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How many digital agencies are there in the world?
Hello! Thanks for your question about the number of digital agencies in the world. The most useful sources I found to answer your question are Agencyspotter and IBISWorld. The short version is that there are 7,865 digital advertising agencies in the world. Below you will find a deep dive of my findings.
DEEP-DIVE
The digital advertising agency industry is a $14 billion industry which provides services like SEO, banner advertising, video advertising, lead generation, digital display advertising and social media management. It showed a growth rate of 13.3% between 2011 and 2016. The industry employees some 78,362 people worldwide.
In the industry report by IBISWorld, it is reported that there are 7,865 businesses in the digital advertising agency industry.
WARC ranked some of the top digital advertising agencies in the world based on their performance in "effectiveness and strategy competitions". Some of the top digital agencies listed by them are Proximity London, Affinity and Ketchum New York.
TRENDS IN DIGITAL ADVERTISING:
* Bonin Bough, former chief media and e-commerce officer at Mondelēz International, has predicted that with the increase in media consumption on mobile devices, the digital advertising industry will move its focus towards the mobile platform.
* According to AdWeek, 62% of companies are using an omni-channel marketing strategy. This means they are advertising simultaneously on apps, websites, TV and magazines.
* 77% agencies are predicting a rise in outstream video advertisements. Outstream videos are the video ads shown outside of actual video players. For example video ads played in between texts or on the corners of web pages.
CONCLUSION
To wrap it up, there are 7,865 digital advertising agencies in the world. Thanks for using Wonder! Please let us know if we can help with anything else!