Cyclist Psychographic Profile
Cyclists in United States are interested in other sports apart from cycling and like to get cycling information from the internet. More information is provided below.
- Cyclists in the United States have interests in other sports like running, triathlon, skiing, snowboarding, swimming, golf, adventure sports, etc.
- According to usacycling.org, cyclists have interests in cycling and biking, news and media, and finance (banking, credit, and lending).
- According to the International Mountain Biking Association (IMBA), these athletes have interests in cycling and biking; computers, electronics, and technology; social networks and online communities; as well as e-commerce and shopping.
- According to Bicycling.com, cyclists major interests are: cycling and biking; news and media; and computers, electronics, and technology.
- About 85.5% of cyclists use internet to get cycling information.
- Cyclists who visit IMBA are interested in reading on Teton Gravity's website, which is an action sports media company.
- Cyclists who visit usacycling.org are interested in reading on Iceman.com, which provides information about cycling-related events.
- Cyclists who visit bicycling.com are interested in reading on Rideheadquarters's website, which is a bike shop that provides information about host group rides and cycling-related events.
- Cyclists value health-related benefits and perceive bicycling as a means of physical activity participation.
Cyclists' individual attitudes and perception to decide about cycling include factors like crashing safety, crime safety, exercise habits, and bicycle facilities.
Our first strategy was to search for survey reports that contained information on cyclists in the United States. We looked for reports from sites like IMBA, usacycling, bikeleague, among others. This strategy was used to see if any cycling associations had conducted any research to understand the interests, attitudes, etc. of cyclists in United States. We were able to found a report on usacycling from 2013 which had some information regarding the interests of cyclists, however there was no information on their attitudes, habits, values, etc. and most of the information found was about cyclists' demographics.
Our next step was to look for information in media publications and articles in the bicycling industry on sites like bicycling.com, Cyclocross Magazine, Cycling Weekly, among others. This was done in order to see if any of the cycling publications have published information about interests, hobbies, spending habits of various cyclists like mountain bikers, track cycling bikers, cyclocross bikers, etc. However, this strategy was not fruitful, as the information found was about total spending on bikes, bikes purchased, etc.
Next, we consulted academic research papers and scholarly research articles that may have been possibly published on these topics on sites like Academia, Research Gate, utexas.edu, etc. Our aim behind this strategy was to see if any of these sites have published information on cyclists' psychographics, as sites like these conduct various research studies that also include surveys of a sample population. This strategy worked to an extent as we were able to find information about values and perceptions of cyclists in United States. Still, there was no information about other psychographics like spending habits, hobbies, etc.
Finally, we used cycling association websites in United States (feedspot, usacycling, and bicycling.com) in web analytic websites, like Similarweb and Spyfu, which include interests of the audiences who visit these websites. We used this information to build a psychographic profile of cyclists in United States, assuming that cyclists in United States visit these websites to learn about different cycling topics.