We began our research by defining the top DAPs in the market. We were able to find pre-compiled lists that named the following companies as the top DAPs in the market: Appcues, AppLearn, Inline Manual, Iridize, Toonimo, WalkMe and WhatFix. We were not able to find a pre-compiled list of average cost/price for these DAPs, because each company defines its pricing model differently. Instead, we researched each company individually and gathered information on the cost/price of owning a platform on each of the DAPs on the list. Few DAPs quoted their prices, because they tend to offer different services (and prices) depending on a client's needs.
FInally, we conclude our research by identifying the intangible resources and efforts that a customer must make in order to launch a successful DAP.
This platform bases their pricing on the number of active users expected to work on the platform (from 1 to 50,000 users). Based on the number of active users, prices vary significantly.
Starter Services: prices range from $79 — $779 per month. For starter services catering to more than 50,000 users, the company requires a consultation with the client. Discounts are available for an annual purchase of services. Standard Services: prices range from $129 — $1,199 per month. For standard services for a platform with more than 50,000 active users, the company requires consultation. Discounts are available when services are paid in an annual basis (instead of monthly).
Enterprise: a quote for enterprise services will be generated after a direct consultation.
Pricing information is not publicly available, since the company uses a per-use pricing model. A client must contact the company and define their requirements to determine a specialized quote.
This platform offers services for companies working with 250 to 60,000 active users. Based on the number of active users, prices vary significantly.
Enterprise services: prices begin at $1,220 a month. For more information, the client needs to contact the company for a specialized quote.
The company offers a free plan for a small platform with 100 users and no specifications. For specialized services, the price is quoted according to a client's needs.
Toonimo does not have standard pricing listed on its website. Pricing is determined by quote, in order to customize a plan specific to the needs of the client and the volume of users that will be using the platform. Custom plans are quoted on either a per-usage rate or an unlimited plan for enterprise solutions. Plans can be priced on a monthly, quarterly or annual basis.
Walkme uses a customized pricing model. They generate specific client quotes according to their specific needs.
Whatfix's pricing model is custom-based. They believe in generating specific quotes for each client based on their specific, unique needs.
launching a DAP
A customer must invest significant time and effort in order to launch a successful DAP and there are several important steps entrepreneurs must take to make sure they're adding value in the DAP marketplace.
First, customers must make sure their DAP is able to quickly attract a large user group at its launch in order to gain scale efficiencies. Next, entrepreneurs must make sure their DAP has sufficient stand-alone value, either fitting into a narrow industry niche or meeting the needs of a small social group.
Further, entrepreneurs must take time to build credibility of their platform in the marketplace, often by attracting a marquee platform contributor who is paid to provide content exclusively on one DAP. Finally, entrepreneurs must make sure their DAPs are compatible with legacy systems in order to ensure new customers have an incentive to easily switch over from existing competing platforms.
Based on our research, DAPs do not require an initial one-time payment, but they all require monthly, quarterly or annual payments for continued use. Most companies do not offer flat fees for services and will work individually with each client to generate an appropriate quote for their specific needs. Entrepreneurs must be prepared to make significant investments to attract a large initial user base, build market credibility of the DAP, and ensure the DAP is compatible with legacy systems.