Digital Event Registration

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Tactics in Digital Event Registration - Part 1

The six tactics being successfully used to drive attention/registration to large conferences/events include Creating a content series that promotes the event, Consistent Social Media Posts, Optimizing call to action buttons on registration page and minimize friction during the registration process, Creating a sense of Urgency, Segmenting email campaigns, and Digitizing word-of-mouth marketing and follow-up incomplete registrants. Event registration is the cornerstone of any successful event. That is why digital event registration is such a high priority for event marketers to maximize the conversion rate from prospect to registered attendee and is an important KPI for event success.



  • Building up consistent momentum for your event will make sure that the enthusiasm will be sustained up until the first day. A good way to do this is by having an ongoing content series that leads up to the event.
  • The Content need to be high quality, Engaging and comprehensive.
  • The overall mindset here is to create content that will be of value to your readers while also bringing awareness towards your event.
  • This series can in the form of video, blog post, or both. The series should have a theme that ties directly back to the event.
  • Perhaps you can do an interview series of the speakers you’ll have at the event in order to offer more context to your readers and potential attendees.
  • Previous video footage, images, and attendees reviews can prove to be a very effective form of pre-event content marketing.
  • Blog Posts Series — write posts that speak about your event. The content need not be overtly promotional in nature but can include a relevant call-to-action at the bottom.
  • Promotional Video — This video should then be used in email, social media, and exist on the event website homepage. Make sure the video is no longer than one minute to ensure that people watch it all the way through.
  • Positive Reviews — Collecting all the positive feedback from previous events, place them in a visible section on the event website and show others how much people loved your event in the past.
  • Video Testimonials — Similar to the promotional video, these testimonials will focus on individual attendees speaking directly into the camera about how much they loved your event last year. If possible, grab footage of previous speakers who also spoke highly of your event. Stitching all of these testimonials together into a piece of promotional content will be very useful for all future events as well.


  • For the purpose of increasing event registrations, social media is particularly helpful with keeping your event top of mind for potential attendees
  • Social Media Marketing is the best way to communicate with your target audience.
  • Some Popular Social Media platforms are Facebook, twitter, Instagram, YouTube.
  • Success in social media is largely measured by audience engagement. To achieve high engagement, we recommend that businesses be in constant interaction with their following across all major platforms.
  • Publishing engaging content is also an important part of social media strategy. All published content and creative should motivate followers to visit your website to learn more about your brand message.
  • Use your social media platforms to promote event related content that is highly shareable. Infographics, short videos and eye-catching images will increase the chances of your post being shared and, in turn, your event being promoted by others.
  • Consistent Hashtags/Handles — Brainstorm and decide on one hashtag for your event and push this hashtag on all of your event collateral and touch points. This hashtag will ensure that your social media campaigns are all tied together and will help potential attendees find your social channels more quickly. Same goes for handles. Ideally, the handle and hashtag will be the same. The key here is to claim your hashtag and handle very early on to avoid losing it to someone else.
  • Part and parcel of building your online brand is creating a short and memorable event hashtag.
  • Influencer Marketing — All industries have thought-leaders who hold a certain amount of influence. If you know of any influencers whose audiences align with your target attendee group, reach out to these individuals to discuss possible partnership marketing.
  • The benefits of influencer marketing is that they will increase brand awareness, Heighten Sales Leads and Conversions, Elevate Credibility and enrich SEO Signals.
  • Teaming Up With Your Sponsors — Given that your sponsors most likely have resources and an audience that you won’t have access to on your own, propose some joint marketing ideas. This could be in the form of your event sponsors sharing your event on their social media platforms, including it in their newsletter, or event creating partnered content that promotes the event.
  • Internal Team Buy-in — Remember that there are other people in your company, not part of the event marketing team, that can share some responsibility. Remind that a successful event is not just win for your team but for the entire company. With that spirit in mind, encourage your sales team, customer success team, engineering team, and everyone in between to help with event promotion.
  • Share creative reveals of lineups or special guests, or use teaser videos and images to increase excitement. For instance, you can post your own countdowns to the event — bonus points if you use beautiful images to motivate sharing.


  • When navigating your event registration website, visitors should clearly know where to go in order to register for the event. Having a non-intuitive website experience will only prevent potential attendees from registering for your event.
  • To avoid this, make sure that the CTA buttons leading to registration are contrasted with the rest of the page and that the copy on the button includes the word “register.” Making this process as simple as possible will only increase the chances of a ticket being purchased. First, if your event registration page is not designed in an intuitive way, your attendees will have a tough time purchasing a registration—even if they really want to.
  • Second, your attendees will often need to convince decision-makers within their organization to support attending a given event. After all, events aren't cheap and they require missing out on valuable time at the office. For example, someone may be very excited to attend your event but needs budgetary approval from their manager in order purchase a ticket. In anticipation of these cases, draft a letter that can be used by lower level employees to convince their managers to approve registration for the event.


  • To further motivate those who may be on the face about attending your event, communicate the fact that there is a limit to which they can be undecided. In other words, emphasize that an offer will be ending soon, or the fact that ticket sales will be ending soon or that the event will be selling out in the near future.
  • This can be conveyed by having a countdown clock on your event home page. Though a small detail, this could very well put certain people over the fence when they are thinking about registering. One best practice is to have an early bird pricing option during the first few weeks of registration because it encourages people to commit sooner to your event. Having a limited time offer on a discounted price will also create a sense of urgency for prospective attendees.


  • Creating an email marketing strategy that involves sending several emails over a period is an effective way to keep the audience engaged. The idea of a nurture email campaign is to gradually nudge the recipient towards the desired action (i.e. registering for the event) through a series of emails. The timing of each message should be spread out to not flood the recipient’s inbox and create an unpleasant experience.
  • One way to ensure that your emails remain an effective channel is to devise sound segmentation strategies that will help properly promote your event. To ensure your email content is relevant, organize campaigns based on industry. Segmenting campaigns based on industry will let your attendees know that the event content will be specifically relevant to them, further cementing their excitement for the event.
  • An attendee’s specific job function will largely determine the reason they registered for the event. A C-level executive will be attending the event for different reasons than a sales associate. Similar to content marketing, the information being communicated should directly address the interests of the intended recipient. Segmenting email campaigns based on job function will do just that.
  • Location is a significant differentiator among attendees, especially if your event attracts a global audience. By sending emails specific to a person’s location, the message will be that much more personalized. Whether that means sending an email during a country’s specific holiday or crafting an email that refers to the particularly cold weather of the recipient’s location, segmenting event email marketing campaigns based on location will help to increase overall engagement levels.
  • Be deliberate with your announcement, include a video, share a testimonial.
  • Showcase your speakers — Dedicating an email to the outstanding speakers at your event is another great way of grabbing subscribers’ attention and getting them to click “RSVP.” Send out content that gives subscribers a taste of what they’ll get.
  • In your Email signature, place a link to the registration page as well as a small image to promote the event.


  • Encourage those who’ve already registered for your event to spread the word by giving them referral links to share with their social networks. Create an incentivized program in which those who bring on more registrants with their referral link receive a partial refund or other rewards.
  • Digitizing word-of-mouth marketing strategy in this way will turn your event attendees into event advocates and can make all the difference in your registration numbers.
  • Some event registration platforms have the ability to track the individuals who have abandoned their cart, leaving event professionals with a golden opportunity.
  • If you're able to track this, try reaching out to these would-be attendees with personalized follow-ups inviting them to complete registration. Sending this reminder message could be all it takes for them to restart the registration process and become a bonafide attendee. If digital ads are part of your strategy, you can also serve retargeted ads to these individuals. This will also reel them back into the registration process so that they (hopefully) complete it.

Research Strategy:

In order to identify tactics in the digital Event registration that drive attention/registration to large conferences and events, we began our research by looking for industry reports and market research that have preexisting case studies on key tactics. However, we were unable to get this information and thus widened our search by looking for the top and best practices in Digital Event registration in the USA. We discovered a blog article detailing and giving a guide for the year 2019 on Tactics in digital event registrations. It listed the digital tactics that have successfully been used to drive attention to large conferences/events. We also reviewed the best practices in digital Event registration where we were able to gather more information to the request

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Tactics in Digital Event Registration - Part 2

The three additional tactics being successfully used to drive attention/registration to large conferences/events are mobilizing attendees and utilizing promotion codes, creating an event-specific website, and organizing a ticket giveaway campaign and offering early-bird incentives.

Mobilizing attendees and utilizing promotion codes

  • Having previous attendees or existing fan base is an incentive since every attendee’s post or word-of-mouth about an event can significantly drive sales. It is important to encourage the attendees to spread the word about the upcoming event and provide them with unique promo codes to share with their social networks.
  • Discount codes also play a critical role in marketing an event. By creating different codes to particular target groups, you can improve engagement with new attendees, i.e., in the case that the event hosted targets college students, it is essential to come up with a creative discount code that would fit the group.
  • You may also consider special deals such as creating custom codes for the existing attendees and delivering the codes through a targeted mail campaign. These exclusive offers can quickly expand your reach with more attendees.
  • Some of the common ways that have been adopted by event organizers to remind attendees of an event include sending a reminder email two days before the event and sending an SMS or making a call to the attendees one day before the event.
  • After purchasing a ticket, it is also necessary to send the attendees a calendar invite via a confirmation email; the prospects can use the calendar to mark the event using a single click.

Creating an event-specific website

  • Key steps to consider when optimizing your event website include connecting a web analytics tool to learn and monitor traffic, using A/B test design tools such as headline copy and site colors, and using heat mapping elements to improve the user experience. These practices can increase website conversion rate by 12%.
  • The principles of creating the landing page are focus, limit, urgency, and relevance.
  • Urgency—Adding a sense of urgency on the landing page makes prospects aware of the fact that they should purchase now rather than later. By leaving the site without purchasing, it is more likely that majority will forget to register or find any reasons at all to attend the event.
  • Relevance—It is important to ensure that the landing page content is relevant to the target audience. Make sure to include the reasons why and how the event will be beneficial to the target audience.

Organizing a ticket giveaway campaign and offering ONLINE early-bird incentives

  • Consumers value promotional gifts and special giveaways. Giving out a few free tickets will enable them to engage in the registration to an event. Event organizers can run some social adverts to promote a ticket giveaway to get prospects interest. This promotes more leads while also encourage potential attendees to spread the word around about the event.
  • It is also important to consider other incentives rather than discounts; offer food coupons, special online deals, and gifts; such gestures invite more people to register for the event. Also, using marketing channels and social media platforms to promote the early-bird offers; this would encourage event attendees to extend the offer to friends.


In order to identify additional tactics in the digital event registration that drive attention/registration to large conferences and events, we began our research by looking for industry reports and market research that have preexisting case studies on key tactics. However, we were unable to get this information and thus widened our search by looking for the top and best practices in Digital Event registration in the USA. We found few articles from credible event management blogs such as Bizzabo, Event Brite, and Word Stream detailing the tactics in digital event registrations. They listed the digital tactics that have successfully been used to drive attention to large conferences/events. We also reviewed the best practices in digital Event registration where we were able to gather more information to the request. We ensured that the tactics we considered are unique from those previously listed.

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Motivations for Event Attendance - Individual

The motivations/reasons engineers choose to attend industry events are to broaden their knowledge, cross-pollinate ideas, networking, and career advancement

Motivations/Reasons for Engineers to attend Industry Events:

1. Broadening of knowledge


  • Since there are changes in technology, methods and processes, industry events are the perfect way to stay up-to-date with industry developments.
  • Industry events can be extremely beneficial to developing new skills and learning new and innovative things.

Why this is included

  • Industry events are often the first airing of cutting-edge ideas, concepts and developments and if engineers want to be at the vanguard of innovation, events are a must. Events are an all-around learning experience as people get to see and hear presentations, Q&A’s and discussions.
  • For example, the AutoSens event for automobile engineers features high quality technical presentations, discussed in the context of the rapidly evolving ADAS and autonomous vehicle technology ecosystem.

2. Cross-pollinate ideas:


  • Events are great ways to not only get new ideas, but to recognize ways that other processes or methods can be synthesized with our own.
  • If new technologies or developments are being presented in events, often just going along and discussing different ideas and opinions will push a person to discover new ideas and breakthroughs.

Why this is included

  • If an engineer working on a particular project is facing difficulties and if he/she sees an event where a speaker is presenting a paper for a similar concept, he/she can get some inspiration from the presentation.
  • For Example, the NAFEMS event will discuss the latest simulation solutions/techniques applied to deliver current and future sustainability requirements (e.g., light weighting, alternative-propulsion, fuel economy, ultra-low emissions).

3. Networking:


  • The more contacts a person builds, the more likely it is that they will be able to get in touch with a colleague that will be able to help when problems arise.
  • Attending an event is a good opportunity to make new connection that can help to refer projects and find new jobs.

Why this is included

4. Career advancement


  • Attending events looks great on the CV of an engineer.
  • An engineer needs to be familiar with the latest devices, tools, and development techniques. As such, industry events can have an impact on personal growth and performance, which will help in career advancement.

Why this is included

  • If an engineer is thinking of applying for an engineering job in a specific sector that is unfamiliar, attending a relevant conference can give valuable information and will make him/her stand out compared to other candidates.
  • For example, Turbo Expo 2019 provides attendees the opportunity to gain valuable insights that they can apply in their jobs.
  • The Women in Electrical Engineering hosts events with female industry leaders to help students discover careers outside of academia.

Research Strategy:

  • To find information about the motivations/reasons electrical and automotive engineers choose to attend industry events, we started to look for articles on the website of auto-sens and We were able to find found an event, which gave information on the reasons for attending the event. The event was targeted for automobile engineers in United States.
  • We then looked for events taking place in United States for electrical engineers. We found a list of those events on the website of The website provided information about an event, scheduled to be held in April and May 2019, in Bloomington, MN, United States. The abstract provided some information about the motivations for engineers to attend the conference.
  • Next, we expanded our approach to look for motivations/reasons chosen by engineers to attend industry events in general. We were able to find an article from Eetimes that provided the required information.
  • As a last resort, we looked for academic institutions websites like Stanford to see if there is any information on why engineers chose to attend industry events, but these publications discussed the benefits attendees get from the events.
Since there is limited direct information available on the reasons/motivations chosen by electrical and automotive engineers to attend industry events, we have used the available information from different events and articles that outline the benefits of such events to estimate the reasons/motivations chosen by engineers to attend industry events.
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Motivations for Event Attendance - Employer

The motivations of employers in the automotive and electrical engineering fields are similar to the motivations of other employers; however, the challenges that the automotive field faces differ. Employers in the automotive field seek to develop positive associations with their brand by sending their employees to industry events that translate into better recruitment of talent, better retention of talent, increased productivity, and transfer of knowledge to their employee base. More information on the topic has been presented below.

Employer motivations & reasons for investing in industry events

Automotive Engineers' Concerns:

  • 44% of automotive engineers in the US worry about the transition to automation.
  • 38% of automotive engineers say that they need to maintain a work/life balance.
  • Similarly, 42% of automotive engineers cite competitive pressures from other companies as a threat.

Automotive Companies' Concerns:

  • 66% of automotive engineers are approaching retirement age.
  • Fierce competition among automotive companies for a limited number of talented engineers is a major concern for the automotive companies in the US. Lack of brand loyalty among the general population and employees is another concern for them.


  • The companies in the electrical engineering industry are concerned about how they can stay ahead in a fast-paced industry and meet the difficulties and challenges of machine learning and AI.
  • The industry has concerns regarding the general health of the economy and job security. The industry is also concerned about product reliability and performance issues.

Ways that industry events are solving Industry problems

developing a credible employer brand:

  • The misalignment of the employer's brand and actions with the employee's experiences can negatively affect recruitment and retention.
  • As expressed in the report titled "Attracting and Retaining Talent in the Automotive Industry," negative perceptions among millennials and female automotive engineers could threaten the future pipeline of talent.
  • According to the report, developing a credible and trusted employer brand is a company's identity in the marketplace.
  • Employees are a significant part of the aforementioned identity, and attending industry events allow employees to network and promote company values.

Better recruitment:

  • Attracting and retaining the next generation of talent is a huge driver and motivation to send engineers to industry events.
  • 28% of automotive engineers have been in their current position for less than five years.
  • 34% of automotive engineers are millennials.
  • This indicates that there is a shortage of millennial workers in the automotive engineering industry, with nearly 66% of automotive engineers quickly approaching retirement age.
  • 59% of automotive engineers in aligned organizations are more likely to recommend their respective workplaces as a good place to work when compared to 44% of automotive engineers in overall.
  • Employee visibility at industry events helps to establish and promote a company's brand. Such events also provide employees with invaluable access to industry and innovation leaders.

Greater retention:

  • Millennial automotive engineers don't advocate their employers like the previous generations. Only 79% of the millennials have recommended their respective workplaces as a good place to work when compared to 92% of Baby Boomers.
  • Automotive engineers (93%) in aligned organizations are more likely than the automotive engineers in overall (78%) to continue working for their respective employers in the following year.
  • According to the U.S. Bureau of Labor and Statistics, an increase in the availability of electrical engineering jobs is not expected due to outsourcing and automation.
  • Attending an industry event can help elevate concerns around job security by giving employees an opportunity to grow and maintain their skills.
  • Allowing an automotive engineer to attend such industry events decreases anxiety over industry competition and promotes job stability through increased knowledge acquisition. Additionally, sending employees to such industry events can reduce irritability.

Increased productivity:

  • Automotive engineers (65%) in aligned organizations are more likely to put more effort into their jobs than required than automotive engineers in overall (54%).
  • Electrical engineering industry events offer an opportunity for electrical engineers to decompress from the stress of their work deadlines, improve their overall mental health, and increase productivity.
  • As automotive engineers gain more knowledge and acquire new skills through industry event attendance, that new knowledge is transferred back to the company.
  • Social connectedness can enhance automotive engineers' mental and physical well-being, which can transform into better work performance.

Interdisciplinary exchange:

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Psychographic Profile - Automotive and Electrical Engineers

Electrical engineers and engineers in general have leadership skills and are less communicative. Engineers spend 8.3 hours per week reading or watching engineering resources, with 86% of those hours spent on digital content. Below is an overview of the information found.

Electrical Engineers

  • Motivation: The top traits for a successful electrical engineer is being dedicated to their professional growth throughout their career and being willing to be a lifelong learner.
  • Interests: Most really good electrical engineers are seen as nerds with pocket protectors full of various colored pencils, which they used to identify the major steps of the problem they were solving.
  • A great portion of electrical engineering is controlled by adopted codes and requires proper and good communication between the engineer and the installer.
  • Worries: Leadership is an important quality particularly for electrical engineers. Unfortunately, few electrical engineers seem to have mastered this quality.
  • Worries: "Give an electrical engineer a software project and he/she will typically give back complete spaghetti code. It may work, but it will usually be an unmaintainable nightmare."


  • Personal qualities: they are critical thinkers, they are inquisitive, they are cooperative, and they are resourceful.
  • The best engineers are curious.
  • Top personality traits of ultra-successful engineers: they are trustworthy, they are honest, and they are team players.
  • Leadership is a quality of engineers.
  • Worries: Communication with people in general, their peers, and their superiors is an important part of their jobs, and many engineers are "frightfully delinquent" when it comes to communicating.
  • "The flexibility to embrace emerging tools to systematize simulation in the workflow defines engineers who are on top of this trend."
  • Goals: Successful engineers (or those who are on their way to success) do not focus on prizes, awards, and commendations because they realize that such goals are often not worth the effort.
  • Goals: Engineers are seeking opportunities to expand their career further while preparing for the new wave of technologies, industry and economic demands that are expected to come in the next twenty years.
  • Media consumption habits and interests: Engineers spend 8.3 hours per week reading or watching engineering resources, with 86% of those hours spent on digital content.
  • Interests: The vast majority (71 %) like short articles.
  • Interests: 44% of engineers prefer brief video demos.
  • Interests: Engineers and scientists value images because pictures are one of the best ways to communicate and they assist in solving problems at a glance.
  • Interests: According to a survey, engineers prefer to discover information primarily via search engines.
  • Interests: Engineers value search engines and information on websites most.

Research Strategy

First, we aimed to determine the psychographic profile of automotive and electrical engineers in the US with regard to their work motivations, main concerns/worries, interests, hobbies, goals (work and/or life), and media consumption habits by researching trusted databases such as Statista, Delloite and ESRI that mainly report on psychographic and demographic characteristics. Through this search, we found an annual report from ESRI called ARWC that provided a job overview for engineers, reports on the future of the engineering job, and a survey on engineering professionals in the UK. Unfortunately, there was no information on personal characteristics.

Next, we aimed to find information on how automotive and electrical engineers perceive their jobs or life on credible media sites (such as Forbes), industry reports (such as Bloomberg), press releases (such as PRNewswire), and industry media sites (such as Interesting Engineering, and Electronics Weekly) that would help triangulate the answer. We found information on top engineers under 30, why the automotive industry needs more electrical engineers, the top 12 traits of engineers, top traits of engineers, the future of the engineering industry, and the 25 richest engineers in the world. However, most information on traits focused on what an employer should look for in an engineer employee and only provided some personal traits.

Our next strategy was to look for reviews/testimonials by industry leaders or recruiters who could give an overview on automotive and electrical engineers in the US regarding their work motivations, main concerns/worries, interests, hobbies, goals (work and/or life), and media consumption habits. We found reviews provided by Panam Imaging that uncovered traits of the electrical engineer but focused only on interests and worries.

Next, we looked at job listing spaces such as Upwork and Freelancers to scan ads of automotive and electrical engineers that could help determine their personal characteristics, but we only found ads that were focused on describing engineering skills.

Next, we looked for surveys/researches on psychographic profiles of engineers in general as their personal characteristics also apply to automotive and electrical engineers. We were able to find a number of studies but all of them were dated. We have included the studies from 2013 and 2015 titled "Key Personality Traits of Engineers for Innovation and Technology Development" and "Study of Socially Engaged Engineers" respectively, as the latest information available on this topic. There was no further information available on the topic.

Last, we tried to determine how engineers were targeted by marketers in order to find the characteristics of this target group. We searched in marketing places such as E-marketer and Digital Marketing News. We only found articles on how to market to engineers that uncover their interests and media consumption habits.

We also found an e-book from 2015 on engineer traits that might be helpful as it describes engineers in detail.

The reason why information is limited is the lack of research on this topic.


From Part 01
  • "The objective of all events, no matter the topic nor the industry, is to bring people together. However, none of this is possible if there are no one shows up. That's why event registration is such a high priority for event marketers. Maximizing the conversion rate from prospect to registered attendee is an important KPI for event success."
  • "Whether you are trying to build awareness or drive registrations, a well-coordinated event promotion plan is key."
  • "Leading organizations like Apple, Microsoft, The Wall Street Journal, HubSpot and Target all consider events to be absolutely essential to their event strategy. Meanwhile, the average B2B CMO allocates 24% of their event planning budget to events. Organizations who aspire to be at the top of their industry need to invest in their event strategy."
  • "Each social media platform provides a unique segment of the entire market. For example, Facebook users have the highest average age of any social platform. Whereas, platforms such as Instagram and Twitter have a much younger demographic."
  • "Email marketing can be instrumental in driving subscribers to sign up and attend, which in turn drives the ROI of your event."
  • "Content marketing is in itself an effective marketing strategy. "
From Part 03
  • "The automotive engineering community is now confronting the largest technology transformation since its inception. This includes the electrification of powertrains for more efficient consumption and cleaner emissions, the reinvention of the battery with fast wireless charging capabilities and finally the advent of a fully autonomous vehicle. Compounding to these technology changes, the automotive companies design verification process is moving away from a major reliance on physical testing to almost a full virtual simulation product verification process."
  • "Abstract: The IEEE-REPC conference is geared toward the practicing engineer working for a rural electric cooperative, an investor-owned utility or a municipal electric utility. Consulting engineers, manufacturers and educators specializing in electric utility power system planning, design or equipment development are encouraged to participate."
  • "The conference consists of technical paper presentations gears to the use of new technologies and innovative use of existing technologies. There are also exhibits set up during the conference to provide the opportunity to network with peers and manufacturers and consultants."
  • "Networking Turbo Expo 2019 is expecting over 2,800 turbomachinery professionals from around the world. Whether you are looking to land your next business deal, hire new talent, or look for your next job Turbo Expo is the event where industry movers and shakers gather."
  • "Learn the Latest Technical Trends Come to Turbo Expo 2019 learn the latest in gas turbine technology. Turbo Expo provides attendees the opportunity to gain valuable insight that they can apply in their job."
From Part 04
  • "A significant number of current employees are nearing retirement, the industry overall has an image problem, the variety of skills needed is broader than ever and competition is fierce from tech companies that have an inherent ‘cool’ factor. On top of that, the new generation of employees has different expectations, motivations and requirements from their employers. "
  • " It challenges employers of automotive engineers to recognize that the tactics of the past need to be refreshed to reflect the experiences, expectations and values of an increasingly diverse employee base. It also confirms that employers that create best-in-class employer brands see numerous benefits including better recruitment, greater retention and increased productivity, which is necessary to win in the battle for talent"
  • "Automotive engineers have faced a rocky road since the global recession. They report several concerns about the industry including the transition to new ways of working (e.g. automation overtaking traditional jobs) (44 percent), the need to maintain work/life balance (38 percent) and competitive pressures from other companies (42 percent)."
  • "Our survey reveals that only 33 percent of U.S. Millennial automotive engineers – those who range in age from 20 to 36 – perceive a strong match between how their employer portrays itself and what they experience as employees at their companies. Only 18 percent of female engineers say they place “a lot” of trust in their organization’s leadership. "
  • "Millennial automotive engineers are less likely than Baby Boomers (ages 53-65) to be advocates for their companies. Only 79 percent of Millennials have recommended their employer as a place to work, compared to 92 percent of Boomers, a significant difference. In fact, the only actions that Millennials are more likely than Boomers to take are negative ones: posting or sharing criticism about their employer online (26 vs. 12 percent, respectively), discouraging potential customers (23 vs. 12 percent), and discouraging potential job candidates from considering their employer (22 vs. 16 percent)."
  • "Our study reveals negative perceptions among Millennial and female automotive engineers specifically, which could threaten the future pipeline of talent. Less than four in ten U.S. auto engineers overall (37 percent) report that what their employer portrays about itself publicly represents what it is really like to work there. We call this group “aligned employees” because their experience matches their employer’s brand. "
  • "Auto engineers in aligned organizations are more likely than auto engineers overall to recommend their employer as a place to work (59 percent vs. 43 percent, respectively)"
  • "Auto engineers in aligned organizations are more likely than auto engineers overall to be very likely to continue to work for their employer over the next year (93 percent vs. 78 percent)."
  • "Auto engineers in aligned organizations are more likely than auto engineers overall to put more effort into their job than is required (65 percent vs. 54 percent). "
  • "The employer brand is a company’s identity in the talent marketplace. It is made up of what it says about itself and what others say about it. To be effective, it is grounded in the actual employee experience the company delivers, including quality of life, work experience, company practices, compensation, professional development and recognition opportunities. "
  • "Work relationships are incredibly important to employee well-being. It’s about more than just “getting along” with a co-worker. As humans, we crave contact and connection with other people. Unfortunately, for many employees, work can be a very lonely place. "
  • "It’s been found that feeling a sense of belonging is an important intrinsic motivator. Abraham Maslow’s hierarchy of needs includes a sense of belonging as a major need that motivates human behavior "
  • "Strong social connections make people happier and physically healthier, which can translate into work performance."
  • "Less stress. Research from Shawn Achor, author of The Happiness Advantage, found that social connection is one of the greatest predictors of happiness and reduced stress. Achor points out that friendships boost happiness, which in turn, also reduces feelings of stress."
  • "High levels of workplace stress can lead to absenteeism, illness, low energy, and irritability. By helping employees foster social connections at work, employers can help reduce some workplace stress."
  • "Live events allow businesses to address their entire target audience at once, delivering their message with maximum impact. In today’s virtual world, participating in a live event helps solidify customer interest, heightens trust, and strengthens loyalty."
  • "They provide businesses networking with clients, as well as employers and employees, the face time to network and develop strong relationships that can’t be achieved through digital communication. They provide an opportunity for presenters and attendees to collaborate and brainstorm, share ideas and best practices, raise awareness, and develop solutions. "
  • "Removing participants from their traditional surroundings, daily distractions and comfort zones, helps enable clear and unhindered focus and attention. They break the monotony of day-to-day routines and help re-energize stakeholder’s passions for the company and its brand. They help increase company morale, business satisfaction and pride within an organization. In turn, this level of investment encourages company “ownership” and an increased drive for success."
  • "Events provide the environment to align company values and drive home company goals and objectives that are necessary to take their brand to the next level. The atmosphere of an event is typically very positive and energizing, which boosts customer’s interest and excitement, and enhances employee passion, drive and overall morale. Plus, it make newcomers feel more comfortable and welcomed. Attending an event is an act of self investment. Attendees experience growth by becoming more informed and by learning what’s most important for career advancement or for choosing the right products or services. Business owners experience firsthand how their stakeholders react to their message, which provides valuable insight needed to grow their company."
  • "The biggest concern for EEs in the job market today? How to stay ahead of the curve with the fast-paced development of new and emerging technologies. With the advent of machine learning, artificial intelligence, new materials, augmented reality, and deep learning, we’ve entered a whole new world of production and innovation. Then there’s the IoT revolution, 3D printing, and industrial automation. It’s all enough to make your head spin. The good news: staying informed and educated will provide the EE with the knowledge base to view these new and emerging technologies as opportunities instead of anxieties. Check out these articles on the new and emerging technologies affecting the EE community today:"
  • "according to the Bureau of Labor Statistics, increases in the inventory of available jobs within the US Labor Market for them is not expected to rise over the coming few years. This is counter to the growth expected in other engineering fields, such as mechanical engineering. Want to keep your EE career on track with a contracting job market? According to the BLS, the strongest growth will be concentrated in heavy construction, satellite communications technologies, infrastructure, and business support services."
  • "According to EMSI, an economic modeling firm, job postings relative to the number of applicants has worked in the favor of electrical engineers and against electronics engineers (excepting computer engineers) over the past few years. With 5,820 average monthly hires from 2012-2014, the 8,898 job postings available per month at the same time means that not all the job postings were filled with candidates. The labor market for electronics engineers is much tighter."