Customer Insights on Clipboard Usage

Part
01
of two
Part
01

Clipboards: brand and recycled materials

After extensive research, there were no correlations between the brand or recycled materials and whether people are buying clipboards. It was found that the top three countries that searched for clipboards in the past year were, in order, the United States, the United Kingdom, and Australia.

HOW PEOPLE SHOP FOR CLIPBOARDS

  • In the past year, people in the United States searched the term clipboard the least during the week of June 30, 2019, through July 6, 2019.
  • During that same year, people in the US searched the term clipboard the most during the week of July 23, 2019, through August 3, 2019.
  • People in the US who searched the term clipboard, also searched for the terms and phrases: clipboards in bulk, staples, clipboards with storage, staples clipboards, and clear clipboards.
  • The top three countries that searched for clipboards in the past year were, in order, the United States, the United Kingdom, and Australia.
  • In the past year, the worldwide interest in clipboards has been in a steady range.
  • Globally, people who searched the term clipboard also searched for the terms and phrases: Amazon clipboards, mini clipboards, clear clipboards, and clip boards.
  • The analysis of the Clipboards website, some top organic keywords that were found are white coat clipboard, clipboard clips, folding clipboard, foldable clipboard, clipboard parts, and nursing clipboard.
  • A few keywords that have begun to be used by potential buyers are clipboard and notebook combo, clipboard with storage, and pocket clipboard.

ANALYSIS OF BRANDING AND RECYCLED MATERIAL REFERENCES

AMAZONBASICS HARDBOARD OFFICE CLIPBOARD

  • There were mentions of how the quality of the material is thick yet lightweight.
  • There were no mentions of branding or anything about recycled materials in the last 20 reviews of this product.

TRADE QUEST LETTER SIZE CLIPBOARD

  • Consumers talked about how the clipboard is made of sturdy and durable material.
  • The size of the clipboard was favorable among multiple consumers.
  • There were no mentions of branding or anything about recycled materials in the last 20 reviews of this product.

TRADEQUEST DRYERASE CLIPBOARD

  • The dry erase feature is mentioned as being a great and useful feature.
  • Consumers also talked about how the design was a little flimsy any pieces were falling off quickly after usage.
  • There were no mentions of branding or anything about recycled materials in the last 20 reviews of this product.

BAZIC POLKA DOT PAPERBOARD CLIPBOARD

  • Consumers say this item is sturdy and they love the colorful design.
  • There were no mentions of branding or anything about recycled materials in the last 20 reviews of this product.

THINK2MASTER STORAGE CLIPBOARD

  • There were mentions of the material being strong, sturdy, and a good price.
  • There were no mentions of branding or anything about recycled materials in the last 20 reviews of this product.

Part
02
of two
Part
02

Clipboards: Preferred customer features

A comprehensive analysis of the top ranking clipboards on Amazon is provided in the attached spreadsheet. The average price per unit of these clipboards is $5.17 while the most common material is hardboard. Below is a summary of the findings.

Most Common Features

Most Preferred Material

Average Price

  • Of the ten top clipboard brands on Amazon, the average price of the offerings was $10.92 while the average price per unit was $5.17.

Research Strategy

To locate the preferred clipboard customer features, your research team employed a number of research methods. We began by identifying the top ten clipboard brands through Amazon's seller rankings. Once we had identified these top brands, we listed each brand's features, pricing and material. Next, we took note of those features that were common to at least three brands and highlighted them above. Additionally, the team identified the average price of the offerings provided by the ten brands, as well as, the average pricing per unit for these brands (as seen in the attached spreadsheet).
Sources
Sources