Developer Communications - Uber

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Developer Communications - Uber

Uber uses several strategies to stay connected with the developer community. More details about Uber's relations, and its communications, with developers have been documented below.

Communicating with the Developer Community

  • Uber primarily has four avenues through which it communicates with developers, including the Uber Developer Blog, Stack Overflow, GitHub, and Twitter.
  • The Uber Developer Blog is a blog on Medium that is maintained by people from Uber as well as other companies. The platform engages with developers and updates with new information relating to the development of the platform and its partnerships with other platforms/services.
  • Developers can ask questions directly through Stack Overflow.
  • Named Uber Open Source, Uber offers developer resources through GitHub and anyone can access these resources.
  • Uber also maintains a social media account on Twitter, namely Uber Developers, specifically for developers.

Core Value Proposition

  • Uber's value proposition can be summed up in the phrase "A global tech platform at massive scale".
  • This phrase comprehensively summarizes its value proposition to both consumers and developers. Consumers can leverage Uber's services globally and at a large scale, e.g. large businesses can utilize these services.
  • On the other hand, the phrase also attracts developers because it offers them two things, namely a global tech platform and a massive scale. Both these things are attractive to developers and experience working at Uber can be invaluable to their career in the long run.

Key Messages

  • Uber, in its communications with the developer community, mostly keeps the community up-to-date with news and technologies.
  • Uber Engineering is another blog, apart from the Uber Developers Blog, that aims to "discuss the technologies powering Uber and its products."
  • Through these platforms, Uber also conveys helpful resources and guides to the developer community.
  • Uber has also entered the fintech space through its new platform called Uber Money. The company is offering added benefits to its drivers, as well as consumers, through this platform.
  • Uber Money is not only targeting debit accounts and cards, it is also offering remittances as well as money lending services.

Developer Portal

  • Uber has a developer portal called Uber Developers through which developers can sign in to the platform.

Business Lines

  • Uber has specified five business lines including Rides, Eats, Freight, Other Bets, and ATG and Other Programs.
  • Uber Rides is the segment that connects riders to drivers. This segment includes all kinds of rides, i.e. cars, minibuses, motorbikes, taxis, and auto rickshaws. This segment also includes Uber for Business as well as partner companies including Didi, Grab, and Yandex.Taxi.
  • Uber Eats is the segment that offers consumers the ability to search for restaurants and get a meal delivered to their doorstep (or pick it up).
  • Uber Freight connects carriers and shippers using Uber's technology and platform. It benefits shippers by offering them the ability to book carriers upfront and keeping the pricing transparent. Shippers that use Uber Freight include small-medium-sized businesses as well as global enterprises.
  • The Other Bets segment includes multiple offerings from Uber that are still in the investment stage. For example, it includes New Mobility, which currently offers e-scooters/e-bikes. This segment also includes Uber's other ventures, e.g. Transit and UberWorks.
  • ATG (Advanced Technologies Group) and Other Technology Programs is the segment that encompasses the development of newer technologies including the autonomous vehicle technology.
  • Although Uber does not seem to have any specific naming conventions, its business lines are named after the services they provide, e.g. Uber Eats, Uber Freight, Uber Rides, etc.