Market Growth: High-End Savings
After an extensive search through industry-related websites, third-party research reports, and industry statistic portals, details about the global growth rate for consumer high-end savings products do not appear to be available in the public domain. However, the research team was able to gather valuable insights about the global growth rate of consumer banking (of which high-end savings products are a part), factors that support the industry growth, most popular high-end savings products, and key players that have introduced high-end savings products for their clients. We have presented below a detailed overview of these useful findings.
- The global consumer banking industry, also known as retail banking and which includes consumer high-end savings products, is forecasted to grow at a CAGR of 4.2% from 2018-2025. Historically, the industry has grown at a CAGR of 4.3% from 2011 to 2017.
- Asia-Pacific region is expected to be the fastest-growing market for consumer banking and is forecasted to grow at a CAGR of 6.0% from 2018-2025. This is followed by the Latin American consumer banking market which is expected to grow at a CAGR of 5.9% followed by the Middle East and
Africa at 4.6%.
- Relative to other regional markets, the Western European consumer banking industry is expected to witness the least growth rate. The market is forecasted to grow at a CAGR of only 1.9% from 2018 to 2025.
- In recent years, there has been an increasing trend among global community and regional banks to leverage high-yield savings account and other high-yield savings products to build a national presence and perk up their deposit base. This trend is likely to underpin the growth of consumer high-end savings products.
- The recent outperformance of high-yield savings products as compared to stock markets is also likely to add on to their popularity and growth. In 2018, the consumer high-end savings products such as CDs and high-yield savings accounts outperformed the US stock market for the first time in over a decade. These products yielded 2.9% to 4% returns as compared to negative returns from the stock markets in 2018.
- In Canada, the high-interest savings ETFs, a high-end savings product that primarily invests in high-interest deposit accounts with Canadian banks, credit unions, or trust companies, witnessed a 130% growth in AUM in 2019 as compared to 2018 and a 460% growth as compared to 2017.
- As per the data from Bankrate, the top five high-yield savings accounts in the US based on annual percentage yield (APY) in April 2020 were from Live Oak Bank (1.75% APY), Gateway First Bank (1.75% APY), Vio Bank (1.75% APY), CIT Bank (1.75% APY), and Comenity Direct (1.70% APY).
- Raisin, a Germany based fin-tech, is expected to introduce an online marketplace in the US that aggregates high-yield savings accounts and CDs. The model witnessed a huge growth in Europe and managed to garner 13 billion euros ($14.5 billion) in deposits brokered across 75 partner banks since 2013.
- Credit Karma, an American personal finance company, also launched a high-yield savings account in 2019 in order to leverage the increasing growth opportunities in the consumer high-end savings products market. The savings account "offers a savings rate of 2.03 percent APY, which is about 22 times higher than the average of national accounts". In addendum, it does not have any fees or minimum balance requirements.
The research team began with scouring through the various third-party industry reports from Deloitte, Mckinsey, Business Insider, Market Radar, and Grand View research to search for data on the global growth rate for the consumer high-end savings products market. However, all the information found was for global consumer banking (of which high-end savings products are a part) industry as a whole and no pertinent growth data specific to consumer high-end savings products could be found. The team then searched through the various media articles such as Forbes, WSJ, Bloomberg, Live Mint, Reuters, PR Newswire; statistical databases such as Statista, and finance industry blogs such as 'The American Banker', 'Financial Brand', 'Finance Grab', among oters but again no relevant data could be located. All the information found was centered around the best high-yield saving accounts and their features.
In the absence of any pre-compiled information, we tried to triangulate the same using the current and forecasted consumer high-end savings products industry market size and leverage the same to determine the industry growth rate over the next 3-5 years. For example, if the current industry size is $X million and is projected to reach $Y million over the next 5 years, the 5-year industry growth rate (CAGR) can be computed as [(Y/X)^(1/5)-1]*100. However, extensive research through the above-mentioned sources did not reveal any market size data for the consumer high-end savings products industry. We were able to just locate information on the market size of the overall global consumer banking market and hence this triangulation attempt did not materialize. We also tried to alternatively triangulate the same by using data from the players with the highest market share in the global consumer high-end savings products market. The idea was to aggregate the revenue growth rate from consumer high-end savings products' segment for these players and then compute an average CAGR for the top players and use it as a proxy for industry growth as top players are most likely to lead the bulk of growth in any market. While the team was able to successfully determine some key players in the consumer banking industry, no information specific to the revenues from the consumer high-end savings products segment could be found for them and hence even this triangulation attempt did not prove fruitful.