Developer Communications - Paypal (2)

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Developer Communications - Paypal (2)

The tagline on the PayPal Developer portal is "Build Modern Commerce with PayPal." The tagline on the PayPal Ventures portal is "we offer our portfolio companies access to the resources, relationships and deep industry expertise they need to grow and succeed." Visuals of the taglines and messages to developers and fintech have been provided in the attached Google Doc.

CVP and Key Messaging to Developers

  • PayPal's core value proposition to developers is that it offers them the tools to integrate and build commerce with its commerce platform. "Build Modern Commerce with PayPal" serves as the tagline on the PayPal Developer portal.
  • PayPal has two key messages to developers: "Developer tools and resources to integrate PayPal Commerce Platform" and "integrate once and add capabilities as you need them."
  • PayPal says that it has designed PayPal Developer to give developers the tools needed to "implement end-to-end payment solutions" and to provide a "platform experience with PayPal Commerce Platform."
  • PayPal's mission is to improve the experience of PayPal developers. It achieves this by helping them make payments, accept payments, streamline operations, manage risk, and grow their businesses faster. Its portal is also meant to support developers as they "discover the right solutions, develop great payment experiences, and connect with a community of passionate developers."
  • Visuals of the taglines and messages to developers have been provided in the attached Google Doc.

CVP and Key Messaging to Fintech

  • Its core value proposition is that it leverages its industry experience to speed up the time to market for fintech companies, and to build a democratized financial system that is more inclusive, personalized, and transparent.
  • "We offer our portfolio companies access to the resources, relationships and deep industry expertise they need to grow and succeed" serves as the tagline on the PayPal Ventures portal.
  • PayPal Ventures' key messages to fintech companies are:
    • Global Reach: PayPal Ventures gives fintech companies access to over 200 markets and 250 million customer accounts.
    • Seasoned Experts: fintech companies benefit from a team of seasoned founders, specialists, and entrepreneurs.
    • Trusted Brands: fintech companies gain credibility from being backed by a company of PayPal's global standing and recognition.
  • Visuals of the taglines and messages to fintech have been provided in the attached Google Doc.

Research Strategy

To provide additional information on PayPal's core value proposition and key messages to developers and fintech, the research team began by exploring PayPal's corporate website, annual reports, and press releases. However, there was no information regarding their communication with developers and fintech companies. Information available on the public domain from third-party resources and media reports are mostly about PayPal's overall business.

Therefore, to provide the above information, the research team only used the information provided on the PayPal Developer website and the PayPal Ventures website. Both are PayPal portals dedicated to developers and fintech companies, respectively. While it was possible to find general taglines used on the websites targeting developers and fintech, there were no specific taglines for the messaging and CVP for each.
Sources
Sources