How did Cryptotrader(cryptotrader.org) get so many users and traffic?
Cryptotrader is operating in a viral market and has seen increased in news coverage and popularity in recent months. This has led to a huge amount of individuals investigating it as a potential investment, and thus increased interest in platforms like Cryptotrader. Secondly, Cryptotrader itself has various features that make it more desirable than its competitors, including automated trading bots and support for all major crypto-exchanges. Finally, its user experience ratings have generally been positive. It has not been linked to any reported scams or cons and offers a streamlined and easy-to-use interface.
Cryptotrader does not have any specific marketing strategies that have been linked to its success. 98.07% of Cryptotrader users found it through organic searches. In other words, people are finding the site themselves rather than encountering it due to extensive marketing campaigns.Therefore, we can safely assume that they gained users and traffic so quickly because of the virality of blockchain.
Increased interest in cryptocurrency
The cryptocurrency market has seen a huge increase in popularity in recent months. In December 2017, the global volume in cryptocurrency markets has passed $50 billion, close to the average turnover on the New York Stock Exchange. In fact, it is arguably closer in popularity to the foreign-exchange market, which has daily volumes of over $5 trillion. Many cryptocurrency exchanges have struggled to keep up with the breakneck growth of the crypto-market, with some temporally halting the on-boarding of new users.
This increased interest in the cryptocurrency market is most likely down to the eye-catching returns of Bitcoin, which in 2017 grew by about 1,500% against the dollar. The public is beginning to see these currencies as a valid investment, leading to the industry's huge growth in the last few months of 2017.
This explanation for Cryptotrader's success seems valid when the website's traffic overview is considered. While the site's traffic was steadily high throughout the second half of 2017, it spiked hugely in December - around the time that cryptocurrency was getting the most press coverage because it was breaking all-time highs. Most visitors to the site at this time found it due to their own organic searching: 98.07% of users found the site in this way. The company is not doing much in terms of display marketing; this accounted for just 0.06% of site visits. Mainly, users have heard about Cryptotrader because the industry has gone viral and people are finding the site themselves rather than encountering it due to extensive marketing campaigns.
Cryptotrader's desirable features
In comparison to its competitors in the automated crypto-trading market, Cryptotrader seems to have many desirable features that create a positive user experience. Firstly, it offers support for all major Bitcoin exchanges, including Coinbase, Poloniex, Bitfinex, Bitstamp, and others. It provides automated trading bots that are cloud-based and do not require the download or installation of software or plugins. This has made Cryptotrader highly popular in comparison to its competitors, many of which do not offer cloud-based services.
The site also offers instant email alerts and SMS notifications and has a range of different account types to appeal to different kinds of user. These range from accounts for smaller investors to those for institutional entities. Cryptotrader's five available plans and cloud-based approach go a long way towards creating a positive user experience for its customers.
Cryptotrader has also recently added a popular new feature called Strategy Market. This allows its users to essentially “rent and sell trading bots. This feature makes Cryptotrader particularly intriguing for many investors.
One major factor in Cryptotrader's recent success and high traffic is the fact that the cryptocurrency market went viral in late 2017. This increased interest in the market has led to more and more people investigating the benefits of bots such as Cryptotrader. The site itself has many unique selling points that put it way ahead of its competitors in terms of popularity. These include its cloud-based setup, its multiple account types, and its Strategy Market. It is advisable that any new company hoping to break into the cryptocurrency market investigates incorporating features like this into its site.