Dermatologist Profile

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Dermatologist Profile

Dermatologists in the UK use smartphones to capture clinical images of their patients and according to Bulletin Healthcare's research, 30% of dermatologists use mobile devices at work. There are various dermatology-specific smartphone apps that allow the sharing of clinical images. These images are then used for clinical review and remain in the patient electronic records. Social media platforms such as Facebook, Twitter, and Meetup are used by dermatologists in the UK to spread conference-related awareness and to post other relevant information to their audience.

MEDIA CONSUMPTION HABITS OF DERMATOLOGISTS IN THE EU5 OR THE UK

Smartphones:

  • According to Bulletin Healthcare's research, 30% of dermatologists use mobile devices at work.
  • Dermatologists in the UK use smartphones to capture clinical images.

Teledermatology:

  • Teledermatology model is used by many of the smartphone apps to "send the image for expert review."
  • A study published by the British Journal of Dermatology revealed that "evaluations of remote assessment of clinical photographs and/or dermoscopic images have given good diagnostic values (up to 98% sensitivity), suggesting the likely reliability of this method in smartphone apps assuming adequate image quality."
  • According to a study, in 2006, only 17% of dermatologists used teledermatology, which increased to 32% by 2011 and reached 48% in 2016.
  • 30% of dermatologists "intend to use it in the future, or are setting a system up, compared with only 20% in 2011."
  • 35% of dermatologists are not using telemedicine and have no intention of doing so, "down from 48% in 2011."
  • Out of all the dermatologists that use telemedicine, "71% provide management advice" followed by 43% Triage of lesion, and 39% nonlesion referrals.

Smartphone Apps:

  • There are a number of smartphone apps specifically related to dermatology. They have been developed with a goal to "help previously unaffected individuals or those previously diagnosed with a skin cancer to decide if they should seek medical review for a skin lesion, and to assist nonspecialist clinicians such as general practitioners (GPs) to make decisions about whether to reassure the patient that their lesion is benign or to refer for specialist assessment."
  • Mole Monitor is a smartphone app in the UK that helps to analyze and monitor "mole images using an algorithm." These images are then compared with previous images earlier uploaded. Then the user receives a report, which can be referred to a health provider.
  • Dermatologists refer to these images and reports obtained through dermatology-specific apps and accordingly advise their patients.
  • However, the study revealed that although the smartphone health apps are widely available but dermatology experts "remain cautious about their utility and safety."

Secure Clinical Image Transfer (SCIT) App:

  • The use of "electronic transmission of clinical referral information (CRI) improves clinical workflow and efficiency."
  • The Secure Clinical Image Transfer (SCIT) app was launched in June 2016 for mobile phones that "allows clinicians to take clinical images on personal mobile phones and transfer the image to the trust’s image management system via a secure route, while not recording any image or data on the device."
  • These clinical images are then "available for review within the patient electronic records within minutes."

Social Media Platforms:

  • Dermatologists in the UK use social media platforms such as Facebook, Twitter, and Meetup to spread awareness regarding a conference.
  • Approximately, 23% of the entire time that an "average user spends online is spent on social networking." These "numbers are compelling a growing number of small businesses and professionals, including dermatologists, to consider leveraging the immense power of social media to their marketing advantage."
  • An article listed seven dermatologists in the UK who are on Instagram. They share product images, skincare tips, and other relevant details on Instagram. Some of these names include Dr. Sam Bunting (62.8K followers on Instagram), Nichola Joss (33.8K followers on Instagram), Abigail James (32K followers on Instagram), and Kate Kerr.
  • Therefore, dermatologists in the UK also use social media sites such as Instagram, Facebook, and Twitter to connect to the general audience and share their knowledge and expertise.

RESEARCH STRATEGY

While searching through journals, medical websites, and other relevant and credible sources such as the British Association of Dermatologists, British Teledermatology Society, British Journal of Dermatology, and others, we were able to find only a limited amount of information. To provide a comprehensive report, our research team had to expand the research criteria beyond two years. Later, we searched through several other journal studies and some credible sources such as Wiley Online Library, Information Week, Express, Practical Dermatology, and others and were able to retrieve information related to the media consumption habits of dermatologists in the UK.
Sources
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