Dark product development within Microsoft

Part
01
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Part
01

Microsoft - Dark Product Development

Some major projects within Microsoft that have been announced but are yet to launch are Project Scarlett, Microsoft Surface Pro 7, and the foldable Surface with 9-inch screens.

1. PROJECT SCARLETT — xCLOUD GAME STREAMING

  • Project Scarlett is Microsoft’s next generation of Xbox — a video gaming brand that will set a new bar for power, high performance, and speed.
  • It will be launched by fall of 2020, alongside Halo Infinite.
  • The project will grant developers the power they need to satisfy their creative visions since it will have a custom-designed AMD processor, next-generation solid-state drive (SSD), ray-tracing graphics, and a high band with GDDR6 memory.
  • Another purpose of this project is to provide gamers the price points, choice, and flexibility to play the games they want.
  • Phil Spencer currently manages this game streaming project. Spencer mentioned that they are not planning for Scarlett to be their last console.
  • There is no information from Microsoft regarding the price of Scarlett.

2. MICROSOFT SURFACE PRO 7

  • Microsoft Surface Pro 7 is expected to have additional color variants like that of Surface Laptop 2 and a detachable design that is more suitable to use.
  • The keyboard of Surface Pro 7 might undergo redesigning. Moreover, its type cover might be thinner compared to the current Surface Pro 6. This change will make the Surface Pro 7 more portable.
  • Surface Pro 7 is also expected to follow the trend of having thinner bezels. The barely-there bezels on the surface of this series will make the system appealing and gorgeous.
  • Since users were especially disappointed with the speed of Surface Pro 6 256GB SSD, Surface Pro 7 is anticipated to have a faster SSD.
  • Surface Pro 7 is presumed to have a tamer GPU, hence cheaper compared to the current version of Surface Book. This would make the gadget more favorable to buy for creatives as well as individuals who like light gaming.
  • This product is currently managed by Sonia Dara.
  • Surface Pro 7 is expected to have the same price as the Surface Pro 6, which is $899.

3. FOLDABLE SURFACE WITH 9-INCH SCREENS

  • This Surface version is expected to have two 9-inch screens with a 4:3 aspect ratio and will run android apps.
  • This hybrid device will use Microsoft’s Windows Lite OS, a dual-screen version of Windows designed to compete against Google’s Chrome OS and will be able to run Apple’s iCloud and Android apps.
  • The device will also have a special Intel chip that will power the foldable Surface.
  • Moreover, the foldable Surface is designed in a way that would change the interface according to the mode being used. For instance, in tablet mode, the gadget will act as one of the screens while in laptop mode, one of the screens would serve as the track pad and keyboard like that in Yoga Book C930.
  • It is anticipated to come out early 2020.
  • The current product manager for the foldable Surface is Jeff Lin.
  • According to Jeff Lin, the foldable Surface will be powered by a new version of Windows 10 called Windows Core OS.
  • There are no accurate claims about the price of the foldable Surface. However, Microsoft’s current Surface laptops are priced at around $900 or $1,000. Therefore, it is presumed that the price of this new model could be $1000 or higher.
Part
02
of four
Part
02

Intel - Product Landscape

Intel has 13 product divisions in its product landscape. These divisions range from systems and devices to processors and chipsets, among others.

DIVISION 1: SYSTEMS & DEVICES

DESCRIPTION
  • Laptops
  • Desktops
  • Tablets and Smartphones
  • Drones


DIVISION 2: PROCESSORS

DESCRIPTION
  • The processor sector consists of the Intel offering of computer chips that perform operations on information.
  • Intel Core
  • Intel Xeon
  • Intel Atom
  • Pentium
  • Celeron
  • Itanium
  • Intel Quark


DIVISION 3: BOARDS & KITS

DESCRIPTION
  • Intel NUC Boards & Kits
  • Intel IoT RFP Ready Kits
  • Intel Quark D2000 Development Kit
  • Intel Quark SE Microcontroller C1000 Evaluation Kit
  • Server Motherboards


DIVISION 4: CHIPSETS

DESCRIPTION
  • The chipset sector consists of the Intel range of chipsets allowing developers to build data architecture for a range of applications.
  • Mobile
  • Desktop
  • Server
  • Embedded


DIVISION 5: FIELD PROGRAMMABLE GATE ARRAYS & PROGRAMMABLE DEVICES

DESCRIPTION
  • The field programmable gate array (FPGA) sector offers integrated circuits with changeable functionality even after they've been shipped.
  • Intel FPGAs
  • Intel SoC FPGAs
  • CPLDs


DIVISION 6: POWER SOLUTIONS

DESCRIPTION
  • Intel Enpirion Power Solutions Home
  • Power Devices
  • Support
  • Powering FPGAs


DIVISION 7: MEMORY & STORAGE

DESCRIPTION
  • Solid State Drives
  • All Memory and Storage Products


DIVISION 8: SERVER PRODUCTS

DESCRIPTION
  • Intel Server Boards
  • Intel Server Systems and Chassis
  • Intel Data Center Blocks
  • Intel RAID Products
  • Accelerators
  • Intel Server Management


DIVISION 9: NETWORKING & I/O

DESCRIPTION
  • Ethernet Products
  • Intel Silicon Photonics Optical Transceivers
  • Fabric Products


DIVISION 10: WIRELESS

DESCRIPTION
  • The wireless sector offers Intel wireless hardware that is focused on speed and bandwidth.
  • Wireless Solutions


DIVISION 11: SOFTWARE & SERVICES

DESCRIPTION
  • Embedded Software
  • Intel System Modeling and Simulation Solutions


DIVISION 12: INTEL GATEWAYS

DESCRIPTION
  • Gateways


DIVISION 13: TECHNOLOGIES

DESCRIPTION
  • Intel FPGA Technologies
  • Data Center Technologies
  • Intel vPro Platform Technologies
  • Memory & Networking Technologies
  • Security Technologies
  • Graphics & Visual Technologies
Part
03
of four
Part
03

Intel - Marketing Division

Alyson Griffin is the head of Intel's marketing division at the global level. She changed Intel's marketing strategy by shifting focus to the business-to-business landscape.

KEY CONTRIBUTIONS MADE AS HEAD OF THE MARKETING DIVISION

  • Griffin is a supporter of initiatives that lay emphasis on the practical use of artificial intelligence (AI) such as Intel's technological venture to collect and study data in the oceans on humpback whale colonies and the subsequent analysis of the algorithms concerning their health.
  • In her capacity as Intel's marketing division leader, Griffin has supported an initiative where the World Wildlife Fund (WWF) and Intel teamed up to explore a sustainable development model in wildlife conservancy. The initiative aims to overcome the shortcomings involved in traditional field monitoring, such as the gathering of data manually, the lengthy and protracted process of identification, and the incapacity to obtain crucial data in a timely manner.
  • Griffin has changed Intel's marketing strategy so that it is also focused on the B2B landscape.
  • Griffin recently introduced campaigns centered on initiatives like Intel’s AI technology and the company’s partnership with New Lab, a warehouse space in Brooklyn that is involved in the provision of workspace and resources for a community of entrepreneurs who are technologically focused.
  • She has made it her mission to introduce Intel in a new way to a new audience by disproving the notion that B2B marketers only have to talk to their prospects as business people and only meet them in conventional business places.
  • Griffin took to social media and in particular Facebook to make B2B marketers use a more human and emotional approach when communicating with their prospects.
  • In her capacity as Intel's marketing division leader, Griffin supports the implementation of automated (lead) nurturing. This is done through being cognizant of a customer's journey based on each of the initiatives that Intel is running as a company, such as artificial intelligence, network transformation, and cloud computing.

CHALLENGES ENCOUNTERED IN THE COURSE OF PUSHING NEW INITIATIVES

  • A major challenge is the misconception that Intel is primarily limited to being a company that manufactures chips. This misconceived notion has hindered company growth especially in the B2B market since many people are not accustomed to other services and products by Intel.
  • Another challenge is the lengthy purchasing cycle involved when changing data centers and the sophisticated, automated process.

Part
04
of four
Part
04

Intel - User Experience & Design

Daria Loi is the Head of Intel's UX Design division. Loi's current initiatives are the Quartus Software, technologies involving detecting disturbances in shared environments, including those in shared autonomous vehicles, as well as predicting the group emotional response to given content. Loi is also involved in creating an interactive learning platform for children as well as developing smart homes for individuals over the age of 65. Loi feels the challenges for the future are the role of design research in connection with the ecological and humanitarian crisis, in addition to addressing the ethics of the relationship between human-computer interaction (HCI) and AI.

HEAD OF INTEL USER EXPERIENCE & DESIGN

INITIATIVES

GOALS

CHALLENGES

Sources
Sources

From Part 01
Quotes
  • "Xbox chief Phil Spencer explained that Microsoft would lean into what made the console so successful for the past 18 years: cutting-edge hardware and iconic game franchises"
Quotes
  • "the new console will include a custom CPU, based on the Zen 2 architecture created by AMD"
Quotes
  • "https://www.forbes.com/sites/brookecrothers/2019/06/23/microsoft-plans-foldable-dual-screen-surface-will-run-android-apps-says-ihs-markit/#6fad63aef0b7"
Quotes
  • "However, it is also said to be a lot lighter than its past models weighing 50 grams lesser"
Quotes
  • "It’s still too far out to make accurate claims about the Surface Centaurus price. However, Microsoft’s current Surface laptops start around $900 or $1,000"
From Part 02
Quotes
  • "Intel-powered computer systems and electronics provide business users, gamers, content creators, and everyday users with a wide range of powerful, reliable, and highly configurable options."
Quotes
  • "Intel designs advanced, high-performance processors for every usage, including enterprise-scale servers, IoT devices, laptops, desktops, workstations, and mobile devices. Find the technology you need here."
Quotes
  • "A family of development tools designed to make it easy for professionals and makers to design and build computing devices, interactive environments, embedded systems, and Power your innovation and prototyping needs. "
Quotes
  • "Get the essential features you need—from the data center to the network edge. Choose chipsets for extreme power and performance, for consumers and enthusiasts, or for the enterprise."
Quotes
  • "FPGA is an acronym for field programmable gate array—a semiconductor-integrated circuit where a large majority of the electrical functionality inside the device can be changed, even after the equipment has been shipped to customers out in the ‘field’. These powerful devices can be customized to accelerate key workloads and enable design engineers to adapt to emerging standards or changing requirements."
Quotes
  • "Power Solutions are high frequency, high efficiency power management devices for FPGAs, SoCs, CPUs, ASICs, and other semiconductor devices. These robust, easy-to-use products meet your most stringent power requirements – all in a small footprint."
Quotes
  • "Intel provides technically advanced products that support every level of computing—from data center workloads to enthusiast usage. Intel® Optane™ memory creates an accelerated bridge between memory and storage. Intel® Solid State Drives (Intel® SSDs) provide storage flexibility, stability, and efficiency."
Quotes
  • "Trust, reliability, proven performance. There are reasons Intel is a global leader and preferred provider of server technology and products. Intel understands the needs of the modern data center and harnesses its years of experience and design expertise to deliver a broad portfolio of innovative server products, systems, and solutions to help businesses grow and be competitive in the market."
Quotes
  • "Get advanced performance from the core of the data center to the network edge with industry-leading products and intelligent, programmable, and scalable software-defined infrastructure."
Quotes
  • "Get fast, integrated, and converged wireless solutions. Meet the growing demands for higher bandwidth, the high expectations of end users, and massive, mission-critical communications."
Quotes
  • " Intel software, drivers, firmware, tools, and services to assist with your design."
Quotes
  • "Sensors and devices at the network edge have created profound opportunity to gather data and manage processes remotely. Intel Gateways are a scalable, security-enabled intermediary between those devices—called the Internet of Things (IoT)—and the cloud, and helps control Internet, voice and video, home automation, security systems, energy, and other services."
Quotes
  • "Intel has always been at the forefront of developing exciting new technology for business and consumers including emerging technologies, data center servers, business transformation, memory and storage, security, and graphics."