Digital Child Monitoring: Part 1
There is no evidence that the information regarding historic usage rates and employee size for any of the companies, nor the number of users and revenue growth for McAfee Family, FamilyTime Premium, and Net Sanity are available in the public domain. The current number of users for TeenSafe, McAfee Family, Net Sanity, and FamilyTime Premium is over 1 million, 100,000, 1,000, and 100,000 respectively. Further details are available in the attached spreadsheet.
In order to determine the user data and number of employees for Teensafe, McAgee Family, Net Sanity, and FamilyTime Premium, research began through official company websites and annual reports with the goal of determining the number of users, employees, and revenue for 2013 and 2018, as well as growth for all three areas over the last 5 years. Through this search, we were able to identify the number of users for TeenSafe for 2014 and 2018. Unfortunately, the company data from 2012 and 2013 was not available through their website. The remaining companies did not provide any useful data through these sources. This is most likely due to these companies being privately held, therefore, they do not release annual reports or publicize revenue and employee data.
Research then expanded to company profiles through databases like LinkedIn, Open Corporate, Craft.co, Bloomberg, ZoomInfo, CrunchBase and Manta. Since, most companies were privately held, most of these sources provided little to no results. Through LinkedIn, we found current employee information regarding TeenSafe and Net Sanity. Unfortunately, McAfee Family and FamilyTime Premium did not have profiles through LinkedIn or CrunchBase that disclosed employee information. Additionally, the McAfee profile on both LinkedIn and CrunchBase was not limited specifically to McAfee Family but rather for the company as a whole.
Since no direct information was available on the companies’ number of users, we attempted to find the number of app downloads for each of the apps through the app stores. The idea here was to provide the number of app downloads as a proxy in absence of any relevant information. We were able to find the number of installs for each of the apps that had not been found by other means, namely McAfee Family, FamilyTime Premium, and Net Sanity, Inc.
Finally, we attempted to find additional information through news articles and press releases for regarding number of users, employees and revenue growth for McAfee Family and FamilyTime Premium. We searched through Forbes, New York Times, Wall Street Journal, Financial Times, and Business insider. Unfortunately, the majority of articles and releases were focused on the company as a whole rather than the specific sectors. Any articles that did mention these specific sectors did not provide the relevant information needed to completely answer the request. Thereby, we concluded that the requested information on number of users, employees and revenue growth for these companies is not available in the public domain. While we believe this is mostly due to the companies in question being privately held, it may also be that the companies do not disclose the information for competitive reasons.
Since the 2013 and 2012 version of the website did not provide the user information, I have provided the information for 2014. The number of users has increased from over 500,000 in 2014 to over 1 million in 2018. According to their LinkedIn profile, TeenSafe currently has 11 employees.
No useful information could be found for McAfee Family regarding past users or employees as information was only available for the overall company. According to the Google Play Store, the app Safe Family has over 100,000 installs.
Net Sanity was founded in 2013 and its revenue reached $2.9 million in 2018. The app Net Sanity on Google play store has over 1,000 installs.