Culture Tourists

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Culture Tourists

Some motivations that culture and heritage tourists have when visiting famous landmarks include reinforcing identity and creating understanding, authenticity, fulfilling a challenge, delving into the local history, and exploring to discover.

ADDITIONAL INSIGHTS INTO THE MOTIVATIONS OF CULTURE AND HERITAGE TOURISTS

A) REINFORCES IDENTITY AND CREATES UNDERSTANDING

  • Culture and heritage tourists visit famous landmarks for both fun and educational purposes to learn more about themselves, their ancestors, culture, religion, and race.
  • Direct interaction with the sites or famous landmarks gives them a chance to understand specific identity and reinforces their understanding of what they learn in a classroom.
  • By visiting historically significant buildings, famous museums, churches, art galleries, and palaces, heritage and culture tourists are able to have a spiritual, aesthetic, historic, social, or scientific value for present, future, and past generations, thus reinforcing their identity and understanding.
  • Since they seek understanding, culture and heritage tourists are able to develop important connections within local communities where famous landmarks, such as archaeological sites, are situated.

B) AUTHENTICITY

C) TO FULFIL A CHALLENGE

D) TO DELVE INTO THE LOCAL HISTORY

E) TO EXPLORE AND DISCOVER

DATA ON CULTURE AND HERITAGE TOURISTS

  • In 2017, the cultural tourism market made up 39% of international tourism arrivals (516 million international trips).
  • This fact apparently upholds a "long quoted but largely unsubstantiated estimate that cultural tourism accounts for 40% of global tourism."
  • The direct value of culture and heritage tourism globally amounts to more than $1 billion with an estimated $327 million coming from the Asia Pacific region.

Research Strategy:

Our research began by scanning through studies and market researches for relevant information on the requested topic. We visited tourism industry websites such as My Travel Research, tourism market research reports like CBI, United Nations Educational Scientific and Cultural Organization (UNESCO), World Tourism Organization (UNWTO). We also consulted government studies that deal with tourism. With this strategy, we found sources that provide an understanding of the motivations of culture and heritage tourists. We discovered quantitative and qualitative data from these research reports and national white papers regarding the culture and heritage tourists who visit famous landmarks.

Additionally, we found a psychographic of culture and heritage tourist visitor segments identified and adopted by several national tourism organizations globally, including Tourism Research Australia, Fáilte Ireland, and the National Trust Organization. These sources provided the required details, while the World Tourism Organization presented a detailed report on tourism and culture synergies that many nations use and cite in preparing their policies and strategy.
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Sources