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What is the difference between illustrations and infographics ? please explain
Thanks for your question about the difference between illustrations and infographics. In short, infographics are generally created for the purpose of telling or explaining a specific story and are usually intended for a specific audience. On the other hand, illustrations are used to illuminate the content. In addition, its data can change frequently to indicate changes in status. Below you will find a deep dive of my findings.
METHODOLOGY
In order to answer your question, I searched through industry reports and trusted media sites. I mainly searched for definitions and examples of illustrations and infographics. I also researched their relevance to business. I have provided you with 3 sources showing visual examples of illustrations and infographics. You can find the examples here, here, and here.
DIFFERENCES BETWEEN INFOGRAPHICS AND ILLUSTRATIONS
INFOGRAPHICS
Infographics are generally created for the purpose of telling or explaining a specific story and will usually be intended for a specific audience, making the Infographics subjective. They are self-contained and discrete. The information is presented with context and sensitivity that is designed in a way that is accessible to a specific audience. Infographics are created to be presented in front of an audience or to fit in with a website or an off-line publication's pre-existing style.
Purpose and Advantages
Infographics are reportedly 30 times more likely to be read than simple text. Infographics, when used for marketing your business, can help you increase the communication of data, increase engagement on social media, and increase website traffic. They are also easy to share. They help your brand demonstrate leadership in your field and can be used repeatedly over a long period of time. In fact, they:
2. Simplify a complicated concept – They take confusing information and convert it to easy to understand images.
3. Illustrate comparisons in a meaningful way – They have the ability to show your product and compare it to a competitor, which is key for every business solution.
ILLUSTRATIONS
Illustrations are used to illuminate the content. It is usually necessary that each one is constructed by hand, although there are tools that are available that provide different templates. The method of presentation that is used for one Illustration cannot usually be used for another. Illustrations usually take a more holistic approach to a subject and bring in related non-quantifiable information. Illustrations are usually created for the purposes of making sense of the data, or to change a data set into a more accessible form.
Advantages to a business using illustrations:
1. Enhanced Assimilation of Business Information - Illustrations allows decision makers to see connections between multi-dimensional data sets and provides new ways to interpret data through the use of heat maps, fever charts, and other rich graphical representations.
2. Quick Access to Relevant Business Insights - Adopting illustrations discovery, business organizations improve their ability to find the information they need when they need it and do so more productively than other companies.
3. Better Understanding of Operational and Business Activities - Illustrations enables users to more effectively see connections as they are occurring between operating conditions and business performance.
4. Accurate Customer Sentiment Analysis - Using illustrations, companies can attain a deeper dive into customer sentiment and other data, which reveals emerging opportunities for them to launch new services to their customers.
Jack Heagley, a famous infographics designer, featured in the NY Times, the Guardian, and Wired, has compared the two and said that illustrations represent the way information would be presented in a Digital Poster. In addition, Illustrations show the same information as an Infographic but the Infographic allows the viewer to glean a deeper understanding through the addition of context. On the other hand, illustrations show different kinds of data from infographics. The data in the illustrations can change frequently to indicate changes in status. Moreover, an infographic is less likely to include interactive numbers.
CONCLUSION
To wrap it up, infographics are audience sensitive and are usually context-driven. On the other hand, illustrations are better suited for business presentations because they employ a more holistic approach to a subject and bring in related non-quantifiable information.
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