Dating App

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Dating App

Dating apps have a vast outreach to people at all stages in life. Nearly 50 million people in the US alone have tried online dating, and 84% of them have used a dating app. The dating app scene is thus expected to change and inform new trends. Our research focuses mainly on the expected trends in dating app usage.

1. Locality Specific App.

2. Artificial Intelligence (AI) Assist.

3. Virtual Reality

  • Most dating apps have begun employing the use of virtual reality as a security measure for the clients.
  • The matched individuals have the option to meet virtually and even go on virtual dates before deciding whether to go ahead and meet physically. This serves to avert potentially dangerous situations to individuals who may feel vulnerable and who may want to verify the authenticity of the individuals they meet online before deciding to meet up.
  • Bumble has integrated a feature that only allows women to make the first move in the matchmaking process and it is reaping from this. The app has a potential of reaching $200 million in revenue this year.
  • Virtual reality also enables individuals from different parts of the globe to go on virtual dates, which they would otherwise not be able to go due to their different geographical locations.
  • Oculus, for instance, uses virtual reality to help users learn how to approach women.

Research Strategy

In Order to get relevant facts for this research, we first checked on the best dating apps according to reviews by digitaltrends.com and publications from BBC.com. After identifying these giants, we went ahead to analyze the kind of features that they are adopting to boost their large following. In addition, we also checked reviews from developers platforms such as gurutechnolabs.com on the technical development in that arena.
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Quotes
  • "In five years, Tinder might be so good, you might be like ‘Hey Siri, what’s happening tonight?’ And Tinder might pop up and say ‘There’s someone down the street you might be attracted to. She’s also attracted to you. She’s free tomorrow night. We know you both like the same band, and it’s playing – would you like us to buy your tickets?’… and you have a match."