Destination/Tourism Mobile Apps

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Destination/Tourism Mobile Apps

For a travel/destination app to be successful, it should be client-centric, have intelligent booking feature, promotes cashless travel, and offer a direct channel of communication like instant messaging. The destination mobile apps should provide offline content, location-based data, calendar, currency converter, and maps, among other things.

Insights into the Popularity of Destination/Tourism Mobile Apps

  • The destination/tourism mobile apps have revolutionized the travel and tourism industry. Around 80% of travelers use mobile applications to plan for holiday trips.
  • About 60% of smartphone users prefer using destination apps to plan their tours, according to eMarketer.
  • According to Adweek, around 80% of destination mobile app users prefer getting information from the recent reviews on the app than making a call to inquire about services or the destination.
  • According to research, 82% of travelers keep downloading destination/tourism apps because of the handy smartphone functionality, the provision of offline content, and the app's speed as compared to using browsers and desktops.
  • Destination mobile app users prefer applications that offer a good UX (User Experience), and 69% of the users are likely to delete the app if it has a bad UX.
  • Destination mobile app users prefer a multi-functional app (that has all the necessary services) than a single-purpose app, according to a survey conducted by Moritz Christian.
  • Around 77.2% of travelers use the travel guide feature in a destination/tourism mobile app, 72.2% use offline maps, 41.1% use public transportation navigation, 12.6% use taxi booking feature, and 44.7% would prefer an app having a tickets-booking feature.
  • About 40% of destination/tourism mobile app users use the voice-search feature in the app at least once per day.
  • According to a survey conducted in 2018, 84% of travel brands were planning to increase their investment in destination mobile apps, while 53% considered it important to interact their users via mobile before, during and after their trips.
  • The global online travel market is expected to grow at a CAGR of 11% between 2018 and 2026.

Popular Destination/Tourism Mobile Apps

1. Expedia

  • The Expedia mobile app utilizes location-based technology and time zone updates to provide users with relevant itinerary and vital data like airport maps, confirmation codes, flight status, and addresses.
  • Expedia has a 4.8/5 rating on the App Store and is available in more than 15 languages. The destination mobile app has over 10 million downloads.

Expedia Features

  • Expedia allows for its users to browse flight maps, showing location pins for arrival and departure and notifies them of potential layovers. Expedia has airport terminal maps of over 200 main airports globally.
  • Expedia users can access hotel addresses, maps, and contact information through the hotels feature on the app.
  • The car rental feature gives the users information about the car rental company, confirmation codes, local phone numbers, and the pick-up and drop-off dates and time.
  • The cruise feature on Expedia app allows users to know when the ship starts to sail.
  • Expedia has a destination service feature which displays the valid dates for every activity, when they start and when the activity expires.
  • The app provides a mobile booking service for flights.

2. mTrip

  • mTrip has over 3 million downloads and is available for both Android and iOS users in the Google Play Store and App Store, respectively. The mobile application has gained the loyalty and trust of CVB (Convention and Visitor Bureau) Tourism Boards, and the DMO (Destination Marketing Organization), establishing itself as a leader in the tourism industry.
  • Users have access to a detailed travel directory, offline maps, and daily itinerary.
  • All the features on mTrip, except for updates and sharing, can be accessed offline at zero roaming charges.

mTrip Features

  • mTrip has a destination guide, which has the capability to add single or multiple destinations, unlimited editorial content, directories of the destinations with pictures, prices, opening hours, booking links, contact information, events and calendars, and traveler ratings.
  • mTrip has detailed offline maps and location-based navigation to be used either by public transportation or foot. The application has a search feature to search for streets and places and shows the time and distance between the users current location and the destination.
  • mTrip has international coverage and is translated in 14 different languages on both Android and iPhone.
  • mTrip uses augmented reality, has a currency converter, postcards, shows nearby places, and comes with a trip journal.
  • mTrip provides suggested tours as recommended by the tourism board or DMO.
  • The app automatically generates a user's customized daily itineraries depending on the user's preferences.

3. Booking.com

  • Booking.com mobile app is available in more than 41 languages.
  • Booking.com was ranked 5th in the Google Play Store, according to a report from Sensor Tower, and has over 20 million downloads.

Booking.com Features

  • Booking.com has a search feature that enables its users to quickly filter through hotels, motels, and holiday homes. The application also has advanced filters which include price filters, number of people, budget, types of rooms, and check-in/check-out dates.
  • Booking.com mobile app has push notifications enabled and mobile in-payment capabilities that enable users to pay through debit/credit card, e-wallets, net banking, and PayPal.
  • Booking.com has multi-lingual support feature which enables a user to translate the app to a language they are comfortable using, calendars and do not charge the credit card or booking fees.
  • Booking.com has global currency support making it convenient to be used worldwide.
Sources
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Quotes
  • "Currently, around 80% of travelers use mobile apps to plan their holiday trips. With the advancement in technology, we can easily book our vacations sitting back at our homes. Due to this transformation, many travel companies are looking to get their mobile app developed to engage more potential customers."
Quotes
  • "With over 3 million downloads, mTrip has gained the trust and loyalty of Tourism Boards, Convention and Visitor Bureau (CVB), and Destination Marketing Organization (DMO) and has established itself as a leader in the travel industry."
Quotes
  • "Travel agencies and physical bookings are now almost outdated. So much that a recent survey by eMarketer shows that travel-based mobile apps are the 7th most downloaded category and that 60% of smartphone users prefer travel apps for planning their leisure tours."
Quotes
  • "Despite worldwide app fatigue, 82 percent of travelers keep downloading travel apps. Why? Because they’re irreplaceable across the border: offline content, handy smartphone functionality, and speed – compared to desktops or even mobile browsers."
Quotes
  • "85% of people make use of travel apps while planning for a holiday trip."
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  • "As per the survey by “eMarketer” travel based mobile apps are the seventh most downloaded mobile app category and almost about 60% of the smartphones users regularly using travel apps when planning their trips. "
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  • "Map’s are used to find sites, get directions and locate services. If you download the content and map before you arrive, you can use the app everywhere (without internet). Save features in map’s help you to build a route by saving favorite sites and events."
Quotes
  • " 53% of travel brands feel it is important to engage their passengers via mobile before, during and after their journey."
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  • "Global Online Travel Market is expected to grow at a CAGR of 11% During the Forecast Period (2018-2026)."
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  • "Through Expedia’s new mobile app itineraries feature, consumers can get free flight status updates and one-touch access to the company’s customer service."
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  • "Talking about the multi-lingual support feature, it allows users to enable Google translator that converts the descriptions, which the user wants to understand. And, the user can easily convert the language into his/her first language. So, the multi-lingual support feature is the essential one to consider while developing a travel booking app."