Developer Communications - Google

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Developer Communications - Google

Based on the products, services, and programs the Google Developers platform provides, it is clear that its core business line is applications and software development. However, it provides tools such as Google Ads that power the marketing and advertising lines of other businesses. Overall, the developer platform provides a wide array of solutions and tools designed to cater to different business lines, especially in the technology and marketing spaces. Visuals of taglines / messages are included in the attached Google Document.

GOOGLE

Communicating to the Developer Community

  • Google speaks to its developer community using various channels, with its website — Google Developers acting like the primary platform for communicating with its developers. The site features key products and services information, including examples of its most recent news articles.
  • Other primary channels for communicating with developers include its blog, events, and publishing blog platforms like Medium. Its website blog focuses on the most recent news, updates, and different stories for developers. The events page shares information about upcoming events, while on the Google Developers Medium blog, it offers three news categories, namely Google Cloud Platform, Actions on Google, Firebase, and The Google Developer Blog.
  • Google also leverages social media channels to connect with its developer community, especially — Facebook, Twitter, & YouTube. On Facebook, Google Developers has 246,889 followers and 187,666 likes. On Twitter, it has 2.3 million followers and on YouTube, 2.09 million subscribers.
  • The tech giant also relies on the Google Talk application and its 'Community Leads Platform' to connect with its diverse developer communities.
  • Within the events category, Google uses various forms of communication including hackathons, workshops, live technical sessions, question & answer sessions with experts, Firebase Live, and Web.dev Live.

Core Value Propositions

Key Messages & Taglines

Developer Portal Strategy or Separate Arms/programs

Business Lines

Sources
Sources