Demographics of Craigslist Users in the San Francisco Bay Area.

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Demographics of Craigslist Users in the San Francisco Bay Area.

Efforts to find reports, surveys, or studies which directly state—or provide data crucial to triangulate—the number, gender, and age of visitors from the San Francisco Bay Area, prove that such information is largely unavailable. However, we found that information taken from multiple credible sources are indicative that there are approximately 600,142 female and 585,598 male Craigslist users within the San Francisco Bay Area as of 2016—amounting to a combined total of 1,185,750 users. In addition to this, we also found that the San Francisco Bay Area domain for Craigslist is visited at an average of 34.78 million times monthly based on data from October 2017 to March 2018. Further research has allowed us to determine that the 30-59 age group uses Craiglist the most, followed by the 18-29 age group, with the 60+ age group using Craigslist the least.

NUMBER OF USERS

According to an article published by Craigslist Posting Service, the official domain of Craigslist in the San Francisco Bay Area is sfbay.craigslist.org. In addition to this, it was stated that this domain receives the highest traffic for the classified ads website at 7.65 percent of overall volume.
After exhaustive research, we determined that the findings presented by the previous analyst about the volume of users which use Craigslist in San Francisco Bay Area is the most reliable information available within all public domains as of February 2018. SimilarWeb is a globally-trusted website analytics service used even by large enterprises such as Walmart, HSBC, and Adidas. We consulted SimilarWeb once again and input the domain ‘sfbay.craigslist.org’. From there, we found the number of monthly visitors of Craigslist from October 2017 to March 2018:

March 2018: 36,200,000 visits
February 2018: 31,400,000 visits
January 2018: 35,600,000 visits
December 2017: 32,900,000 visits
November 2017: 34,900,000 visits
October 2017: 37,700,000 visits

With this information, we are able to calculate that within these 6 months, Craigslist had an average of 34.78 million visits from San Francisco Bay Area. (36,200,000+31,400,000+35,600,000+32,900,000+34,900,000+37,700,000/6=34,783,333.33333333)

GENDER

As requested, we conducted extensive research about the age and gender of Craigslist users within the San Francisco Bay Area on top of the 2009 findings presented in the previous research.

We found 2017 findings published by Statista about the most popular daily online activities of internet users in the US sorted by gender. Data shows that “Using classified ads such as Craigslist” was included as one of these activities. According to Statista, 16 percent of female and 15 percent of male participants visit websites like Craigslist as of February 2017.

According to an article published by SFGate, the population of San Francisco Bay Area as of 2016 is 7,654,870. 2016 data from TownCharts shows that the population of San Francisco consists of 51 percent male and 49 percent female. If the aforementioned percentages provided by Statista (15% male, 16% female) remain constant within this year and within only the population of this area, we can roughly estimate that there are around 600,142 females and 585,598 males that use Craigslist within San Francisco Bay Area as of 2016. This means that during this time, there were over 1,185,750 San Francisco Bay Area residents that use Craigslist.

CALCULATIONS
Female: 7,654,870*49%=3,750,886.3
Female: 3,750,886.3*16%=600,141.808
Female: 600,142 Craigslist users

Male: 7,654,870*51%=3,903,983.7
Male: 3,903,983.7*15%=585,597.555
Male: 585,598 Craigslist users

Total users: 600,142+585,598=1,185,750
Total users: 1,185,750

AGE

We also found 2017 findings published by Statista about the most popular daily online activities of internet users in the US sorted by age. The findings were not presented similarly to the given age groups of 0-15, 15-30, 30-45, 45-60, 60+. Data shows that “Using classified ads such as Craigslist” was included as one the most common activities of internet users in the US. This is evident in findings which show that 16 percent of participants aged 18-29, 17 percent of participants aged 30-59, and 12 percent of participants aged 60 and above visit websites like Craigslist as of February 2017.

UNAVAILABLE DATA

Efforts to find studies, surveys, or press releases which directly state the number, age, and gender segmentation of internet users in San Francisco Bay Area who use Craigslist prove that such information is largely unavailable. Areas we searched include the latest relevant press releases such as Forbes, credible compilations of data from websites such as Statista, and surveys about digital industries and internet use from research centers such as Pew Research.

We are unable to provide a rough estimate of the segmentation of Craigslist users within the San Francisco Bay Area by age similar to our estimate for the male vs female population. This is because no sources currently segment the population of the area according to the age groups provided by Statista. (18-29, 30-59, and 60+)

CONCLUSION

The San Francisco Bay Area domain of Craiglist was visited 34.78 million times monthly on average from October 2017 to 2018. As of 2016, there are around 600,142 female and 585,598 male Craigslist users within the area—amounting to a combined total of 1,185,750. Residents within the area aged 30-59 use Craiglist the most, followed by those aged 18-29. Residents aged 60 and above use Craiglist the least.
Sources
Sources