Website versus Mobile: News Sites
We were able to determine that more U.S. adults gravitate towards receiving news through their mobile devices. However, most of them still find it more convenient to watch videos on a desktop rather than on a mobile device.
- According to a Pew Research Center survey, six of ten U.S. adults (57%) get their news using a mobile device, compared to 30% who get their news from a desktop or laptop computer.
Website-Only Platform/Desktop on News Sites (Pros)
- Content variety: An important aspect of a news site is the variety of content is can showcase on its website. The desktop version is always rated better than the mobile view because there is a lot more room for content on a desktop device.
- Consumers of news sites prefer to view an assortment of content on a spacious platform which correlates better with the desktop version.
- About 82.13% of surveyed users prefer content variety when viewing news websites ahile 76.53% of them prefer viewing content on the mobile version.
- Videos: The video section is of great importance when it comes to how users are consuming the news they receive.
- According to Testbrids, 74.04% of the users tend to be more tilted to their desktop when it comes to news websites video viewing while 70.73% prefer viewing videos on their mobiles.
- Clutter: The desktop version is usually cluttered with different things like bullet points, headlines, pictures, stories that are all arranged in an unstructured manner. It makes it difficult to digest all the information and to recognize which headline belongs to which story or image.
- Accessibility concerns: It is much easier to access a mobile device than a desktop.
- In fact, 58% of the total site visits to news websites in 2018 coming from their mobile versions.
Mobile Platform on News Sites (Pros)
- Clarity: The user experience (UX) of consumers on news sites related to clarity is considered one of the reasons people prefer to use the mobile versions of news sites.
- According to Testbirds, the front page of a news website is usually clear and well-organized on the mobile version.
- In fact, 80.77% of the users of news sites prefer to view content on mobile versions because it is viewed as cleaner and more structured while 66.38% of news sites users prefer the desktop platforms.
- Prioritizing breaking news: The way breaking news is displayed and prioritized has an immense impact on the UX of consumers of news sites.
- About 76.15% of surveyed users of news sites lean more towards the mobile version than the 73.19% of those on desktop websites.
- Less video quantity: The quantity of content, especially for that of videos, is far less on the mobile version than the desktop version.
- Surveys show that 81.28% of users prefer to view video content on a desktop because of the quantity of what they can get compared to 80% that prefer videos on a mobile version.
- Reduced content variety: There is less content to choose from on a mobile version.
A Company with Successful Incorporation of Mobile Versions
- The New York Times has achieved significant success with their mobile version. This is because the user rate of their mobile version appears to be higher when compared to that of CNN's.
Throughout our research, we discovered that there was limited information on this subject since most sources discussed use cases for mobile websites versus mobile apps. In layman's terms, there is an abundance of pros and cons of mobile websites versus mobile apps. We found several reports that compared the websites and apps of the New York Times and CNN.
Unfortunately, we were unable to find any information on a successful news company that is utilizing a website-only platform/desktop. Industry surveys such as the Pew Research Center report on journalism and media clearly states that a large percentage of this news media outlets are making their presence known on mobile devices.