Creative Device Ownership

Part
01
of three
Part
01

Creative Device Ownership: Cameras and Personal Computers

Personal computer ownership has become the norm in households since it was introduced to the consumer in 1975. Peaking in 2010 with 346,200,000 personal computers sold during the year, purchases have declined 25% over the last 7 years.

Camera owership has taken the largest hit in recent years. With a steady increase since 1955, camera purchases peaked in 2010. Over the past 7 years, camera purchases have declined a whopping 80%.

Smartphone sales have skyrocketed 13 times what they were in 2007.

Methodology

Data for personal computers goes back to 1975, when the first personal computers were sold to consumers. Five year intervals were used so an upward or downward unit sales trend may be seen.

Camera data goes back to 1955 and is also displayed in five-year intervals so unit sales trends may be seen.

Smartphone data is for 2007 and 2017 as requested. Data was available on North America units delivered for 2007 and not specifically the United States alone, as the demand and use of Smartphones has become universal. Global data was included for 2007 and 2017.

PERSONAL COMPUTERS

Units delivered globally


CAMERAS

Units delivered globally


SMARTPHONES

2007 - 20,900,000 smartphones were shipped to North America with a total of 118,000,000 shipped globally.

CONCLUSION

Smartphones now have capabilities of both camera and computer. The data numbers may suggest that consumers are steering away from cameras and personal computers for the convenience of having those same capabilities on a personal mobile device.



Part
02
of three
Part
02

Creative Device Ownership: Outlets; Films and TV shows

The number of films released in the United States for the period 1968-1972 was 2,154 and there were 18,540 films released from 2013-2017. There are remarkable decreases in quantity until 1982, but from that period onward the number continued to increase up to 2017.
The number of TV shows released in the United States for the period 1968-1972 was 490 and there were 18,785 TV show releases from 2013-2017. From 1968, the quantity of TV shows released continued to increase until 2017.

RESULTS
After an extensive search I was able to find data from a trusted website that provided the number of films and TV shows released over the past 50 years. Unfortunately, no information exists online that breaks down the numbers according to years but I was able to find information broken down to a four-year period.

All the data that I was able to find is provided in the attached spreadsheet.

I used the following calculations to work out a percentage increase or decrease over the years.

This calculation is an example from the Film section:
The difference is -532 divided by 2,154 (previous period) and multiplied by 100 = -25%, therefore there was a 25% decrease in the # of films released from the period 1968-72 vs. 1973-77


CONCLUSION
The data shows that the number of TV shows and Films released each year has increased dramatically since 1968. All the data you require that was available online, can be found in the attached spreadsheet.
Part
03
of three
Part
03

Creative Device Ownership: Platforms; Instagram, Pinterest, YouTube uploads

Overview

Whether turning to social media sites for trending news, connecting with friends and family, or just for personal enjoyment, there is no denying that social media sites are major media sources for developing personal networks online. And given the prevalence of social media sites, it is important to know how well these sites continue to grow.

This brief will provide quantitative data regarding the usage, posts, and/or uploads for Instagram, Pinterest, and Youtube. For each required quantitative data, we researched the 1st or 2nd quantitative data year after the platform was started, their respective current quantitative data, and a year in between.

youtube

Youtube officially launched in December 2005, in where 8 million videos were viewed a day during this time. In July 2006, 65,000 videos were being uploaded to the site daily. By October 2008, 15 hours of video were uploaded each minute.

To provide data for the year in between, we researched data from year 2010, in where Youtube began to receive 45,000,000 ‘hits’ to their front page every day. Additionally, during this year, Youtube began to receive 2 billion views per day, with 24 hours of video being uploaded to the site every minute.

Currently, "The total number of people who use Youtube is 1,300,000,000, with 300 hours of video being uploaded to YouTube every minute". YouTube gets over 30 million visitors per day, with almost 5 billion videos being watched on Youtube every single day".

pinterest

After extensive research regarding the number of uploads and usage for Pinterest, available sources did not specify this data. Many sources confirm that about 80% of uploads/posts, referred to as "pins"on Pinterest are reposts which could explain why it is difficult to calculate the unique number of uploads. However, three years after its launch in June 2010, the site had 3,000 registered users, and grew to 1.2 million users by August 2011. Furthermore, by 2012, Pinterest had an average of 1.36 million users daily.

To provide the data for a year in between, we researched the year 2015. "Pinterest is notoriously known for attracting a female-dominated user base — according to comScore, 71 percent of Pinterest’s 72.5 million users are women — but usage demographics are slowly changing".

Currently, the Omnicore Agency reports, the total number of active monthly users are 175 million, with the total number of Pinterest users who save shopping pins on boards daily are 2 million. There are 50 billion pins and over 1 billion total number of Pinterest boards.

instagram

Facebook acquired Instagram in 2012 for $1 billion dollars and is a significant platform for brands and businesses. Prior to Facebook's acquisition, Instagram obtained 1 million users in just two months after its launch in 2010. By 2011, Instagram had 7 millions users worldwide, and after Facebook's acquisition in 2012, climbed heights to acquire 50 million users.

To provide data for the year in between, we researched data from 2014. During this time frame, there were 150 million active users, with 55 million posts each day, 1.2 billion likes per day, and 1000 comments per second.

Currently, according to ironpaper.com, "Instagram gains one new user every second, and one billion photos have been taken with the Instagram app". Additionally, the Omnicore Agency reports Instagram currently has 800 million active monthly users, 500 million daily users, with 4.2 billion likes per day, and 95 million photos uploaded per day. 77.6 million users of Instagram are from the United States, with 31% being women and 24% being men.

CONCLUSION

In conclusion, social media sites are the major source of media for online network development. Two years after Instagram started, it had 7 million users worldwide, uploading 1.3m photos each day, and now has 800 million monthly users. YouTube grew from 100 million views a day in 2006 to about 1.3 billion views each day in 2018. And finally, although difficult to quantify Pinterest usage, given the majority of their usage comes from repins, Pinterest's users grew from 1.2 million in 2011 to approximately 175 million users in 2018.
Sources
Sources