Employee e-bike Leasing: Competitors (Part 1)
Movelo is a leading competitor in the employee e-bike leasing market that is based in the EU. Bicycle Transit Systems is a leading competitor in the employee e-bike leasing market that is based in the U.S. Tembici is a leading competitor in the employee e-bike leasing market that is based in Latin/South America.
Three Leading Competitors in the Employee E-Bike Leasing Market
1. Movelo (EU)
- Movelo is a leading competitor in the employee e-bike leasing market and is based in the EU (Bad Reichenhall, Germany).
- The company is a leading competitor because (1) it "has revolutionized the market for eBikes since 2005," (2) "[f]or over 15 years, . . . [it] has been the expert for eBike mobility," (3) it operates in over 10 countries, and (4) it's total number of contractual partners exceeds 1,000.
- The company's estimated revenue is $4.8 million.
- Movelo offers the following services: E-bike sharing for companies, fleet software, an app, "a smart charging station," a "full service package with comprehensive insurance and professional support," maintenance, repairs, bike collection, and bike delivery.
- Movelo's competitive advantage is that, unlike most of the other competitors in this market, it has been operating in the e-bike market dating back to 2005. Thus, the company emphasizes its longstanding experience in this market as a competitive advantage.
2. Bicycle Transit Systems (U.S.)
- Bicycle Transit Systems is a leading competitor in the employee e-bike leasing market and is based in the U.S. (Philadelphia, Pennsylvania).
- The company's e-bike leasing services for businesses/employees are offered in Los Angeles, Philadelphia, and Las Vegas, Nevada.
- Bicycle Transit Systems is the official provider of the three cities' (Los Angeles, Philadelphia, and Las Vegas) e-bike, public transportation systems (all of which offer e-bike leasing services for companies and their employees).
- Los Angeles's e-bike leasing program is called Metro Bike. Las Vegas's e-bike leasing program is called RTC Bike Share. Philadelphia's e-bike leasing program is called the Indego Bike Friendly Business Network.
- Bicycle Transit Systems is a leading competitor because it's the official e-bike leasing provider for the cities of Los Angeles, Philadelphia, and Las Vegas, the second-largest, sixth-largest, and twenty-fifth largest cities in the U.S., respectively.
- The company's estimated revenue is $32.7 million.
- The company's services include the following: Maintenance of bike stations, maintenance of bikes, customer service, and marketing.
- Bicycle Transit Systems' competitive advantage is that it's the official e-bike leasing operator for the cities of Los Angeles (Metro Bike), Philadelphia (Indego Bike Friendly Business Network), and Las Vegas (RTC Bike Share).
3. Tembici (Latin/South America)
- Since Tembici's website is not available in English, we used Google Translate to review it in English. The translated version of the website rendered the same URL for each web page within the site. For that reason, we provided screenshots of the specific information we cited to from the website in this Google Doc (with headers describing the categories of those screenshots included therein).
- Tembici is a leading competitor in the employee e-bike leasing market and is based in Latin/South America.
- Tembici is a leading competitor because it's "the leader in bike sharing in Latin America."
- We didn't find any information about Tembici's revenue (explained in Research Strategy section below).
- The company offers the following services: E-bike leasing, custom-designed e-bikes for businesses, sales presentations for businesses interested in e-bike leasing for employees, and bike parking services (including stations).
- Tembici's competitive advantage is its strong brand ethos involving its passion for bicycle transportation, commitment to sustainability, dedication to innovation, and overall belief that bicycles offer tremendous promise for the betterment of transportation and society.
The only data point we weren't able to find was Tembici's revenue. We looked for that information using three different research approaches. First, we looked for that information in company databases, including Zoom Info, Bloomberg, and Owler. Though the company was listed in Bloomberg, its revenue was not. The company wasn't listed in any other database we found. Second, we looked for articles that might have published that information, in sources such as Smart Cities World and in a 2018 report titled "Brazilian Bicycle Economy." However, none of those articles/reports provided the company's revenue. Third, we looked for any mention of such information on either the company's website or social media channels. However, that approach also didn't yield any such information.
We identified the three leading competitors in the employee e-bike leasing market by conducting wide-ranging searches for listings of companies offering such services in the respective regions. While there are many companies that offer e-bikes, there were far fewer that offer e-bike leasing and even fewer that offer such for employees. The companies we included are ones that offer e-bike leasing for businesses, which is how we determined they offer such for employees. We determined that these companies are leading competitors in their respective markets (EU, U.S., and Latin/South America) by reviewing the information provided on their websites pertaining to their reach and in articles from sources such as Smart Cities World and Global Fleet.