How are developer relations and developer marketing team structured and resourced for Amazon Web Services and Oracle Cloud developer marketing teams? (Approximate headcount, titles, and marketing budgets)
Hello! Thanks for your question about Amazon Web Services (AWS) and Oracle Cloud developer marketing teams. The short version is that after searching extensively through corporate websites, regulatory filings, industry reports, and trusted media sources, we've determined that the requested information specific to the developer marketing segment is not available in the public domain. However, we have provided marketing information (budgets, headcounts, titles, etc.) for AWS and Oracle as a whole.
Below you will find a deep dive of our findings.
Our approach was to search corporate websites, regulatory filings, industry reports, and trusted media sources relevant to your request. Unfortunately, all of these tactics were unsuccessful in helping us find information specific to AWS and Oracle's developer marketing segment. We believe that such information (marketing budgets, organizational structure, etc.) is only available to company or industry insiders. We searched in several financial annual reports as well as company presentations and employee reports, but none of these sources held useful data on headcounts or job titles. Additionally, a media search primarily gave information on products or tactics used by these companies in developer relations or marketing, but no information on headcount, marketing budgets, or structure.
While we could not find a direct answer to your question, we were able to gather some helpful information regarding the marketing departments for AWS and Oracle Cloud.
AWS, a subsidiary of Amazon, did not publish its marketing expenses in Amazon's 2016 annual report. However, Amazon does confirm 2016 total corporate revenues of $136.0 billion and $7.2 billion in marketing expenses (p. 27). Of the $136.0 billion total, AWS netted total sales of $12.2 billion (p. 23). Assuming that AWS allocates the same proportion of sales to its marketing expenses as its parent company, we can triangulate an estimated total annual marketing budget of $646 million [(12.2 * 7.2) / 136.0)].
While we could not locate any official data related to AWS's developer marketing personnel structure, we used this advanced LinkedIn search to develop a list of 478 global AWS employees that work in marketing, developer marketing, or developer relations. We identified many relevant job titles including Developer Relations Engineer, Developer Marketing Manager, and Head of Developer Marketing. Note that not all employees are on LinkedIn, so actual numbers may vary. However, the LinkedIn search should give a good general idea of the developer marketing and developer relations structure.
From these job titles, we've discovered that developer marketing is a single department at AWS, called Worldwide Developer Marketing. That department includes digital marketing and startup marketing. Only two people in the search had jobs related to developer relations, so we can assume that the developer relations department is much smaller than developer marketing.
We encountered similar findings with Oracle Cloud. While we could not locate specific information about its developer marketing budget, we determined via Oracle's 2016 annual report that its Cloud Software and On-Premise Software segment allocated $6.7 billion in sales and marketing expenses in 2016 (p. 59).
We also developed a list of 2,519 global Oracle employees that work in marketing and developer marketing/relations via this advanced LinkedIn search. The number of employees is much larger than that of AWS—this is not surprising given Oracle's much higher marketing budget. Relevant job titles include Sales Lead Marketing Cloud Applications, Senior Manager Campaigns Marketing, and Marketing Cloud Specialist. The same caveat about LinkedIn searches from AWS applies to this search.
Oracle developer marketing seems to be incorporated into the overall marketing department. The marketing department is structured based on industry and product, with separate groups for industries like Health Sciences or products such as the Oracle Data Cloud. Additionally, developer relations seems to be a part of Product Management at Oracle, where most employees involved in developer relations also hold a role in product management.
To wrap it up, after searching extensively through corporate websites, regulatory filings, industry reports, and trusted media sources, we've determined that the information you requested is not publicly available. However, we have provided relevant information regarding the marketing departments for AWS and Oracle Cloud—we hope you find it useful.
If you’d like to continue research on any of the other topics I’ve outlined above, just let us know. Thanks for using Wonder!