Construction industry - who rent portable toilets.

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Construction Industry: Rent Portable Toilets Psychographic

After a thorough search using credible sources, we were not able to find the psychographic profile of people in the construction industry who rent portable toilets, where they get their main channel of information, and what they do when not working. However, the research team pulled together other key insights about the views and opinions towards the portable toilet rental in general and other helpful findings around the portable toilet rental industry in the US. This information was presented them below, together with the details of the team's research strategies to find the required information.

KEY INSIGHTS

  • The psychographic composition of those who rent a portable toilet include construction companies, entertainment companies, state and local governments, circuses, campgrounds, and outdoor recreational event companies.
  • A clean and maintained portable device is considered the most important for set up for the field staff that do not have access to restrooms nearby is one of the reasons stated by the Office Manager of TENHULZEN REMODELING, INC. to rent a portable toilet for their construction site.
  • As per the City of Edmonds Parks Manager, one reason to use the portable toilet rental is, "Of course this assists me in operating a safe and clean park system for all citizens to enjoy."
  • Another reason to hire portable toilets in construction sites is to maximize productivity with better approach to the work site sanitation for the field workers.
  • Important factors to consider include the need for durable and spacious portable toilet trailer rentals for large construction sites with flushing toilets, porcelain sinks, and partitioned stall areas, with separate areas for men and women, porcelain urinals and sinks with soap, towel dispensers, and trash basket.
  • Marketing tips for portable toilet rental business include online presence, networking, and one-to-one marketing and/or promotional items.

ADDITIONAL HELPFUL FINDINGS

  • The market size, measured by revenue, of the portable toilet rental industry in the US is $2 billion in 2019.
  • The industry revenue in the US grew an annualized 7.3% and was $1.9 billion in 2018.
  • In 2018, the demand from concert and event promotion is expected to increase. Rising attendance at outdoor events in the US determines the greater demand for the industry's portable toilets and sanitary facilities.
  • There are 3,256 businesses in the US as of 2019 in the portable toilet rental industry.
  • Texas, California, and New York are the States with the most number of portable toilet rental businesses in the US, whereas the Southeast region of the United States accounts for the largest share of business locations.

RESEARCH STRATEGY:

The information regarding the psychographic profile of people in the construction industry who rent portable toilets, where they get their main channel of information, and what they do when not working, for the US and global market, is not available publicly. This might be due to the niche market segment, the industry has a low market share concentration in the US, and the focus of the reports are on the industry and not on consumers. We have used the strategies below to find this information.

We began by searching through various industry reports like IBISWorld, Tblustar, Nisly Brothers, Inc., Research Gate, Markets and Markets, Market Research, and Euromonitor among others to check out the psychographic profile of people in the construction industry who rent portable toilets. All these are potential sources where any consumer demand/trends/psychographics can be provided, and hence, we tried to leverage this research path prima facie. The idea was to check if any of these sources have provided any trends around the psychographic profile of people in the construction industry who rent portable toilets, where they get their main channel of information, and what they do when not working i.e. the consumer profiles, their underlying interests, activities, values, and opinions that motivate consumers to rent. However, all the information found on these reports centered around the overall industry size, employment, number of business, and wages, but no information regarding the psychographic profile of people in the construction industry who rent portable toilets were available.

We later searched through media articles from Forbes, Bloomberg, WSJ, Reuters, and LiveMint; surveys around the demographics and psychographics from Pew Research, Business Insider, and Deloitte; and industry blogs such as Profitable Venture, Tip Hero, and Porta Potty among others. The idea was to check if any of them had discussed or provided any analysis on the psychographic profile of people in the construction industry who rent portable toilets. However, no relevant information could be located regarding the psychographic profile of people in the construction industry who rent portable toilets, where they get their main channel for information, and what they do when not working. All the investigations centered around the industry size, market growth, trends, statistics, key players' analysis, its benefits, and the business plan for portable restroom rental companies.

We then tried to check for the general psychographic profile of people who rent portable toilets and see if they have any mention of the construction industry among them or to know what share of the portable toilets are rented by the construction company. The idea here was to identify the consumer profile and their main channel of information in the US market and/or global market to determine their personality, values, opinions, attitudes, interests, and lifestyles towards the portable toilet rentals. Then later with the share of portable toilet rentals used in the construction industry, we can have a calculation on how many people prefer what and why. But neither general nor industry-wise data is available to identify the consumer profiles, underlying interests, activities, values, and opinions that motivate consumers to rent. Though we were able to find a paid report on portable toilet rental industry in the US which may have the desired data, the general analysis of this site and other various websites mentioned above did not reveal any psychographic information around the consumers even in general view. Hence, the triangulation strategy also did not prove fruitful.

Next, we scoured through profiles and press releases of some companies in this industry such that of the United Site Services, Inc., Bobby's Portable Restrooms, Flush Services, and Johnny on the Spot, LLC among others to see if they have mentioned their consumer profiles, underlying interests, activities, values, and opinions that motivate consumers to rent. But this strategy also did not yield any fruitful result as all the sources focused on the products, services, quotations, location availability and not on the psychographic profile of people in the construction industry who rent portable toilets.

Finally, we also attempted to broaden the scope of the research beyond the standard two-year source timeline rule. With this approach, we hoped to look for slightly outdated but useful information apropos of any past surveys or research done around the topic, which we could use as a proxy or may have the mention of what future market trends/consumer profiles might look like. However, we still could not find any relevant past surveys or research reports around the topic.

In the absence of this specific information, we have presented general key insights based on the consumer testimonials, need, and preferences listed in the portable toilet rental companies like United Site Services Inc, Honeybucket among others which have been considered as the opinions, attitudes, and motivations towards portable toilet rentals in general.
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