Device Purchase and Browser Usage Trends - Purchasing

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Device Purchase and Browser Usage - US

Forty percent of internet users in the United States are using their smartphones more than they used to, while 37% are using their laptops more than they used to. People in the United States are shifting toward using their mobile devices more.

Devices Sales

  • In the first two weeks of March, computer monitor sales in the United States doubled to reach 80,000 units sold, according to NPD market research.
  • The same report found that the sales of laptops and accessories (mice and keyboards) increased by 10%.
  • On the other side, the mobile phone and accessory sales decreased by 14% in the same period.
  • Notebook sales to businesses (B2B sales) "jumped 30% year over year for the last week in February and up 50% in the first two weeks of March, as companies started to outfit their employees for working at home."
  • Similarly, B2B monitor sales increased by 40% during the first two weeks of March.
  • According to "Ben Niernberg, executive vice president at Chicago-area value-added reseller and managed service provider MNJ Technologies," demand for laptops and accessories (mice, webcams, and keyboards) has been three to four times the normal rate.
  • An online survey, conducted by CivicScience in the middle of March, found that among the people who are planning to work from home, about 14% are buying new tech equipment.

Device Usage

  • An online survey, conducted between March 16 and March 20, found that internet users in the United States are using their devices more, as a direct result of COVID-19. Forty percent are using their smartphones more, while 37% are using their laptops more than they used to. (Screenshot here)
  • Twenty-three percent reported using their PCs/desktops more than they used to, while 29% are using their smart TV/media streaming service more. (Screenshot here)
  • Twenty percent reported using their tablets more than they used to, while 13% are using their games consoles more. (Screenshot here)
  • Television use increased "by 18% in the week ending March 22nd, compared with the week before."
  • In the week ending March 22nd, live television viewership went up by 14%, while video-game consoles use rose by 35%.
  • In the same week, overall internet usage climbed by 28%.

Device Share Between February 2020 and March 2020

  • The market share of mobile devices in terms of use increased from 49.47% in February to 51.62% in March.
  • Between February 2020 and March 2020, the market share of desktop devices in terms of use decreased from 46.07% to 44.12%.
  • Tablet market share decreased from 4.45% to 4.26%.
  • These figures highlight a global trend: People in the United States are shifting toward using their mobile devices more.

Browser Market Share Between February 2020 and March 2020

  • The change in different browsers' market share in the United States, between February 2020 and March 2020, are outlined below:
  • These figures highlight a global trend: People are moving toward using Safari from Chrome and Firefox. This trend validates the trend of people moving to mobile devices.

Search Engine Share Between Feb 2020 and March 2020

Increased Usage and Internet Speed

  • By March 20th, the average time it took to download documents increased as "broadband speeds declined 4.9% from the previous week, according to Ookla, a broadband speed testing service."
  • The median download speeds dipped 38% and 24% in San Jose and New York, respectively.
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Device Purchase and Browser Usage - EU

Seventy-two percent of internet users in Italy are using their smartphones more than they used to, while 47% are using their laptops more than they used to. People in the EU are shifting toward using their mobile devices more.

Devices Sales

  • Computacenter, one of Europe's largest resellers, has been signing 500-2000 laptop deals since the 7th week of 2020. A similar trend has been noticed for virtual private network services (VPN), monitors, and wireless LANs.
  • According to Context, the year-over-year headset sales in Europe increased by 38% during the period between the 7th and 10th weeks of the year.
  • Similarly, during the same period, notebook sales rose by 15%, while B2B notebook sales (to retailers and online resellers) climbed by 28%.

Device Usage

  • Italy
    • An online survey, conducted between March 16 and March 20, found that internet users in Italy are using their devices more, as a direct result of COVID-19. Seventy-two percent are using their smartphones more, while 47% are using their laptops more than they used to. (Screenshot here)
    • Twenty-six percent reported using their PCs/desktops more than they used to, while 29% are using their smart TV/media streaming service more. (Screenshot here)
    • Twenty-two percent reported using their tablets more than they used to, while 14% are using their games consoles more. (Screenshot here)
  • Spain
    • An online survey, conducted between March 16 and March 20, found that internet users in Spain are using their devices more, as a direct result of COVID-19. Sixty-four percent are using their smartphones more, while 47% are using their laptops more than they used to. (Screenshot here)
    • Twenty-eight percent reported using their PCs/desktops more than they used to, while 35% are using their smart TV/media streaming service more. (Screenshot here)
    • Twenty-three percent reported using their tablets more than they used to, while 12% are using their games consoles more. (Screenshot here)
  • Germany
    • An online survey, conducted between March 16 and March 20, found that internet users in Germany are using their devices more, as a direct result of COVID-19. Thirty-three percent are using their smartphones more, while 29% are using their laptops more than they used to. (Screenshot here)
    • Twenty-three percent reported using their PCs/desktops more than they used to, while 18% are using their smart TV/media streaming service more. (Screenshot here)
    • Twelve percent reported using their tablets more than they used to, while 10% are using their games consoles more. (Screenshot here)
  • France
    • An online survey, conducted between March 16 and March 20, found that internet users in France are using their devices more, as a direct result of COVID-19. Forty-one percent are using their smartphones more, while 37% are using their laptops more than they used to. (Screenshot here)
    • Thirty percent reported using their PCs/desktops more than they used to, while 13% are using their smart TV/media streaming service more. (Screenshot here)
    • Eleven percent reported using their tablets more than they used to, while 15% are using their games consoles more. (Screenshot here)

Device Share Between February 2020 and March 2020

  • The market share of mobile devices in terms of use increased from 44.32% in February to 44.92% in March.
  • Between February 2020 and March 2020, the market share of desktop devices in terms of use decreased from 52.21% to 51.7%.
  • Tablet market share decreased from 3.47% to 3.38%.
  • These figures highlight a global trend: People in the EU are shifting toward using their mobile devices more.

Browser Market Share Between February 2020 and March 2020

  • The change in different browsers' market share in the EU, between February 2020 and March 2020, are outlined below:
  • These figures highlight a global trend: People are moving toward using Safari and Samsung Internet from Chrome and Firefox. This trend validates the trend of people moving to mobile devices.

Search Engine Share Between Feb 2020 and March 2020

  • Although Google is the most used search engine, it is losing some of its users for Bing and Yahoo.

Increased Usage and Internet Speed

  • "The European Commission has expressed concern that a high volume of users streaming video in high definition could put a strain on internet bandwidth, stymying those working from home." Thus, European regulators have encouraged streaming services to reduce the size of video files.
  • As a response to the European regulators, Amazon, Netflix, and YouTube announced that "they would limit the bit rate of videos in Europe and Britain."
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Device Purchase and Browser Usage - China

Eighty-six percent of internet users in China are using their smartphones more than they used to, while 45% are using their laptops more than they used to. People in China are shifting toward using their mobile devices more.

Devices Sales and Shipments

  • There is no data available that could highlight the device sales in China over the last month. Thus, we provided figures from the beginning of the outbreak to explain the trends surrounding the sales of devices in China.
  • Xiaomi Corp, the Chinese smartphone maker, reported seeing signs of a sales recovery.
  • According to the "China Academy of Information and Communications Technology" (CAICT), about 6.34 million mobile devices were sold in China in February, a 54.7% decline from February 2019.
  • During the outbreak in China, the daily usage of phone devices during the outbreak in China rose from 6.1 hours to 7.3 hours.
  • Sales of motherboards went down by 30%-50% in China last month, impacting the sales of CPU and the Chinese computer manufacturing industry.

Device Usage

  • An online survey, conducted between March 16 and March 20, found that internet users in China are using their devices more, as a direct result of COVID-19. Eighty-six are using their smartphones more, while 45% are using their laptops more than they used to. (Screenshot here)
  • Twenty-three percent reported using their PCs/desktops more than they used to, while 35% are using their smart TV/media streaming service more. (Screenshot here)
  • Thirty-two percent reported using their tablets more than they used to, while 14% are using their games consoles more. (Screenshot here)

Device Share Between February 2020 and March 2020

  • The market share of mobile devices in terms of use decreased from 64.47% in February to 58.85% in March.
  • Between February 2020 and March 2020, the market share of desktop devices in terms of use increased from 34.3% to 39.9%.
  • Tablet market share decreased from 1.23% to 1.25%.
  • These figures highlight a global trend: Chinese people are shifting toward using their desktop devices more.

Browser Market Share Between February 2020 and March 2020

Search Engine Share Between Feb 2020 and March 2020

  • The change in different search engines' market share in China, between February 2020 and March 2020, are outlined below:
    • Baidu: from 69.12% to 72.73%
    • Sogou: from 20.26% to 14.89%
    • Shenma: from 4.62% to 4.45%
    • Haosou: from 2.63% to 3.77%
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Device Purchase and Browser Usage - Global

Seventy percent of internet users worldwide are using their smartphones more than they used to, while 40% are using their laptops more than they used to. People worldwide are shifting toward using their mobile devices more.

Devices Sales and Shipments

  • According to the market research firm TrendForce, the global smartphone industry will experience a decline of 7.8% to produce 1.29 billion units only this year due to COVID-19. This decline is mainly due to consumers "delaying smartphone purchases and thereby lengthening the device replacement cycle."
  • At the beginning of 2020, experts have revised their forecast for smartphone shipments form 307 million units to 274 million units due to COVID-19.
  • Similarly, laptop shipments forecast declined by 20.3% to reach 27.9 million units for the first quarter of 2020.
  • Overall, laptop shipments will decrease by 3.5% to reach 156.7 million units in 2020.
  • For notebook computer shipments, experts also have revised their forecasts from 10.8 million units down to 5.7 million units during the last month. Experts predicted shipments of 35 million units shipped during the first quarter. Hence, they revised these forecasts, expecting that real shipments would reach 27.5 million units in the first quarter of 2020. (Screenshot here)
  • There is no data available that could highlight the global device sales over the last month. Thus, we provided figures from Russia, Japan, and the UAE as examples to explain the trend of growing laptop sales.
  • Over the week of March 2-8, laptop sales in Russia grew by 10%. During the following week (March 9-15), laptop sales grew at 27% relative to the previous week. (Screenshot here)
  • Moreover, Bic Camera, one of Japan’s largest electronics stores, experienced an increase of 20% in laptop sales in February.
  • Jumbo Electronics, a retailer in the UAE, expected that their online sales of electronics would increase by 40% from the last year. Even though online sales are increasing, supply chains are "not able to meet the demand as the delivery of online orders is getting delayed."
  • In March, the retailer's PC sales increased by 20% as compared to February.

Device Usage

  • An online survey, conducted between March 16 and March 20, found that internet users worldwide are using their devices more, as a direct result of COVID-19. Seventy percent are using their smartphones more, while 40% are using their laptops more than they used to. (Screenshot here)
  • Thirty-two percent reported using their PCs/desktops more than they used to, while 30% are using their smart TV/media streaming service more. (Screenshot here)
  • Twenty-two percent reported using their tablets more than they used to, while 14% are using their games consoles more. (Screenshot here)

Device Share Between February 2020 and March 2020

  • The market share of mobile devices in terms of use increased from 51.69% in February to 52.03% in March.
  • Between February 2020 and March 2020, the market share of desktop devices in terms of use decreased from 45.66% to 45.32%.
  • Tablet market share remained the same between February and March.
  • These figures highlight a global trend: People worldwide are shifting toward using their mobile devices more.

Browser Market Share Between February 2020 and March 2020

  • The change in different browsers' market share worldwide, between February 2020 and March 2020, are outlined below:
  • These figures highlight a global trend: People are moving toward using Safari and Samsung Internet from Chrome and Firefox. This trend validates the trend of people moving to mobile devices.

Search Engine Share Between Feb 2020 and March 2020

  • Although Google is the most used search engine, it is losing some of its users for Bing and Yahoo.

Google Searches Affected by COVID-19

  • COVID-19 is dominating Google searches. Coronavirus-related searches are now the most popular on Google, recording high numbers late at night and early in the morning. In fact, "Google trends reveals that the Coronavirus is often on our minds, but especially when we first wake up and before we go to bed."
  • Due to COVID-19, many advertisers are experiencing less search volume for their products throughout March. On weekends, searches have been less impacted by COVID-19 negative trends. "During most weekend hours, search volume is within 10% of its pre-pandemic averages, and it is also increasing significantly in the late-night hours."
Sources
Sources