Dairy Market - Packaging Trends

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Packaging Sizes - Animal-Based Dairy Milk

In 2013, Horizon Organic launched single-serve DHA omega-3 organic milk boxes. In 2018, Fairlife launched snack-sized beverages with single-serve eight-ounce bottle for ultra-filtered milk and in 2017, it launched DHA omega-3 milk in two-package size i.e. 52-oz bottles for home consumption and four-packs of 8-oz bottles as school meals and single-serve snack.

PACKAGING SIZES — ANIMAL-BASED DAIRY MILK

1. Dairy Pure

  • Different packaging sizes of Dairy Pure animal-based milk products include gallon, half-gallon, quarter gallon, and single-serve bottles. But, details on the launch of different packaging sizes/volumes have not been published yet.

2. Horizon Organic

  • Different packaging sizes of Horizon Organic animal-based milk products include gallon, half-gallon, and single-serve bottles (8 oz).
  • In 2013, Horizon Organic launched single-serve DHA omega-3 organic milk boxes.
  • In 2002 itself, Horizon Organic collaborated with Tetra Pak and launched its "first-ever" single-serve milk boxes.

3. Hood

  • Different packaging sizes of Hood animal-based milk products include gallon, half-gallon, quart, and 14 oz.pack.
  • 14 oz pack of Hood milk products contain 2 serves.

4. Fairlife

  • Different packaging sizes of Fairlife animal-based milk products include 52 oz, 11.5 oz, and 8 oz 6-pack.
  • In 2018, Fairlife launched snack-sized beverages with single-serve eight-ounce bottle for ultra-filtered milk.
  • In 2017, Fairlife launched DHA omega-3 milk in two-package size i.e. 52-oz bottles for home consumption and four-packs of 8-oz bottles as school meals and single-serve snack.

5. A2

  • A2 Milk only has one packaging with 59 oz with different types of animal-based dairy milk products such as whole milk, 2% reduced-fat, 1% low-fat milk, and others.
  • As per A2 Milk Facebook page, though customers are insisting on new package sizes of milk, A2 Milk USA has not launched any other packaging sizes and/or volumes.
  • A2 Milk has replaced its plastic milk bottles packaging with paper-based cartons in an order to minimize the use of single-use plastics.

RESEARCH STRATEGY

Information on how packaging sizes and/or volumes of brands such as Dairy Pure, Horizon Organic, Hood, Fairlife, and A2 have changed over the past five years for animal-based dairy milk is not available in the public domain. There is no/limited information to triangulate further to identify the information.

Initially, we started looking for information on the brands' websites. Here, we located details on the variety of package sizes and volumes but nothing specific to yearly changes and launches of packaging sizes. Later, we tried looking into third-party sources such as prnewswire, newhope, perishablenews, colacompany, and dairyreporter. Here, we located a few insights concerning the said subject. But, it was only supplementary in nature.

Further, we tried looking for case studies and trends regarding animal-based dairy milk packaging on websites such as packagingworldnews, packagingstrategies, packaging world, PACK EXPO International, and Aimcal. Here, we discovered that A2 Milk has replaced its plastic milk bottles packaging with paper-based cartons in an order to minimize the use of single-use plastics.

As our last resort, we examined webarchive.org to trace the required information. However, this attempt proved to be futile.
Sources
Sources

Quotes
  • "Horizon Organic®, a leading national organic dairy brand, today announced the launch of Horizon Organic Milk with 32 mg DHA Omega-3 Single Serve Milk Boxes."
Quotes
  • "Tetra Pak, the leader in providing innovative packaging in the specialty beverage market, announces the release of the first ever single-serve organic milk in the US, which is packaged in the Tetra Prisma Aseptic carton. Tetra Pak and Horizon Organic released the “Organic Milk-on-the-Moo-ve” product line to retailers in January 2002, providing consumers with a convenient, healthy and original product."
Quotes
  • "Available in Rich Chocolate, French Vanilla, and Creamy Strawberry, each flavored variety offers 15 grams of protein and five (5g) grams of dietary fiber in an eight-ounce (8-oz) bottle."
  • "The suggested retail price is US$2.29 for a single serve eight-ounce bottle and US$24.99 for a multipack of 12."
Quotes
  • "The new branding’s early-2017 rollout coincided with the launch of fairlife SuperKids, which is packed with 125 mg of DHA Omega-3. The new variety is available in 52-oz. bottles for at-home consumption and four-packs of 8-oz. bottles for school lunches on-the-go nutrition."
Quotes
  • "I love A2 Milk, it's the only one I can drink and pour on my cereal without having any gastro issues. However, it doesn't have a long refrigeration shelf life. My only request is I would liked to buy a smaller carton, as the half gallon is more than I drink.. I have to throw out at least 2 Cups most times about a day or two BEFORE the posted Expiration Date. "
  • "a2 Milk USA We're always looking for more ways to improve, Stacia! Thanks for the love and honest feedback - we'll be sure to pass it along and keep you posted with any news. ;)"
Quotes
  • " recognized fresh dairy brand—a2 milk recently replaced its plastic milk bottles with paper-based cartons in an attempt to minimize the use of single-use plastics."