Customer Insights on Stapler Usage

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Consumer Stapler Insights

Most popular staplers include the following features: ergonomic, heavy-duty, compact, low force, with an integrated staple remover, and "eco" version. Best-selling staplers range in price from $6.39 to $17.49, with the average price being $10.84.


1. Top features

  • Consumers find the following features to be top features: desk staplers (staplers which are optimal for desks), ergonomic, heavy-duty, compact, low force, with an integrated staple remover, "eco" version.

2. Average spend

According to Amazon's list of best-selling staplers, the staplers which are selling the best are priced as follows:
  • AmazonBasics Office Stapler with 1000 Staples — Black: $6.84
  • Swingline Stapler, Commercial Desktop Staplers, 20 Sheet Capacity, Black, 2 Pack: $12.78
  • Swingline Stapler, Commercial Desk Stapler, 20 Sheet Capacity, Black: $6.39
  • Swingline Stapler, 747 Iconic Desktop Stapler, 25 Sheet Capacity, Rio Red: $13.99
  • Bostitch Ergonomic 20 Sheet Desktop Stapler: $6.50
  • Swingline Stapler, Optima 25, Full-Size Desktop Stapler, 25 Sheet Capacity: $12.43
  • Bostitch Office B210R-PINK Bostitch Ascend 3 in 1 Stapler with Integrated Remover: $6.99
  • Swingline Stapler, Optima 40, Full Strip Desktop Stapler, 40 Sheet Capacity, Low Force: $11.59
  • Bostitch Office Executive Stapler — 3 in 1 Stapler — One Finger, No Effort: $13.40
  • Swingline Stapler, Optima 40, Full Strip Desktop Stapler, 40 Sheet Capacity: $17.49
  • The pricing for the top ten best-selling staplers ranges from $6.39 to $17.49, with the average price being $10.84. The full calculation for the average pricing is listed below in the research methodology section.

3. Customer pain points

4. Stapler brands

  • According to consumer reviews of best-selling staplers, the two brands which are most mentioned by consumers in reviews are Bostitch and Swingline due to their high and long-lasting quality.
  • When reviewing a stapler by Bostitch and Swingline, more often than not, consumers mention the brand by name. However, with other brands, consumers are less likely to know which brand they purchased.

5. Recycled content

  • According to the list of best-selling staplers, two out of ten best-selling models are made from recycled content and are called "eco" staplers.
  • Additionally, according to the list of top features for top-rated staplers as outlined above, "eco" is one of the top features for staplers with consumers.

Research methodology

To understand which features consumers value as top features, we looked into the top-rated staplers of 2019 based on consumer ratings and reviews and rounded up the most common features that show up among the top-rated staplers in the list.

Toto understand customer pain points, we looked into reviews of the best-selling staplers purchased by customers on Amazon. We came up with the pain points based on the most frequently mentioned in reviews by consumers when it comes to the top 10 best-selling staplers.

To calculate the average price of the for the top ten best-selling staplers, we triangulated as follows:
  • ($6.84 + $12.78 + $6.39 + $13.99 + $6.50 + $12.43 + $6.99 + $11.59 + $13.4 + $17.49) / 10 = $10.84

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