Credentials and Seals

Part
01
of three
Part
01

Home Cleaning and Home Chemical Products - Eco-Friendly Consumers

Some of the most popular home cleaning brands among eco-friendly consumers are Mrs. Meyers, Method, Puracy, Better Life, Dr. Bronner's, Bon Ami, Ecover, Earth Friendly Products ECOS, Biokleen, Jaws, Meliora, and Citra Solv.

Mrs. Meyers

Method

Puracy

Better Life

Dr. Bronner's

Bon Ami

  • Bon Ami Powder Cleanser for Kitchens & Bathrooms is an all-surface powder cleaner, "hypoallergenic, and contains no chlorine, perfume, or dye." To use the product, wet the surface of application, sprinkle the powder, rub with wet sponge or cloth, and rinse.
  • At the time of research, the powder cleanser has an average rating of 3.5/5 from 250 consumers in Amazon.
  • The product is also featured in the New York Magazine's "The Best Natural Cleaning Products, According to Experts."

Ecover

Earth Friendly Products ECOS

Biokleen

  • Biokleen Bac Out Stain + Odor Remover contains "live strains of enzymes that attack organic waste and odors until they are gone, digesting them back into nature, safely and naturally."
  • At the time of research, the product has an average rating of 4.5/5 from 32 consumers in Amazon.
  • Biokleen is recommended by Mindful Momma as the top product for odor removal, and is considered the best natural fabric cleaner in the New York Magazine's "The Best Natural Cleaning Products, According to Experts."

Jaws

  • Jaws Hardwood Floor Cleaner is a spray floor cleaner that comes in concentrated form needed to be diluted with water before application.
  • At the time of research, the spray cleaner has an average rating of 4.3/5 from 19 consumers in Amazon.
  • The product is also listed in New York Magazine's "The Best Natural Cleaning Products, According to Experts."
  • Jaws Hardwood Floor Cleaner is featured in the Sozio's Trend Watch based on Mintel's June 2019 The Natural Household Consumer, US Report.

Meliora

Citra Solv

Research Strategy

To identify at least 12 of the most popular home cleaning products or brands among eco-friendly consumers, we first made a direct search of the topic on eco-friendly consumer group websites. The Organic Trade Association, provided information about top organic non-food products, but home cleaning products were not included. Global Stewards provided some green, eco tips on sustainable living and only suggested recipes for alternative home cleaning products from Earth Easy. Earth Easy, an information-providing website about sustainable living, also has an online shop offering commercial, non-toxic household products, but its best-selling product only has 29 reviews at the time of research, and the actual number of units sold were not specified. So that we would not misrepresent the target information by using information a minuscule portion of the eco-friendly consumer market, we decided to continue our search in other eco-friendly consumer groups that recommend brands of home cleaning products, but the groups we found, Green Choices and Ethical Consumer, were both UK-based.

From consumer groups, we shifted our search to expert opinions on the most popular home cleaning and home chemical products, which led us to an article from the Strategist section of the New York Magazine, with the title "The Best Natural Cleaning Products, According to Experts." The listed products in the article included a wide range of all-purpose cleaners, sprays, and soaps, each recommended by different experts, but without comparable metrics. One of the experts cited in the article was Mindful Momma owner Micaela Preston, an eco-friendly consumer parent, who also has listed a couple of best cleaning products on her website according to her experience. On the other hand, The Good Trade, a resource website "for those seeking to live an inspired and intentional life," identified eleven natural and eco-friendly brands that also give back to the communities. While the list presented details about the brand's attributes related to "eco-friendliness," including certifications and community programs, no comparable metrics were provided. Other websites that were searched for expert views based on metrics were Done Good and Environmental Working Group, but their product rankings were also not supported by comparable metrics.

Our third strategy to identify the most popular home cleaning products among eco-friendly consumers was to scour government websites (related to eco-friendly products and consumers) for articles that may include metric-based popularity ranking. The US Environmental Protection Agency (US EPA) awarded a number of companies as the 2019 Safer Choice Partner of the Year. (Safer Choice is a label which helps consumers "identify products with safer chemical ingredients, without sacrificing quality or performance.") However, since this information still does not pertain to popularity of the product among eco-friendly consumers, we continued our research scouring the US Consumer Product Safety Commission for consumer opinion surveys and technical reports that may be related to the popularity of home cleaning products among eco-friendly consumers, but this, too, was unfruitful.

Determined to build a list of home cleaning products popular to eco-friendly consumers, we extended our research to business intelligence reports such as the Sozio's Trend Watch. The report, which was based on Mintel's June 2019 The Natural Household Consumer, US Report, provided valuable insights and about natural home cleaning product market, but did not include supporting metrics on the brands it featured. We tried accessing Mintel's original report, but it was blocked by a paywall. Finally, with several brands endorsed by consumer groups and experts already identified but no metrics found after implementing several strategies, we resorted to using Amazon's product review and rating to rank the brands.
Part
02
of three
Part
02

Home Cleaning and Home Chemical Products - Credentials and Seals

Almost all the popular home cleaning brands identified are animal cruelty-free certified by People for the Ethical Treatment of Animals (PETA) or Leaping Bunny certified by the Coalition for Consumer Information on Cosmetics. Five of the twelve brands have products that are certified biobased by the US Department of Agriculture (USDA), while Methods and Earth Friendly Products are the only two brands considered US Environmental Protection Agency (US EPA) Safer Detergents Stewardship Initiative (SDSI) Champions.

Mrs. Meyer's

Method

Puracy

Better Life

  • Though the company claims its products are "cruelty-free, natural, non-toxic, biodegradable, safe for waterways and marine life, and packaged in recyclable containers, and its primary manufacturing facility is largely powered by solar energy," Better Life is only animal cruelty-free certified (Leaping Bunny Certified).

Dr. Bronner's

Bon Ami

Ecover

Earth Friendly Products ECOS

Biokleen

Jaws

Meliora

Citra Solv

Part
03
of three
Part
03

Potential Credentials and Seals of Approval

Potential credentials and seals of approval which Zevo Insect products could be considered for are USDA Biobased, US EPA Safer Choice, B Corp, and Made Safe. Additionally, the brand can aspire for USDA Organic and Green Seal certifications.

USDA Biobased

US EPA Safer Choice (US EPA DfE)

  • The US EPA Safer Choice label is the redesigned US EPA DfE (Design for the Environment) label.
  • While the two labels are basically the same program, the DfE label is offered for use on biopesticide products.
  • Instructions on how to get the label for biopesticide products can be accessed here. There are no DfE-labeled biopesticide products yet at the time of research.

Certified B Corp

Made Safe Certified

USDA Organic

  • The USDA has the following requirements for a product to be considered organic:

Green Seal

Research Strategy

To identify the potential credentials and seals of approval which Zevo Insect products would qualify to apply and/or to be considered for, we reviewed all the certifications of the home cleaning brands we earlier listed. Basing on the available information about Zevo Insect products on its website, we filtered the certifications leaving only what we judge to be applicable. For example, since the products are insect killers, animal testing is inevitable, so we did not consider PETA and Leaping Bunny as potential credentials.

To provide additional potential certifications, we products similar to Zevo Insect, such as Greenerways Organic Insecticide. Greenerways is certified USDA Organic and Non-GMO Project verified. Since one of the home cleaning brands is already Non-GMO Project verified, we opted to feature USDA Organic certification only.

While one of our sources from the home cleaning brand's credentials (Environmental Working Group) already identified Green Seal as one of their green certifications for products, none of the home cleaning brands we specified are certified yet. Reviewing the list of standards of Green Seal on its website, we were able to identify a standard (GS-52) that may be applicable to Zevo Insect products.
Sources
Sources

From Part 01