Demographics: Luxury Travel Consumer - Canada
Highly educated, married millennial women with an income of CAD200,000 are the most common luxury travel consumers in Canada. Most of them reside in Toronto or Vancouver and have a particular interest in occupations in the field of science, education, arts, and media.
DEMOGRAPHICS: LUXURY TRAVEL CONSUMERS
- Millennials are luxury travel consumers in Canada who opt for unique purchasing models.
- As of 2019, the age range of these millennials is between 23 and 38.
- As per the World Travel Monitor data, luxury travel trips are preferred by women than men.
- Women-only luxury travel is booming in Canada and many luxury travel advisors are focusing on this area of the market.
- As per the Tourism Economics report, luxury travelers are people with more than $150,000 as household income.
- Canadians with CAD200,000 (USD152,593.00) make distinct travel packages and are considered to be luxury travel consumers.
- As per World Travel Monitor data, luxury travel trips are preferred by highly educated millennials.
- Canadian millennials are most educated, as 70% of them have a post-secondary diploma or degree.
- Most of the Canadian millennials who earn higher income reside in Toronto or Vancouver.
- Married women in Canada who are in their late 20s and 30s prefer luxury travel.
- 86% of Canadian millennials are employed and are interested in occupations in the field of science, education, arts, and media.
YOUR RESEARCH TEAM APPLIED THE FOLLOWING STRATEGY:
Despite an extensive search, information regarding the demographic profile of luxury travel consumers in Canada with respect to cultural group and race could not be located in the public domain. Information pertaining to Canadian millennials cultural group and race statistics was unavailable in the public domain as well. In order to identify the required information, the following strategies were applied:
As our first strategy, we looked for information concerning the cultural group and race of luxury travel consumers in Canada on various Canadian luxury travel market reports, surveys, government reports, and articles on sources such as newacttravel, 150.statcan.gc.ca, Nielsen, catalyst, globalnews.ca, and traveller. However, we were unable to trace the required data. But, we did find a lot of information on market size and trends about Canadian travelers in general.
Since there are no precompiled survey reports or statistics on luxury travel consumers in Canada, we looked for the key players of the luxury travel market in Canada to garner data based on their client base. Scottdunn, Virtuoso, aimplas, AudleyTravel, and Canada By Design are some of the key players. Nevertheless, we were unable to derive significant data through this strategy.
Based on our research, we discovered that Canadian millennials can be considered as luxury travel consumers in Canada. With this information, we tried to derive data concerning their cultural group and race in sources such as canadianmillennials.ca, Canadapost, Forbes, Neilson, and Ranstad. However, nothing specific to their cultural group and race was detected.
Subsequently, we tried to triangulate the information by examining North American and global luxury travel reports in websites such as Amadeus, ILTM, Eye for travel, STRglobal, and Insider. But, most of the information that we found was on market size, popular destinations, and the latest trends in the market.
As our last resort, we expanded the scope of our search and looked for data that was published two years ago. We collected data on Canadian travelers' segregated by their province to acquire the required answer. However, most of the information was extraneous in nature and centered on the number of visits, number of travelers, and spending habits. Travel.gc.ca, Canada.travel, CATSA | ACSTA, and ETIAS are some of the sources we looked into.