Digital Content Creation Market

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Digital Content Creation Market

Key Takeaways

  • Multiple market research reports provide that the Asia Pacific (APAC) region is expected to be the fastest-growing market for digital content creation due to higher adoption in emerging countries.
  • Asia Pacific is experiencing a growing adoption of digital content creation tools, especially in China, Japan, and India. These countries are also developing their digital technology and internet infrastructure, which is known to generally drive growth in the market, as more opportunities are provided to vendors in the space.
  • Analysts at We Market Research estimate the size of the global content creation market at $13.80 billion in 2022 and is expected to reach $34.16 billion in 2030 with a CAGR of 12%.
  • According to Expert Market Research, “the extensive usage of social networking platforms, such as Twitter, Instagram, and LinkedIn, among others, has resulted in a surge in demand for digital content, as well as growth in the market.”

Introduction

According to GlobeNewswire, “Digital content is a file or information stored or published in a digital format. Digital content can be in many forms, from text and audio, and video files to graphics, animation, and images. Digital content creation software helps in authoring, publishing, and distributing digital content.” The research provides three insights surrounding the global digital content creation market. While we prioritized data focused on the demand for (or shortage of) content creators, the information was limited. Hence, we provided alternative insights into the market highlights. Below is an overview of our findings.

#1: Fastest-Growing Regional Segments

  • Multiple market research reports provide that the Asia Pacific (APAC) region is expected to be the fastest-growing market for digital content creation due to higher adoption in emerging countries.
  • The region is experiencing a growing adoption of digital content creation tools, especially in China, Japan, and India. These countries are also developing their digital technology and internet infrastructure, which is known to generally drive growth in the market, as more opportunities are provided to vendors in the space.
  • “Throughout the forecast period, the rising number of small and medium enterprises across major countries and the rising adoption of digital marketing strategies are anticipated to sustain the growth of the APAC digital content creation market,” according to Market Research.
  • Other reports, such as EIN News, provide that North America is expected to grow at the fastest CAGR of 21.3% due to the growth of IoT-enabled devices, significant R&D investment in IoT, and the presence of prominent market players.

#2: Market Highlight

  • Analysts at We Market Research estimate the size of the global content creation market at $13.80 billion in 2022 and is expected to reach $34.16 billion in 2030 with a CAGR of 12%.
  • The market can be segmented by type — textual, graphical, video, and audio; application — retail & e-commerce, government, automotive, healthcare & pharmaceutical, media & entertainment, education, travel & tourism, and others; deployment type — on-premise and cloud; and region — North America, Europe, APAC, South America, and Middle East and Africa.
  • The North American segment holds the largest share of the market due to the strong adoption and penetration of digital content creation tools in various industries and the presence of leading digital content tool developers in the US.
  • Some top players in the global digital content creation market include Microsoft, Apple, Adobe Systems, Corel Corporation, Acrolinx GmbH, Aptara, Integra Software Services, MarketMuse, Quark Software, and Trivantis.

#3: Market Growth and Demand Drivers

  • According to Expert Market Research, “the global digital content market is expected to witness further growth in the forecast period of 2023-2028, with a compound growth rate of 12.50%.” It is generally driven by the growing demand for digitalized content and digital content creation tools from different business sectors.
  • These digital content and advanced tools are leveraged to target and attract a large consumer base through enhanced marketing strategies. “For example, the GIPHY tool is widely used on social media websites, such as Facebook, Twitter, and Slack, which have integrated GIFs into their platforms for marketing purposes,” according to Expert Market Research.
  • Furthermore, in addition to the presence of robust internet infrastructure and digital technology, the market is also driven by the rising demand for brand improvement through valuable content, which also presents a cost-effective means for quality lead engagement.
  • Digital technologies have provided a rising trend towards digitalization, where content creation is integrated to build better marketing strategies, thereby contributing to the growth of digital content creation.
  • According to Expert Market Research, “the extensive usage of social networking platforms, such as Twitter, Instagram, and LinkedIn, among others, has resulted in a surge in demand for digital content, as well as growth in the market.”
  • The advent of AI and virtual reality, as well as the increasing deployment of SaaS or cloud models due to their scalability, low cost, flexibility, and other benefits, have also contributed to the ever-growing demand for digital content creation tools and are attracting numerous customers. Additionally, they are some key trends propelling the market growth.

Research Strategy

For this research, we have leveraged credible sources that are publicly available, such as GlobeNewswire, We Market Research, and Insight Slice, among others. Through this, we gathered all relevant insights into the global digital content creation market. However, while we prioritized data focused on the demand for content creators, we found no insights into the country/region that has the highest demand for digital content creators. We only found data on factors that drive overall demand in the market. Therefore, we alternatively provided other insights surrounding the digital content creation market, such as market highlights.

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