Chief Revenue Officer Presentation - DESIGN Best Practices
PowerPoint presentations can be used to present a variety of information in a variety of ways including being used as part of a job interview. When creating a PowerPoint presentation, the best results will be achieved if the best practices are followed. The best practices of a PowerPoint presentation design involve understanding the basics. The use of visual hierarchy, slide layout design, typography, color, and details are all necessary in order to create an amazing PowerPoint presentation that will deliver your message in the most effective way. There are countless customizable templates available for download that can be used to create a PowerPoint presentation. Or, if you would rather be more original, there are also many examples of PowerPoint presentations that can be viewed online. Both templates and examples are included in the sources below. Finding inspiration in examples or using a template and using the best practices will help create an amazing PowerPoint presentation.
In determining best practices, I looked for the advice and tips that were given most frequently. In numerous sources, I found the same areas, visual hierarchy, slide layout, typography, color, and details, discussed. I provided the source that presented the information the most concisely yet thoroughly. Envatotuts provides information that is representative of the most important parts of a PowerPoint slide. The tips given are best practices I found more than once in different sources. The best practices are presented in a tutorial which covers the basics of presentation design in the areas of visual hierarchy, slide layout design, typography, colors, and details.
Visual hierarchy refers to "The arrangement of elements in a way that it implies importance," and allows for the influencing of what the viewer perceives in the presentation through the use of design elements such as contrasting colors and varying sizes of pictures, graphs, and other images.
Slide layout design gives tips on how to design the layout of each slide, remembering that less is usually more when it comes to PowerPoint slides. Highlighting key information so that it stands out and using effective repetition techniques are also discussed. A link to a recommended collection of PowerPoint slide templates is included in this section.
The typography section gives tips on the best ways to use a font in a PowerPoint presentation. According to Envatotuts, traditional fonts such as Ariel, Helvetica, and Roboto are the best to use because they don't draw attention. Fonts that are more difficult to read, such as Comic Sans, detract from the overall presentation. On each slide with a title, the title should be in a larger font than the rest of the text on the slide and should also be bolded. Font sizes should be large enough to be easily read. A final tip concerning typography relates to how much text should be on a slide. Bulleted lists of key facts/information work better than entire sentences because it makes the information presented easier to digest.
When choosing colors for slides, it is crucial to keep in mind that colors have an effect on emotions. Brighter colors are often thought of as more carefree and playful while darker colors are often seen as more serious and professional. If the slides are affiliated with a specific brand, the brand colors should always be used. When choosing colors all your own, stick to one or two accompanied by colors that are shades of gray. Resources such as Adobe Color can be used to find color choices that are more adventurous. Links to Dribbble, and Behance, two design sites, are provided as examples of how colors can be used.
Finally, getting the details right when using supporting materials such as photographs, charts, and icons can really enhance the presentation's visual impact. When choosing photographs, it is not necessary to use stock photos. In fact, better results can be had if stock photos are avoided entirely and photographs from sources such as Unsplash are used instead. If using charts, be careful not to use too many. Too much data presented at once can overwhelm viewers and detract from the presentation. Charts should be easy to read, easy to understand, and followed by a slide that explains the data presented in the chart.
Since a specific number of examples was not provided, I looked for sites that provided examples that would stand out and be noticed while still looking professional. There are examples provided in Dribbble and Behance. The examples provided cover a wide range of fields and uses.
Many sites provide numerous PowerPoint presentation templates used not just in business, but in other fields as well. Some templates are free while others need to be purchased. The templates provided by Graphic Panda and Slide Smash are free. The templates offered by Envatotuts, Improve Presentation, and Slide Team must be purchased. Slide Team offers templates specifically for Interview PowerPoint presentations. One is titled, "Introducing yourself for an interview," and the other titled, "The perfect way to introduce yourself." To download free samples and access the rest of this site, registration must be completed and a subscription must be purchased. A very large number of design possibilities are available through the sources provided below
PowerPoint presentations can be created in ways that can reflect the designer and deliver the desired information and data to the audience while looking both professional and amazing. Best practices when creating a PowerPoint presentation include using a Visual Hierarchy, choosing the most effective slide layout, paying attention to the typography so the font is easily readable in every way and there isn't too much text on the slide, carefully choosing colors to create the desired look, and finally, paying attention to the details such as contrasting use of color, icon placement, and photograph usage. Examples of PowerPoint presentations are provided as well as templates. Both free and pay templates are included.