U.S. High School Teenager Mobile App Usage

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U.S. High School Teenager Mobile App Usage

Teens aged between 13-17 years spend an average of 9 hours a day online using social media, playing video games or watching videos. 22.35% of teenage females check their phones for messages or notifications as soon as they wake up. On average, approximately 81% of teenage girls utilize YouTube, 75% use Instagram, 72% use Snapchat, 53% use Facebook, 32% use Twitter, 9% use Tumblr, and 4% use Reddit. Below you will find a deep dive into our findings.

APPS USED

  • A recent survey on American teens found out that teenagers aged 13-17 have shifted their attention from the popular social media platform Facebook, and are now most likely to use Instagram and Snapchat.
  • According to a study conducted between March 7-April 10, 2018 by Pew Research Center, 42% of teenage females between the ages of 13-17 say that Snapchat is the online social media platform that they use, while 25% of teenage females say that they use YouTube the most.
  • On average, approximately 81% of teenage girls utilize YouTube, 75% use Instagram, 72% use Snapchat, 53% use Facebook, 32% use Twitter, 9% use Tumblr, and 4% use Reddit.
  • About 97% of teenage girls own or have access to a smartphone at home, 31% can access a cellphone that is not a smartphone, 88% can access a desktop or laptop computer, and 75% can access a gaming console.

TIME AND FREQUENCY

  • According to Common Sense Media, teens aged between 13-17 years spend an average of 9 hours a day online using social media, playing video games or watching videos.
  • According to the study, 60% of teens—those between the ages of 13 to 17—said that "spending too much time online is a “major” problem facing their age group, with about nine in 10 teens dubbing it a problem."
  • More than half of teens (54%) in the study, stated that they spend too much time on their cellphones, and 41% said they overdo it on social media.
  • According to a study by Pew, 44% of teens often check their phones for messages or notifications as soon as they wake up while 28% said that they check their phones at least sometimes during the day.
  • As of July 1, 2018, the U.S. Census Bureau estimates that approximately 50.8% of the population is female. Therefore, the % of teenage females that check their phones for messages or notifications as soon as they wake up = [44% of all teenagers] * [50.8% female]= 22.35%.
  • The % of teenage females that check their phones at least sometimes during the day = [28% of all teenagers] * [50.8% female]= 14.22%.
  • Pew Research also indicates that 45% of teens are online on a near-constant basis, with half of them (50%) being teenage girls.

REASONS WHY

  • According to ICEF Monitor, social media use continues to grow with especially rapid expansion for messaging and photo sharing platform.
  • Pew Research indicates that 40% of teenagers between the ages of 13-17 that use social media say it has a positive effect because it makes it easier for them to connect with friends and family and therefore makes them feel less lonely or alone.
  • As of July 1, 2018, the U.S. Census Bureau estimates that approximately 50.8% of the population is female. The % of teenage females that say social media has a positive effect because it makes it easier for them to connect with family and friends = [40% of all teenagers] * [50.8% female] = 20.32%.

MONEY SPENT ON APPS

  • We were not able to find data on the amount of money spent by this specific demographics since many industry reports/studies start the ages off at 18-24, and thus do not apply to this setting.
  • In general app purchasing is frequent according to Research scape, 34% of their study respondents had purchased their app in the past 7 days, and 73% of them had purchased it in the past month.
  • In the study, 66% of the respondent purchased their app for fun, 32% purchased their most recent app "for the functionality it provides," 12% "for the information it provides, and 17% "for self-improvement".
  • Comcore research indicates that 64% of millennials(18-24) in 2017, purchased an app with 36% of them purchasing five or more apps.

RESEARCH STRATEGY

In order to determine the mobile apps that high school girls in the U.S. use the most, and why they use them, we have leveraged content published on research reports by Pew, Common Sense Media, Research scape and others. We were able to obtain information regarding which apps teens aged 13-17 use the most and their frequency of use. However, much information regarding mobile app usage and spend is limited for the specific demographic of high school aged females (girls between the ages of 13-17). Many industry reports/studies start the ages off at 18-24, and thus do not apply to this setting. We have therefore triangulated the available data with demographic statistics from the U.S. Census Bureau to estimate the percentages. We have also provided general insights on money spent purchasing mobile apps as the information for the specific demographic is not available.


Sources
Sources

Quotes
  • "When it comes to which one of these online platforms teens use the most, roughly one-third say they visit Snapchat (35%) or YouTube (32%) most often, while 15% say the same of Instagram. "
  • "By comparison, 10% of teens say Facebook is their most-used online platform, and even fewer cite Twitter, Reddit or Tumblr as the site they visit most often."
  • " Girls are more likely than boys to say Snapchat is the site they use most often (42% vs. 29%), while boys are more inclined than girls to identify YouTube as their go-to platform (39% vs. 25%)."
  • "Additionally, white teens (41%) are more likely than Hispanic (29%) or black (23%) teens to say Snapchat is the online platform they use most often, while black teens are more likely than whites to identify Facebook as their most used site (26% vs. 7%)."
  • "Some 40% of these respondents said that social media has had a positive impact because it helps them keep in touch and interact with others. Many of these responses emphasize how social media has made it easier to communicate with family and friends and to connect with new people:"
  • "Others in this group cite the greater access to news and information that social media facilitates (16%), or being able to connect with people who share similar interests (15%):"
Quotes
  • "On average, approximately 81% of teenage girls utilize YouTube, 75% use Instagram, 72% use Snapchat, 53% use Facebook, 32% use Twitter, 9% use Tumblr, and 4% use Reddit. "
  • "bout 97% of teenage girls own or have access to a smartphone at home, 31% can access a cellphone that is not a smartphone, 88% can access a desktop or laptop computer, and 75% can access a gaming console. "
Quotes
  • "According to the study, 60% of teens—those between the ages of 13 to 17—say that spending too much time online is a “major” problem facing their age group, with about nine in 10 teens dubbing it a problem."
  • "More than half of teens (54%) say they spend too much time on their cellphones, and 41% say they overdo it on social media."
  • " The top emotion teens associated with not having access to their phones was anxiety (42%), with girls once again reporting more anxiety from phone deprivation than boys (49% to 35%)."
  • "A startling 44% of teens tell Pew that they often check their phones for messages or notifications as soon as they wake up; 28% say they check at least sometimes."
Quotes
  • "More than 2.2 billion people are on Facebook, compared to 1.9 billion on YouTube and 1 billion on Instagram (Twitter is much lower with 335 million users). But young people – educators’ key audience – continue to leave the platform, with Facebook analytics showing that that advertisers are now reaching 3 million fewer 13 to 17-year-olds now compared to July 2018."
Quotes
  • "But app purchases have a serious side as well: 32% purchased their most recent app "for the functionality it provides," 17% "for self improvement," and 12% "for the information it provides.""