David's Bridal

Part
01
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Part
01

Company Overview - David's Bridal

David's Bridal was started in 1950 in Fort Lauderdale as a neighborhood bridal salon owned by David Reisberg. It was purchased by Phillip Youtie in 1972 who opened 18 more salons in Florida from 1973 to 1988. David’s Bridal went public in 1999 and was acquired by May’s Department Stores for $436 million in 2000. The company filed for bankruptcy in November 2018 with over $700 million in debt. It came out of bankruptcy in January 2019 after reducing its debt by $450 million. Today, the company has over 300 stores located across Canada, the US, the UK, and Mexico. Detailed information is below.

History and Origins of the Company

  • David's Bridal was started in 1950 in Fort Lauderdale, Florida. The company started as a neighborhood bridal salon owned by David Reisberg.
  • Phillip Youtie from Florida purchased the salon in 1972 intending to expand the business. The company was built on the idea that every woman deserves the wedding dress of her dreams regardless of her shape, style preference, size or budget.
  • Its mission is to help every woman find the bridal gown that will allow her to be the best, most genuine version of herself on her wedding day.
  • David's Bridal uses expert seamstresses, informed stylists, and online planning tools to help women buy a dress that they like. The company offers products for the bride and the bridal party.

Company Growth

  • The company started as a neighborhood bridal salon in 1950. After buying the company in 1972, Youtie opened 18 more salons in Florida from 1973 to 1988. The salons operated mostly from leased spaces in department stores.
  • With wedding dresses exorbitantly priced at the time, Youtie targeted brides who did not want to spend thousands on a dress they would most likely wear once.
  • The first David’s Bridal Warehouse was opened in Hallendale, Florida, by Youtie and his business partner Steve Erlbaum in 1990. The warehouse differed from others as it stocked dresses of all sizes at a fraction of the cost, unlike others that stocked just sample sizes.
  • David’s Bridal went public in 1999 and was acquired by May’s Department Stores for $436 million in 2000.
  • Right through the 2000s, David’s Bridal expanded and started selling other types of clothes such as bridesmaid dresses and prom dresses.
  • In 2003, 20% of all bridal gowns were purchased at the company. David's Bridal was valued at $1 billion when it was acquired by Clayton, Dubilier & Rice in 2012. However, today, the value of the company has gone down with the overall decline in weddings in the U.S. David's Bridal has partnered with upscale brands like Vera Wang to try to boost sales.
  • The company filed for bankruptcy in November 2018 with over $700 million in debt but its shops remained open. David's Bridal came out of bankruptcy in January 2019 after reducing its debt by $450 million. The company's stores are now offering low priced dresses, more sizes, and free personal stylists to successfully compete with other trendy stores.
  • Today, David's Bridal has grown to over 300 stores located across Canada, the US, the UK, and franchise locations in Mexico. Also, one in three brides in the U.S. buys her dress from the company.

Countries of Operation

Number of Locations in Each Country

  • There are 291 David's Bridal locations in the United States.
  • There are four locations in Alabama, one in Alaska, six in Arizona, three in Arkansas, 25 in California, six in Colorado, four in Connecticut, one in Delaware, 18 in Florida, nine in Georgia, one in Hawaii, one in Idaho, 12 in Illinois, nine in Indiana, four in Iowa, three in Kansas, five in Kentucky, six in Louisiana, one in Maine, and five in Maryland.
  • We also have six locations in Massachusetts, eight in Michigan, six in Minnesota, four in Mississippi, six in Missouri, one in Montana, two in Nebraska, three in Nevada, one in New Hampshire, nine in New Jersey, one in New Mexico, 13 in New York, 10 in North Carolina, one in North Dakota, 13 in Ohio, two in Oklahoma, and five in Oregon.
  • There are also 13 locations in Pennsylvania, one in Rhode Island, five in South Carolina, two in South Dakota, seven in Tennessee, 25 in Texas, three in Utah, one in Vermont, six in Virginia, six in Washington, one in West Virginia, and six in Wisconsin.
  • There are 12 David's Bridal locations in Canada, including two in Alberta, one in British Columbia, one in Manitoba, one in Nova Scotia, and seven locations in Ontario.
  • David's Bridal has four store locations in the UK including one location in London, one in Glasgow, one in Birmingham, and one in Watford.
  • The company has four locations in Mexico.

Headquarters

  • The headquarters for David's Bridal is in Conshohocken, Pennsylvania.

Financial Information

  • David's Bridal had $1.5 Billion in revenue in the third quarter of 2018.
  • The 2018 e-commerce global net sales for the company totaled $270.9 million.
  • The company filed for bankruptcy in November 2018 with over $700 million in debt. It came out of bankruptcy in January 2019 after reducing its debt by $450 million.

Part
02
of eight
Part
02

Biography - Kelly Cook, CMO of David's Bridal

Kelly Cook, the newly appointed Chief Marketing Officer (CMO) at David's Bridal, is an alumna of Tulane University and Conroe High School. She previously worked for Pier 1 Imports, Kmart, Sears, DSW, Waste Management, and Continental Airlines. Her interests include fashion, faith, and friends/family.

Kelly Cook: Personal & Professional Biography

A. Personal Biography

Education

  • Kelly Cook is an alumna of Conroe High School.
  • She is an alumna of Tulane University, where she earned both an MBA and Master's degree in Finance through the university's A.B. Freeman School of Business.
  • For her MBA, she attended Tulane University from 2006 to 2008. In earning her MBA, she specialized in the "International Business and Marketing Discipline."
  • For her Master's in Finance degree, she attended Tulane University from 2008 to 2009.

Family Life

Hobbies/Interests

  • Kelly is interested in fashion and modeling, as she's a former runway model.
  • Her account description on Twitter indicates her interests in stating the following: "faith. family. friends. feet. fun. fashionable."
  • Snapchat is her favorite social media channel.
  • She lectures at graduate schools, including Tulane University's Freeman School of Business (her Alma matter) and Northwestern University's Kellogg School of Management.

Social Causes/Charities

  • She has been involved with the Houston Area Women's Center, as a board member.
  • She has been involved with the Houston Minority Business Council, as she received the organization's Advocate of the Year award.

Social Media Accounts

B. Professional Biography

Prior Work Experience

  • Prior to being recently named Chief Marketing Officer for David's Bridal, Kelly was Pier 1 Imports' Chief Marketing Officer and Executive Vice President of Marketing from March 2018 to November 2019.
  • Kelly was the Chief Marketing & Digital Officer for Kmart and Sears from September 2017 to January 2018.
  • She was Kmart's Chief Marketing Officer from April 2015 to September 2017.
  • From March 2013 to January 2015, Kelly was DSW's Executive Vice President & Chief Marketing Officer.
  • Prior to becoming DSW's Chief Marketing Officer, she was the company's (1) Senior Vice President of Marketing from March 2012 to March 2013 and (2) Vice President of Customer Strategy and Engagement from April 2009 to March 2012.
  • Kelly worked for Waste Management as its Vice President of Employee/Customer Engagement and CRM from January 2006 to January 2009.
  • She was the Director of CRM for Continental Airlines from 1998 to 2005.
  • Prior to becoming Director of CRM, her prior positions at Continental Airlines were (1) Call Center Operations Manager from 1997 to 1998 and (2) Logistics Analyst from 1994 to 1997.

Current Responsibilities at David's Bridal

  • In her new role as Chief Marketing Officer for David's Bridal, her current responsibilities include overseeing the following divisions within the company: Advertising, creative, ecommerce, CRM, marketing, strategic partnerships, communications, and events.
  • As Chief Marketing Officer, she reports to James Marcum, who is the CEO of David's Bridal.

Board Served On

Recent News Articles

  • The only recent articles we found about her (within the past 12 months) pertain to her new role as Chief Marketing Officer for David's Bridal. However, we also found two articles that were published 13 months ago that she was quoted in. For these reasons, we provided two articles announcing her new role as CMO for David's Bridal and two articles from 13 months ago.
  • This link is to the first article announcing her new role as CMO for David's Bridal.
  • This link is to the second article announcing her new role as CMO for David's Bridal.
  • This link is to the first article that she was quoted in published 13 months ago.
  • This link is to the second article that she was quoted in published 13 months ago.

Research Strategy

We began our research by reviewing Kelly's Linkedin profile, which provided us with a lot of information about her education, prior work history, a board she has served on, social causes, and interests. We also reviewed articles about her pertaining to her interests, previous work history, and recent appointment as CMO for David's Bridal. Examples of sources that published those articles that we reviewed included PR Newswire and Businesswire. We also found some information about her through an overview of a podcast episode that she was the guest for. Her social media accounts that we included were the ones we could find that were publicly available. Together, this research process provided us with all the information we were looking for.
Part
03
of eight
Part
03

Media Scan - David's Bridal

Ten unique recent news and media articles about David's Bridal that chronicles the retailer's issues over the past 12 months have been detailed below. They include articles on David's Bridal filing for bankruptcy, appointing a new CEO, and opening new stores in Mexico.

David’s Bridal Files for Bankruptcy, but Brides Will Get Their Dresses

  • A link to the article: The link to the article is here.
  • A Description of the article: The article is about David’s Bridal filing for Chapter 11 bankruptcy protection as it tried to reduce over $400 million in debt and compete against new rivals. The article says that a reduction in marriage rates contributed to the company's financial problems but that the company had already received $60 million in new financing from creditors to continue operating its more than 300 stores.

David's Bridal Aims to Avoid Wrath of Thousands of Brides-to-Be

  • A link to the article: The link to the article is here.
  • A Description of the article: The article talks about David’s Bridal quickly reassuring customers that it would honor their orders even after it filed for bankruptcy. The company was aware that some brides or bridesmaid-to-be could misinterpret the company's financial situation as a collapse of the business and their wedding plans, and cancel their orders or buy products elsewhere.
  • This would have negatively impacted the company which was holding around $32 million in deposits for 82,000 orders and owed customers around $4 million in merchandise or gift cards.

David’s Bridal emerges from bankruptcy after less than two months

  • A link to the article: The link to the article is here.
  • A Description of the article: The article talks about David's Bridal emerging from bankruptcy a few weeks after filing for protection from creditors. It says that the company reduced its debt by $450 million and its lenders, such as the Oaktree Capital Group, now owned it. The article also talks of the company exiting bankruptcy quickly to avoid scaring off brides who had feared that it would collapse and destroy their wedding plans.

Millennial brides force David’s Bridal, fresh out of bankruptcy, to try something new

  • The link to the article: A link to the article is here.

David's Bridal Appoints James Marcum as Chief Executive Officer

  • A link to the article: The link to the article is here.
  • A Description of the article: The article talks about David's Bridal announcing n June 2019 that James Marcum had been appointed Chief Executive Officer and was to join the company the same week also as a member of its Board of Directors. The new CEO replaced Tom Lynch who was an Interim CEO. Mr. Marcum was expected to lead the company in transition and help it reposition for growth.

Can David’s Bridal appeal to ‘every type of bride’ with its new campaign?

  • A link to the article: The link to the article is here.
  • A Description of the article: The article talks about David's Bridal's new marketing campaign that featured “non-traditional brides” including same-sex brides and those who got married while already mothers. The article quotes David’s chief marketing officer, Liz Crystal, saying that the campaign represented the kind of brides seen in society today.

David’s Bridal says yes to Mexico: new flagship, e-commerce and six new stores for 2020

  • A link to the article: A link to the article is here.
  • A Description of the article: The article talks about how the company is getting ready to open a new flagship store in Mexico City and open six new stores, including one in León in January, and another in Puebla in March 2020. The company also plans to launch its e-commerce platform in Mexico next year.

David's Bridal is lowering some dress prices after surviving Chapter 11 bankruptcy

  • A link to the article: The link to the article is here.
  • A Description of the article: The article talks about David's Bridal reducing prices for some of its bridal dresses to stay competitive in a highly challenging industry full of digital threats, declining marriage rates, and increased wedding alternatives. The article also talks about the company adding more plus-size options and providing free one-on-one consultation for the brides-to-be.

David’s Bridal Receives Firm Commitments for $55 million of New Capital and Announces Agreement in Principle for Recapitalization Transaction to Accelerate Growth

  • A link to the article: The link to the article is here.
  • A Description of the article: This article talks about David's Bridal's announcement on 4 November 2019 that it had received solid commitments for new capital totaling $55 million from existing lenders to invest in its growth. The company also announced that it had reached an agreement with its lenders "to exchange $276 million of its existing term loans into new preferred and common equity securities."

David's Bridal Announces New Board of Directors

  • A link to the article: The link to the article is here.
  • A Description of the article: The article talks about how the company announced six new Board of Directors, five women, and one man, with a wealth of knowledge from different industries such as finance, digital, innovation, customer insights, and new business.


Part
04
of eight
Part
04

David's Bridal - The Competitors

Seven David's Bridal's competitors are The Dress Theory, Loho Bride, Chic Parisien, Shareen Vintage, Bhldn, Bloomingdale's, and Love to Dress.

The Dress Theory

Loho Bride

Chic Parisien

Shareen Vintage

BHLDN

Bloomingdale's

Love to Dress

Research Strategy

David's Bridal focuses on both wedding and prom dresses, mostly on the former. Therefore, to narrow down the research results, the research team has focused on the stores that also sell bridal dresses. On the other hand, the company is US-based, but it also provides services for the United Kingdom, Canada, and Mexico, so we've focused our efforts on stores across the country.

Searching for the stores that could be recognized as competitors to David's Bridal, we found a list that provides the best Bridal Boutiques in the US. Then, the research team examined each of the websites mentioned in the article, to gather more information about them, as well as to provide a link. Our team also looked for competitors from a list of the best places to buy prom dresses in the US.
Part
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Part
05

David's Bridal - Competitors: The Findings Part One

David Bridal's physical stores and national footprint allow the retailer to reach and serve far-flung bridal parties, as well as offer a seamless omnichannel shopping experience. Below is a deep dive into the requested information for David's Bridal and The Dress Theory.

David's Bridal

Competitive Advantage

  • One factor that gives David's Bridal an edge over the competition is its omnichannel shopping experience. Unlike its e-commerce competitors that are now scrambling to establish brick-and-mortar stores, David's Bridal already approximately 300 established in-store locations.
  • The physical stores and the national footprint give the retailer the opportunity to reach and serve far-flung bridal parties, as well as offer a seamless omnichannel shopping experience.
  • According to David's Bridal CEO, James Marcum, brides go online to get inspiration for their wedding dresses but end up buying in-store where they can get a feel of the dresses. This gives the retailer a leg up over their competition that is not operating omnichannel.
  • Another thing that gives the retailer a leg up over the competition is its dominant market share (25%) and its partnerships with related wedding businesses such as Men's Wearhouse and Shutterfly.
  • David's Bridal also stocks designer and high-end bridal dresses that have earned the retailer the reputation of being "The Walmart of Bridal."

Strengths

  • One key strength David's Bridal has is the fact that many brides have bridesmaids living in different cities in the US. This makes the retailer an attractive option as it has a national network of stores.
  • According to the retailer's CEO, the company's other key strengths are:

Weaknesses

Geographical Footprint

  • David's Bridal has over 330 stores throughout the United States, the United Kingdom, Canada, and Mexico.
  • According to IBISWorld, David Bridal's estimated annual revenue is $791 million.

The Dress Theory

Competitive Advantage

Strengths

  • The Dress Theory seeks the expertise of highly-sought-after wedding gown designers from all over the world to feature the best of the best personalized wedding gowns for their clients.
  • The boutique makes personal visits to the designer's offices to see how the gowns are designed and meet the design teams personally.
  • The boutique personalizes the wedding gown experience by featuring the owners' photos wearing their gowns at a wedding. This gives them a personal and customized experience.
  • The boutique executives are always on the move across New York, the West Coast, and New York to scout for unique designs to add to their ever-evolving collection and meet consumer needs.
  • The Dress Theory was named among the top bridal salons in the US by Brides Magazine. The boutique has also been featured in Vogue Magazine, Hello May Magazine, Green Wedding Shoes, Style Me Pretty, Refinery 29, and many others.
  • The boutique is only open by appointment only to offer only the best service.

Weaknesses

  • After an extensive search, we could not find any weaknesses of The Dress Theory, save for its pricey gowns, which range from $2,000 to $8,000.

Geographic Footprint

  • The Dress Theory operates three stores in Seattle, Nashville, and San Diego.
  • There is no publicly available revenue for The Dress Theory. This may be due to its private nature.
Part
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Part
06

David's Bridal - Competitors: The Findings Part Two

Loho Bride is a west coast company that provides bridal gowns and accessories to a niche market of brides. Chic Parisien is based in Miami but provides gowns to clientele around the world. Both focus heavily on providing the complete experience for brides to be.

Loho Bride

Competitive advantage

  • Loho Bride aims to cater to women who do not identify with the "mainstream aesthetic, but who seek an organic, comfortable, and easy alternative to dress shopping for their big day."
  • Their gowns are designed for the fashion lover, the cool girl, and the non-traditionalist, whether she be bohemian or minimalist.
  • Loho Bride caters to a very specific market. The Loho Bride is described as follows -"She’s an existentialist. She’s whatever she wants to be when she wakes up. She transcends labels or social norms. She’s never fit perfectly into a box and has many layers. Marriage was a choice, not a given."

Strengths

  • A range of different concepts are used for gowns, ranging from ethereal, airy silhouettes to edgy and minimalistic.
  • Loho Bride offers four key collectionsBachelorette Goodies, Just for the Bride, The Wedding Guest, and Honeymoon. Collections include dresses, accessories, swimwear, headwear, and jumpsuits.
  • The focus is very much on the bride's experience.
  • Designers with a fresh perspective that leave a strong impression are used to design the gowns The designs are unique. Loho Bride swims against the tide, preferring to make a bold statement, despite the feminine and sweet tendencies of the industry.
  • Fittings are tailored to the individual bride, with a detailed questionnaire completed in advance and bridal input into the design process encouraged.
  • They sit in the middle of the designer gown range, with most gowns priced between $2,500 and $8,000.

Weaknesses

  • The market catered to could be considered a niche area. This means that the styles and products are less likely to appeal to the more traditional bride.
  • The Knot is a website that contains information about all aspects of weddings. They include reviews on their website. Loho Bride has received several poor reviews based on poor communication, slow response to queries, and poor handling of complaints.
  • Similar criticisms of Loho Bride were made on Yelp.
  • Limited options are offered to larger sized brides.

Revenue

Locations

  • Loho Bride offers a bridal boutique in Los Angeles, where gowns can be made to order.
  • In San Francisco, Loho Bride has an off rack store.


Chic Parisien

Competitive advantage

  • The strong relationship between Chic Parisien and leading design houses in New York, Paris, Milan, Madrid, Miami, and Israel means they can offer clients some of the most desired and newest gowns on the market.
  • The company regularly visits New York Bridal shows, where they meet designers and view collections. This means Chic Parisien can offer "trunk shows." These shows give brides the opportunity to be the first to shop a collection.
  • They have several staff that are fluent in Spanish and Portuguese, which has seen the brand gain popularity among Latin American and Brazilian clientele.
  • After trading for 50 years, Chic Parisien has a reputation for providing quality wedding gowns to clientele around the world.

Strengths

  • Chic Parisien has a long and well-established history in the wedding gown market, having turned 50 in May 2019.
  • Under Catherine Fox Milian, daughter of the founders, the reputation of Chic Parisien has extended throughout South and Central America, Europe, and the US.
  • Chic Parisien is considered an international powerhouse in the industry due to its forward-thinking attitude to bridal fashion.
  • A personal stylist is assigned to assist the bride. The first two appointments are complimentary.
  • The gowns cater for the complete spectrum of potential brides, from the traditionalist to the unconventional and sexy.

Weaknesses

  • The pricing has the potential to be a weakness with gowns priced between $3,500 and $20,000.
  • Various reviews identify customer service as a potential weakness for Chic Parisien, with a number of people commenting that the service did not live up to the price tag of the dress.
  • Some gowns are unable to be tailored to the bride due to restrictions from the designer.
  • Gowns are runway sizing. Only a small selection of gowns are available in the larger sizes 14,16, and 18. There are unlikely to be any suitable gowns for larger brides at the outlet store.

Revenue

  • Chris Parisien employees 41 staff and has an annual revenue of $8.2 million.

Locations




Part
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Part
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David's Bridal - Competitors: The Findings Part Three

Shareen Bridal has two boutiques in two locations across the US, which are New York and Los Angeles. Meanwhile, BHLDN has 22 stores in various locations in the US. More information related to these bridal shops is provided below.

Shareen Bridal

COMPETITIVE ADVANTAGES
  • Shareen Bridal dress has been featured in the New York Magazine and received positive feedback from this prestigious publication.
  • Various lifestyle blogs listed Shareen Bridal as one of the top bridal boutiques across the US, including Brides and The Cut.
  • According to Hannah Howard, a journalist from The Cut, Shareen Bridal offered the best service compared to any other bridal boutiques she had visited.
STRENGTHS
  • Shareen Bridal provides alteration services, including to add or subtract a sleeve, to add a train, to slim down or make fuller a skirt, to add or subtract lace, to make more or less modest, to shorten, to lengthen, to adjust colors, and to play with textiles.
  • Customers may request custom-made gowns.
  • This bridal shop also offers dresses for mothers and bridesmaids.
  • Shareen Mitchell, the founder of Shareen Bridal, has been dubbed as attentive and very observant toward her customers.
  • Shareen Bridal receives an average of 3.7 stars on Yelp, 4.9 stars on Wedding Wire, and 5.0 stars on The Knot.
WEAKNESS
REVENUE
  • Shareen Bridal's sales reached $240,000. More information about the financial report of this shop can be accessed by purchasing a paywalled report.
LOCATIONS

BHLDN

COMPETITIVE ADVANTAGES
  • This boutique offers promo and coupon codes for an additional discount on their dresses. BHLDN also frequently marks down their items such as wedding gowns, bridesmaid dresses, formal dresses, and accessories.
  • Many lifestyle blogs have listed BHLDN as one of the top bridal boutiques across the US, including Glamour and Allure.
  • Numerous fashion sites have featured BHLDN's dress collection, including Pacific Weddings and Brides.
STRENGTH
WEAKNESS
REVENUE

LOCATIONS

  • BHLDN operates numerous bridal shops in various cities across the US, including Atlanta, Bethesda, Beverly Hills, Carlsbad, Century City, Chestnut Hill, Chicago, Denver, Devon, Georgetown, Houston, Minneapolis, Newport Beach, New York, Palo Alto, Philadelphia, Pittsburgh, Portland, Seattle, Walnut Creek, and Westport.
  • BHLDN also regularly sets pop-up stores in many cities in the US, such as Detroit, Minneapolis, Austin, and Cincinnati.

Research Strategy

To collect information related to Shareen Vintage and BHLDN, we first visited their websites to find relevant insights, including competitive advantages, strengths, weaknesses, and locations. Our research team browsed through lifestyle blogs and wedding-centric websites to gather information about how the public perceived these bridal boutiques. We also attempted to collect more personalized opinions and feedback from the customers of these shops by looking through several review sites, including Yelp, Wedding Wire, and The Knot.

To find the revenue of these bridal boutiques, our first strategy was to seek any related information through reviewing the official sites of these shops. However, we found that the official websites only contain limited information, such as the contact details, social media, lookbook, and blog articles. Our research team managed to find the price range of the wedding gowns, but any information about the annual revenue was to no avail. Then we decided to utilize advanced databases, including Stockrow, Macrotrends, and Open Corporates to collect insights related to the revenue of the requested companies, but our strategy remained unsuccessful because we only managed to find irrelevant information with no relation to the data we sought. For our last strategy, we decided to use business databases, such as Crunchbase, AngelCo, Zoominfo, and D&B Hoovers, to collect the requested information. We managed to find the sales data of Shareen Bridal and the estimated annual revenue of BHLDN. However, the publicly available data was limited, although it may be accessed through purchasing a paywalled report.
Part
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Part
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David's Bridal - Competitors: The Findings Part Four

Bloomingdale uses behavioral marketing and provides a strong omni-channel presence to stay competitive in the market. The company's estimated revenue is $2.8 billion. Love To Dress company has only one store located in New York City. Below are the explicit findings on Bloomingdale and Love To Dress.

Bloomingdale

Competitive advantage

  • The company focuses on the fashion apparel and accessories that its competitors are newer to and weaker in.
  • Bloomingdale focuses on the guided selling discovery; this is, it helps the customer find the merchandise she/he does not know exists. It is customers look for it for fashion inspiration.
  • The company also offers advice to customers when they are shopping in it is brick-and-mortar stores. For example, when a customer buys a dress, the sales associate would take her to the shoe department to get shoes matching with that new dress. Also, brick-and-mortar stores allow a customer to touch and feel the product before purchasing it.
  • The company offers an option called buy online, pick-up in-store" which provides fulfillment to the customer and helps in faster delivery of the product.
  • Bloomingdale uses the customer's previous purchase history to put products a customer has shown interest in in the past or the products she may want in the future in front of her when she next shops/window shops on the company's website or when they send her a promotional email.
  • In 2018, Bloomingdale was among the first retailers to use Axonify Impact Learning Attribution Engine, an employee training tech that reduces safety claims; this saves the company about $3 million by minimizing workers’ compensation and general liability claims.
  • The company markets itself by partnering with popular television shows, concerts, and movies; this puts it ahead of its competitors in terms of reaching to potential customers.

Strengths

Weaknesses

Revenue

Geographical Footprint


Love To Dress

Geographical Footprint

Helpful Information on the Love To Dress company

Research Strategy

During our search, we could not find the relevant information pertaining to the competitive advantage, strengths, weaknesses, and the revenue of Love To Dress company. There is very limited information on the company. We deployed the following strategies searching for this information.

Competitive Advantage, Strengths, and Weaknesses

We began our search by going through the company's website. Here, we searched for the company's press releases and annual reports. Our aim was to find how the company is selling out its products and how it's competitive on the market, it's strongholds, and the challenges it's facing on the market. However, we could not find any company's press releases or annual reports.

Next, we searched for information on the platforms that consumers give reviews about the companies' products and services. We checked websites such as Yelp, Glassdoor, Amazon, among others. Here, we hoped to find the customers' reviews pertaining to the Love To Dress company so that we can sample out the competitive advantage, strengths, and weaknesses of the company from those reviews. Unfortunately, we could not find any relevant information to help us answer the research questions.

Finally, we searched through news and articles from third-party sources, hoping to find information on the company. We went through sources such as Forbes, Retail Dive, Glamour, Wedding Wire, among others. Here, we hoped to find any interview conducted by the top official of the company talking about how the company is performing in the market or any article that has information on how Love To Dress is competitive on the market and the challenges it is facing. Still, after a deep search in these sources, we could not find the information needed to answer the research criteria.

Revenue

We began our search by going through the company's website. After a deep scan of the website, we could not find any revenue generated by the company. Also, we tried looking for the annual reports of the company; this is because this document is considered as a primary source to find out details relating to the company's revenue. However, we could not find any annual report pertaining to the company.

Next, we went through databases that provide the companies' overviews, including their revenue. We searched through sources such as Crunchbase, Owler, ZoomInfo, among others. However, these sources still could not provide any information on Love To Dress revenue.

Finally, we searched for the press releases and publications by the company for any insight about the company's sales/revenue or any relevant information that could help us triangulate the data and find the revenue of the company such as the total sales of different products offered by the company so that we can add them up and estimate the revenue of the company. However, we could not find any company's publications or press releases.

Sources
Sources

From Part 01
Quotes
  • "Founded as a neighborhood bridal salon in Fort Lauderdale, Florida, in 1950, David's Bridal is now an international wedding dress destination with more than 330 stores throughout the United States, Canada, Mexico, and the United Kingdom. "
Quotes
  • "With more than 300 stores located across the US, Canada, UK, and franchise locations in Mexico, we offer the convenience of one-stop shopping for the bride and her entire bridal party. "
Quotes
  • "The original salon was owned by David Reisberg. In 1972, Floridian Phillip Youtie purchased the salon with optimistic ideas to expand David’s Bridal."
From Part 03
Quotes
  • "Millennials are also marrying later — though later weddings could lead to more expensive affairs."
Quotes
  • "David’s Bridal, the largest wedding retailer in the country, filed for Chapter 11 bankruptcy protection on Monday as it tries to shed more than $400 million in debt and adjust to new rivals, but it promised brides that no one would lose their gowns."
Quotes
  • "As of Oct. 31, David’s was holding about $32 million in deposits for 82,000 special orders and owed customers nearly $4 million in merchandise or cash through gift cards, an online cash-reward program and store credit, according to court records."
Quotes
  • "David’s Bridal Inc., America’s largest wedding gown retailer, emerged from bankruptcy on Friday, just weeks after it first sought protection from creditors."
Quotes
  • "David's Bridal announced today that James Marcum has been appointed Chief Executive Officer. Mr. Marcum is expected to join the Company this week and will also join the David's Bridal Board of Directors. Mr. Marcum replaces Interim CEO Tom Lynch. "
Quotes
  • "There’s no doubt the chain faces challenges, ones that Liz Crystal, David’s chief marketing officer, believes it can meet with a new campaign that features what Ad Age describes as “non-traditional brides.” This includes same-sex brides and those who enter their marriages with children. "
Quotes
  • "The company is preparing the opening of a 900 square meters flagship in the bridal fashion hub in Mexico City and its preparing the opening of six new stores for 2020. "
Quotes
  • "With digital threats emerging, marriage rates declining and wedding alternatives proliferating, David’s Bridal is adjusting its business to stay competitive. The company has lowered prices on many of its bridesmaids' dresses, added more plus-size options and guaranteed free one-on-one consulting for brides-to-be."
Quotes
  • "David’s Bridal Inc. (the “Company”), the nation’s leading bridal and special occasion authority, announced today that it has received firm commitments for $55 million of new capital from existing lenders to fund growth investments."
Quotes
  • "David's Bridal, the nation's leading bridal and special occasion authority, has announced its new Board of Directors. "
From Part 07