Travel Itinerary Plan App Users

Part
01
of nine
Part
01

Travel Itinerary Plan App Users - Demographics - Part 1

After an exhaustive search through trustworthy sources, it appears there is not sufficient data available in the public domain to present a demographic profile of individuals who use travel itinerary plan apps.

USEFUL INFORMATION

  • According to Resonance Consultancy D.K. Shifflet & Associates, about 62% young parents in the Millennial generation travel with children under five years of age.
  • AARP's report reveals that in the year 2019, Baby Boomers expect to go on four to five leisure trips.
  • As reported by TripAdvisor, high income travelers are more likely than others to have gone on various types of trips, including the following: cruise (27%), music event (31%), other festival (30%), adventure travel (33%), etc.
  • About 54% of individuals aged 35-44 go on vacation for adventure.
  • Users of travel itinerary apps like TripIt have interests in productivity (15%), tools (10.1), business (9.4%) and music and audio (8.7%).

Research Strategy:

Our research began by searching for information on travel industry reports published by sites such as US Travel Association, United States Tour Operators Association, HospitalityNet, among others. We were able to find information on travel and tourism stats provided by these sites, which were compiled in an article from Access Development. The report contained a compilation of different travel stats, including demographics of travelers overall, but there was no exclusive information for users who consult travel itinerary plan apps. We believed this strategy would work as industry associations have specific data on the markets they are associated with and could have provided relevant information.

Next, we searched for media publications and articles on the travel itinerary app sector. We wanted to find news articles on the travel app industry containing commentaries by industry experts, company spokespersons, etc. that could be used to devise useful information. We looked for information on sites such as The Points Guy, Travel Weekly, Travel Daily News, among others, but there was no such information available. The information we found was mostly about the best travel plan apps, travel tips, etc. We believed this strategy would work as these sites usually provide news, analyses, and articles on travel markets and could have provided relevant information.

Afterward, we explored for information on sites that publish app intelligence data such as SimlarWeb, Sensor Tower, App Annie, among others, aiming to use them to find the requested data for some travel itinerary apps like TripIt, Roadtrippers, etc. This strategy also did not work as the sites reported information on rankings, audience interests, traffic sources, etc., and there was no information on the demographics of such apps. Also, the insights and reports for travel apps were behind paywalls. We believed this strategy would work as these sites typically provide intelligence and data-driven competitive insights and understanding of the global app economy and could have offered relevant information.

Finally, we searched for the websites of the providers of travel itinerary plan apps. We explored sites such as TripIt, TripAdvisor, Roadtrippers, among others. This strategy did not produce results as the information we came across was about app features, benefits, travel guides, etc. We believed this strategy would work as companies often publish information about their users in reports, press releases and would have published useful stats on them, including demographics.
Part
02
of nine
Part
02

Travel Itinerary Plan App Users - Psychographics

The individuals who use travel itinerary plan apps are major users of mobile phones who keep experimenting with the latest technology and apps. These consumers are interested in saving money and like to get incentivised by offers and special bonuses.

INDIVIDUALS WHO USE TRAVEL ITINERARY PLAN APP

  • According to the Travelport 2018 Global Digital Traveler Survey, around 50% of the individuals surveyed have used travel planning apps for an entire or part of a trip through their smartphone wherein 9 of 10 travelers use these apps to make their life easier.
  • The travel itinerary apps users are heavily reliant on their mobile phones and even state that they would be lost without their smartphones when traveling as most use around 10-12 apps on average to plan their itinerary with the purpose of searching and booking flights, hotel, and car.
  • The travelers using travel itinerary apps make use of technology more often to simplify and enhance the travel experience. Most of them use tech features like voice search either during booking or whilst traveling along with pay services such as Apple/Android pay (Touch ID).
  • According to the survey report of the customers of the mtrip travel plan app, 88.54% of the survey respondents have downloaded the travel app and have a satisfaction score of more than 90%. 92.51% of the users of this travel app would prefer to recommend it to other travelers.
  • The top features explored by the mtrip travel plan users include — gathering information about the trip, attractions, restaurants, offline directions enabled by offline maps as these are the most used features on the app.
  • The applause report states that around 30% of travelers have used mobile apps to find hotel deals and 29% of travelers have used the travel apps to find flight deals.
  • Users of travel planning apps largely rely on those apps to get accurate information especially when using geo-location services alongside the ability to search and book flights, get real-time flight alerts, and being able to see an entire trip itinerary in one place.
  • "The timely performance of push notifications is also exceptionally important for travel apps" and highly expected by users.
  • Individuals using travel app services do not like poor user experience. Users can have bad experience with travel itinerary apps due to reasons that involve problematic geo-location services, mistranslated words, complicated features, and poor performance in terms of expected results.

TRAVEL ITINERARY APP CONSUMERS

  •  Smarter Travel suggests that some of the best apps for planning trips are TripAdvisor, Rome2Rio, Visit a City, Google Trips, and TripIt.
  • The top interests of the consumers using Trip advisor app include using social media, news and magazines, communication using email and the internet.
  • The top interests of the consumers using Tripit travel planning app include emailing and using business mobile tools that allow things like listening to music.
  • Consumers of travel apps expect hotels to offer free WiFi as 67% of users avoid hotels that still charge for WiFi service. Also, 45% of these consumers say they back their travel documents to cloud storage systems.
  • Providing information, personalization, incentivizing, using social media promotion and enabling the prospective consumer looking for a travel app that allows them to save money and time when they use the app are among the best ways to promote a travel app.
  • The user reviews of the Trip advisor travel planning app suggest that the app is great for research but it faces glinches when it comes to opening links that are shared through emails, app navigation, and heavy updates.
  • According to the user reviews of the Tripit travel planning app, the app is comfortable to use but faces difficulty after updates as a user is forced to create an account responsible for it's confidentiality.
  • Some user reviews of the visit a city travel planning app share both negative and positive opinion — "the app helps to plan what to see in a city", "the map view is super slow," and "I don't like the notes on each item of the itenary".

PSYCHOGRAPHIC PROFILE

  • After evaluating the findings that are based on the responses of the survey respondents who are largely travel planning app users along with synthesizing the insights from the consumer segment of various popular travel apps, the relative overview of the psychographic profile (Habits, Interests, Values, Dislikes) of these consumers is presented below.

HABITS

INTERESTS

VALUES

DISLIKES

RESEARCH STRATEGY

  • To obtain the insights on the psychographic profile of individuals who use travel itinerary plan apps which include the details on their — habits, interests, v values, and dislikes, our research team primarily examined various credible survey reports conducted related to gathering insights on the travel itinerary plan apps and their users. Also, we searched through reports from travelport, applause, mtrip which shared key insights on the large proportion of respondents (more than 90% in some reports) who have used a travel itinerary planning app and used it for purposes such as ability to search & book flights (68%), real-time flight alerts throughout their journey (64%) and being able to see an entire trip itinerary in one place (67%).
  • Further, we managed to identify the insights around the consumers of travel itinerary panning apps by searching through their consumer profiles, interest and influences around the popular travel itinerary apps such as tripadvisor, tripit, visitacity and others. We also extracted consumer interest and behavior and preferences from their reviews on google apps reviews, app analytics tools such as similarweb, spyfu, hashtagify, and related travel articles from tripsavvy, leisuretravel, and so on.
  • Next, by evaluating the findings based on the responses of the survey respondents who are largely travel planning app users along with synthesizing the insights from the consumer segment of various popular travel apps, the relative overview of the psychographic profile of these consumers is presented in detail in the key findings.
Part
03
of nine
Part
03

Travel Itinerary Plan App Users - SWOT Analysis

One of the strengths of the travel itinerary plan app market is that travelers spend 85% of their time on the phone using an app; thus, prompting travel brands to recognize the importance of having a mobile app. However, a company executive from Pebblar, an app that offers travelers a visual workplace to map and create itineraries, said that travel itinerary apps have difficulty convincing users to switch from Word, Excel, or Google Maps in making itineraries. Detailed below is more information about the strengths, weaknesses, opportunities, and threats of the travel itinerary plan app market.

STRENGTHS

WEAKNESSES

  • A company executive from Pebblar, an app that offers travelers a visual workspace to map and create itineraries, mentioned that travel itinerary apps have difficulty convincing users to switch from Word, Excel, or Google Maps combo in making itineraries.
  • Current engagement is not just about apps anymore as consumers want to check itineraries via a virtual assistant on messenger or ask Google Home or Amazon Echo about their flight status.
  • Developing mobile travel apps is difficult and costly. Challenges include addressing multiple form factors and platforms, managing the approval process of the app stores, supporting users on older app versions, and building teams with high-level skills in mobile UX development.

OPPORTUNITIES

  • Pebblar noted that the industry is ripe for a cloud‐based collaborative software dedicated to itinerary planning.
  • Investing in the latest innovations in web standards such as using progressive web app (PWA) will reduce operating costs while giving travelers a rich and dynamic experience.
  • PWA allows offline access, and users don't need to install, register, or download anything. It also uses HTTPs, so there won't be any security or privacy issues. PWAs also load in less than a second, and it greatly helps user retention given that 53% of users will abandon a mobile site if it takes more than three seconds to load.
  • According to Travelport Digital Mobile Travel Trends, 28% of travel brands plan to invest in PWA in 2018.
  • Being able to see their itinerary in one place is the second most favorite feature among travelers, with 64% of the respondents wanting such a feature.
  • According to Google, 85% of leisure travelers decide on their activities only after arriving at the destination. Thus, AI-powered platforms such as Welcome helps travelers effortlessly discover new and interesting places.
  • Independent travel, in comparison with packaged travel, is currently 78% of the leisure travel market in the US. müvTravel leveraged AI in customizing itineraries for independent travelers.

THREAT

RESEARCH STRATEGY

To provide a SWOT analysis of the travel itinerary plan app market, we started our research by looking for precompiled information through industry reports. However, we could not find any SWOT analysis specific to the travel itinerary plan app market. Next, we changed strategy and looked for SWOT analysis of the major travel itinerary plan apps, such as TravelAadvisor, Google Trips, and TripIt; however, the SWOT analyses we found were focused on the company itself and not on the app. We then broadened the scope of the research and looked into reports about the travel app industry to find data that can be used to map out the SWOT of the travel itinerary plan app market. We found several relevant statistics and included them in our findings above. In addition, we also used SWOT analyses of companies whose main products are travel itinerary apps, such as Welcome, Pebblar, and müvTravel because they have data that affects the whole industry.
Part
04
of nine
Part
04

Travel Itinerary Plan App Users - Consumer Behavior Analysis

The major reasons why travel itinerary plan app users travel are for business purposes, leisure, to have a good time, visiting friends, and avoiding stress. Free and fast WiFi is the key amenity preferred by most of these travelers, some of whom speak other languages such as Russian, German, French, and Spanish.

CONSUMER BEHAVIOR ANALYSIS


Part
05
of nine
Part
05

Travel Itinerary Plan App Users - Travel Party Size

We were not able to determine the average travel party size of people who use travel itinerary plan apps. However, we found some interesting data such as 80% of travelers search for trips using their apps since they provide a variety of other services, being the most common ones check-in, price drop alerts, boarding passes, and booking vouchers.

USEFUL FINDINGS

  • According to the Travel App Testing Report, in terms of features which users want to see the most in a travel app, about 32% of users desire better help in managing trips and itineraries.
  • According to the Group Travel Survey Report, the median group travel organizer plans 10 group trips each year, and those tours average 30 passengers each.
  • About 5% of group travelers said that their average group size is of more than 55 people, and 10% said they arrange more than 50 group trips per year.
  • 80% of travelers search for trips using their apps as mobile apps provide a variety of other services — check-in, price drop alerts, boarding passes, and booking vouchers.
  • 8 out of every 10 mobile users make a reservation using a travel app.
  • Triplt, Google Trips, Roadtrippers, Packing Pro are some of the best travel apps.
  • Triplt app organizes all travel itineraries and documents so that a user can have everything in one place before they even get to the destination.
  • The app will let users view travel confirmations, flight itineraries, tickets, hotel booking info, and rental car reservations.

YOUR RESEARCH TEAM APPLIED THE FOLLOWING STRATEGY

We began our research by looking for all the pre compiled information related to the average travel party size of people who use travel itinerary plan apps. Even though we found interesting data about the topic, we were not able to determine the figures.

Our first strategy was to look for information on travel industry reports. We resorted to sites like the US Travel Association, United States Tour Operators Association, and hospitalitynet.org among others. Our aim behind this strategy was to find reports and articles published by the travel industry sites that would have reported this information. We were able to find information on the travel and tourism stats published by these sites which were compiled in articles, however, this strategy was not fruitful as there was no information on the travel itinerary plan app users. Instead, we found information on travel costs, and traveler demographics.

Our second strategy was to look for media publications and articles on the travel itinerary app industry. The idea here was to find news articles on the travel app industry that would include commentaries by industry experts, company spokespersons that could be used to devise such information. We looked for information on sites like thepointsguy, travelweekly, traveldailynews among others, but, there was no such information found.

Our third strategy was to look for information on app review sites like G2.com, reviewgeek, among others with an aim to find comments posted by users of such apps on these sites. This strategy was not fruitful as the information found was about the app ratings, likes and dislikes about the apps.

After having conducted an exhaustive research, we can conclude there is no information available on the average travel party size of people who use travel itinerary plan apps, at least not in public domains.
Part
06
of nine
Part
06

Travel Itinerary Plan App Users - Trip Distance and Duration

In the US, about two-thirds of travelers use mobile apps to plan and book their trips. Unfortunately, there is no study in the public domain, revealing the average trip distance or duration of trips taken by people who use travel itinerary plan apps. Instead, the research team discovered the top places visited by US travelers locally and internationally, the average summer travel duration in the US, and the average trip length by US travelers in 2014 on Tripology.com.

HELPFUL RESEARCH FINDINGS

  • In 2014, a study conducted on Tripology.com by Statista in the US showed that trip lengths of 3-4 days, 5-6 days, and 7-8 days were the highest at 27%, 25%, and 22%. Also, the Tripology.com's study showed that that trip length of over 30 days, 15-21 days, and 21-30 days were the lowest at 1%, 3%, and 2%; unfortunately, there was no information for these trip distances.
  • A survey reported by Generali Travel Insurance in 2017 revealed that the average summer vacation duration by Americans was 1.4 weeks, a decrease from 1.7 weeks in 2016. For travelers in Europe, this duration reduced from 2.4 to 1.9 weeks between 2016 and 2017, respectively.
  • In 2018, the top ten US travel destinations handled by agencies were "Alaskan Cruises (47.9%), Orlando (38.6%), Las Vegas (35.4%), Maui (30.9%), NYC (27.7%), Honolulu (25.7%), Hawaiian Cruise (16.5%), Miami/Miami Beach (15.5%), Washington D.C. (14.7%), and Los Angeles (12.9%)."
  • The Caribbean Cruise (34.7%), Cruise — Europe (Mediterranean) (17.4%), Cancun (28.3%), Cruise — Europe (River) (23.1%), Punta Cana, Dominican Republic (17.2%), Amsterdam and Montego Bay, Rome (16%), London (15.5%), Jamaica (12.6%), Playa del Carmen/Riviera Maya, Pairs (11.1%), and Mexico (11.4%), were the top ten international travel destinations of 2018.
  • In 2019, popular travel destinations for Americans include Florida (17%), New York (5%), California (11%), Las Vegas (5%), Texas (5%). By regions, the top three travel locations are the Southeast (34%), the Far West (23%), and the Mideast (14%).
  • According to a report by Travel Agent Central in 2018, around 61% of US travelers booked their trips on a mobile app, showing that about two-thirds of all travel bookings happened on mobile apps.

RESEARCH STRATEGY:

The research team started by investigating travel statistics and studies by significant domains such as Statista, the US Bureau of Transportation Statistics, Travel Agent Central, Access Development, and others. This investigation revealed reports and surveys, showing travel statistics in the US and globally, but there was no study specific to the average trip distance and duration of trips taken by people who use travel itinerary plan apps.

Next, we research credible media and travel websites such as USA Today, Lonely Planet, and others. Reports by these portals confirmed that most travelers in the US booked their trips on mobile apps. Unfortunately, there was no information apropos of the average trip distance and duration of trips taken by people who use travel itinerary plan apps; neither was there any mention of outliers.

Due to the limited availability of the needed information, we switched strategies to find significant travel apps, hoping to locate data pertinent to the average trip distance and duration of trips taken by people who use them. For this, we discovered reports by Review Geeks, The Professional Hobo, and others listing the most significant travel itinerary apps such as TripIt, Roadtrippers, Sygic Travel Trip Planner, and others. Unfortunately, when we investigated each of these applications, there was no information on the average trip distance and duration of trips taken by people who use them. Also, there was no mention of outliers. However, we expanded the research beyond Wonder's standard 2-year timeline and found a 2014 study by Statista, which revealed the average trip length in the US on Tripology.com. Please, note that we only included the report on Tripology.com as a helpful finding because a 2015 report Travel Agent Central observed that Tripology closed its operations in 2015.

Furthermore, from the research steps outlined above, we discovered a report by Lonely Planet, highlighting that it was paramount to get travel insurance no matter how short or long a travel duration was. Based on this information, we took it that some insurance companies with plans for travelers may have data on the average trip distance and duration they covered. Hence, we proceeded to research relevant information by insurance companies and found a report by Generali Travel Insurance in 2017, revealing the average summer vacation duration by Americans and Europeans. However, there was no information showing that these trips were booked on mobile apps and there was no mention of outliers; hence, we could not use the data provided as a proxy for the needed information.
Part
07
of nine
Part
07

Travel Itinerary Plan App Users - Trip Price

After an exhaustive search, information on the average trip price of trips taken by people who use travel itinerary plan apps was not available. However, the research team has put together related information found in the course of this research.

RELATED FINDINGS

  • According to the US Travel Association, business travel and leisure travel spend amounted to $317.2 billion and $718.4 billion respectively in 2017.
  • Squaremouth reported that the average international trip for American travelers costs about $6,080.
  • According to Allianz Travel Insurance, Americans spend an average of $1,978 on summer vacations.
  • Booking hints that travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.
  • In 2017, millennials spent $1,373 on average during summer vacations.
  • According to Travel App Testing Report, about 32% of app users desire better help in managing trips and itineraries, hence, want to see these features most in a travel app.
  • The mobile app revenue of Roadtrippers in August 2019 was $7,000, while the total mobile app downloads were 20,000.

RESEARCH STRATEGIES:

To determine the average trip price of trips taken by people who use travel itinerary plan apps, our first approach was to search for precompiled data on credible travel industry reports, blogs, and media publications. While we found statistics on travel and tourism such as travel spend on different travel purpose and spending by different demographics, there was no information on the travel itinerary plan app users.

Next approach was to search for relevant data on the websites of top travel itinerary plan app providers such as mtrip, Triplt, Roadtrippers, and others. We also search for survey reports and studies on travel itinerary plan app users. We hoped to find articles, reports, or press releases by travel itinerary app companies which could provide a hint on the average trip price of trips by their customers. However, this approach only found information on consumer satisfaction.

Furthermore, we searched for relevant data points on sources that publish app intelligence data and expert reviews. We hoped to use data from these mobile app store intelligence sites to triangulate relevant data on the average trip price of trips taken by people who use travel itinerary plan apps. However, this attempt was not successful as these sites only provide data on the number of app downloads, revenues generated by the app, and other metrics but did not provide any information on the travel price. After extensive research, the likely reason for the unavailability of useful data points could be because travel itinerary plan apps companies have not compiled or analyzed the average trip price of trips taken by their customers, where they have, they have probably not made such information available to the public.
Part
08
of nine
Part
08

Travel Itinerary Plan App Users - Most Popular Apps

The five most popular travel itinerary plan app based on the number of downloads are (in descending order) Kayak, TripIt, Packpoint Travel Packing List, Sygic Travel Maps Offline, and TripCase.

Five Most Popular Travel Itinerary Plan Apps (in Descending Order)

Kayak

  • As of August 2019, Kayak has been downloaded 200,000 on IOS devices, according to Sensor Tower.
  • Meanwhile, the application has been downloaded more than 10 million times on Android devices, as of September 2019.

Triplt

  • As of August 2019, TripIt has been downloaded 90,000 times on IOS devices.
  • TripIt has more than 1 million downloads on Android devices, as of September 19, 2019.

Packpoint Travel Packing List

  • According to Sensor Tower, Packpoint Travel Packing List has 40,000 total downloads on IOS devices, as of August 2019.
  • Through android devices, Packpoint Travel Packing List has more than 1 million downloads (as of September 10, 2019).

Sygic Travel Maps Offline

  • Sygic Travel Maps Offline has accumulated a total of 40,000 IOS downloads, as of August 2019.
  • As of September 10, 2019, the application has obtained over 1 million downloads on Android devices.

TripCase

  • As of August 2019, TripCase has been downloaded approximately 20,000 IOS downloads.
  • TripCase has been downloaded over 1 million times (as of September 19, 2019).


Additional Details

Kayak:

FEATURES
PRICE
  • Kayak is free, and there are no extra fees for any of the features.

Triplt:

FEATURES
PRICE
  • TripIT pro costs about $48.99 per year.
NUMBER OF USERS
  • According to Skift, TripIT has a total of 13 million user accounts.

Packpoint Travel Packing List:

FEATURES
PRICE
  • Packpoint Travel Packing List is free to install, but it grants in app purchases for added features.
  • To regulate list items and default activities, users have to pay $0.99.
  • TripIt Integration costs $0.99.
  • The Premium Package costs $2.99.


Sygic Travel Maps Offline

FEATURES
PRICE
  • Sygic Travel Maps Offline is free to install.
  • Sygic Travel Premium costs about $19.99, while Sygic Travel Premium Monthly and Sygic Travel Premium Yearly costs $3.99 and $14.99 respectively.


TripCase:

FEATURES
PRICE
  • TripCase costs $5.99 for a 12-month period following a free 1-month trial.
NUMBER OF USERS

Research Strategy:

Our research began by checking for data that could provide us with an exhausted list of the most downloaded travel itinerary plan apps. We wanted to find a ranking from a known travel report publication like Skift, Travel Shift, IBEF, etc., and then provide details based on what we found.

However, we were unable to locate a pre-compiled list which to use as a base for this project. During our research, we found an article by Skift (source 1) citing that the popular app World Mate was shutting down its business, and it mentioned the next two competitors TripIt and TripBase, with their user volume. The report named them the largest shareholders of the travel itinerary plan app market based on their number of users. These were the only two apps that we found with the requested data. However, we could not find any other app with the registered number of users, or proof that it was popular or the largest in the space.

Hence, we shifted towards determining the commonality to find the next three apps. Based on various sources that ranked or popularized travel itinerary plan apps like (source 16, 17, 18 and 19), we were able to locate three more common apps. These portals also mentioned TripIt and TripCase, which enabled us to include them in the most popular category. Here, we ranked the apps based on their number of downloads across IOS and Google because the number of registered users or accounts was not available for the other three apps.

Therefore, based on the commonality factor and the number of downloads, we determined that Kayak, TripIt, Packpoint Travel Packing List, Sygic Travel Maps Offline, and TripCase are the five most popular travel itinerary plan apps.

Please note that the screenshots of IOS downloads were taken from Sensor Tower and are available in the attached Google Doc.
Part
09
of nine
Part
09

Travel Itinerary Plan App Users - Demographics - Part 2

After an exhaustive search through reliable sources, it appears that there is not sufficient data available in the public domain to present a demographic profile of individuals in the underserved segment of the travel itinerary plan apps market.

USEFUL FINDINGS

  • According to Responsible Travel, members of the Millennial generation are about 13% more likely than others to travel to a location with historical or cultural significance.
  • About 35% of those who travel solo possess post-graduate degrees.
  • Travelers in the low income bracket are more likely (38%) to have traveled to destinations independently.
  • Libertine Travel, Special Needs Travel, Wellness Travel are some niche markets for travel companies.
  • According to the Mobile Trends report, chatbots, messaging, and voice are the preferred tech options travelers desire.
  • Pebblar reported that travel itinerary apps like them experience hurdles in persuading users to switch from the Word/Excel/Google Maps combination in making itineraries.
  • TrekSavvy, TripIt, Inspirock, Triporama, Planedia are some of the top apps for trip itinerary planning.

Research Strategy:

We first searched for information on the underserved segment of the travel itinerary plan apps market by combing through the "Travel Itinerary Plan App Users - SWOT Analysis" request. However, it did not report any information on the underserved segment in this category. For this reason, we employed the research strategies below to identify the requested data.

Our research began by examining travel industry reports. We searched for information on sites such as Travelport, HubSpot, US Travel Association, United States Tour Operators Association, among others to find articles discussing the topic. We came across a report that provided valuable information on travelers' stats, trends, demographics of travelers. However, there was no information on the underserved segment of the travel itinerary plan apps market nor its demographics. We believed this strategy would work as industry reports typically contain detailed information on the markets they research and could have published useful insights.

Next, we searched for media publications and articles on the travel itinerary app industry. We aimed to find news articles on the travel app industry containing commentaries by industry experts, company spokespersons, etc. that we could have used to devise the requested information. We searched for information on sites like Travel Net, Travel Weekly, Travel Daily News, among others, but, there was no such information available. At most, we found information on the overall demographics of travelers, the best travel plan apps, travel tips, etc. We believed this strategy would work as these sites provide news, analyses, and articles on travel markets and could have presented relevant information.

Finally, we explored for information on the sites of the providers of travel itinerary plan apps. We visited websites like Pebblar, TrekSavvy, Inspirock, TripAdvisor, Triporama, among others. We aimed to find the underserved segment of the travel itinerary app providers, identify any demographics, and extrapolate that information. This strategy did not yield useful results as the information we found was about app features, benefits, travel guides, etc. We believed this strategy would work as companies often publish information about their users in their reports and press releases, and could have published relevant stats on their user base.

As there was no information available on the underserved segment of the travel itinerary plan apps market in the "Travel Itinerary Plan App Users - SWOT Analysis" request or the public domain, a triangulation approach was not possible.
Sources
Sources

From Part 03
Quotes
  • "Independent travel (in comparison with packaged travel) is currently 78% of the leisure travel market (1,815,000 leisure trips in the United State in 2018 vs. 471,000 business trips). Worldwide travel has been growing 7% per year in the last five years (with travelers in Asian markets leading the growth)."
Quotes
  • "From the travel industry perspective, given the group nature of travel, it is about time we have a cloud‐based collaborative software dedicated to itinerary planning. "
  • "Our biggest challenge is definitely convincing people to switch from the current Word/Excel/Google Maps combo. Habits are hard to change, so it is our job to make sure that our tool is many, many times better than the existing option, so much so that people are not only switching over but also willing to pay for it."
Quotes
  • "As I looked for solutions, I found out we weren’t alone: According to Google, 85% of leisure travelers decide on activities only after having arrived at their destination."
Quotes
  • "20% of brands will abandon their mobile apps by 201918. Bots… messaging… voice… it’s clear to all that that the travel conversation is changing rapidly."
  • "“Apps didn’t die last year and they won’t be dead in 2018, or even 2019, but they are becoming an increasingly niche part of the digital journey, a journey that is now multi touchpoint and now more so than ever, multi-platform.”"
  • "Regardless of when mobile arrived few will argue that mobile devices and apps have become a mainstream channel for engaging with users and travelers, and with 60% of all searches now on a mobile device20, it’s a percentage that is too big to ignore."
  • "With 85% of time spent on mobile using an app22, progressive travel brands have recognized the importance of having a dedicated mobile app to service their travelers. There are significant benefits for investment in native apps, such as the ability to access device hardware like the GPS/NFC antenna to deliver value add services, bespoke mobile design booking and search flows which result in higher conversion, and the ability to engage with the user on a device that they always have on them. "
  • "However, developing a mobile app is difficult; you have to address multiple form factors and platforms, manage the approvals process of the app stores, support users on older app versions and build teams with bespoke skills in mobile UX and development."
Quotes
  • "61 percent of travelers in the U.S. have booked and paid for travel through their smartphone within the past year, and 64% are using their smartphones in route to their destination."
  • "The top three most important features identified in their travel apps are real-time flight alerts throughout their journey (65%), being able to see an entire trip itinerary in one place (64%) and the ability to search & book flights (63%)."
Quotes
  • "In the meantime, upwards of 40 percent of startups focused on travel inspiration and itinerary building—the furthest removed from the bottom of the funnel—fail. However, Kapoor noted that although most startups are focused on the lodging segment, an increasing number are setting their sights on the transactions category as well as ground transportation; essentially, those segments with a strong mobile presence."
From Part 06
Quotes
  • "The survey noted that although more people are travelling, they are doing so for a shorter duration. Americans will go on vacation this summer for an average of 1.4 weeks, down from 1.7 weeks in 2016. Europeans saw an even more precipitous drop from an average of 2.4 weeks in 2016 to 1.9 weeks this year. Brazilians checked in with the longest average duration in 2017 at 2.2 weeks. "
  • ""
Quotes
  • "This statistic shows the average trip length in the United States during the first quarter of 2014. In the first quarter of 2014, 25 percent of trip requests made on tripology.com were for trips lengths of five to six days."
Quotes
  • "Top 10 U.S. destinations for travel agencies in 2018 include: Alaskan Cruises (47.9%), Orlando (38.6%), Las Vegas (35.4%), Maui (30.9%), NYC (27.7%), Honolulu (25.7%), Hawaiian Cruise (16.5%), Miami/Miami Beach (15.5%), Washington D.C. (14.7%), Los Angeles (12.9%)."
  • "Top 10 international travel locations for travel agencies in 2018 include: Caribbean Cruise (34.7%), Cancun (28.3%), Cruise – Europe (River) (23.1%), Cruise – Europe (Mediterranean) (17.4%), Punta Cana, Dominican Republic (17.2%), Rome (16%), London (15.5%), Amsterdam and Montego Bay, Jamaica (12.6%), Playa del Carmen/Riviera Maya, Mexico (11.4%), and Pairs (11.1%)."
  • "Most popular 2019 destinations for American travelers are Florida (17%), California (11%), New York (5%), Texas (5%), and Las Vegas (5%)."
  • "The Southeast region of the U.S. (Florida, Georgia, Louisiana) captured the largest share of domestic online searches for vacation lodging at 34% followed by the Far West (Washington, Oregon, California, Nevada) at 23%, the Mideast (New York, New Jersey, Maryland, Delaware, Pennsylvania) at 14%."
Quotes
  • "61 percent of travelers in the U.S. have booked and paid for travel through their smartphone within the past year, and 64% are using their smartphones in route to their destination."
  • "Nearly Two-Thirds Of Travelers Rely On Mobile Apps During Trip."