Denver Professional Sports Teams Analysis (2)

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Part
01

CMO Profile - Denver Barbarians

As the previous research did not reveal a specific CMO for the Denver Barbarians, a profile of the general manager, Kevin Gauthier, is provided below.

Personal Information

Professional Information












Part
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Part
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Corporate Info - Denver Barbarians

The current agency of record and the annualized revenue of Denver Barbarians couldn't be determined due to the unavailability of this information in the public domain. While there was also no reference to the C-Suite members, the top management team, alongside the employee base and HQ location of Denver Barbarians, are provided in the findings below.

Top Management Team

  • While Logan Collins is the President of the Denver Barbarians RFC, Kevin Gauthier is the General Manager.
  • Mike Pisney served as the Secretary at the RFC, and Danny Bell is the Director of Rugby.
  • While both Devin Martling and Estevan Crispin serve as Match Secretaries, Jake Berlin serves as both Match Secretary and Social Director.
  • Charles Ajarrista is the Director of Youth Rugby, and Johnny Warner is the Director of Recruiting.

HQ Location and Current Agency of Record

Employee Base

Research Strategy

We started our findings by looking through the provided website of the Denver Barbarians for the C-Suite members, the Club's current agency of record, HQ location, employee base, and annualized revenue.

After combing through all pages on the Club's website, we were able to determine the top management team, the HQ location, and the employee base (a staff list of 11 personnel). We were unable to state the Club's current agency of record expressly and was unable to determine the annualized revenue.

Secondly, we looked through other platforms like the news media, sports news, and business reports that possibly had stories on the Denver Barbarians that were related to our findings on the Club's C-Suite members, the current agency of record, employee base, links to employers, and annualized revenue. Such platforms include Revolvy, Rocky Mountain Rugby, USA Club7s, Florugby, Bloomberg, Glassdoor, and Forbes. While there was no information whatsoever of Denver Barbarians on Bloomberg, Glassdoor, and Forbes, information on other platforms was limited to the description of the Club, the feats achieved in the game, and the list of past and present players.

In our final attempt, we searched through available social media platforms of the Denver Barbarians, like LinkedIn, Facebook, and Twitter, to check any reference to the C-Suite members, the Club's current agency of record, employee base, links to employers, and annualized revenue. Unfortunately, again, none of these social networks gave us insight into what we were looking for. What we found on these social platforms were the Club's history, fans' posts, and tournament activities that were not relevant to our findings. We also searched for any old and recent annual reports of Denver Barbarians RFC, but nothing of such was available in the public domain. We couldn't also ascertain the donation it has received through its membership support program.

In our efforts to determine other C-Suite members outside the top management listed, we searched separately for the Barbos executive council, as mentioned on the Club's homepage. Looking through the Club's website and the use of other search engines, there was no other place where the name, 'Barbos' executive council,' was found. Coupled with the history of Denver Barbarians, we concluded that there is no other top management team outside the one already provided in our findings.

For the employee base, only 11 staff personnel were listed on the Club's website, and none of this personnel was even classified as an employee. Other official social media platforms of Denver Barbarians, such as LinkedIn and Facebook, did not indicate an employee base or social links of employees.

We also couldn't find any specific reference to the Club's current agency of record. Although NumberNine LLC was the only partner or sponsor for Denver Barbarians mentioned in the "52nd Annual Denver 7s Rudgy Tournament," the unavailability of a website for this sponsor or partner to understand what the company is into didn't leave much to be desired. However, we assumed that NumberNine LLC offers clothing brand to the Club based on the illustrated picture attached to the company, where other sponsors were explicitly described. We also stated other current sponsors and partners of the Denver Barbarians.

For the annualized revenue, we found out that no business side of the Denver Barbarians was available in the public domain. Going through the history of the Club, there was also no mention of anything that aligns with business objectives, except the sponsors and partner page. Denver Barbarians RFC operates more like a community project and seeks donor support through membership.
Part
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Part
03

Executive Summary - Denver Nuggets

A consolidated summary of all research findings regarding Denver Nuggets and its competitors is provided below.

Corporate Overview

CMO Profile

Competitors

Competitors' Revenue, Employee Counts, and Agency of Record

  • The employee counts provided below are obtained from the official LinkedIn pages of the teams, which was the best available source for that information.
  • Portland Trail Blazers generated $246 million in revenue in 2018. The team has between 1,001 and 5,000 employees, 466 of whom have LinkedIn profiles.  Sq1 is its agency of record for paid media.
  • Utah Jazz generated $243 million in revenue in 2018. Larry H. Miller Company, which owns Utah Jazz, has more than 11,000 employees. 439 Utah Jazz employees have LinkedIn profiles.  Saxton/Horne Communications, formerly LHM Advertising, is the agency of record for Larry H. Miller Company and Utah Jazz.
  • Oklahoma City Thunder generated $241 million in revenue in 2018. The team has 476 employees on LinkedIn. The team's current agency of record could not be identified.
  • Minnesota Timberwolves generated $223 million in revenue in 2018. The team has 367 employees on LinkedIn. True Media is the team's agency of record.
  • Golden State Warriors generated $401 million in revenue in 2018. The team has 635 employees.  Duncan Channon is its agency of record.
  • Houston Rockets generated $326 million in revenue in 2018. It has 435 employees on LinkedIn. The team's current agency of record could not be identified.
  • San Antonio Spurs generated $262 million in revenue in 2018. Spurs Sports & Entertainment, which owns and operates San Antonio Spurs and three other teams, has 679 employees on LinkedIn. Each of the four teams owned by Spurs Sports & Entertainment has over 1,000 employees. The current agency of record for San Antonio Spurs could not be identified.
  • Los Angeles Clippers generated $258 million in revenue in 2018. It has 509 employees on LinkedIn. HEILBrice has been the agency of record for the team for 13 years.
Part
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Part
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Competitors 4 - Denver Nuggets

The annual revenue for the San Antonio Spurs is $262 million compared to the $258 million for the Los Angeles Clippers.

San Antonio Spurs

  • There are 678 employees of the San Antonio Spurs on LinkedIn.
  • In 2018, the San Antonio Spurs had an annual revenue of $262 million.
  • The San Antonio Spurs have worked with The PM Group on marketing campaigns in the past, but there is no indication that it is the team's agency of record.

Los Angeles Clippers

  • There are 509 employees of the Los Angeles Clippers on LinkedIn.
  • In 2018, the Los Angeles Clippers had an annual revenue of $258 million.
  • HEILBrice has been the Agency of Record for the Los Angeles Clippers for 13 years.

Research Strategy

The research for the San Antonio Spurs and Los Angeles Clippers was fairly straightforward except for the number of employees and the agency of record for the San Antonio Spurs We began our search on each team's website, as companies often boast of their employee base. Unfortunately, neither team mentioned how many people are employed. We did find the executive teams and support employees, but this number does not comprise all employees, so we elected not to use those numbers. We then turned to media sources such as Forbes, The San Antonio Express-News, The Los Angeles Times, The Los Angeles Daily News, and others to see if any stories had been written about the number of people employed by these teams. We found articles on the specific employees and awards for employees, but there was no mention of the employee bases. Finally, we resorted to LinkedIn, where we found the number of team employees that have LinkedIn profiles as a gauge for the overall number.

For the agency of record, we attempted to find the Spurs' agency of record by first looking on the team's website, paying specific attention to the small print that sometimes alerts visitors to the agency responsible for marketing and advertising. There was no information about the agency of record for the either team on their websites. We expanded our search to the team's Media Guide, thinking that the agency of record would be listed as a point of contact for media members. Unfortunately, the only marketing contacts listed were for the internal marketing team. For this reason, we suspect most of the marketing functions are completed internally, but we continued to execute our third search strategy by looking through local media publications such as The San Antonio Express-News, and through local marketing agencies' websites. From this strategy, we were able to ascertain that the San Antonio Spurs worked with The PM Group for at least some marketing campaigns, but there was no indication that this is the team's agency of record. We did include this company in our findings, though, as it may prove to be helpful.
Part
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Part
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Competitors 3 - Denver Nuggets

The Golden State Warriors have an annual revenue of $401 million compared to the $326 million of the Houston Rockets.

Golden State Warriors

  • There are 635 employees of the Golden State Warriors.
  • The 2018 annual revenue for the Golden State Warriors was $401 million.
  • Duncan Channon is the agency of record for the Golden State Warriors.

Houston Rockets

  • There are 435 employees of the Houston Rockets on LinkedIn.
  • The 2018 annual revenue for the Houston Rockets was $326 million.
  • The Houston Rockets have recently worked with Alfalfa Studios on a marketing campaign, but there is no indication that this is the team's agency of record.

Research Strategy

The research for the Golden State Warriors and Houston Rockets was fairly straightforward except for the number of employees and the agency of record for the Rockets. We began our search on the Rockets' website, as companies often boast of their employee base. Unfortunately, the team did not mention how many people are employed. We did find the executive teams and support employees, but this number does not comprise all employees, so we elected not to use those numbers. We then turned to media sources such as Forbes, Houston Chronicle, Houston Press, and others to see if any stories had been written about the number of people employed by the Rockets. We found articles on the specific employees and awards for employees, but there was no mention of the employee base. Finally, we resorted to LinkedIn, where we found the number of team employees that have LinkedIn profiles as a gauge for the overall number.

For the Rockets' agency of record, we attempted to find the team's agency of record by first looking on the team's website, paying specific attention to the small print that sometimes alerts visitors to the agency responsible for marketing and advertising. There was no information about the agency of record for the Thunder on its website. We expanded our search to the Houston Rockets Media Guide, thinking that the agency of record would be listed as a point of contact for media members. Unfortunately, the only marketing contacts listed were for the internal marketing team for the Rockets. For this reason, we suspect most of the marketing functions are completed internally, but we continued to execute our third search strategy by looking through local media publications such as Houston Chronicle and Houston Press, and through local marketing agencies' websites. From this strategy, we were able to ascertain that the Houston Rockets worked with Alfalfa Studios for a 2019 campaign, but there was no indication that this is the team's agency of record. We did include this company in our findings, though, as it may prove to be helpful.
Part
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Part
06

Competitors 2 - Denver Nuggets

The Oklahoma City Thunder has an annual revenue of $241 million compared to the $223 million for the Minnesota Timberwolves.

Oklahoma City Thunder

  • There are 476 employees of the Oklahoma City Thunder on LinkedIn.
  • The 2018 annual revenue for the Oklahoma City Thunder was $241 million.
  • The Oklahoma City Thunder have worked with Staplegun, a local marketing agency, but there is no mention of an agency of record.

Minnesota Timberwolves

Research Strategy

The research for the Oklahoma City Thunder and Minnesota Timberwolves was fairly straightforward except for the number of employees and the agency of record for the Thunder. We began our search on each team's website, as companies often boast of their employee base. Unfortunately, neither team mentioned how many people are employed. We did find the executive teams and support employees, but this number does not comprise all employees, so we elected not to use those numbers. We then turned to media sources such as Forbes, The Oklahoman, The Oklahoma Times, the Star Tribune, and others to see if any stories had been written about the number of people employed by these teams. We found articles on the specific employees and awards for employees, but there was no mention of the employee bases. Finally, we resorted to LinkedIn, where we found the number of team employees that have LinkedIn profiles as a gauge for the overall number.

For the Thunder's agency of record, we attempted to find the team's agency of record by first looking on the team's website, paying specific attention to the small print that sometimes alerts visitors to the agency responsible for marketing and advertising. There was no information about the agency of record for the Thunder on its website. We expanded our search to the Oklahoma City Thunder Media Guide, thinking that the agency of record would be listed as a point of contact for media members. Unfortunately, the only marketing contacts listed were for the internal marketing team for the Thunder. For this reason, we suspect most of the marketing functions are completed internally, but we continued to execute our third search strategy by looking through local media publications such as The Oklahoman and The Oklahoma Times, and through local marketing agencies' websites. From this strategy, we were able to ascertain that the Oklahoma City Thunder worked with Staplegun for at least some marketing campaigns, but there was no indication that this is the team's agency of record. We did include this company in our findings, though, as it may prove to be helpful.
Part
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Part
07

Competitors 1 - Denver Nuggets

The Portland Trail Blazers have an annual revenue of $246 million compared to the $243 million for the Utah Jazz.

Portland Trail Blazers

  • The Portland Trail Blazers have between 1,001 and 5,000 employees, 466 of whom have LinkedIn profiles.
  • The annual revenue for the Portland Trail Blazers in 2018 was $246 million.
  • Sq1 is The Portland Trail Blazers' agency of record for paid media.

Utah Jazz

  • Larry H. Miller Company, which owns the Utah Jazz, has over 11,000 employees.
  • There are 439 Utah Jazz employees who have LinkedIn profiles.
  • The annual revenue for the Utah Jazz in 2018 was $243 million.
  • Saxton / Horne Communications, formerly LHM Advertising, is the agency of record for Larry H. Miller Company and the Utah Jazz.

Research Strategy

The research for the Portland Trail Blazers and the Utah Jazz was fairly straightforward except for the number of employees. We began our search on each team's website, as companies often boast of their employee base. Unfortunately, the neither team mentioned how many people are employed. We did find the executive teams and support employees, but this number does not comprise all employees, so we elected not to use those numbers. We then turned to media sources such as Forbes, The Salt Lake Tribune, The Orgonian, Portland Observer, and others to see if any stories had been written about the number of people employed by these teams. We found articles on the employee perks for the Utah Jazz and mentions of an employee lawsuit against the Trail Blazers, but there was no mention of the employee bases. Finally, we resorted to LinkedIn, where we found the number range for the Portland Trail Blazers. LinkedIn did not provide an accurate range of numbers for the Jazz, so we used the employee base for Larry H. Miller Company, which owns the team. We also provided the number of Utah Jazz employees that have LinkedIn profiles as a gauge for the overall number.
Part
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Part
08

Competitive Landscape - Denver Nuggets

Portland Trail Blazers, Utah Jazz, Oklahoma City Thunder, and Minnesota Timberwolves compete in the same division as the Denver Nuggets (Northwest). In the 2018-2019 season, the four highest-ranked teams in the Western Conference from the Pacific and Southwest divisions are Golden State Warriors, Houston Rockets, San Antonio Spurs, and LA Clippers.

Portland Trail Blazers

  • In the 2018-2019 season, Portland Trail Blazers finished second in the Northwest Division.
  • The team’s website can be accessed via this link.
  • Portland Trail Blazers’ corporate/HQ office is located at One Center Court, Suite 200, Portland, OR 97227.

Utah Jazz

Oklahoma City Thunder

  • In the 2018-2019 season, Oklahoma City Thunder finished fourth in the Northwest Division.
  • The team’s website can be accessed via this link.
  • Oklahoma City Thunder’s corporate/HQ office is located at 208 Thunder Drive, Oklahoma City, OK 73102.

Minnesota Timberwolves

  • In the 2018-2019 season, Minnesota Timberwolves finished fifth/last in the Northwest Division.
  • The team’s website can be accessed via this link.
  • Minnesota Timberwolves’ corporate/HQ office is located at 600 Hennepin Ave, Suite 300, Minneapolis, MN 55403.

Golden State Warriors

  • In the 2018-2019 season, Golden State Warriors finished top of the Western Conference.
  • The team’s website can be accessed via this link.
  • Golden State Warriors’ corporate/HQ office is located at 1 Warriors Way, San Francisco, CA 94158.

Houston Rockets

  • In the 2018-2019 season, Houston Rockets finished fourth in the Western Conference.
  • The team’s website can be accessed via this link.
  • Houston Rockets’ corporate/HQ office is located at 1510 Polk Street, Houston, TX 77002.

San Antonio Spurs

  • In the 2018-2019 season, San Antonio Spurs finished seventh in the Western Conference.
  • The team’s website can be accessed via this link.
  • San Antonio Spurs’ corporate/HQ office is located at 1 AT&T Center Parkway, San Antonio, TX 78219.

LA Clippers

  • In the 2018-2019 season, LA Clippers finished eighth in the Western Conference.
  • The team’s website can be accessed via this link.
  • LA Clippers’ corporate/HQ office is located at 1212 S. Flower St., 5th Floor, Los Angeles, CA 90015.
Part
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Part
09

CMO Profile - Denver Nuggets

Declan Bolger is the chief marketing officer of the Denver Nuggets. More information related to his personal and professional biographical highlights is provided below.

Professional Biographical Insights

  • Currently, Declan Bolger is the Senior Vice President and Chief Marketing Officer of Kroenke Sports & Entertainment. He also supervises the marketing for the Denver Nuggets. He has been working in the aforementioned company since June 2017.
  • Other than managing sales for the Denver Nuggets, Bolger is also responsible for the marketing of the Colorado Avalanche (NHL), Colorado Rapids (MLS), Colorado Mammoth (NLL), and Pepsi Center.
  • Since August 2008, Bolger has been working as the Adjunct Advisor of Sports Business at the University of Oregon for the class of Sports Marketing Properties SBUS 650 MBA.
  • Bolger worked as the Director of Broadcast Administration for the Pittsburgh Pirates from 1988 to 1993. His responsibilities include the expansion and management of the company's radio network.
  • From June 1993 to July 1999, Bolger was the Vice President in Marketing for the Florida Panthers. His "tasks included organizing ticket sales, communications, community development, advertising, promotions, in-game presentations, broadcasting, and suite/club sales for the new National Car Rental Center now the Bank Atlantic Center."
  • Bolger was also the Senior Vice President in Business Operations at the Washington Capitals of the National Hockey League from August 1999 to November 2003. He was responsible for all aspects of sales, marketing, and communications.
  • From November 2003 to April 2005, Bolger worked as the Chief Marketing Officer for the Portland Trail Blazers. His responsibilities included ticket sales and service, media or sponsorship sales and service, executive suite sales and service, marketing, communications, community outreach, fan development, game presentation, and broadcasting for the Trail Blazers.
  • Bolger was also working as the President of the Stonebatter, Inc, a sports marketing consulting agency, from 2005 to 2009. This company worked with multiple domestic and international clients, including the National Basketball Association, National Hockey League, Major League Soccer, National Lacrosse League, United States Olympic Committee, and others.
  • From April 2009 to June 2017, Bolger was the Vice President in Club Services for Major League Soccer. His responsibilities included developing best practices for the clubs in various aspects, such as the organization structure, brand positioning, marketing, communications, web & social media, customer retention, guest experience, match presentation, and supporters' culture.
  • In February 2019, Bolger was announced as the winner of the 2019 Harold J. VanderZwaag Distinguished Alumnus Award. He was granted this prestigious trophy due to his dedication to the McCormack Department of Sport Management, professional excellence, and outstanding achievement in the sports industry.

Personal Biographical Insights

  • Declan Bolger is from London, England.
  • Bolger currently lives in Denver, Colorado in the United States.
  • Declan Bolger is a graduate of St. Mary's College, University of London, with a degree in education. He completed his education in 1982.
  • He earned a master's degree in sports management from the University of Massachusetts-Amherst in 1988.
  • According to his LinkedIn page, Bolger is interested in Nike, Adidas, University of Massachusetts-Amherst, University of Oregon, National Hockey League, Kroenke Sports & Entertainment, St. Mary's University, LA Galaxy, Major League Soccer, Portland Timbers, Teamwork Online, Vancouver Whitecaps FC, San Jose Earthquakes Soccer, Orlando City SC, Los Angeles Football Club, University of Oregon Applied Information Management Master's Degree Program, and UO Warsaw Center.
  • According to his Twitter page, Bolger's interests consist of volleyball, soccer, basketball, sports magazines and news, sports management, politics, and businesses.
  • Based on how his colleagues view Bolger, he is skilled and knowledgeable in numerous aspects, such as sports management, marketing, event management, brand management, sponsorship sales, ticket sales, social media marketing, event planning, media relations, strategic planning, and others.

Social Media Presence

  • The LinkedIn page of Declan Bolger can be accessed by clicking this link.
  • The Twitter page of Declan Bolger can be accessed by clicking this link.
  • Based on the posts on his Twitter page, Bolger tends to support the teams under the Kroenke Sports & Entertainment company, such as Colorado Avalanche, Colorado Rapids, and Denver Nuggets.

Research Strategy

To find information about the CMO of the Denver Nuggets, our research team first reviewed the staff directory that was posted on the official website of Denver Nuggets. However, we couldn't find any insight related to the marketing director or the sales staff from the aforementioned source. Therefore, we attempted to browse through the latest Denver Nuggets yearbook. Our strategy was proven successful and we managed to collect information about the person responsible for the role of Chief Marketing Officer of the Denver Nuggets. Then we began to browse through the LinkedIn page of Declan Bolger to find information about the career history and educational background, as well as Bolger's interests. We also reviewed publications and articles from trusted sources to find any information related to Declan Bolger. To strengthen this study, our research team attempted to collect Bolger's contact information from his social media platforms and personal contact database, such as Rocket Reach. However, we found that the direct contact information that we sought was located behind a paywall. Then, we also looked for any information related to his interests from his social media platforms.

We also attempted to find information about Bolger's private life, including his family. Our first strategy was to collect any insight from his workplaces' websites, including Pepsi Center and Denver Nuggets yearbook. However, the mentioned sources only provided information related to his career and contribution to the companies. Then, we decided to look for any information by reviewing publications and news articles. We also utilized advanced search engines, such as Google News and News Lookup. But, our strategy remained unsuccessful. Although we managed to find information about people with the same last name, we weren't able to confirm whether they were related to Declan Bolger. For our last strategy, we tried to review the social media platforms of Declan Bolger, including LinkedIn and Twitter. However, we still couldn't find any information about his personal life. Our research suggests that Bolger might only use social media for business and marketing purposes.
Part
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Part
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Corporate Info - Denver Nuggets

The CMO of Kroenke Sports & Entertainment, which owns the Denver Nuggets, is Declan Bolger. The headquarters for the Denver Nuggets are in Denver, Colorado, the team has an annual revenue of $222 million, and Kroenke Sports & Entertainment employees about 835 people.

Denver Nuggets C-Suite Members

  • E. Stanley Kroenke is the owner and chairman of Kroenke Sports & Entertainment, which owns the Denver Nuggets.
  • Josh Kroenke is the president/governor for the Denver Nuggets.
  • Tim Connelly is the president of basketball operations.
  • Jim Martin is the president and CEO of Kroenke Sports & Entertainment.
  • Matt Hutchings is the chief operating officer of Kroenke Sports & Entertainment.
  • Bruce Glazer is the chief financial officer of Kroenke Sports & Entertainment.
  • Declan Bolger is the chief marketing officer of Kroenke Sports & Entertainment.
  • David Burke is the chief ticketing and strategy officer of Kroenke Sports & Entertainment.

Headquarters Location

  • The headquarters for the Denver Nuggets are located at Pepsi Center, 1000 Chopper Circle, Denver, Colorado 80204.

Employee Base

  • Kroenke Sports & Entertainment has about 835 employees.
  • The Denver Nuggets Media Guide lists about 95 employees in various capacities, including the team, television and radio announcers, and medical staff.

Annualized Revenue

  • In 2018, the Denver Nuggets had an annual revenue of $222 million.

Research Strategy

Note that the Denver Nuggets, along with the Colorado Avalanche and the Colorado Rapids, are owned by Kroenke Sports & Entertainment. Therefore, while the Denver Nuggets has a separate president and a president of basketball operations, all other C-suite members are employed by Kroenke Sports & Entertainment. As such, we much of the information for the Nuggets specifically was not available. Instead, we provided information for Kroenke Sports & Entertainment and any insights found for the Denver Nuggets specifically.

All information was readily available on the Denver Nuggets and Kroenke Sports & Entertainment websites and in credible third-party sources except for the agency of record. We attempted to find the team's agency of record by first looking on the team's website, paying specific attention to the small print that sometimes alerts visitors to the agency responsible for marketing and advertising. There was no information about the agency of record for the Nuggets on the website. We expanded our search to the Denver Nuggets Media Guide, thinking that the agency of record would be listed as a point of contact for media members. Unfortunately, the only marketing contacts listed were for the internal marketing team for Kroenke Sports & Entertainment. For this reason, we suspect most of the marketing functions are completed internally, but we continued to execute our third search strategy by looking through local media publications such as The Denver Post, Westward, 5280 Magazine, and FiftyFive.com. There was still no mention of a marketing agency of record or even of any agency the team has worked with in the past 24 months.
Part
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Part
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Competitors 4 - Colorado Mammoth

The Toronto Rock has an annual revenue of $7.9 million compared to the $4 million for the New England Black Wolves.

Toronto Rock

  • Toronto Rocks 39 employees, of whom 36 have LinkedIn profiles.

New England Black Wolves

  • The New England Black Wolves have estimated annual revenue of $4 million.

Research Strategy

The research for the Toronto Rocks and the New England Black Wolves was fairly straightforward except for the number of employees and the agency of record. We began our search on each team's website, as companies often boast of their employee base. Unfortunately, neither team mentioned how many people are employed. We did find the executive teams and support employees, but this number does not comprise all employees, so we elected not to use those numbers. We then turned to media sources such as Forbes, Hartford Courant, Connecticut Post, The Globe and Mail, CBC, and others to see if any stories had been written about the number of people employed by these teams. We found articles on the specific employees and awards for employees, but there was no mention of the employee bases. Finally, we resorted to Profiling databases such as Zoominfo, where we found the number of team employees. On LinkedIn, we found the number of team employees with profiles on the platform and used it as a gauge for the overall number.
For the agency of record, we attempted to find the teams' agencies of record by first looking on the teams' websites, paying specific attention to the small print that sometimes alerts visitors to the agency responsible for marketing and advertising. There was no information about the agency of record for either team on their websites. We expanded our search to the Media Guides for each team, thinking that the agency of record would be listed as a point of contact for media members. Unfortunately, the only marketing contacts listed were for the internal marketing teams. For this reason, we suspect most of the marketing functions are completed internally. Still, we continued to execute our third search strategy by looking through local media publications such as Hartford Courant, Connecticut Post, The Globe and Mail, CBC, and through local marketing agencies' websites. Here we were able to identify the agency of record of the Toronto Rock. However, we were not able to find any agencies that worked with the New England Black Wolves team in any capacity.
Part
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Part
12

Competitors 3 - Colorado Mammoth

Buffalo Bandits have about 38 employees and estimated annual revenue of $0.15mln, while Georgia Swarm employ around 37 people and have approximately $0.42mln in annual revenue. The information about the agency of record for either of the franchises was not available.

Findings

Buffalo Bandits

EMPLOYEE BASE
  • The franchise's website lists 22 employees in the front office.
  • There are also 16 members of the coaching staff, which gives 38 employees in total.

REVENUE
  • Buffalo Bandits is owned by Buffalo Lacrosse LLC, which has an estimated annual revenue of $0.15 million.

Georgia Swarm

EMPLOYEE BASE
  • Georgia Swarm's website lists 37 employees, including executive management, front office, gameday staff, coaching staff, and lacrosse operations.
  • Other sources suggest that the franchise has between 10 and 50 employees.

REVENUE
  • Arlo Sports LLC, whose trade name is Georgia Swarm, has approximately $0.42 million in annual revenue.

Agency of Record — Helpful findings

  • The last NLL-related news about appointing the agency of record is from 2016, when the whole league named the Brownstein Group as their AoR.
  • The goal of partnering with Brownstein Group was to improve communication with fans and brand awareness.
  • The other major news centered around the league's marketing deals was choosing top sports marketing agency Two Circles to drive business growth in December 2018.
  • The partnership is supposed to introduce a technological and data-driven approach to the league's marketing.
  • The owner of Buffalo Bandits, Terry Pegula, also owns a creative agency PicSix Creative. In 2017, it was reported that PicSix is responsible for many of the franchise's ad campaigns.


Research strategy

While the number of employees for either of the franchises wasn't explicitly provided, both Georgia Swarm and Buffalo Bandits list their employees on their website. We counted them manually to arrive at the approximate number.

We started looking for the annual revenue of either of the companies on their official websites. We scoured the multimedia for any presentations that could include financial information. However, those sections mainly included photos and videos from games. We also searched news releases, but the only revenue-related figure was for Georgia Swarm. Similarly, we looked through the National Lacrosse League's website. Still, we couldn't find specific teams' revenues, only general information on projected increases for the whole league.

Next, we searched various media sites, including general sports media, sports business and lacrosse sites, and general business and news sites. Some of the websites we checked include CNBC, The Ticketing Business, The Score, and Forbes. We hoped to find any mentions about the financial performance of the franchises in articles about their success (or lack of). However, NLL isn't widely covered in those types of sources.

Considering that both franchises are private entities that aren't obliged to publish their financial results, we resorted to using databases that provide revenue estimations. For both companies, we found them on D&B Hoovers, which belongs to the research company Dun and Bradstreet.

When attempting to find the AOR appointed either by Buffalo Bandits or Georgia Swarm, we also started by searching the news sections of the two franchises and NLL's websites. We assumed that those sources were the most likely to publish news about appointing the agency of record. However, as for the two competitors, their marketing-related news was mostly about adding new people to their teams. There was also one outdated source on the NLL website about appointing the agency of record for the whole league.

Then, we looked through various marketing and advertising-related websites, such as AdWeek, AdAge, and DMN. We aimed to find articles about Buffalo Bandits or Georgia Swarm's marketing, which could mention their agency of record. Unfortunately, there were very few mentions of specific NLL teams, and they didn't go into such detail.

Finally, we decided to look for any press releases and news articles on Buffalo Bandits or Georgia Swarm's ad campaigns. We also searched for their campaigns in various databases, such as Effie or Shorty Awards. However, we didn't uncover any talked-about campaigns. The most relevant news article we found was about the launch of Terry Pegula's, the owner of Buffalo Bandits, a creative agency, which worked on the team's campaigns.

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Part
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Competitors 2 - Colorado Mammoth

Calgary Roughnecks and Vancouver Warriors which are now owned by Calgary Flames Limited Partnership and Canucks Sports & Entertainment respectively are some of the identified competitors of Colorado Mammoth. Calgary Flames Limited Partnership is reported to have an annual revenue of about $102.87 million while that of Vancouver Warriors is estimated to be around $5 million.

Calgary Roughnecks

Employee Base

  • After an extensive search in industry databases and publications such as D&B Hoovers and Bloomberg, there were no mentions of Calgary Roughnecks.
  • However, information from their website indicated that the Calgary Roughnecks was purchased by the Calgary Flames Limited Partnership on June 14th, 2011.
  • Calgary Flames Limited Partnership is estimated to have around 123 employees.

Annual Revenue

  • According to D&B Hoovers, the Calgary Flames Limited Partnership has an annual revenue of $102.87 million.

Agency of Record

  • Although there is no direct statement from the company on who its agency of record is, the team has listed NLL Radio and Bleacher Report as their radio and online affiliates under their broadcast information section.

Vancouver Warriors

Employee Base

  • Reports by Zoominfo indicate that Vancouver Warriors has approximately 25 employees.

Annual Revenue

  • Additionally, Zoominfo also estimates the 2019 annual revenue of Vancouver Warriors to be $5 million.

Agency of Record

  • Vancouver Warriors has no official agency of record. All the contacts provided are directly from them and are not handled by an agency.
  • However, from the Vancouver Canucks's website, they are looking for partnerships in marketing.
  • To decide on whom they will partner with, they have contests and certain specifications to be met by interested parties.

Research Strategy:

After an extensive search by your research team from credible sources such as Bloomberg and Owler, there was no record of Calgary Roughnecks. However, from the search, we were able to find out that the team was bought on June 14th, 2011 and is now owned by the Calgary Flames Limited Partnership. Moreover, for Calgary Roughnecks, we provided some of its information based on its parent company figures.
To find the teams' annual revenues, number of employees, and agencies of record, we first combed through their websites. We were hoping to find annual reports or page sections like their press releases that would have the desired information. However, we were not able to get much through this strategy.
Since the two teams are owned by private entities, that could be the reason why their annual reports are not publicly available. Therefore, in order to obtain information on their annual revenues, agencies of record, and employees we decided to expand our search and use external sources and databases. We looked for any news articles, press releases, sports sites news, and any other potential sources that would have any mentions on their marketing campaigns, reports on their agencies of record partnerships, as well as financials. Unfortunately, our strategies bore little fruits and we were not able to identify either the agencies of record for these teams or any marketing agencies that have worked with the teams in the past.



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Competitive Landscape - Colorado Mammoth

The four teams that compete in the same division (West) as the Colorado Mammoth are Saskatchewan Rush, San Diego Seals, Calgary Roughnecks, and Vancouver Warriors. In 2019, the four teams from the Eastern Division that entered the playoffs with are Buffalo Bandits, Georgia Swarm, Toronto Rock, and New England Black Wolves.

Saskatchewan Rush

  • Saskatchewan Rush finished top of the Western Division in 2019.
  • The team’s website can be accessed via this link.
  • Saskatchewan Rush’s corporate/HQ office is located at 3100 Idylwyld Drive North, Saskatoon, SK S7L 5Y6, Canada.

San Diego Seals

  • San Diego Seals finished second in the Western Division in 2019.
  • The team’s website can be accessed via this link.
  • San Diego Seals’ corporate/HQ office is located at 7610 Hazard Center Drive, Suite 301, San Diego, CA 92108, United States.

Calgary Roughnecks

  • Calgary Roughnecks finished third in the Western Division in 2019.
  • The team’s website can be accessed via this link.
  • Calgary Roughnecks’ corporate/HQ office is located at 555 Saddledome Rise SE, Calgary, AB T2G 2W1, Canada.

Vancouver Warriors

Buffalo Bandits

  • Buffalo Bandits finished top of the Eastern Division in 2019.
  • The team’s website can be accessed via this link.
  • Buffalo Bandits’ corporate/HQ office is located at One Seymour H. Knox III Plaza, Buffalo, NY 14203-3096, United States.

Georgia Swarm

  • Georgia Swarm finished second in the Eastern Division in 2019.
  • The team’s website can be accessed via this link.
  • Georgia Swarm’s corporate/HQ office is located at 6340 Sugarloaf Pkwy, Duluth, GA 30097, United States.

Toronto Rock

  • Toronto Rock finished third in the Eastern Division in 2019.
  • The team’s website can be accessed via this link.
  • Toronto Rock’s corporate/HQ office is located at 1132 Invicta Drive, 2nd Floor, Oakville, ON L6H 6G1, Canada.

New England Black Wolves

  • New England Black Wolves finished fourth in the Eastern Division in 2019.
  • The team’s website can be accessed via this link.
  • New England Black Wolves’ corporate/HQ office is located at 1 Mohegan Sun Blvd, Montville, CT 06382, United States.
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CMO Profile - Colorado Mammoth

The Chief Marketing Officer (CMO) of the Colorado Mammoth's is Mr. Declan Bolger. Mr. Bolger has served in this position since June 2017, and is also the CMO for the Denver Nuggets (NBA), Colorado Avalanche (NHL), Colorado Rapids (MLS), Colorado Mammoth (NLL), and Pepsi Center. Mr. Bolger has extensive experience in sports management and is married with one daughter.

Personal Details

  • Declan J. Bolger grew up in London, United Kingdom.
  • Mr. Bolger aspired to be a teacher, and pursued a degree in Education from St. Mary's College, University of London. He graduated from the university in 1982.
  • Mr. Bolger spent his summers while at university in the United States coaching soccer at summer camps. At one of the camps, he met Mr. Bernie Mullen who, at the time, was co-writing a sports marketing textbook. Mr. Mullen gave Mr. Bolger a copy of the textbook to read and Mr. Bolger credits this with inducing his interest in sports management.
  • Before beginning his professional career, Mr. Bolger was an intern for the Pittsburg Pirates, when his mentor Bernie Mullen worked at the club.
  • When Mr. Bolger realized that sports management was something that he was interested in, he decided to attend graduate school to pursue postgraduate studies in that subject. Mr. Bolger graduated with his master’s degree in 1988 from the University of Massachusetts-Amherst.
  • Mr. Bolger was Adjunct Professor of Sports Business and a Woodard Business Fellow at the University of Oregon, Warsaw Center from 2008 to 2017.
  • According to his Facebook profile, Mr. Bolger is married to Jennifer Fries Bolger and the couple has a daughter named Morgan.
  • Mr. Bolger has profiles on Pinterest, Instagram, Facebook, and Twitter. The Pinterest profile has seven followers and five following and the Instagram profile has 108 followers and 27 following. To date Mr. Bolger has not created a board on Pinterest, or uploaded a photo on Instagram.
  • The Twitter profile was created in January 2019, and to date Mr. Bolger has tweeted 292 times and he has liked seven tweets. Mr. Bolger follows 141 profiles on Twitter and his profile has 276 followers. The Facebook profile lists 451 friends and the last publicly visible post dates to June 16th.
  • Mr. Bolger has an interest in exposing children to sporting activities. While studying in university he coached soccer at summer camps in the United States for free, and he has tweeted about his involvement with the marketing team for the Denver Nuggets at a Clothes for Kids in Denver event.

Professional Details

  • Currently, as Senior Vice President and Chief Marketing Officer for Kroenke Sports and Entertainment, Mr. Bolger manages marketing for the Denver Nuggets (NBA), Colorado Avalanche (NHL), Colorado Rapids (MLS), Colorado Mammoth (NLL) and Pepsi Center. His appointment to this post was with effect from June 2017.
  • Mr. Bolger has worked with five national sports leagues in the United States. His professional experience include stints in the National Basketball Association (NBA), the National Hockey Football League (NHL), Major League Soccer (MLS), Major League Baseball (MLB), and the National Lacrosse League (NLL).
  • From November 2003 to April 2005, Mr. Bolger served as the Chief Marketing Officer for the Portland Trail Blazers of the NBA. In his role, he was tasked with a brand make over to repair the image of the team and was responsible for ticket sales and service, media and sponsorship, sales and service for the executive suite, community outreach, fan development, game presentation, and broadcasting.
  • In the NHL, Mr. Bolger worked with the Washington Capitals from 1999 to 2003. At the Washington Capitals, he was responsible for broadcasting, community outreach, fan developments as well as sales, marketing, and communications.
  • Also in the NHL, Mr. Bolger worked at the Florida Panther's, serving as the club's director of promotions and marketing projects from its inception in 1993 to June 1996. In July 1996, he was appointed the vice president of marketing and continued in that role until he left in 1999. At the Panther's his purview extended over ticket sales, promotions, broadcasting, advertising and community relations.
  • Mr. Bolger was Vice President of Club Services for Major League Soccer. In this role, he worked on developing best practices for clubs with regard to branding, marketing, communications, web and social media management, customer retention, organizational structure, and guest experience.
  • In MLB, Mr. Bolger served as the Director of Broadcast Administration for five years from 1988 to 1993 for the Pittsburg Pirates where he oversaw the club's expansion of its radio network.
  • Mr. Bolger's involvement with the NLL began with his current posting as Chief Marketing Officer for Kroenke Sports & Entertainment. The Colorado Mammoth is one of the teams currently under his purview at Kroenke Sports and Entertainment.
  • Aside from his league postings, Mr. Bolger was the President of Stonybatter Inc. from 2005 to 2009. Stonybatter Inc. was a marketing agency which advised clients on brand management, revenue generation, and organizational evaluations. Clients included the NBA, NHL, MLS, NLL, United States Olympic Committee, National Basketbal League (Australia), Atlanta Spirit (Atlanta Hawks, Atlanta Thrashers, and Philips Arena), and the New Orleans/Oklahoma City Hornets.
  • Mr. Bolger worked with Dean Jordan when Mr. Jordan was starting the Florida Marlins. It was while working with Mr. Jordan, that Wayne Huizenga offered Mr, Bolger a job at the newly formed Florida Panthers.
  • Mr. Bolger was a guest of the Sports Business Radio Podcast on Spotify on July 30th, 2018. In the podcast Mr. Bolger provided details on his personal and professional experience.

Research Strategy

To provide 20 biographical insights of both a professional and personal nature for Mr. Declan Bolger, the research team began by consulting his executive profile at Kroenke Sports and Entertainment. This source provided background details such as Mr. Bolger's origins and his educational history. This was supplemented with information from his social media profiles, such as PInterest, Instagram, Facebook, and Twitter. The executive profile also provided information on his professional background, which was supplemented with information from LinkedIn. To provide current news articles on Mr. Bolger, a search was made of sports publications such as ESPN, Fox Sports, and Sports Illustrated. This did not yield any pertinent information that was less than two years old. Next, the team searched for information in business publications which would normally have executive profiles such as Forbes Magazine, Bloomberg Businessweek, and Fortune magazine. This search did not yield any information pertaining to Mr. Bolger which was not dated less than two years old. Finally, a general search was made for publications on Mr. Bolger. This yielded an interview which Mr. Bolger completed on Spotify with Sports Business Radio Podcast in 2018. This source provided the additional details on Mr. Bolger's personal and professional life to complete the profile.
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Corporate Info - Colorado Mammoth

The CMO for Kroenke Sports & Entertainment, which owns the Colorado Mammoth, is Declan Bolger. The Colorado Mammoth are headquartered in Denver, Colorado, have an estimated annual revenue of $6.9 million, and Kroenke Sports & Entertainment has about 835 employees.

Colorado Mammoth C-Suite Members

  • E. Stanley Kroenke is the owner and chairman of Kroenke Sports & Entertainment, which owns the Colorado Mammoth.
  • Jim Martin is the president and CEO of Kroenke Sports & Entertainment.
  • Matt Hutchings is the chief operating officer of Kroenke Sports & Entertainment.
  • Bruce Glazer is the chief financial officer of Kroenke Sports & Entertainment.
  • Declan Bolger is the chief marketing officer of Kroenke Sports & Entertainment.
  • David Burke is the chief ticketing and strategy officer of Kroenke Sports & Entertainment.

Agency of Record

  • The National Lacross League has named Brownstein Group as its agency of record.

Headquarters Location

  • The Colorado Mammoth are headquartered in the same building as the Colorado Avalanche and Denver Nuggets, which is located at 1000 Chopper Cir, Denver, Colorado 80204.

Employee Base

  • The 2018-19 Colorado Mammoth Media Guide lists 56 employees of the Colorado Avalanche, including the team.

Annualized Revenue

  • The Colorado Mammoth have an estimated annual revenue of $6.9 million.

Research Strategy

Note that the Colorado Mammoth, along with the Denver Nuggets, Colorado Avalanche, and the Colorado Rapids, are owned by Kroenke Sports & Entertainment. Therefore, all C-suite members are employed by Kroenke Sports & Entertainment. As such, we much of the information for the Mammoth specifically was not available. Instead, we provided information for Kroenke Sports & Entertainment and any insights found for the Colorado Mammoth specifically.

All information was readily available on the Colorado Mammoth and Kroenke Sports & Entertainment websites and in credible third-party sources except for the agency of record. We attempted to find the team's agency of record by first looking on the team's website, paying specific attention to the small print that sometimes alerts visitors to the agency responsible for marketing and advertising. There was no information about the agency of record for the Avalanche on the website. We expanded our search to the Colorado Mammoth Media Guide, thinking that the agency of record would be listed as a point of contact for media members. Unfortunately, the only marketing contacts listed were for the internal marketing team for Kroenke Sports & Entertainment. For this reason, we suspect most of the marketing functions are completed internally, but we continued to execute our third search strategy by looking through local media publications such as The Denver Post, Westward, 5280 Magazine, and FiftyFive.com. Through this strategy, we found that the National Lacross League named an agency of record in 2016 and it is possible that this is the agency also used by the Colorado Mammoth. Therefore, we included the NLL agency of record as a helpful finding.
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Executive Summary - Colorado Rapids

A consolidated summary of all research findings of the Colorado Rapids' organization and it's competitors is provided below.

Colorado Rapids - Executive Summary

1. Corporate Overview

2. CMO Profile

Declan Bolger, Chief Marketing Officer

3. Competitive Landscape

Competitors Overview

  • This year, 2019, the teams that finished above the Colorado Rapids in the Western Conference include Los Angeles Football Club, Seattle Sounders FC, Real Salt Lake, Minnesota United FC, LA Galaxy, Portland Timbers, FC Dallas, and San Jose Earthquakes.
  • Los Angeles Football Club finished on the top of the league, while San Jose Earthquakes finished at the eighth position.

Competitors' Revenue & Employee Counts




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Competitors 4 - Colorado Rapids

FC Dallas has an annual revenue of $34 million compared to $36 million for the San Jose Earthquakes.

FC Dallas

  • There are 369 employees that work for FC Dallas listed on LinkedIn.
  • In 2018, the FC Dallas had an annual revenue of $34 million.
  • There is no information available on the agency of record for FC Dallas, nor is there any information on marketing agencies the team has worked with in the past.

San Jose Earthquakes

  • There are 257 employees that work for FC Dallas listed on LinkedIn.
  • In 2018, the San Jose Earthquakes had an annual revenue of $36 million.
  • The San Jose Earthquakes worked with LeadDog Marketing in 2018 to sell the team's jersey sponsorship, but there is no indication that this is the team's agency of record.

Research Strategy

The research for the FC Dallas and San Jose Earthquakes was fairly straightforward except for the number of employees and the agencies of record. We began our search on each team's website, as companies often boast of their employee base. Unfortunately, neither team mentioned how many people are employed. We did find the executive teams and support employees, but this number does not comprise all employees, so we elected not to use those numbers. We then turned to media sources such as Forbes, The Dallas Observer, Dallas-Ft. Worth Star-Telegram, The Mercury News, and others to see if any stories had been written about the number of people employed by these teams. We found articles on specific employees and awards for employees, but there was no mention of the employee bases. Finally, we resorted to LinkedIn, where we found the number of team employees that have LinkedIn profiles as a gauge for the overall number.

For the agencies of record, we attempted to find the teams' agencies of record by first looking on the teams' website, paying specific attention to the small print that sometimes alerts visitors to the agency responsible for marketing and advertising. There was no information about the agency of record for the either team on their websites. We expanded our search to the teams' Media Guides, thinking that the agencies of record would be listed as a point of contact for media members. Unfortunately, the only marketing contacts listed were for the internal marketing teams. For this reason, we suspect most of the marketing functions are completed internally, but we continued to execute our third search strategy by looking through local media publications such as The Dallas Observer, Dallas-Ft. Worth Star-Telegram, and The Mercury News, and through local marketing agencies' websites. From this strategy, we were able to ascertain that the San Jose Earthquakes worked with LeadDog Marketing for at least some marketing campaigns, but there was no indication that this is the team's agency of record. We did include this agency in our findings, though, as they may prove to be helpful. We were unable to find any marketing agency that has worked recently with FC Dallas.
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Competitors 3 - Colorado Rapids

The 2018 annual revenue for the LA Galaxy was $63 million compared to the $48 million of the Portland Timbers.

LA Galaxy

  • There are 376 employees of the LA Galaxy listed on LinkedIn.
  • In 2018, the LA Galaxy had an annual revenue of $63 million.
  • There is no information available on the agency of record for the LA Galaxy, and it appears the team does most of its marketing in house.

Portland Timbers

  • There are 300 employees of the Portland Timbers listed on LinkedIn.
  • In 2018, the Portland Timbers had an annual revenue of $48 million.
  • The Portland Timbers have worked with DVA Advertising on at least one marketing campaign, but there is no indication that it is the team's agency of record.

Research Strategy

The research for the LA Galaxy and Portland Timbers was fairly straightforward except for the number of employees and the agencies of record. We began our search on each team's website, as companies often boast of their employee base. Unfortunately, neither team mentioned how many people are employed. We did find the executive teams and support employees, but this number does not comprise all employees, so we elected not to use those numbers. We then turned to media sources such as Forbes, The Oregonian, The Portland Tribune, The Los Angeles Times, and others to see if any stories had been written about the number of people employed by these teams. We found articles on specific employees and awards for employees, but there was no mention of the employee bases. Finally, we resorted to LinkedIn, where we found the number of team employees that have LinkedIn profiles as a gauge for the overall number.

For the agencies of record, we attempted to find the teams' agencies of record by first looking on the teams' website, paying specific attention to the small print that sometimes alerts visitors to the agency responsible for marketing and advertising. There was no information about the agency of record for the either team on their websites. We expanded our search to the teams' Game Guides, thinking that the agencies of record would be listed as a point of contact for media members. Unfortunately, the only marketing contacts listed were for the internal marketing teams. For this reason, we suspect most of the marketing functions are completed internally, but we continued to execute our third search strategy by looking through local media publications such as The Oregonian, The Portland Tribune, and The Los Angeles Times, and through local marketing agencies' websites. From this strategy, we were able to ascertain that the Portland Timbers have worked with DVA Advertising for at least one marketing campaign and that the LA Galaxy appears to do its own internal marketing. We did include this information in our findings, though, as it may prove to be helpful.
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Part
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Competitors 2 - Colorado Rapids

Real Salt Lake has an annual revenue of $22 million compared to the $24 million of Minnesota United FC.

Real Salt Lake

  • There are 231 employees of Real Salt Lake on LinkedIn.
  • The Real Salt Lake FC had an annual revenue of $22 million as of 2018.
  • There is no information available on the agency of record for Real Salt Lake or on any marketing agency that has recently worked with the team.

Minnesota United FC

  • There are 266 employees of Minnesota United FC on LinkedIn.
  • Minnesota United FC had an annual revenue of $24 million as of 2018.
  • Colle McVoy is the 2019 agency of record for Minnesota United FC.

Research Strategy

The research for the Real Salt Lake FC and Minnesota United FC was fairly straightforward except for the number of employees and the agency of record for Real Salt Lake. We began our search on each team's website, as companies often boast of their employee base. Unfortunately, neither team mentioned how many people are employed. We did find the executive teams and support employees, but this number does not comprise all employees, so we elected not to use those numbers. We then turned to media sources such as Forbes, The Salt Lake Tribune, The Times Independent, The Star Tribune, and others to see if any stories had been written about the number of people employed by these teams. We found articles on specific employees and awards for employees, but there was no mention of the employee bases. Finally, we resorted to LinkedIn, where we found the number of team employees that have LinkedIn profiles as a gauge for the overall number.

For the Real Salt Lake agency of record, we attempted to find the team's agency of record by first looking on the team's website, paying specific attention to the small print that sometimes alerts visitors to the agency responsible for marketing and advertising. There was no information about the agency of record for the team on its website. We expanded our search to the team's Matchday Guide, thinking that the agency of record would be listed as a point of contact for interested parties. Unfortunately, the only marketing contacts listed were for the internal marketing team. For this reason, we suspect most of the marketing functions are completed internally, but we continued to execute our third search strategy by looking through local media publications such as The Salt Lake Tribune and The Times Independent, and through local marketing agencies' websites. Unfortunately, we were not able to identify either the agency of record for this team or any marketing agency that worked with the team at all.
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Competitors 1 - Colorado Rapids

The Los Angeles Football Club has not been in operation for long enough to have an annual revenue, but it is valued at $305 million. The Seattle Sounders FC has an annual revenue of $52 million.

Los Angeles Football Club

  • There are 276 employees for the Los Angeles Football Club on LinkedIn.
  • The Los Angeles Football Club's most recent annual revenue is listed at $145,000, but the club only debuted in the league in 2018, so this amount is likely not accurate.
  • The club is valued at $305 million as of 2018.
  • According to designer Matthew Wolff, The Los Angeles Football Club has worked with Spark Creative House to "design the crest and identity for the franchise;" however, there is no indication that this is the team's agency of record.

Seattle Sounders FC

  • There are 273 employees for the Seattle Sounders FC on LinkedIn.
  • The Seattle Sounders FC had an annual revenue of $52 million in 2018.
  • In 2017, the Seattle Sounders FC worked with WME | IMG to secure naming rights for the "club's jersey front, matchday pitch and training facility." There is no indication that this is the team's current agency of record.

Research Strategy

The research for the Los Angeles Football Club and Seattle Sounders FC was fairly straightforward except for the number of employees and the agencies of record. We began our search on each team's website, as companies often boast of their employee base. Unfortunately, neither team mentioned how many people are employed. We did find the executive teams and support employees, but this number does not comprise all employees, so we elected not to use those numbers. We then turned to media sources such as Forbes, The Seattle Times, Seattle Weekly, The Los Angeles Times, and others to see if any stories had been written about the number of people employed by these teams. We found articles on specific employees and awards for employees, but there was no mention of the employee bases. Finally, we resorted to LinkedIn, where we found the number of team employees that have LinkedIn profiles as a gauge for the overall number.

For the agencies of record, we attempted to find the teams' agencies of record by first looking on the teams' website, paying specific attention to the small print that sometimes alerts visitors to the agency responsible for marketing and advertising. There was no information about the agency of record for the either team on their websites. We expanded our search to the teams' Media Guide and Game Guide, thinking that the agencies of record would be listed as a point of contact for media members. Unfortunately, the only marketing contacts listed were for the internal marketing teams. For this reason, we suspect most of the marketing functions are completed internally, but we continued to execute our third search strategy by looking through local media publications such as The Seattle Times, Seattle Weekly, and The Los Angeles Times, and through local marketing agencies' websites. From this strategy, we were able to ascertain that the Los Angeles Football Club worked with Spark Creative House for at least some marketing campaigns and Seattle Sounders FC worked with WME | IMG in 2017, but there was no indication that these are the teams' agencies of record. We did include these companies in our findings, though, as they may prove to be helpful.
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Competitive Landscape - Colorado Rapids

Los Angeles Football Club

  • Los Angeles Football Club finished top of the Western Conference in 2019.
  • The team’s website can be accessed via this link.
  • Los Angeles Football Club’s corporate/HQ office is located at 818 W 7th Street, #1200, Los Angeles, CA 90017.

Seattle Sounders FC

  • Seattle Sounders FC finished second in the Western Conference in 2019.
  • The team’s website can be accessed via this link.
  • Seattle Sounders FC’s corporate/HQ office is located at 159 S Jackson Street, Suite 200, Seattle, WA 98104.

Real Salt Lake

  • Real Salt Lake finished third in the Western Conference in 2019.
  • The team’s website can be accessed via this link.
  • Real Salt Lake’s corporate/HQ office is located at 9256 South State Street, Sandy, UT 84070.

Minnesota United FC

  • Minnesota United FC finished fourth in the Western Conference in 2019.
  • The team’s website can be accessed via this link.
  • Minnesota United FC’s corporate/HQ office is located at 4150 Olson Memorial Highway, Suite 300, Golden Valley, MN 55422.

LA Galaxy

  • LA Galaxy finished fifth in the Western Conference in 2019.
  • The team’s website can be accessed via this link.
  • LA Galaxy’s corporate/HQ office is located at 18400 Avalon Blvd. Suite 200, Carson, CA 90746.

Portland Timbers

  • Portland Timbers finished sixth in the Western Conference in 2019.
  • The team’s website can be accessed via this link.
  • Portland Timbers’ corporate/HQ office is located at 1844 SW Morrison, Portland, OR 97205.

FC Dallas

  • FC Dallas finished seventh in the Western Conference in 2019.
  • The team’s website can be accessed via this link.
  • FC Dallas’ corporate/HQ office is located at 9200 World Cup Way, Suite 202, Frisco, TX 75033.

San Jose Earthquakes

  • San Jose Earthquakes finished eighth in the Western Conference in 2019.
  • The team’s website can be accessed via this link.
  • San Jose Earthquakes’ corporate/HQ office is located at 1123 Coleman Ave., San Jose, CA 95110.
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CMO Profile - Colorado Rapids

Declan Bolger is the CMO for Kroenke Sports & Entertainment, which owns the Colorado Rapids. He has an undergraduate degree in Education from St. Mary's University. Declan is married and has one daughter.
Further details can be found below.

Career

  • Declan Bolger was appointed the SVP and CMO for Kroenke Sports & Entertainment in June 2017. This role entails overseeing marketing for the Denver Nuggets (NBA), Colorado Rapids (MLS), Colorado Avalanche (NHL), Colorado Mammoth (NLL) and the Pepsi Center.
  • Prior to this, from April 2009 to June 2017, Bolger served as Vice President of Club Services for Major League Soccer. His main role was providing business consulting services to MLS clubs.
  • From 2008 through 2017, Declan served as an Adjunct Instructor of Sports Business/Woodard Fellow at the James H. Warsaw Sports Marketing Center in the University of Oregon.
  • From 2004 to 2008, he was President of Stoneybatter Inc. a sports marketing consulting agency in Portland, Oregon.
  • He was the Chief Marketing Officer for the Portland Trailblazers from 2003-2005.

Education

Personal Life

Family Life

  • Declan Bolger is married to Jennifer Fries Bolger and together they have one daughter, Morgan.
  • Declan is very close to his daughter and often posts her on Facebook. His only life event on his profile is the day Morgan was born — January 27, 1998.
  • His Facebook profile picture is a photo of him and his daughter.

Hobbies and Interests

  • Declan enjoys traveling. His Facebook page has several posts of him traveling and sharing tourist attractions and scenic views.

Social Media

Research Strategy

Your research team was able to fully answer your query by utilizing Declan Bolger's LinkedIn account and his profile on the Pepsi Center website for his professional details. We also used his social medial accounts to gain insight on his personal life. Since he is a fairly private man, we used a podcast which he featured on as a guest to gain more information on his personal life in order to arrive at least 20 data points on Mr. Bolger's personal and professional life.
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Corporate Info - Colorado Rapids

The CMO for Kroenke Sports & Entertainment, which owns the Colorado Rapids, is Declan Bolger. The team's headquarters are located in Commerce City, Colorado, the franchise earned $18 million in revenue in 2018, and there are 835 employees working for Kroenke Sports & Entertainment.

Colorado Rapids C-Suite Members

  • E. Stanley Kroenke is the owner and chairman of Kroenke Sports & Entertainment, which owns the Colorado Rapids
  • Jim Martin is the president and CEO of Kroenke Sports & Entertainment.
  • Matt Hutchings is the chief operating officer of Kroenke Sports & Entertainment.
  • Bruce Glazer is the chief financial officer of Kroenke Sports & Entertainment.
  • Declan Bolger is the chief marketing officer of Kroenke Sports & Entertainment.
  • David Burke is the chief ticketing and strategy officer of Kroenke Sports & Entertainment.

Agency of Record

Headquarters Location

  • The headquarters for the Colorado Rapids are located at Dick's Sporting Goods Park, 6000 Victory Way, Commerce City, CO 80022.

Employee Base

Annualized Revenue

  • In 2018, the Colorado Rapids had an annual revenue of $18 million.

Research Strategy

Note that the Colorado Rapids, along with the Denver Nuggets and the Colorado Avalanche, are owned by Kroenke Sports & Entertainment. Therefore, all C-suite members are employed by Kroenke Sports & Entertainment. As such, we much of the information for the Rapids specifically was not available. Instead, we provided information for Kroenke Sports & Entertainment and any insights found for the Colorado Rapids specifically.

All information was readily available on the Colorado Rapids and Kroenke Sports & Entertainment websites and in credible third-party sources except for the agency of record. We attempted to find the team's agency of record by first looking on the team's website, paying specific attention to the small print that sometimes alerts visitors to the agency responsible for marketing and advertising. There was no information about the agency of record for the Rapids on the website. We expanded our search to the Colorado Rapids Fan Guide, thinking that the agency of record would be listed as a point of contact for fans or media members. Unfortunately, the only marketing contacts listed were for the internal marketing team for Kroenke Sports & Entertainment. For this reason, we suspect most of the marketing functions are completed internally, but we continued to execute our third search strategy by looking through local media publications such as The Denver Post, Westward, 5280 Magazine, and FiftyFive.com. Through this search, we were able to find the agency of record for Major League Soccer, which would include the Colorado Rapids, but there was no agency found specifically for the Rapids. We did include the MLS agency of record as a helpful finding.
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Executive Summary - Colorado Avalanche

Colorado Avalanche are an ice hockey team with eight competitors in the Western Conference. The team is owned by Kroenke Sports & Entertainment. Colorado Avalanche's revenue in the 2018 Forbes report was estimated at $119 million.

Colorado Avalanche

Corporate Information

  • Colorado Avalanche is owned by Kroenke Sports & Entertainment. Its head office is at the Pepsi Center, Denver, Colorado.  E. Stanley Kroenke who owns Kroenke Sports & Entertainment is the Chair of Colorado Avalanche's Executive Management Team. Josh Kroenke is the President for the Colorado Avalanche.
  • Colorado Avalanche's other C-suite executives are; Jim Martin, President and CEO; Matt Hutchings, Chief Operating Officer; Bruce Glazer, Chief Financial Officer; Declan Bolger, Chief Marketing Officer and David Burke, Chief Ticketing and Strategy Officer.
  • The company has about 90 staff. Their revenue for financial year 2018 was about $119 million. Sprocket Communications is the company's agency of record for its digital markets.

CMO Profile

Competitive Landscape

  • Colorado Avalanche has 8 competitors in the Western Conference. St. Louis Blues, Chicago Blackhawks, Nashville Predators, Dallas Stars, Minnesota Wild and Winnipeg Jets are competitors in the Central Division. Their Pacific Division competitors are Anaheim Ducks and Arizona Coyotes.

St. Louis Blues

Chicago Blackhawks

  • Chicago Blackhawks head office is at 1901 W. Madison St., Chicago, IL 60612. They have a labor force of between 51 and 200.
  • Its revenue in 2018 was about $201 million. Their agency of record is Varyer.

Nashville Predators

Dallas Stars

Minnesota Wild

Winnipeg Jets

  • Winnipeg Jets located at 345 Graham Avenue, Winnipeg, Manitoba R3C 5S6 has an employee population of between 201 and 500.
  • Their 2018 revenue was reported to have about $135 million.

Anaheim Ducks

  • Anaheim Ducks has an estimate 371 employees. They are found at 2695 E Katella Ave., Anaheim, CA 92806.
  • The 2018 Forbes report shows their revenue in the year was about $134 million. They once worked with Sportsdigita but did not name them as their agency of record.

Arizona Coyotes


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Part
26

Competitors 4 - Colorado Avalanche

The Anaheim Ducks has an annual revenue of $134 million compared to the $96 million for the Arizona Coyotes.

Anaheim Ducks

  • There are 371 employees of the Anaheim Ducks on LinkedIn.
  • The 2018 annual revenue for the Anaheim Ducks was $134 million.
  • The Anaheim Ducks worked with Sportsdigita on a digital marketing campaign, but there is no indication if this is the team's agency of record.

Arizona Coyotes

  • There are 349 employees of the Arizona Coyotes on LinkedIn.
  • The 2018 annual revenue for the Arizona Coyotes was $96 million.
  • The Arizona Coyotes have worked with Beach Lion on recent marketing campaigns, but there is no indication if this is the team's agency of record.
  • This team also worked with OH Partners on a marketing deal with iHeartRadio in 2019, but again, there is nothing to indicate this is the team's agency of record.

Research Strategy

The research for the Anaheim Ducks and Arizona Coyotes was fairly straightforward except for the number of employees and the agencies of record. We began our search on each team's website, as companies often boast of their employee base. Unfortunately, neither team mentioned how many people are employed. We did find the executive teams and support employees, but this number does not comprise all employees, so we elected not to use those numbers. We then turned to media sources such as Forbes, The Orange County Register, The Arizona Daily Star, The Arizona Daily Republic, and others to see if any stories had been written about the number of people employed by these teams. We found articles on the specific employees and awards for employees, but there was no mention of the employee bases. Finally, we resorted to LinkedIn, where we found the number of team employees that have LinkedIn profiles as a gauge for the overall number.

For the agency of record, we attempted to find the teams' agencies of record by first looking on the teams' website, paying specific attention to the small print that sometimes alerts visitors to the agency responsible for marketing and advertising. There was no information about the agency of record for the either team on their websites. We expanded our search to the teams' Media Guides, thinking that the agencies of record would be listed as a point of contact for media members. Unfortunately, the only marketing contacts listed were for the internal marketing teams. For this reason, we suspect most of the marketing functions are completed internally, but we continued to execute our third search strategy by looking through local media publications such as The Orange County Registered, The Arizona Daily Star, and The Arizona Daily Republic, and through local marketing agencies' websites. From this strategy, we were able to ascertain that the Anaheim Ducks worked with Sportsdigita for its digital marketing campaigns, but there was no indication that this is the team's agency of record. There was also information that the Arizona Coyotes worked with both Beach Lion and OH Partners on recent campaigns, but again, there was no indication that either agency is the team's agency of record. We did include these companies in our findings, though, as they may prove to be helpful.
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Part
27

Competitors 3 - Colorado Avalanche

The Minnesota Wild has an annual revenue of $142 million compared to the $135 million of the Winnipeg Jets.

Minnesota Wild

  • There are 318 employees of the Minnesota Wild on LinkedIn.
  • In 2018, the Minnesota Wild had an annual revenue of $142 million.
  • In 2017, the Minnesota Wild worked with the creative agency ICF Olson, but there is no mention that this is the team's agency of record.

Winnipeg Jets

  • The Winnipeg Jets employees between 201 and 500 employees.
  • In 2018, the Winnipeg Jets had an annual revenue of $135 million.
  • There is no information available on the agency of record for the Winnipeg Jets.

Research Strategy

The research for the Minnesota Wild and Winnipeg Jets was fairly straightforward except for the number of employees and the agency of record. We began our search on each team's website, as companies often boast of their employee base. Unfortunately, neither team mentioned how many people are employed. We did find the executive teams and support employees, but this number does not comprise all employees, so we elected not to use those numbers. We then turned to media sources such as Forbes, The Star Tribune, The Winnipeg Sun, The Winnipeg Free Press, and others to see if any stories had been written about the number of people employed by these teams. We found articles on the specific employees and awards for employees, but there was no mention of the employee bases. Finally, we resorted to LinkedIn, where we found the number of team employees that have LinkedIn profiles as a gauge for the overall number for Minnesota and a range of employees for Winnipeg.

For the agency of record, we attempted to find the teams' agencies of record by first looking on the teams' website, paying specific attention to the small print that sometimes alerts visitors to the agency responsible for marketing and advertising. There was no information about the agency of record for the either team on their websites. We expanded our search to the teams' Media Guides, thinking that the agencies of record would be listed as a point of contact for media members. Unfortunately, the only marketing contacts listed were for the internal marketing teams. For this reason, we suspect most of the marketing functions are completed internally, but we continued to execute our third search strategy by looking through local media publications such as The Star Tribune, The Winnipeg Sun, and The Winnipeg Free Press, and through local marketing agencies' websites. From this strategy, we were able to ascertain that the Minnesota Wild worked with ICF Olson for at least some marketing campaigns, but there was no indication that this is the team's agency of record. We did include this company in our findings, though, as it may prove to be helpful.
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Competitors 2 - Colorado Avalanche

The Nashville Predators have an annual revenue of $132 million compared to the Dallas Stars' $144 million.

Nashville Predators

  • There are 391 employees of the Nashville Predators on LinkedIn.
  • The 2018 annual revenue for the Nashville Predators was $132 million.
  • There is no available information on the agency of record for the Nashville Predators.

Dallas Stars

  • There are 379 employees of the Dallas Stars on LinkedIn.
  • The 2018 annual revenue for the Dallas Stars was $144 million.
  • There is no available information on the agency of record for the Dallas Stars.

Research Strategy

The research for the Nashville Predators and the Dallas Stars was fairly straightforward except for the number of employees and the agency of record. We began our search on each team's website, as companies often boast of their employee base. Unfortunately, neither team mentioned how many people are employed. We did find the executive teams and support employees, but this number does not comprise all employees, so we elected not to use those numbers. We then turned to media sources such as Forbes, The Tennessean, The Nashville Post, Dallas Observer, and others to see if any stories had been written about the number of people employed by these teams. We found articles on the specific employees and awards for employees, but there was no mention of the employee bases. Finally, we resorted to LinkedIn, where we found the number of team employees that have LinkedIn profiles as a gauge for the overall number.

For the agency of record, we attempted to find the teams' agencies of record by first looking on the teams' websites, paying specific attention to the small print that sometimes alerts visitors to the agency responsible for marketing and advertising. There was no information about the agency of record for the either team on their websites. We expanded our search to the Media Guides for each team, thinking that the agency of record would be listed as a point of contact for media members. Unfortunately, the only marketing contacts listed were for the internal marketing teams. For this reason, we suspect most of the marketing functions are completed internally, but we continued to execute our third search strategy by looking through local media publications such as The Tennessean, The Nashville Post, and Dallas Observer, and through local marketing agencies' websites. We were not even able to find any agencies that worked with these teams in any capacity.
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Competitors 1 - Colorado Avalanche

Chicago Blackhawks agency of record is Vayer. The team's 2017-18 season revenue was $201 million.

St. Louis Blues

Chicago Blackhawks

  • Chicago Blackhawks' revenue was $201 million in the 2017-18 season.
  • Chicago Blackhawks has 51-200 employees.
  • Varyer is the agency of record for Chicago Blackhawks.

Research Strategy

In order to find the agency of record for St. Louis Blues, we searched the team website; industry portals such as Ad Week, Sports Business Daily, and The Drum; media sources such as Forbes and Fortune. We learned that Kuhl/ Swaine was made the agency of record for in 2012. Subsequently, from a search on the Kuhl/ Swaine website, we gathered that Kuhl/ Swaine executed a fully integrated campaign for St. Louis Blues' 2017-18 season. Given that Kuhl/ Swaine executed a fully integrated campaign for the team, it is likely that they were still the agency on record for St. Louis Blues during the 2017-18 season. However, there were no creatives uploaded by the agency for the 2018-19 and 2019-20 seasons.

Next, we looked for advertising case studies on St. Louis Blues' campaigns as there was a possibility that the campaign would have been executed by an agency of record. We found a case study of a social media campaign executed or the team by Drive Social Media. However, as Drive Social Media is an agency limited to social media advertising, we ruled out the possibility of it being an agency of record. Lastly, we searched for advertisements of the team on Facebook, Twitter, YouTube, and Linkedin. The idea was to find advertisements or campaigns and then search for news articles related to the campaign that contained the name of the agency that executed it (and whether it was the agency of record). Most of the content we found on social media were videos related to their games and player interviews and not advertising. We specifically looked for any campaigns for the 2019-2020 season--the new slogan for the season is "2020 Stanley Cup Champions: Do We Look Nervous?"-- but did not find anything relevant. The latest campaign (video) uploaded on YouTube was the "All Together Now" campaign (from the 2017-18 season). There were no videos uploaded for the seasons that followed. S

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30

Competitive Landscape - Colorado Avalanche

The six competitors to the Colorado Avalanche that are in the Central Division of the Western Conference are the St. Louis Blues, Chicago Blackhawks, Nashville Predators, Dallas Stars, Minnesota Wild, and the Winnipeg Jets. Two competitors to the Avalanche that are in the Pacific Division of the Western Conference are the Anaheim Ducks and the Arizona Coyotes.

St. Louis Blues

Chicago Blackhawks

  • The headquarters for the Chicago Blackhawks can be found at 1901 W. Madison St., Chicago, IL 60612.
  • Their website is located here.

Nashville Predators

  • The corporate office address for the Nashville Predators is 501 Broadway, Nashville, TN 37203, and their website can be found here.

Dallas Stars

Minnesota Wild

  • The Minnesota Wild website can be found here, and the address to their headquarters is 317 Washington Street, Saint Paul, MN 55102.

Winnipeg Jets

  • The Jets' corporate offices can be found at 345 Graham Avenue, Winnipeg, Manitoba R3C 5S6.
  • Their website is located here.

Anaheim Ducks

  • The Anaheim Ducks' website can be found here.
  • Their headquarters are located at 2695 E Katella Ave., Anaheim, CA 92806.

Arizona Coyotes

Research Strategy

In order to compile a list of competitors to the Colorado Avalanche, we started by providing the teams that are in the same conference and division as the team. Since the Avalanche are in the Western Conference and Central Division of the NHL, we listed the St. Louis Blues, Chicago Blackhawks, Nashville Predators, Dallas Stars, Minnesota Wild, and the Winnipeg Jets as competitors because they are also in the Western Conference and Central Divison of the league.

Since there are only six teams that are in the same division as the Avalanche, we chose to include two competitors, the Anaheim Ducks and the Arizona Coyotes, that are still in the Western Conference, like the Avalanche, just in a different division.
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CMO Profile - Colorado Avalanche

Declan Bolger is the CMO for Kroenke Sports & Entertainment, which owns the Colorado Avalanche. He has a master's degree in sports management from the University of Massachusetts-Amherst. Declan is married and has one daughter.
Further details can be found below.

Career

  • Declan Bolger was appointed the SVP and CMO for Kroenke Sports & Entertainment in June 2017. This role entails overseeing marketing for the Denver Nuggets (NBA), Colorado Rapids (MLS), Colorado Avalanche (NHL), Colorado Mammoth (NLL) and the Pepsi Center.
  • Prior to this, from April 2009 to June 2017, Bolger served as Vice President of Club Services for Major League Soccer. His main role was providing business consulting services to MLS clubs.
  • From 2008 through 2017, Declan served as an Adjunct Instructor of Sports Business/Woodard Fellow at the James H. Warsaw Sports Marketing Center in the University of Oregon.
  • From 2004 to 2008, he was President of Stoneybatter Inc. a sports marketing consulting agency in Portland, Oregon.
  • He was the Chief Marketing Officer for the Portland Trail Blazers from 2003-2005.

Education

Personal Life

  • Mr. Bolger is a native of London, United Kingdom but currently resides in Denver, Colorado.
  • At one of the camps, he met Mr. Bernie Mullen who was co-writing a sports marketing textbook at the time. Mr. Mullen gave Declan a copy of the textbook to read which sparked his interest in sports management.
  • When Bolger realized that he was interested in sports management, he decided to attend graduate school to pursue postgraduate studies in the subject.

Family Life

  • Declan is very close to his daughter and often posts her on Facebook. His only life event on his profile is the day Morgan was born — January 27, 1998.

Hobbies and Interests

  • Declan enjoys traveling. His Facebook page has several posts of him traveling and sharing tourist attractions and scenic views.

Social Media

Research Strategy

Your research team was able to fully answer your query by utilizing Declan Bolger's LinkedIn account and his profile on the Pepsi Center website for his professional details. We also used his social medial accounts to gain insight on his personal life. Since he is a fairly private man, we used a podcast which he featured on as a guest to gain more information on his personal life in order to arrive at least 20 data points on Mr. Bolger's personal and professional life.
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Corporate Info - Colorado Avalanche

The CMO for Kroenke Sports & Entertainment, which owns the Colorado Avalanche, is Declan Bolger. There is no separate CMO for the Colorado Avalanche. The team's headquarters are in Denver, Colorado, Kroenke Sports & Entertainment has about 835 employees, and the team's 2018 annual revenue was $119 million.

Colorado Avalanche C-Suite Members

  • E. Stanley Kroenke is the owner and chairman of Kroenke Sports & Entertainment, which owns the Colorado Avalanche.
  • Josh Kroenke is the president/governor for the Colorado Avalanche.
  • Jim Martin is the president and CEO of Kroenke Sports & Entertainment.
  • Matt Hutchings is the chief operating officer of Kroenke Sports & Entertainment.
  • Bruce Glazer is the chief financial officer of Kroenke Sports & Entertainment.
  • Declan Bolger is the chief marketing officer of Kroenke Sports & Entertainment.
  • David Burke is the chief ticketing and strategy officer of Kroenke Sports & Entertainment.

Agency of Record

Headquarters Location

  • The headquarters for the Colorado Avalanche are located at Pepsi Center, 1000 Chopper Circle, Denver, Colorado 80204.

Employee Base

  • Kroenke Sports & Entertainment has about 835 employees.
  • The 2019 Colorado Avalanche Media Guide lists 90 employees of the Colorado Avalanche, including the team.

Annualized Revenue

  • In 2018, the Colorado Avalanche had an annual revenue of $119 million.

Research Strategy

Note that the Colorado Avalanche, along with the Denver Nuggets and the Colorado Rapids, are owned by Kroenke Sports & Entertainment. Therefore, while the Colorado Avalanche has a separate president, all other C-suite members are employed by Kroenke Sports & Entertainment. As such, we much of the information for the Avalanche specifically was not available. Instead, we provided information for Kroenke Sports & Entertainment and any insights found for the Colorado Avalanche specifically.

All information was readily available on the Colorado Avalanche and Kroenke Sports & Entertainment websites and in credible third-party sources except for the agency of record. We attempted to find the team's agency of record by first looking on the team's website, paying specific attention to the small print that sometimes alerts visitors to the agency responsible for marketing and advertising. There was no information about the agency of record for the Avalanche on the website. We expanded our search to the Colorado Avalanche Media Guide, thinking that the agency of record would be listed as a point of contact for media members. Unfortunately, the only marketing contacts listed were for the internal marketing team for Kroenke Sports & Entertainment. For this reason, we suspect most of the marketing functions are completed internally, but we continued to execute our third search strategy by looking through local media publications such as The Denver Post, Westward, 5280 Magazine, and FiftyFive.com. From this last source, we were able to ascertain that the Colorado Avalanche worked with Sprocket Communications for its digital marketing campaigns, but there was no indication that this is the team's agency of record. We did include this company in our findings, though, as it may prove to be helpful.
Sources
Sources

From Part 03
From Part 25