 2022 at an average yearly rate of 5.6%.

Pain Management Apps Market Statistics

  • There were no available market size and growth rate data points that are specific to the pain management apps in the United States.
  • North America and the United States have the highest market shares of the global pain management market in their respective geographical segments.
  • Based on the data from the CDC, there are around 50 million adult Americans who suffer from chronic pain, and around 20 million who are impacted by severe chronic pain.
  • The pain management market in the United States is thriving due to the wealth of available infrastructure that provides pain management services.
  • As pain management devices and pain treatments typically come with an app, the available market sizes for these pain management segments were also obtained.
  • The size of the global pain management devices sector was around $5.9 billion in 2018.
  • The market is expected to reach $9.3 billion in 2026 at an annual growth rate of 7.6% from 2019 to 2026.
  • Using the reverse CAGR calculator, the 2020 size of this market was calculated to be $6.83 billion.
  • As for the global chronic pain treatment market, this segment earned $69.3 billion in revenue in 2017. It is expected to grow at a yearly rate of 6.4% from 2019 to 2024.
  • Using the reverse CAGR calculator, the 2020 size of this market was calculated to be $83.48 billion.
  • North America has the biggest share of this market with an estimated earned revenue of $32 billion in 2018. This figure is expected to increase by 6.6% from 2014 to 2024.
  • Using the reverse CAGR calculator, the 2020 size of this market was calculated to be $36.36 billion.
  • As there was no available total number of users of pain management apps or pain management coaching apps, we took ten of the most popular pain management apps on an app tracking website and from lists of the most popular pain management apps. As the number of downloads on the Apple Store is not publicly available, and the download statistics on Sensor Tower are not accurate and significantly different from the Play Store download statistics, the download statistics from the apps' Google Play Store pages were used to verify the number of downloads. We then used this data to estimate the number of pain management app users.
  • Based on this, the following are some of the top apps and the estimated number of downloads in the Play Store: We roughly estimated that each of these downloads corresponds to one user.

Adding the figures above, there are roughly 11.3 million users of pain management apps.

Mental Health Apps Market Statistics

Diabetes Management Apps Market Statistics


General Apps Market Statistics

According to an IQVIA report, there are now more than 318,000 health apps that can be found in major app stores. Around 200 apps are being added each day into this category.
Based on research from Accenture, around 75% of consumers mentioned that the use of technology is crucial for their health management routines.
Around 48% of healthcare consumers have downloaded health apps.


  • With regard to revenue sources, around 26% of health apps publishers earn revenue from service sales such as coaching and consulting. These publishers have a combined download of 227,000 in 2017. Around 16% of these health app publishers earned more than $1 million in 2017.
  • Based on estimated revenue, the following are the top health and fitness apps globally: (Screenshot here)
    • Calorie Counter - MyFitnessPal: $1.46 million
    • Calm - Meditate, Sleep, Relax: $1.30 million
    • Fitbit: $799,614
    • Strava, Track Running, Cycling, and Swimming: $748,318
    • Komoot - Cycling, Hiking, and Mountain Biking Maps: $662,110
    • Headspace: Meditation and Sleep: $610,469
    • YAZIO Calorie Counter, Nutrition Diary, and Diet Plan: $571,057
    • Freeletics Training Coach - Bodyweight & Mindset: $555,528
    • Muscle Booster Workout Planner: $361,469
    • Lifesum - Diet Plan, Macro Calculator and Food Diary: $309,406
  • The following shows the percentages of what users are tracking using their wearable technologies and the corresponding apps: weight - 83%; blood pressure - 55%; caloric intake - 55%; sleep patterns - 30%; and steps - 24%.
  • For 2018, the following image shows the health technology mobile landscape:

App Examples for Each Sub-category

Pain Management Apps Examples

Ouchie

  • Ouchie provides a pain management app that allows users to take control of their pain, link with providers, and record their daily success.
  • The company was founded in 2015.
  • So far, the company has received a total of $150,000 in funding amount from Quake Capital Partners and Monarq Incubator.
  • The app has over 5,000 installs on Google Play.
  • It has less than 5,000 installs on iTunes.

Manage My Pain

Curable

  • Curable provides an app where users can avail of the services of a smart AI coach to help them manage their pains.
  • The company was founded in 2016.
  • It received an undisclosed funding amount from an angel investor.
  • On the Google Play Store, it has around 10,000 installs.
  • Based on the available Apple iOS download data from Sensor Tower, the app has less than 5,000 downloads.

Wellness

Lark

  • Lark provides a personal wellness coaching app that allows users to get personalized care to achieve their health goals.
  • The company was founded in 2011.
  • It has received a total of $67.7 million in funding from 13 investors.
  • In the Google Play Store, the app has around 100,000+ installs.
  • The download volume data for this app is not available in the App Store. The only available data for the iOS version is from Sensor Tower. The site's estimated iOS download count for this app was less than 5,000.

Freeletics

  • Freeletics provides an app that lets users access personalized coaching to enable them to attain their wellness goals.
  • The company was founded in 2013.
  • It has a total of $45 million in funding from 9 investors.
  • The app has around 40 million users.

Welltory

  • Welltory provides an app where users can get personalized advice that can help them work toward achieving healthier lifetyle.
  • https://www.crunchbase.com/organization/welltory
  • The company was founded in 2016.
  • It was able to raise $1.4 million in funding from 14 investors.
  • It has around 1.35 million users.

Behavioral Health

Vida Health

  • Vida Health provides a platform where users can avail of the services of coaches, licensed therapists, certified dietitians, diabetes instructors and personal fitness coaches to help them manage various health concerns such as diabetes, depression, sleep, stress, and others.
  • The company was founded in 2014.
  • In the Google Play Store, the app has around 10,000 installs.
  • https://sensortower.com/
  • The download volume data for this app is not available in the App Store. The only available data for the iOS version is from Sensor Tower. The site's estimated iOS download count for this app was less than 5,000.
  • Vida Health has a total funding of $78 million from 17 investors.

Noom

Simple Habit

Diabetes Management Apps

MySugr

  • MySugr is a diabetes management app that helps users to manage their diabetes. The data can be sent to doctors or other resources who can help with the condition.
  • The company was founded in 2012.
  • It has received $6.6 million worth of funding from 5 investors.
  • The app has over 2 million users worldwide.

Health2Sync

  • Health2Sync enables its users to record and track their diabetes data in its app. The information can then be shared with professionals who can provide help, guidance, or support.
  • The company was founded in 2013.
  • It was received $10.5 million in funding amount from 6 investors.
  • The app is being used by 380,000 users worldwide.

Azumio's Glucose Buddy App

  • Azumio's Glucose Buddy app enables its users to record and monitor their diabetes-related data such as food intake, insulin levels, medication, and others.

Research Strategy

To find the market size, the past and projected growth rates, and the current number of users that make use of digital health apps and digital coaching apps in the given categories, we looked through market reports such as those from Market Watch and Statista, health industry reports, and other similar sources. However, we were not able to find the market statistics for the specific segments involving only digital health apps and digital coaching apps in the U.S. What we found mostly are the global market sizes and growth rates of the digital health market and the health coaching categories where the digital health apps and digital coaching segments are included already in the numbers. We also were not able to get the specific breakdown or find the market data and the number of users of the apps under the given sub-segments (wellness, behavioral health, diabetes management, and pain management apps). What we found are some limited market data pertaining to related general sub-segments such as weight loss coaching, corporate wellness, self-improvement, diabetes management, mental health apps, pain management, and other general all-encompassing sub-segments). As the wellness, behavioral health, diabetes management, and pain management apps are sub-segments of these general categories, we presented the data above as helpful findings to give a partial picture of the market based on these available data points.
We also searched for more market and revenue information on the biggest companies in these specific categories (digital health apps and digital coaching apps), to determine if we can triangulate the specific revenues of these segments. However, the data found were inconclusive as the companies that released most of these apps also did not provide specific app revenues. We then looked at app review sites, app statistics aggregators such as Searchman and App Annie, and other app-specific sources to determine if they have released reports on the revenue and other market data that are specific to digital health apps and digital coaching apps, as well as the number of users of the sub-categories (wellness, behavioral health, diabetes management, and pain management). However, most of the statistics on these sites are behind a paywall. Furthermore, the revenue of each app seems to be not available in their paywalled section. Only the number of users per app can be seen and these are also derived from the Play Store data. There seem to be no consolidated numbers on the user statistics of specific app segments such as digital health apps and digital coaching apps, as well as those for the wellness, behavioral health, diabetes management, and pain management sub-categories. Given the lack of specific market size figures, we made some substitutions and presented some helpful data that are also relevant to the categories.

We also substituted the available statistics of some of the related segments such as mental health apps in place of behavioral apps and interchanged fitness for the wellness market. For pain management apps, we presented the available data for the pain management and pain management devices market data in general. As for the number of users of pain management apps, we were not able to find this specific data. What we found are statistics on the number of Americans suffering from pain. To approximate the number of users of pain management apps, we obtained the number of installs of ten of the most popular pain management apps based on several lists. We got the number of installs from the Google Play Store as this data is not available in the Apple Store. There are some Apple iOS download data in the Sensor Tower site but the figures appear to be inaccurate if compared with the Google Play statistics. As for the app examples for each sub-category, most of these apps don't have any available data on the number of their users. In these cases, we substituted the number of installs found in the Google Play Store and in the Sensor Tower site (iOS) for the number of users. As for the geographical scope, specific figures covering the U.S. only are not available so we substituted either the North American data points or global statistics.
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