Creative Device Ownership: Platforms; Instagram, Pinterest, YouTube uploads
Whether turning to social media sites for trending news, connecting with friends and family, or just for personal enjoyment, there is no denying that social media sites are major media sources for developing personal networks online. And given the prevalence of social media sites, it is important to know how well these sites continue to grow.
This brief will provide quantitative data regarding the usage, posts, and/or uploads for Instagram, Pinterest, and Youtube. For each required quantitative data, we researched the 1st or 2nd quantitative data year after the platform was started, their respective current quantitative data, and a year in between.
Youtube officially launched in December 2005, in where 8 million videos were viewed a day during this time. In July 2006, 65,000 videos were being uploaded to the site daily. By October 2008, 15 hours of video were uploaded each minute. To provide data for the year in between, we researched data from year 2010, in where Youtube began to receive 45,000,000 ‘hits’ to their front page every day. Additionally, during this year, Youtube began to receive 2 billion views per day, with 24 hours of video being uploaded to the site every minute. Currently, "The total number of people who use Youtube is 1,300,000,000, with 300 hours of video being uploaded to YouTube every minute". YouTube gets over 30 million visitors per day, with almost 5 billion videos being watched on Youtube every single day".
After extensive research regarding the number of uploads and usage for Pinterest, available sources did not specify this data. Many sources confirm that about 80% of uploads/posts, referred to as "pins"on Pinterest are reposts which could explain why it is difficult to calculate the unique number of uploads. However, three years after its launch in June 2010, the site had 3,000 registered users, and grew to 1.2 million users by August 2011. Furthermore, by 2012, Pinterest had an average of 1.36 million users daily. To provide the data for a year in between, we researched the year 2015. "Pinterest is notoriously known for attracting a female-dominated user base — according to comScore, 71 percent of Pinterest’s 72.5 million users are women — but usage demographics are slowly changing". Currently, the Omnicore Agency reports, the total number of active monthly users are 175 million, with the total number of Pinterest users who save shopping pins on boards daily are 2 million. There are 50 billion pins and over 1 billion total number of Pinterest boards.
Facebook acquired Instagram in 2012 for $1 billion dollars and is a significant platform for brands and businesses. Prior to Facebook's acquisition, Instagram obtained 1 million users in just two months after its launch in 2010. By 2011, Instagram had 7 millions users worldwide, and after Facebook's acquisition in 2012, climbed heights to acquire 50 million users. To provide data for the year in between, we researched data from 2014. During this time frame, there were 150 million active users, with 55 million posts each day, 1.2 billion likes per day, and 1000 comments per second. Currently, according to ironpaper.com, "Instagram gains one new user every second, and one billion photos have been taken with the Instagram app". Additionally, the Omnicore Agency reports Instagram currently has 800 million active monthly users, 500 million daily users, with 4.2 billion likes per day, and 95 million photos uploaded per day. 77.6 million users of Instagram are from the United States, with 31% being women and 24% being men.
In conclusion, social media sites are the major source of media for online network development. Two years after Instagram started, it had 7 million users worldwide, uploading 1.3m photos each day, and now has 800 million monthly users. YouTube grew from 100 million views a day in 2006 to about 1.3 billion views each day in 2018. And finally, although difficult to quantify Pinterest usage, given the majority of their usage comes from repins, Pinterest's users grew from 1.2 million in 2011 to approximately 175 million users in 2018.