Cycling Trends

Part
01
of two
Part
01

Cyclist Psychographic Profile

Cyclists in United States are interested in other sports apart from cycling and like to get cycling information from the internet. More information is provided below.

INTERESTS

  • Cyclists in the United States have interests in other sports like running, triathlon, skiing, snowboarding, swimming, golf, adventure sports, etc.
  • According to usacycling.org, cyclists have interests in cycling and biking, news and media, and finance (banking, credit, and lending).
  • According to the International Mountain Biking Association (IMBA), these athletes have interests in cycling and biking; computers, electronics, and technology; social networks and online communities; as well as e-commerce and shopping.
  • According to Bicycling.com, cyclists major interests are: cycling and biking; news and media; and computers, electronics, and technology.

READING HABITS

VALUES:

PERCEPTION:

Cyclists' individual attitudes and perception to decide about cycling include factors like crashing safety, crime safety, exercise habits, and bicycle facilities.

Research Strategy:

Our first strategy was to search for survey reports that contained information on cyclists in the United States. We looked for reports from sites like IMBA, usacycling, bikeleague, among others. This strategy was used to see if any cycling associations had conducted any research to understand the interests, attitudes, etc. of cyclists in United States. We were able to found a report on usacycling from 2013 which had some information regarding the interests of cyclists, however there was no information on their attitudes, habits, values, etc. and most of the information found was about cyclists' demographics.

Our next step was to look for information in media publications and articles in the bicycling industry on sites like bicycling.com, Cyclocross Magazine, Cycling Weekly, among others. This was done in order to see if any of the cycling publications have published information about interests, hobbies, spending habits of various cyclists like mountain bikers, track cycling bikers, cyclocross bikers, etc. However, this strategy was not fruitful, as the information found was about total spending on bikes, bikes purchased, etc.

Next, we consulted academic research papers and scholarly research articles that may have been possibly published on these topics on sites like Academia, Research Gate, utexas.edu, etc. Our aim behind this strategy was to see if any of these sites have published information on cyclists' psychographics, as sites like these conduct various research studies that also include surveys of a sample population. This strategy worked to an extent as we were able to find information about values and perceptions of cyclists in United States. Still, there was no information about other psychographics like spending habits, hobbies, etc.

Finally, we used cycling association websites in United States (feedspot, usacycling, and bicycling.com) in web analytic websites, like Similarweb and Spyfu, which include interests of the audiences who visit these websites. We used this information to build a psychographic profile of cyclists in United States, assuming that cyclists in United States visit these websites to learn about different cycling topics.


Part
02
of two
Part
02

New York Cycling Trends

The growth of cycling female vs male, the use of East River Bridge, the dockless bike share pilot program, and the Green Wave plan are some cycling trends in New York.

Trend #1: Growth of Cycling Female vs Male

  • The gap in New York City closely mirrors the national trend of 1 female cyclist for every 3 male cyclists. The overall cycling population is growing and both the ACS and Citi Bike trip numbers show that growth among female cyclists is outpacing the growth among male cyclists.
  • Female commuter cycling increased more than 2x faster than male commuter cycling from 2014 to 2017. The average annual growth rate from 2014-2017 is at +3.9% (male) and +9.3% (female).
  • About 25.5% of all Citi Bike subscriber trips (4.1 million) are made by females in 2018.
  • What's driving the trend: Understanding the gap between male and female cyclists is important to the growth and improvement of the bicycle network as a whole.

Trend#2: East River Bridge

  • To connect the boroughs and the Manhattan core, most New York City cyclists use the Williamsburg, Manhattan, Queensboro, and Brooklyn bridges.
  • It is useful to compare year-to-year counts on these bridges to be able to show trends in cycling over a period of time.
  • What's driving the trend: The growth of Citi Bike and the launch of NYC Ferry Service on the East River has changed the role of these bridges as an indicator of overall cycling activity. However, they remain important to understanding how cycling evolved in recent years.
    • The 10-year average annual growth rate of cycling on the East River bridges is +5.6%.
    • The growth in cycling on the Queensboro Bridge between 2013 and 2018 is +19%, the highest among the East River bridges.


Trend #3: Dockless Bike Share Pilot Program

  • The city launched a dockless bike share pilot program in July 2018 that contributed an additional 100,000+ cycling trips that year.
  • Double the current Citi Bike service area by 35 miles and triple the number of bikes to 40,000 by 2023, launch borough-wide dockless bike share on Staten Island in 2019, while simultaneously evaluating opportunities to expand dockless bike share across the city.
  • What's driving the trend: Bike share makes it more convenient for New Yorkers even to those who do not own a bicycle to make short trips by bike and it provides an important supplement to the existing transportation network, facilitating multi-modal trips.
  • DOT is bringing dockless bike share to all of Staten Island in 2019.

Trend#4: Green Wave

  • The Green Wave plan presents a long-term citywide vision for improving cycling safety and the riding experience for cyclists but marries that with a slate of more immediate improvements.
  • What's driving the trend: It encourages an increase in cycling mode share for safety and emissions reduction, with a target that 1 out of every 10 trips in NYC is taken by bicycle by 2050.

Sources
Sources

From Part 02
Quotes
  • "25.5% of all Citi Bike subscriber trips (4.1 million) were made by females in 2018."
  • "Female commuter cyclingincreased more than 2x faster than male commuter cycling from 2014 to 2017."
  • "Understanding the gap between male and female cyclists is important to the growth and improvement of the bicycle network as a whole."
Quotes
  • "This plan presents a long-term citywide vision for improving cycling safety and the riding experience for cyclists, but marries that with a slate of more immediate improvements. "