Developer Communications - Apple (2)
Apple has three core value propositions to its developers, including 'think differently', 'tech that works', and assurance of privacy. The company's developers can access its universal app quick start program where they will get all they need to create universal apps, including tools, support, and resources. The company reported that it was offering the first card that would enable users to pay less interest. Card users can track their spending weekly, monthly, by location, by category, and by type of purchase.
Core Value Propositions
- Apple’s first core value proposition is, ‘Think Differently’ and it is reported that this began when Steve Jobs created a popular TV advert called, ‘Apple’s Think Different’. Apple’s Macintosh stood out as a worthy alternative to IBM, and the message
- The company got the attention of developers who wanted to think differently and the brand was popular among professional designers and movie-makers to the extent that every advertising agency had Apple products. It made it appear like using its products was a trend and because of this, every advertising agency acquired an Apple computer.
- Apple’s second value proposition is ‘Tech that works’ and this proposition coincided with the release of the iPod and the iPhone.
- The Apple brand seemed to attract a wide and varied market, and there was a significant increase in the adoption of Apple products. The message was that by using Apple, you chose less customization and technology that works.
- Apple’s most recent value proposition is about privacy and the company reported that it had gathered a significant amount of knowledge on data management and protection.
- The company promises to be the safer alternative as shown on a display on the company’s Las Vegas building:
- The figure below summarizes Apple's core value proposition to its developers and clients:
- Apple's developers can access its universal app quick start program where they get all they need to create universal apps, including tools, support, and resources.
- Apple says it has made provisions for its developers to access the latest versions of Xcode, macOS, iOS, watchOS, and tvOS.
- The company's latest news updates for its developers can be found here. The latest update is dated August 3, 2020, and it informs developers that they can test their apps’ integrity using the App Attest API.
Core Value Proposition
- Apple promises to develop a unique culture that accommodates top talent and to build a strong culture that will keep the company cohesive for enhanced growth.
- The company will prioritize attitude over technical skills and its key focus will be on traits, such as collaboration, curiosity, and creativity.
- Other values the company is highlighting include developing a culture where failure is looked at positively, risks are properly managed and good planning is encouraged.
- The partnership between Apple, MasterCard, and Goldman Sachs Group was expected to produce a very innovative credit card and it will be Apple’s symbol of simplicity, transparency, and privacy.
- The company reported that it was offering the first card that would enable users to pay less interest. Card users can track their spending weekly, monthly, by location, by category, and by type of purchase.
- Information provided by Apple indicates that users may receive about 3% cashback when they purchase an Apple product, about 2% cashback when they use Apple Pay, and about 1% cashback when they use Apple Card in stores without Apple Pay.