Parent Nation Influential Outreach

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Parent Nation Influential Outreach

Key Takeaways

Introduction

This research brief provides four lists of 30 parent influencers with young children, 20 celebrities who actively talk about parenthood, 10 celebrity book clubs, and 10 policymakers that are vocal in the parenting space. For each influential figure, the attached spreadsheet outlines the organization/company affiliation, social media handles (Twitter and Instagram), the number of social media followers, link to their website or LinkedIn profile, 1-3 sentences description of their background information, and a link to an article or press they've published or been featured in.

Below are some selected findings

Selected Findings

Research Strategy

For this research on influential figures in the parenting space in the United States, we leveraged the most reputable sources of information available in the public domain, including parenting organizations, social media channels, blogs, and press releases. Moreover, we scoured through parenting organizations' websites, such as the National Parents Organization. We also combed through press releases from parenting experts, such as Very Well Family, and media sites, including People and The New York Times.

Note #1: Some celebrity book clubs don't have social media accounts. In this case, the social media handles of the celebrity were provided as a proxy.

Note #2: Some influencers and celebrities are not active on Twitter. In this case, only Instagram profiles were provided in the spreadsheet.

Note #3: In some instances, slightly dated resources were used to add robustness and corroboration to the findings, considering the highly specific nature of the topic and the limited availability of more recent reputable sources.

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