Dell Touch Screen Executives

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Dell Touch Screen Executives

The following brief identifies 8 Dell executives that are most likely responsible for sales and marketing of the company's touch screen technology for the North American region. Apart from publishing details of the overall corporate headquarters leaders for product development, sales and marketing, Dell has not availed details of other individuals in the company's product sales and marketing hierarchy.

Key Assumptions and the resulting data

It is necessary to mention that there were no C-Suite or Vice President (VP) titles found with the specific "touch screen" term. The leaders selected for this request therefore had to be manually identified via a global search of company online publications, press releases, announcements and relevant news reports, related to Dell's touch screen products, that highlight quotes from specific executives. Given the fact that these news reports and press releases cover Dell's touch screen products, the key assumption made was that the quoted executives head sales and marketing of the products. This assumption was reasonable based on examples such as Senior VP Bert Park who touts Dell monitors as top in past press releases and VP Shannon MacKay who promotes Dell's touch tablet products in past articles. A secondary assumption is, if these executives are generally in charge of product sales and marketing, then they must report to the corporate headquarters Vice Chairman of Products and Operations in charge of overall sales, and a Chief Marketing Officer in charge of overall marketing.

Due to the fact that the executives had to be identified via an extensive manual review, as many leaders as possible were selected within the scope of a Wonder request time frame. Data from the review has been synthesized by name, title, email and professional social media details for each executive and presented below.

Emails were compiled as opposed to phone numbers because similar to other large corporations, Dell has not published any phone numbers for its executives. Individual corporate headquarters' customer service email data published by the company provided the top C-level executive's email information with regard to this request. This email's format was then used to extrapolate the VP-level executives' emails from their names, because Dell once again has not published any extensive vice president email lists. The extrapolated emails have been verified for authenticity using an online email verification tool. Finally, LinkedIn profiles were used to verify that each chosen executive is based in the North America region.

Corporate headquarters executives that oversee touch screen product sales and marketing

Name: Jeff Clarke
Social media: LinkedIn profile

Name: Allison Dew
Social media: LinkedIn profile

Vice Presidents in charge of sales and marketing of touch screen products

Name: Bert Park
Title: Senior Vice President and General Manager, Dell Software & Peripherals
Social media: LinkedIn profile

Name: Frank Azor
Title: Vice President and General Manager Alienware, Gaming and XPS
Social media: LinkedIn profile

Name: Rahul Tikoo
Title: Vice President and General Manager of Dells Precision Workstation division
Email: could not be verified
Social media: LinkedIn profile

Name: Neil Hand
Title: Vice President, Product Strategy and Innovation, Dell Client Solutions
Social media: LinkedIn profile

Title: Vice President, Dell Rugged
Social media: LinkedIn profile

Name: Darrel Ward
Title: Senior Vice President, Dell Commercial Client Product Group
Social media: LinkedIn profile

Conclusion

Out of 8 identified Dell executives who are likely in charge of sales and marketing of the company's touch screen technology products for the North American region, Jeff Clarke, Vice Chairman of Products and Operations is the C-level corporate headquarters executive with overall authority over sales. Bert Park, Senior VP and General Manager is in charge of Dell's display line business, while Shannon MacKay, VP Dell Rugged heads the promotion of Dell Rugged's touch screen tablets.
Sources
Sources