Key Takeaways

• Established in 1994, United Petfood is a Gent-Belgium-based producer of high-quality 100% custom-made dry and wet pet food for cats and dogs across major European countries, including France, The Netherlands, Poland, Italy, Spain, and the United Kingdom.
• I'm Different Food offers complete dinner, treats, and toppers for dogs, including freeze-dried chicken, turkey, duck, and fish. To cat owners, I'm Different sells freeze-dried treats and toppers, including freeze-dried chicken, turkey, duck, trout, wild boar, and raw ham treats.
• According to Pure Pet Food, its processes begin with gentle air drying that includes "blowing warm air across ingredients to remove the moisture content... meat, fruit, and veg are slowly air dried at around 40-80°C, removing the risk of harmful pathogens (E. coli, salmonella, listeria, campylobacter) whilst retaining the goodness and nutrients of our fresh, human-quality ingredients."

Introduction

Dehydrated Pet Food Manufacturers in Europe

1. Rocketo

• Rocketo, the concatenation of two words raw and ketogenic (Raw+Keto= Rocketo), forms the inspiration behind this Vilnius, Lithuania-based dehydrated raw dog food manufacturer. Aside from food, Rocketo offers supplements, treats, and bundles for sale.
• The company offers 74% organic beef, 72% wild fish, 80% organic fish, and 68% whole insects for sale.
• Established in 2019, Rocketo prides itself as the only European company that relies on a "slow air-drying process at under 40°C or below" to sustain the ingredients and nutritional content of its food products without using synthetic vitamins, preservatives, additives, and minerals. The process helps to remove moisture from the food, naturally preserves it, and kills harmful bacteria and parasites at optimum nutrient integrity levels. Thus, dehydrated raw food can rehydrate easily to perfect consistency at any time.
• Rocketo has won multiple awards and obtained multiple nominations from leading pet industry professionals, including winning the 2020 New Product Showcase, 2020 Pet Industry Federation award, and the 2021 Gold and Silver Nourish Awards. Additionally, the company has an average 4.7 review rating for over 40,000 customers.
• Also, 95% of customers have intentions for repeat purchases, after about 66% of them observed improvements in the overall well-being of their dogs.

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2. I’m Different Foods

• I'm Different Foods is a subsidiary of FanconFood, a fully certified Italian food manufacturing facility that sources 100% human-grade ingredients to produce freeze-dried food for dogs and cats. In sum, I'm Different delivers "extraordinary super foods with over 80% real Human grade meat or fish, that is of the same quality that we will eat because we want to provide our furry friends with the very best in nutrition."
• The company offers complete dinner, treats, and toppers for dogs, including freeze-dried chicken, turkey, duck, and fish. To cat owners, I'm Different sells freeze-dried treats and toppers, including freeze-dried chicken, turkey, duck, trout, wild boar, and raw ham treats.
• I'm Different's uses "three processing methods light: freeze-drying, deep-freezing and low temperature drying or air-drying." The freeze-drying process slowly removes moisture contents from fresh ingredients at -50°C temperatures without losing flavor and nutrient integrity. Afterward, moisture is extracted using a sublimation process with vacuum-seal and light heating to achieve a humidity content below 4%. These processes make complete the freeze-drying process in the graphic below.
• A powerful vacuum seal with light heating is needed to complete the freeze-drying process.

 

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3. United Petfood

• Established in 1994, United Petfood is a Gent-Belgium-based producer of high-quality 100% custom-made dry and wet pet food for cats and dogs across major European countries, including France, The Netherlands, Poland, Italy, Spain, and the United Kingdom.
• United Petfood delivers dry pet food in extruded, cold-pressed, or oven-baked forms. Examples of its dehydrated pet products are the Paw-some multi kibbles, More paw-some mono kibble, and the Purr-fect mono kibble. For instance, the Purr-fect mono kibble comes with fresh meat, exotic or specialized meat, natural formulas, and functional dietary ingredients.
• For its extruded dry pet food, "ingredients are ground, mixed, and heat-treated" into different shapes during the production process. The cold-pressed and the oven-baked processes involve a gentle pressing of ingredients at extremely low temperatures and slow baking at a low temperature.
• Although no specific equipment is named, United Petfood prides itself as one of the most tech-savvy best-equipped pet food manufacturers with multi-state-of-the-art facilities in the world (shown in the graphic below).

 

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4. Pure Pet Food (PPF)

• PPF is a West Yorkshire-based pet food-producing startup specializing in natural air-dried dog food in the UK.

• Pure Pet Food's platform provides a custom menu for pets after a pet owner answers a few questions on its website.
• According to PPF, its processes begin with gentle air drying, "blowing warm air across ingredients to remove the moisture content. Our meat, fruit, and veg are slowly air dried at around 40-80°C, removing the risk of harmful pathogens (E. coli, salmonella, listeria, campylobacter) while retaining the goodness and nutrients of our fresh, human-quality ingredients."

5. Grandorf

•  Grandorf is a Mechelen-Belgium-based natural and healthy dry and wet pet food producer for cats and dogs.
• The 4 Meat and Brown Rice, Lamb and Brown Rice, Turkey and Brown Rice, White Fish and Brown Rice, Rabbit and Sweet Potato are examples of dry food for dogs and cats, prepared with "high meat content from the best fresh and gently dehydrated meat focusing on pure animal protein."
• In terms of nutrients used, Grandorf uses "only selected hypoallergenic ingredients full of essential nutrients with nutritional and functional purpose and avoid all ingredients often used in traditional pet foods."

 

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6. Nutriment Raw

• Established in 2013, Nutriment is a UK-based quality raw food manufacturer for cats and dogs that delivers dehydrated cat and dog treats, and dried treats as part of its portfolio of pet foods.
• Since 2017, Nutriment has been a part of Voff Premium Pet Food, a natural premium pet food producing giant in Europe with over eight strong brands under its umbrella.
• Examples of its dehydrated pet food products for cats are the Little Fish 100g, Liver Chews 100g-Turkey, and Lamb Puffs. For dogs, Nutriment offers products like the Bull Pizzle, Fish Flatties 100g, Lamb Puffs, and Little Fish 100g.
• Nutriment's dehydration process means "removing moisture from the meat while remaining raw."

 

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7. Cambrian Pet Foods Limited

• Founded in 1982, Cambrian is a UK-based pet food producer of dry extruded food and treats for dogs and cats, supplying "dry complete food kibble and treats in a variety of colors, shapes, and sizes manufactured according to dog or cat life stage, breed specific or nutritional requirements including high percentage meat inclusion or grain free hypo-allergenic recipes."
• Some examples of its dehydrated pet food include dry kibble and treats.
• Owing to Cambrian flexible and modern technologically-equipped facilities, they can offer complete dry pet food of all types. For instance, "for dry kibble and treats, we have 13 fully automated or semi-automated packaging lines supporting packing weights from 500 gram to 20 kg."

 

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Research Strategy