What are the demographics and psychographics of a Chief Information Officer (CIO) at a mid- market sized company ($100M-$1B)?
CIOs at midmarket companies tend to be white men ages 45-54 -- more broadly, CIOs tend to be in their early 40s with advanced degrees, generally in IT. At companies of any size, CIOs face challenges like outdated perceptions of their roles, and they tend to want to add value and improve their leadership and communications skills. Read on for my full rundown of this group of IT professionals!
Unfortunately, I wasn't able to find information as specific as you needed -- very few sources I found broke down CIO demographics or psychographics by company size. Additionally, I wasn't able to find any sources that dealt with CIO ethnicity or marital status statistics. What I've assembled below is a collection of general demographic and psychographic information on CIOs as a whole, including large and medium-sized companies. Where possible, I've provided statistics for mid-market companies specifically. I've also provided some general information about marketing tactics that are effective on CIOs to supplement the demographic and psychographic information I found.
The smallest company breakdown I could find for CIO demographics was $10 billion and under, through Vell Executive Search. At these companies, the vast majority of CIOs are between 45 and 54 years old. These companies also had the largest gender gap between male and female -- just 26% of CIOs at companies under $10 billion are women. Larger companies tend to hire more women and older candidates generally.
When looking at CIOs more broadly, they tend to be slightly younger than Vell's figures -- 43 is the average age according to an EY study. The majority (82%) of CIOs have an advanced degree, most often in IT -- just 10% of CIOs have an MBA.
There are several struggles that are common to most CIOs. Less than 20% of CIOs have a "seat at the top management table of their company," and they're often faced with outdated perceptions of their role as a member of the C-suite -- EY's report explains that "[i]n a worrying number of businesses, the perception of IT still
appears to be shaped by its role as 'helpdesk.'" Other company leaders tend not to consult with the CIO on strategy or other initiatives, focusing only on IT budgets and needs. As a result, many CIOs are looking for new ways to add value and are looking to improve their leadership and communications skills.
A Deloitte survey of CIOs found that they also share several key traits. CIOs tend to be adaptable to new environments, objective-focused rather than emotion-focused, early adopters of technology, and big picture thinkers. They're also likely to take charge, and they're tolerant of both risk and confrontation. In another survey, nearly three-fifths of CIOs in one study reported mentoring someone at work.
When it comes to content, CIOs' frequent social media topics are mostly related to their field -- cybersecurity, customer experience (a common goal for many CIOs), big data, blockchain, and more are popular. This article has a list of several influencers popular with the CTO community on social media. TechShu published a list of recommended reading for CIOs that includes articles on business leadership, tech research and trends, general IT best practices, and more.
A paid Gartner report lists several CIO personas that could be targets for marketing, including the "CTO as Business-Led Innovation Technology Officer," "CTO as Chief Innovation Guru," "CTO as Chief Technology Operating Officer of IT," "CTO as Chief Presales Technology Officer," and several more. Deloitte's global CTO survey lists three main archetypes: "trusted operators," "change instigators," and "business co-creators."
In general, B2B marketing sources have some common recommendations for marketing to CIOs. Since they have to navigate emerging technologies and legacy systems at the same time, it helps to show that a given product can be adopted in a "cost-effective manner and with minimal disruption." It can also help to target the CIO's direct reports instead of the CIO directly, and while sending generic marketing emails is generally a no-go, mobile-optimized emails early in the morning can be effective at reaching this cohort.
Finally, the Midmarket CIO Forum is an annual event for CIOs from mid-sized companies that offers networking and recreational events.
While I wasn't able to find much information that had as specific a breakdown as you requested, I did find some. At companies under $10 billion, CIOs tend to be white men between 45 and 54. CIOs more broadly share several goals, challenges, and key traits. The Midmarket CIO Forum is a prominent event that helps tech vendors reach this specific group directly.