Developer Communications - Microsoft (2)

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Developer Communications - Microsoft (2)

Microsoft conveys its core value propositions as well as key messaging to developers/fintechs through its taglines for different platforms/communities. Specific propositions/messaging, and the associated taglines, can be found below.

Developers

Core Value Proposition

  • Microsoft's core value proposition for developers is the ability for developers to utilize any platform/language/tools to develop what they want. It is also evident from the tagline, which can be found on its main resource page dedicated to developers, i.e. Microsoft Developer.
  • Microsoft Developer is the dedicated hub where developers can find resources for anything they are working on. Its tagline states, "Any platform. Your languages. Your tools."
  • The visual of this tagline can be found in the attached document.

Key Messaging

Microsoft conveys several key messages to its developers depending on the platform/community they are working on, however, the main message relates to how its developers are supported across different platforms and how they can always find support/expert help whenever they need it. The taglines for different communities/platforms can be found below.

.NET Community

Azure Developer Community

  • Azure also has a dedicated community, whose tagline states, "Your community for best practices and the latest news on Azure."
  • The visual of this tagline can be found in the attached document.

GitHub Support Community

  • The GitHub Support Community's tagline states, "We're here to help. Find solutions, share ideas, and follow discussions."
  • The visual of this tagline can be found in the attached document.

Microsoft Tech Community

  • Microsoft Tech Community is a platform that allows developers to engage with other senior developers. Its tagline states, "Collaborate, share and learn from experts."
  • The visual of this tagline can be found in the attached document.

Office 365 Developer Community

  • Tagline for the Office 365 Developer Community states, "Your community for best practices and the latest news on Office 365."
  • The visual of this tagline can be found in the attached document.

Windows Developer Community

  • The tagline for Windows Developer Community states, "The space to share experiences, engage and learn from experts."
  • The visual of this tagline can be found in the attached document.

Fintechs

Core Value Proposition

  • A look at Microsoft's offerings in the financial services industry illustrates the company's core value proposition for fintechs. The company focuses on making financial services more intelligent, especially through the use of AI. The overarching objective of the company remains the same for all industries, i.e. digital transformation.
  • Microsoft's core value proposition is also embedded in its tagline for the financial services industry, which states, "Empowering intelligent banking".
  • The visual of this tagline can be found in the attached document.

Key Messaging

  • Microsoft's key messaging to fintechs conveys how it can add value to its clients' businesses across different products, services, and channels.
  • The key messaging for fintechs/financial services industry appears directly on the page dedicated to the financial services industry. It states, "Enable customers through simple, instant, and secure transactions with seamless financial management experiences across channels, banking system products, and services."
  • The visual of this messaging can be found in the attached document.
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