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What is the demographic and geographic distribution of portable washing machines in the US?
Hi there, and thank you for your request for the demographic and geographic distribution of portable washing machines in the US.
The short version is that after extensive research through consultancy studies, specialized media and industry reports, I have determined that the information you requested is not publicly available because there has not been a specific study made on the demographics and geographic distribution of portable washing machine users.
However, I was able to gather information on the market size of the washer and dryer industry in the US, as well as trends on international customers of the portable washing machine.
I elaborate on my findings and methodology below.
METHODOLOGY
In order to answer your query, I looked for analysis on the demographic groups that are more up for buying portable home appliances in general, including washing machines. I consulted reports by IBISWorld, MRC, Highbeam Business, Grand View Research, Mintel, and Euromonitor - and whereas all of them had reports on the washer and dryer market, they did not include information on the portable washing machine market.
I then switched my strategy, and looked for media articles on the industry in outlets such as Reuters, Yahoo! News and the Wall Street Journal - looking for info on where portable washing machines are more popular, or what demographic they were directed to - but this path also led me to a roadblock.
Whereas I found some information on compact home appliances in general, and a few trend pieces on compact washing machine users in other countries, there was no specific information for US customers of portable washing machines.
USEFUL FINDINGS
The market size of the washer and dryer industry in the US reached US$4 billion in 2015, a 1.1% CAGR between 2011 and 2016 - a small chunk of the global US$22.9 billion in 2015.
However, the industry is expected to experience an uptick in the five years following 2015, due to an increase in employment and disposable income.
This growth in purchasing power for American consumers is also good news for the portable washing machine market, since, according to Yahoo News!, compact appliances appeal to high-income citizens. Should this income bracket increase, trends suggest sales of portable washing machines will also increase.
Around the world, portable washing machines are being labeled as the perfect appliance for single, high-earning citizens - such in Korea, where this demographic is called the Golden Singles.
In lower income countries such as India, portable washing machines are being touted as less high-maintenance, requiring less power and resources - making them appealing to all citizens, including those in lower-income brackets.
POTENTIAL CONTINUED RESEARCH
In understanding the type of information that is publicly available, I have come up with the following potential continued research that may be useful for your project.
- What is the global customer profile for users of portable washing machines?
- Please provide me with the washer and dryer market size, including breakdown on percentage of the market that corresponds to portable washing machines.
To wrap up, after extensive research through consultancy studies, specialized media and industry reports, I have determined that the information you requested is not publicly available because there has not been a specific study made on the demographics and geographic distribution of portable washing machine users.
However, I was able to gather information on the market size of the washer and dryer industry in the US, as well as trends on international customers of the portable washing machine.
If you'd like us to continue our research in any of the suggested research paths above, please let us know.
Thank you for choosing Wonder!