Event Planners

Part
01
of two
Part
01

Publications for Event Marketers & Planners

Five of the top publications for event planners are BizBash, Event Industry News, Stand Out Magazine, Convene Magazine, and Canadian Special Events Magazine. Four of the top publications for event marketers are Event Marketer, Successful Meetings, Exhibitor Magazine, and Meetings + Events Magazine.

Top Publications for Event Planners

1. BizBash

  • This link is to BizBash's website.
  • BizBash has 61,960 followers on Facebook and 50,100 followers on Twitter. Thus, BizBash has an average of 56,030 followers across both social media platforms (61,960 + 50,100 / 2).
  • BizBash was listed as a top publication for event planners by Social Tables and Longega Events.

2. Event Industry News

  • This link is to Event Industry News's website.
  • Event Industry News has 5,924 followers on Facebook and 54,000 followers on Twitter. Thus, Event Industry News has an average of 29,962 followers across both social media channels (5,924 + 54,000 / 2).
  • Event Industry News was listed as a top publication for event planners in an article titled "Top 10 Event Planning Magazines, Publications, and Ezines in 2019" and by G2Planet.

3. Stand Out Magazine

  • This link is to Stand Out Magazine's website.
  • Stand Out Magazine has 1,395 followers on Facebook and 12,700 followers on Twitter. Thus, Stand Out Magazine has an average of 7,047.5 followers across both social media channels (1,395 + 12,700 / 2).
  • Stand Out Magazine was listed as a top publication for event planners in an article titled "Top 10 Event Planning Magazines, Publications, and Ezines in 2019" and by G2Planet.

4. Convene Magazine

  • This link is to Convene Magazine's website.
  • Convene Magazine has 1,634 followers on Facebook and 11,700 followers on Twitter. Thus, Convene Magazine has an average of 6,667 followers across both social media channels (1,634 + 11,700 / 2).
  • Convene Magazine was listed as a top publication for event planners in an article titled "Top 10 Event Planning Magazines, Publications, and Ezines in 2019" and by G2Planet.

5. Canadian Special Events Magazine

  • This link is to Canadian Special Events Magazine's website.
  • Canadian Special Events Magazine has 3,625 followers on Facebook and 4,396 followers on Twitter. Thus, Canadian Special Events Magazine has an average of 4,010.5 followers across both social media channels (3,625 + 4,396 / 2).
  • Canadian Special Events Magazine was listed as a top publication for event planners in an article titled "Top 10 Event Planning Magazines, Publications, and Ezines in 2019" and by G2Planet.

Top Publications for Event Marketers

  • As the source Social Tables noted, "[t]here’s a wealth of online resources for marketers, but few are specific to the events industry." Nonetheless, we were able to find four of the top publications for event marketers.

1. Event Marketer

  • This link is to Event Marketer's website.
  • Event Marketer has 14,757 followers on Facebook and 21,500 followers on Twitter. Thus, Event Marketer has an average of 18,128.5 followers across both social media channels (14,757 + 21,500 / 2).
  • Event Marketer was listed as a top publication for event marketers by The Balance Small Business, Social Tables, and Longega Events.

2. Successful Meetings

  • This link is to Successful Meetings' website.
  • Successful Meetings has 4,688 followers on Facebook and 22,700 followers on Twitter. Thus, Successful Meetings has an average of 13,694 followers across both social media channels (4,688 + 22,700 / 2).
  • Successful Meetings was listed as a top publication for event marketers by G2Planet and Longega Events.

3. Exhibitor Magazine

  • This link is to Exhibitor Magazine's website.
  • Exhibitor Magazine has 9,234 followers on Facebook and 13,400 followers on Twitter. Thus, Exhibitor Magazine has an average of 11,317 followers across both social media channels (9,234 + 13,400 / 2).
  • Exhibitor Magazine was listed as a top publication for event marketers by G2Planet and in an article titled "Top 10 Event Planning Magazines, Publications, and Ezines in 2019."

4. Meetings + Events Magazine

  • This link is to Meetings + Events Magazine's website
  • Meetings + Events Magazine has 13,100 followers on Twitter. Since the publication doesn't have a Facebook page, we used its Pinterest page as a substitute (3,419 followers on Pinterest). Thus, Meetings + Events Magazine has an average of 8,259.5 followers across both social media channels (13,100 + 3,419 / 2).
  • Meetings + Events Magazine was listed as a top publication for event marketers by G2Planet.

Research Strategy

We identified five of the top publications for event planners and four of the top publications for event marketers by using a multi-step research process. Our first step involved looking for lists of top publications for event planners and lists of top publications for event marketers. We found that there weren't lists of such top publications based on website visits or social media followers. Thus, we needed to piece together the necessary information, in order to determine the top publications. We found that while the titles of those lists pertained to event planners, some publications were geared to event marketers and thus we included that information when applicable.

After noting the publications that fulfilled the requisite criteria, we then looked to find those publications listed among top/best (or similar) publications by another source. We did so to ensure that at least two sources deemed each publication that we ultimately selected among the top publications for event planners and event marketers. One exception to that involved the fourth publication for event marketing professionals (Meetings + Events Magazine). As is noted in the section above for event marketing publications, there are few such publications. However, we included Meetings + Events as the fourth top publication because it had a similar social media following compared to some of the other publications, which demonstrates that it is indeed among the top publications for event marketers.

Our next step involved looking up each of the publications we identified through the previously described process on social media, to determine how many followers each publication has. We then added the number of followers for the publications on Facebook and Twitter. Meetings + Events was the only publication that didn't have both social media channels, as it has a Twitter account, but not Facebook. However, Meetings + Events has a Pinterest account, which we substituted for Facebook. Next, we averaged those follower counts, to account for publications' varying social media platform usage, since some publications had a greater following on Facebook compared to Twitter and vice-versa. Lastly, we ranked the publications by the number of social media followers and listed them in descending order (most to least) in our research findings above.
Part
02
of two
Part
02

Event Planners & Event Marketers - Insights

Event planners turn to blogs and websites; groups and associations; trade shows and events; and books for information. Event marketers, on the other hand, turn to surveys and polls; groups and societies; as well as books and eBooks for information.

Event Planners

1. Event Planning Blogs and Websites

2. Event Planner Groups and Associations

  • Due to the fact that networking is a very important part of the events industry, event planners form groups and associations which help them to network and get information from each other.
  • Examples of event planner groups and associations include the Planner’s Lounge VIP Lounge, a professionals-only wedding planning forum where wedding planners connect, advice each other and share their experiences; Business Network International (BNI), which has chapters all over the world; London-based PicEvent, where event professionals meet monthly to learn about new technologies and connect with industry colleagues; and Professional Convention Management Association (PCMA), which provides business networking, education and community engagement for leaders in the business events, convention and international meetings industry.
  • There are also groups on social media platforms such as Facebook, LinkedIn and Twitter which provide event planners with opportunities to connect with like-minded people in the industry. LinkedIn, for example, has 516 groups for event planners including the Event Planning & Event Management group which has more than 290,500 members. On Twitter, the hashtag #eventprofs creates a virtual resource recommendation community for event planners.

3. Event Industry Trade Shows and Events

  • Trade shows and events, both local and international, are great opportunities for event planners to get information on what is trending for upcoming seasons. They also get to attend educational sessions and network with other professionals in the industry such as members of the press, vendors, graphic designers, photographers, florists and caterers.
  • Examples of event industry trade shows include the Idea Factory, a trade show that focuses on seminars and workshops, as well as catering and social events for networking; the Catering Executives Conference, which helps event planners to learn about new catering trends and ideas that they can adopt; the IncentiveWorks Meetings and Events Show, which displays products and services for event planners to consider; and the Event Solutions Catersource Conference and Tradeshow, which holds workshops, seminars, networking social events and a catering symposium for event planners.

4. Books

Event Marketers

1. Surveys and Polls

2. Groups and Societies

  • Groups and societies are a good way for event marketers to stay informed on what is going on in the industry, network with other professionals and get educational resources.
  • Examples of groups and societies for event marketers include The Event Marketing Institute, a group that provides members with webinars, white papers, the latest industry research and the most recent industry forecasts; and the Corporate Event Marketing Association (CEMA), which provides "education, networking, and peer-to-peer knowledge sharing in a non-sales, relationship-building environment for agency partners and event marketers."

3. Books and eBooks






Sources
Sources

From Part 01