Travel Itinerary Plan App Users - Demographics - Part 1
After an exhaustive search through trustworthy sources, it appears there is not sufficient data available in the public domain to present a demographic profile of individuals who use travel itinerary plan apps.
- According to Resonance Consultancy – D.K. Shifflet & Associates, about 62% young parents in the Millennial generation travel with children under five years of age.
- AARP's report reveals that in the year 2019, Baby Boomers expect to go on four to five leisure trips.
- As reported by TripAdvisor, high income travelers are more likely than others to have gone on various types of trips, including the following: cruise (27%), music event (31%), other festival (30%), adventure travel (33%), etc.
- About 54% of individuals aged 35-44 go on vacation for adventure.
- Users of travel itinerary apps like TripIt have interests in productivity (15%), tools (10.1), business (9.4%) and music and audio (8.7%).
- TripIt and mTrip are some of the best travel itinerary apps.
Our research began by searching for information on travel industry reports published by sites such as US Travel Association, United States Tour Operators Association, HospitalityNet, among others. We were able to find information on travel and tourism stats provided by these sites, which were compiled in an article from Access Development. The report contained a compilation of different travel stats, including demographics of travelers overall, but there was no exclusive information for users who consult travel itinerary plan apps. We believed this strategy would work as industry associations have specific data on the markets they are associated with and could have provided relevant information.
Next, we searched for media publications and articles on the travel itinerary app sector. We wanted to find news articles on the travel app industry containing commentaries by industry experts, company spokespersons, etc. that could be used to devise useful information. We looked for information on sites such as The Points Guy, Travel Weekly, Travel Daily News, among others, but there was no such information available. The information we found was mostly about the best travel plan apps, travel tips, etc. We believed this strategy would work as these sites usually provide news, analyses, and articles on travel markets and could have provided relevant information.
Afterward, we explored for information on sites that publish app intelligence data such as SimlarWeb, Sensor Tower, App Annie, among others, aiming to use them to find the requested data for some travel itinerary apps like TripIt, Roadtrippers, etc. This strategy also did not work as the sites reported information on rankings, audience interests, traffic sources, etc., and there was no information on the demographics of such apps. Also, the insights and reports for travel apps were behind paywalls. We believed this strategy would work as these sites typically provide intelligence and data-driven competitive insights and understanding of the global app economy and could have offered relevant information.
Finally, we searched for the websites of the providers of travel itinerary plan apps. We explored sites such as TripIt, TripAdvisor, Roadtrippers, among others. This strategy did not produce results as the information we came across was about app features, benefits, travel guides, etc. We believed this strategy would work as companies often publish information about their users in reports, press releases and would have published useful stats on them, including demographics.