Facility Manager Office Space Pain Points and Motivations
The complexity of pricing in facilities management purchases, the enormous diversity of brands and producers, and the limited time are important pain points for Canadian facilities managers when they try to make decisions about office space purchases.
Cost is More Than a Price Tag
- Facilities Managers (FMs) are responsible for weighing more than just the rent/purchase price of office property; they must understand and justify maintenance, utility use, safety, lifespan, and a hundred other costs and potential costs associated with an office space.
- North American (NA) marketing firms that target FMs benefit from front-loading such information, writing informative advertisements that address, or at least touch on, all the complicated costs involved in an FM's decision.
Thousands of Manufacturers, Products, and Companies
- Being a good FM involves an understanding of all the vendors, manufacturers, and producers in a wide range of fields from construction companies to property management to cleaning and maintenance services and many more.
- 31 percent of facilities managers admit to feeling like they do know enough about the manufacturers and other companies relevant to their work.
- In fact, several marketing companies that target FMs have emphasized the value of educating FMs during sales meetings.
- In fact, according to Wizard Strategies, FMs' are willing and eagerness to be educated by vendors, as they always strive to provide quality work and lower costs.
Not Enough Time
- Aside from being responsible for making new decisions about office space, FMs need to maintain, upgrade, optimize and document existing facilities, all while often feeling understaffed and underappreciated.
- An FM is busy with safety and utility management, making sure that the facility is in good condition, and taking care of compliance, which leaves them little time to search for new office space.
- A lot of FM marketing firms make a point of encouraging efficiency and straight-to-the-point marketing for FMs.
Throughout our research we found documentation of pain points specifically experienced by Canadian facilities managers (as opposed to North American facilities managers more generally) to be somewhat sparse, although not nonexistent.
In order to produce the best research brief possible, we chose to include several general, North American sources. However, we made sure that each pain point mentioned could be confirmed by at least one Canada-specific source.