Demographic female 30-45 year old.

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Demographics - Females 30-45 in Florida

The southeast region of the United States includes 15 total states/territories. In this region, there are about 8.53 M women between the ages of 30 – 44. Excluding Arkansas, Louisiana, Delaware, or Washington DC, the number lowers to equal 7.67 M women of this age-range.

There is no specific research that concerns US women in the SE US who are aged 30 – 44 and earn a mid-range income, however general demographic and psychographic information from the women in the US can apply to this particular group. Of note, US women aged 35 – 44 only get about four hours of personal-enjoyment time each day; those who work and/or have children get even less per day. For enjoyment, most women watch TV, socialize, relax, read, exercise, use the computer, or play games. The average US woman aged 30 – 44 spends between 2 – 7 hours a week on social media, especially Facebook, Pinterest, and Instagram. Between 43% - 55% of women aged 25 – 55 belong to book clubs. These clubs meet mostly in-person, have an average of 8 – 19 members, and read 9 – 12 books per year. The older and wealthier a woman is, the more likely she is to belong to at least one book club.

Please Note: Demographics sites (like the Census Bureau and SuburbanStats) use the ages 30 – 44 for their counts. To keep things as accurate as possible, we will use the standard set of ages delineated by these formal groups, as this makes the most sense. Other surveys and data found used additional age ranges; these are described in detail in each instance for clarity.

FEMALES IN SOUTHEASTERN US

Demographic counts are not done by region. Rather, they are done by state. So, for the southeastern region of the United States, we can estimate the number of females living in this area with some simple calculations. First, let’s look at the population-by-gender for each of the following states (as identified as the SE US by NationalGeographic): Arkansas, Louisiana, Mississippi, Alabama, Tennessee, Kentucky, West Virginia, Virginia, Maryland, Washington DC, Delaware, North Carolina, South Carolina, Georgia, and Florida. Population-by-gender counts (listed below) come from SuburbanStats’ sites for each state.
ARKANSAS: In 2017, there were nearly 1.5 M women, with 1.1 M of them White, 236K Black/African-American, and 87K Hispanic. The remaining females were of various other and/or mixed races. Of these women, 91K were aged 30 – 34, 92K were aged 35 – 39, and 91K were aged 40 – 44; this gives us a total of about 274K women of this age living in Arkansas. The median age of women in Arkansas is 38.
LOUISIANA: In 2017, there were nearly 2.3 M women, with 1.4 M of them White, 762K Black/African-American, and 86K Hispanic. The remaining females were of various other and/or mixed races. Of these women, 146K were aged 30 – 34, 138K were aged 35 – 39, and 145K were aged 40 – 44; this gives us a total of about 429K women of this age living in Louisiana. The median age of women in Louisiana is 37.
MISSISSIPPI: In 2017, there were over 1.5 M women, with 891K of them White, 581K Black/African-American, and 34K Hispanic. The remaining females were of various other and/or mixed races. Of these women, 100K were aged 30 – 34, 95K were aged 35 – 39, and 95K were aged 40 – 44; this gives us a total of about 290K women of this age living in Mississippi. The median age of women in Mississippi is 37.
ALABAMA: In 2017, there were nearly 2.5 M women, with 1.7 M of them White, 669K Black/African-American, and 81K Hispanic. The remaining females were of various other and/or mixed-races. Of these women, 150K were aged 30 – 34, 156K were aged 35 – 39, and 157K were aged 40 – 44; this gives us a total of over 463K women of this age living in Alabama. The median age of women in Alabama is 39.
TENNESSEE: In 2017, there were nearly 3.3 M women, with 2.5M of them White, 560K Black/African-American, and 132K Hispanic. The remaining females were of various other and/or mixed races. Of these women, 203K were aged 30 – 34, 212K were aged 35 – 39, and 216K were aged 40 – 44; this gives us a total of about 631K women of this age living in Tennessee. The median age of women in Tennessee is 39.
KENTUCKY: In 2017, there were over 2.2 M women, with 1.9M of them White, 171K Black/African-American, and 59K Hispanic. The remaining females were of various other and/or mixed races. Of these women, 137K were aged 30 – 34, 140K were aged 35 – 39, and 145K were aged 40 – 44; this gives us a total of about 422K women of this age living in Kentucky. The median age of women in Kentucky is 39.
WEST VIRGINIA: In 2017, there were nearly 939K women, with 886K of them White, 29K Black/African-American, and 10K Hispanic. The remaining females were of various other and/or mixed races. Of these women, 55K were aged 30 – 34, 58K were aged 35 – 39, and 59K were aged 40 – 44; this gives us a total of about 172K women of this age living in West Virginia. The median age of women in West Virginia is 42.
VIRGINIA: In 2017, there were over 4 M women, with 2.8 M of them White, 811K Black/African-American, and 303K Hispanic. The remaining females were of various other and/or mixed races. Of these women, 263K were aged 30 – 34, 270K were aged 35 – 39, and 287K were aged 40 – 44; this gives us a total of about 820K women of this age living in Virginia. The median age of women in Virginia is 38.
MARYLAND: In 2017, there were nearly 3 M women, with 1.7 M of them White, 910K Black/African-American, and 224K Hispanic. The remaining females were of various other and/or mixed races. Of these women, 188K were aged 30 – 34, 195K were aged 35 – 39, and 216K were aged 40 – 44; this gives us a total of about 599K women of this age living in Maryland. The median age of women in Maryland is 39.
WASHINGTON DC: In 2017, there were over 317K women, with 117K of them White, 167K Black/African-American, and 26K Hispanic. The remaining females were of various other and/or mixed races. Of these women, 28K were aged 30 – 34, 21K were aged 35 – 39, and 18K were aged 40 – 44; this gives us a total of about 67K women of this age living in Washington DC. The median age of women in Washington DC is 34.
DELAWARE: In 2017, there were nearly 463K women, with 318K of them White, 101K Black/African-American, and 35K Hispanic. The remaining females were of various other and/or mixed races. Of these women, 27K were aged 30 – 34, 28K were aged 35 – 39, and 31K were aged 40 – 44; this gives us a total of about 86K women of this age living in Delaware. The median age of women in Delaware is 40.
NORTH CAROLINA: In 2017, there were nearly 4.9 M women, with 3.3 M of them White, 1.1 M Black/African-American, and 372K Hispanic. The remaining females were of various other and/or mixed races. Of these women, 313K were aged 30 – 34, 333K were aged 35 – 39, and 336K were aged 40 – 44; this gives us a total of about 982K women of this age living in North Carolina. The median age of women in North Carolina is 38.
SOUTH CAROLINA: In 2017, there were nearly 2.4 M women, with 1.6 M of them White, 685K Black/African-American, and 104K Hispanic. The remaining females were of various other and/or mixed races. Of these women, 144K were aged 30 – 34, 150K were aged 35 – 39, and 155K were aged 40 – 44; this gives us a total of about 449K women of this age living in South Carolina. The median age of women in South Carolina is 39.
GEORGIA: In 2017, there were nearly 5 M women, with 3 M of them White, 1.6 M Black/African-American, and 393K Hispanic. The remaining females were of various other and/or mixed races. Of these women, 335K were aged 30 – 34, 356K were aged 35 – 39, and 353K were aged 40 – 44; this gives us a total of about 1.1 M women of this age living in Georgia. The median age of women in Georgia is 36.
FLORIDA: In 2017, there were over 9.6 M women, with 7.2 M were White, 2.1 M Hispanic, and 1.6 M Black/African-American. The remaining women were Asian, American Indian, Hawaiian/Pacific Islander, or of mixed-race descent. Of these women, 551K were aged 30 to 34, 589K were aged 35 – 39, and 625K were aged 40 – 44; this gives us a total of about 1.8 M women of this age living in Florida. The median age for women in Florida is 42.
With these figures, we can estimate there are approximately 8.53 M women between the ages of 30 – 44 living in the SE region of the US (by adding the totals of all 15 SE states). If we’re just looking at the 11 states specifically mentioned in the request, then we’re looking at approximately 7.67 M women between the ages of 30 – 44. So, your total counts of potential female consumers for this region are between 7.67 M and 8.53 M.

FEMALES IN THE SE US: INTERESTS

Now that we understand how many women are in this region, let’s take a look at other demographics for them, then study their psychographic profiles to determine in which entertainment activities they are most interested.

It is important to note that the major surveys conducted on time use and leisure activities in the US are not segmented into geographic regions, but instead cover the entirety of the US (and are either broken down by gender, age, or day-of-week, as examples). Additional research showed no specific surveys or data collection for only the women in the SE region of the US, nor any broken down by income, except one, which is mentioned later. Searches into each state produced additional information, but none that could be applied to the entire SE region. So, the sections below include information that is as segmented as possible (based on what is publicly-available). These findings are meant to be applied loosely to your target group, with an understanding that all women are different, though some similarities can be found.

TIME USE

The Bureau of Labor Statistics details how the average US woman spends her day. We can use this to extrapolate what the average woman in the SE region of the US is doing each day, as well. Women aged 35 – 44 (their standard age range) spend just under four hours each day engaged in “leisure and/or sports” activities, with working women and mothers (and working mothers) having the least amount of “free time” available for personal enjoyment.

On the average weekday, activities include (in order of most-time-spent-on-average): Watching TV (avg 2.5 hrs), Socializing and Communicating (avg 1 hr), Relaxing and Thinking (avg ½-hr), Reading for Personal Interest (avg ½-hr), Exercising/Sportsing (avg 1/3-hr), Using the Computer (avg ¼-hr), and Playing Games (avg ¼-hr).

OUTDOOR / SPORTS / LEISURE / RECREATION

Although two comprehensive reports are created each year – the Outdoor Recreation Participation Report and the Physical Activity Council Report, neither of these is segmented by gender or region. Although age is segmented down, there is not enough specific information that can be applied to only women (and only women in this age-range) for this information to be accurate. So, I’ve linked the reports in case you’d like to look into them further, but have not provided any details.
Additional information about the sports and leisure activities of Americans (as broken down by income) can be found from BusinessInsider. It should be noted, however, that this includes all Americans, not just women of a particular age or geographic region.

SOCIAL MEDIA USE

Nielsen reports that, in 2016, women in the target age range spent between 6 – 7 hours each week browsing social media. This is more than the average quarter-hour-per-day noted in the BLS time survey, so we can assume that the reality is somewhere in-between (between 2 – 7 hours each week).

SproutSocial provides deep analytics on social media demographics that could be useful here. The survey includes a wide selection of social media channels, though I’ve selected to detail only those that have the highest percentage of female, middle-income users.
• FACEBOOK: 83% of women in the US use this social media channel, with 84% of them being aged 30 – 49. These are split fairly evenly among people living in urban, suburban, and rural areas of the US. The majority of users (77 – 82%) have graduated from high school and/or college. In looking specifically at middle-income users, 80% of those making $30K - $49K use Facebook, while 77% of those making between $50K - $74K use Facebook.
• PINTEREST: 45% of online women in the US use Pinterest, with 34% of them falling into the 30 – 49 year old age range. Many users are well-educated (some college / graduated from college), while users from all income ranges use the site at about the same percentage. 63% of users are in the middle-income range ($30K - $74K/year).
• INSTAGRAM: 38% of women in the US use Instagram, and 33% of these are ages 30 – 49. Instagram users tend to be less well-educated and earn lower incomes than average Facebook users; 64% of users make between $30K - $74K/year.

BOOK CLUBS

One of the most-recent items I located that listed book clubs and book-club-related behavior for women in the US was from 2014. Although a bit dated, it is the only survey to feature information on just women. Of note, however, is that this survey covers the entirety of the US, not just the SE region (as most other research found on this topic does). Additionally, the survey covers women aged 25+ (so this is a bit out of the scope of your requested age-range). However, it does provide some insight into this type of leisure activity for women, so I felt it would be best to include it.

The survey shows that, in this age group, 56% of women are in a book club; of these, 37% attend only one book club, while 19% belong to two or more. 43% of women aged 25 – 34 belong to book clubs, while 55% of women aged 35 – 44 belong to them. The majority of these book clubs meet in person (89%), with only 17% meeting online; of the in-person clubs, 66% have 8 – 19 members, while those that meet online most often (52%) have more than 40 members. Most book clubs (67%) read 9 – 12 books a year, while 19% read 6 – 8 books. 76% of women book-clubbers admit to having some influence over their book club selections, and only 6% state they have no influence at all. Book clubs vary in their selections, with 66% of them selecting fiction/novels for reading, as well as serious books, bestsellers, and recent releases. Less often, book clubs choose classics/older books, non-fiction, lighter books, and local authors.
Another somewhat-dated (2015) survey from LibrarySpot provides some insight into the education and income ranges of people who enjoy book clubs in the US. It must be noted, however, that this information includes males and females of all age ranges, so it is not geared as specifically as the demographic at which you’re looking.

The survey notes that 43% of respondents holding a two-year college degree (or no college) belonged to a book club, while 55% of those with undergraduate degrees belong to them. For those with graduate (or higher) degrees, the number of book club members jumps to 63%. As for income, 45% of the respondents lived in households earning less than $50K/year, while 58% of respondents making over $100K a year belonged to book clubs. Lastly, their research shows that the older a person gets (and the closer to retirement), the more likely s/he is to belong to a book club. For more information, check out this rest of the findings from LibrarySpot.

SUMMARY

There are between 7.67 M and 8.53 M women in the southeast region of the US who are aged 30 – 44 and make mid-level incomes. These women get only a few hours of free time a day, and spend it in myriad means of enjoyment, including watching TV, relaxing, reading, and playing on the computer or with friends.

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